Video Spotlight “Tonya Seavers Evans” Public Presenter Image Consultant Style Strategist

Image Consulting and Public Presenting.  A Public Presenter should  be credible and look the part when presenting to your audience to make a high impact.

Today’s Video Book Review and Spotlight is on Style Strategist  TONYA SEAVERS EVANS.    Tonya is an image consultant, speaker and author.  Tonya is the founder of Style Strategist.   I encourage to you to checkout her website www.stylestrategist.com and her book “The Get Dressed Guide for the Public Presenter”.

Tonya has an extensive background in Corporate Communications, Media Training, PR Agency Management, Executive Communications and Public Speaking. This dynamic Image Consultant works with innovative entrepreneurs and executives to create a wining style and image presence.

The book’s breakdown in Lehman’s terms.

Defining your image, using your personal style, the psychology of color and what to wear and when presenting to you audience

The moment you step on stage you have 5 seconds to engage your audience.

Your image should send a message that promotes your professionalism, expertise and credibility.

On the topic of credibility, I look forward to seeing more work from Tonya as she states marrying your style with your message.

 

 

Video Sales Training Brand Ambassador “Maximum Resources”

At Lehman’s Terms of Business we offer video sales training services.  We leverage the use of video to train and educate your sales team by doing product training videos as video brand ambassadors.

Our mission is to train your sales force so they can expedite the sales cycle and close more business with retailers, buyers and suppliers These training videos are designed for your sales team and not for the consumer audience.

Maximum Resources Product Training Demo Video Clip

Here are some the Product Lines where I completed the entire pre-production and post-production process. I served as the video talent for online training.

Char-Griller 2nd Largest Charcoal BBQ Grill Company in United States

Liberty Garden Products The Leading Metal Water Hose Storage Company

Polar Trailer a division of Clam Corporation North America’s Leading manufacturer of ice fishing shelters and apparel

West Oregon Wood Products An innovative leader and manufacturer of premium wood pellets and wood firelogs.

MaxLines

 

 

 

 

 

 

 

 

 

If your business is looking for video sales training let us spotlight your brand and educate your sales force through the power of video representation.  We keep it educational and make it social.

Video Testimonials “Women Interactive Creative Technology Festival”

 EVENT VIDEO TESTIMONIALS

I had a great time filming and covering the first ever Women Interactive Creative Technology Festival. It was an amazing event honoring and learning from several digital media creative types on how to Interact, Educate, Inspire and create content online.

My own words cannot do the festival justice so to put it in Lehman’s Terms watch the video recaps and testimonials Video Social Proof at its best. The essence of experiential video event marketing.

 

Friday Night Digital Vanguard Microsoft Store Event Testimonials

Saturday at Spelman College Event Video Testimonials

Direct Message Tweet “Video Response” Thank You Followers

In Lehman’s Terms I love to position and leverage video as tool for social engagement.  I made a series of videos to update some of my twitter followers on the power of 140 text characters, simple update on my end and attempt to open further dialogue. My method was a direct message tweet that was customized to each follower using simple text and video. My goal was to create a visual and engaging message to connect instantly and thank them for being a follower.

I am not a big fan of automatic direct messages on Twitter after we just connected especially if the message is impersonal. In some cases this technique can be viewed as spam. Get to know me first and build the relationship. Make an effort to do the research and look over my profile first etc.

I do feel it is important to acknowledge new followers and connections on Twitter, LinkedIn etc and a simple value-centric response is warranted at certain times.

Thank You Twitter Followers Doug 2 Fresh Version.

Thank You Twitter Followers 1 Man Hype Machine Version

Thank You Twitter Followers Your Rock Version

 

In Lehman’s Terms here is my twitter bio. @douglehman

Passionate on video social selling & product training, engaging social media, brand ambassador, enjoy sports TV, play kickball, film extra, Got Work, Talk Host

Atlanta, GA · http://douglehman.com

SOCIAL SELLING TV “VIDEO STRATEGY” FOR FREE ONLINE VIDEO PROMOTION

This episode of Social Selling TV spotlights ways to promote your video online with free cost effective methods and strategies. There are a number of ways to promote your video online through paid media sources like banners, advertising, sponsorships, pay-per-view, adwords etc but let’s focus on non paid free resources.
Social Selling TV “Video Strategy for Free Online Video Promotion”

In Lehman’s Terms  Promoting Your Video Online Through 

  • Owned Media
  • Shared Media
  • Video Collaboration
  • Implementing the Four Steps for Effective Social Video Engagement

Watchable, Findable, Sharable and Actionable

Social Selling TV Strategy Tips for FREE Online Video Promotion from Doug Lehman on Vimeo.

