In this episode of Social Selling TV, We are spotlighting “Vitrue” We make brands social!
On May 17, I became the 3000 follower for Vitrue. I was fortunate to win a gift bag. Vitrue gets the concept of be social with their fans and customers. When I decide to follow an individual, organization or company on twitter, there has to be a compelling reason to follow and engage.
Back in May, I heard Erika Brookes from Vitrue speak at the Digital Summit on the topic of 10 Social Trends to Watch In 2011. I decided to checkout her company website, YouTube Channel, Facebook Business Page etc. The next logical step was following Vitrue on twitter. I was fortunate to win a prize but the real prize was learning about a dynamic company. I also uncovered a YouTube show call Social Soup hosted Steve Barnes. Social Soup provides tips for marketers from marketers on social media stories.
To put it in Lehman’s Terms be SOCIAL
You can provide and deliver a lot of content on your company website, blogs, business pages etc, but if your clients, followers, fans are not engaged and don’t share with their networks, you are simply missing the point about being sociable. The ultimate value is what other people are saying about you and your company brand, leveraging the power of social media.