This has been a great week for me in the video engagement world. I conducted a new webinar on how to use social video to enhance your selling process. On the topic of types of engagement videos, I did not cover the impact of hosting customer video contests. Video contests are a powerful way to promote your business, create a company buzz and drive customer interaction and engagement.
There are several styles of engagement videos, educational, interviews, product demonstrations, how to videos, PSA, webinars, testimonials, entertainment skits, etc. Hosting a compelling video contest can drive traffic to your website. Its human nature, people like to give and receive value.
Providing valuable content on your company website or blog is the primary step, using promotional contests is an added bonus technique. Video contests allow the audience to conceptualize visualize and recognize.
To put it in Lehman’s Terms “Video Contests” can help customer video engagement but you must provide quality content to keep your viewers and customers coming back
More to come in my next post, on the impact of video contest in your customer engagement process. A real life case study..