People buy from people that like know and trust. Companies look for referrals and recommendations to conduct business. Video is high leveraged content for storytelling information. If done correctly, video can be powerful platform for testimonials.
In Lehman’s Terms here are my steps for conducting effective video testimonials that resonate with your audience and future customers.
Think of your client video testimonial as video case study showcasing your client’s perspective and journey acquiring and using your product, service or solution.
1) Have the client identify their pain points, challenges, issues prior to using your solution.
2) Have the client tell and show the impact of your solution, share the value and benefits that your solution provided. Your are positioning the client as brand advocates which are educating future customers. Share the results and cross promote.
3) Have the client share some statistical quantitative information data and facts that support using your service or product. This will help validate your solution.