Last month, I did a video book review on Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth by author Ted Wright. FIZZ is a great read and I highly recommend to anyone in business, sales and marketing. A great resource supported by case studies with actual sales results.
I’ve been fortunate to hear Ted speak in Atlanta and it made me think about how word of mouth marketing relates to sales and the power of leveraging marketing insiders or should I say social influencers to share your business story.
Word of mouth marketing has been around since the dawn of time. Nothing new here but today buyers have more access to information socially and they depend on their friends, peers and in some cases sales and marketing professionals that actually deliver value and insightful information. What a noble concept for the sales profession. Simply put buyers don’t trust advertising as much as they do referrals and recommendations from friends, peers and AUTHENTIC INFLUENCERS.
This video outlines my thoughts on Word of Mouth Marketing as it relates to sales and marketing today. What are your thoughts on Sales and Social Influencers?
Word of Mouth Marketing B2B Sales and Social Influencers In Lehman’s Terms
Word of Mouth Marketing Drink it in! In Lehman’s Terms.