Five Principles for Effective Video Social Selling

Today we look at five principles for effective Social Video Selling. Five key areas to improve customer engagement using social video in your sales promotion process.

To put it in Lehman’s Terms,

  • Conceptualize
  • Visualize
  • Recognize
  • Be Ready to MOBILIZE and start to MONETIZE.

Social Selling TV Be a Leader in Value Content Creation

This episode of Social Selling TV covers the topic of being content leader in your online community. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your network. Offering value base content on a consistent basis is a great to become know as a trusted advisor but adding your own original content can position you as a digital leader.

Build Value in your Network establish a Tribe “Seth Godin” style
Become a trust agent “Chris Brogan” style

In Lehman’s Terms position yourself as a strong content curator delivering valuable content, offering original content will establish you as leader and subject matter expert.

Social Selling TV “Online Value Creation Content” what is needed today

This episode of Social Selling TV discusses putting value based content in your posts, tweets, videos etc. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your community.

Value Creation Plan


• Be Transparent
• Content Curator
• Become a Trusted Advisor
• Bring Original Content into mix

Become A LEADER in the Community

In Lehman’s Terms If you want to be visible up your game and use video for social proof

Get Social With Video Presentation

Here is my recent presentation I did for the Get Social with Me Marketing Speaking Team. I had great time speaking on the topic of putting the social in your video.  This presentation is now available on Slideshare.

 

How to use Social Video to Engage your customers, fans and audience. Social Media and video promotions with branding advocate Doug Lehman. August 25, 2012 Presentation with the Get Social with Me Team

4 steps for Social Selling Video To Improve Customer Engagement

Social Selling Doug Lehman Social Video Ambassador Tips from Doug Lehman on Vimeo.

The latest episode of Social Selling TV spotlights tips and strategies on improving customer engagement with Social Selling Video.  Putting the SOCIAL back into your online video presentations.

In Lehman’s Terms four steps for social selling video to improve customer engagement and drive a call to action from your buyers and viewers.

Video Resume Playlist Doug Lehman Services

My new service offerings in Lehman’s Terms

Below is my new video playlist resume highlighting my service offering for future projects and employers.  I wanted to keep it simple and visual,  providing visual social proof.  I am actively seeking new projects now and would love to speak with your company or organization soon.

 

 

Get Social with Video Presentation

Here is a copy of my latest presentation on “Getting Social with Video to Enhance your Sales and Marketing Process.

 

Get Social with Video Business “Get Social with me.com Event”

I am looking forward to presenting June 9 with The Get Social with Me Marketing and Speaking Team. Social Media Marketing for Dollars & Sense: The Master Class AND Live Music
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April Atlanta Event Video Testimonials

Last month I was fortunate to cover and attend two events in Atlanta.

Brand and Sell Your Way to Higher Profits    hosted by Lavon Lewis and Victor Antonio

The Chocolate Chat Atlanta    hosted by Dianna Hicks and Swarthy Daisy

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Both Events were great opportunities to network and learn from great resources. I could go on and on about how great these events were with simple text but let’s hear it from the attendees. Your peers have spoken, more importantly they are visual with social proof. I encourage you to check out these speakers, events and workshops. Their audience has spoken through the power of authentic video testimonials.

To put it in Lehman’s Terms.

Effective event testimonials will provide that level trust and reputation for your events, brand and website.  Think about this, why not leverage your audience as event brand ambassadors, word of mouth, word of mouse, event evangelist, if your workshop or event is compelling there is a good chance it will be shared and commented on.  This is a major benefit for marketing and driving traffic to your events.

 

Return on Influence “Mark Schaefer” Video Review Clip

Today I want to spotlight author Mark Schaefer latest book “Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing” This a follow up to Mark’s book “Tao of Twitter”. I plan on doing a full video book review in more detail so stay tuned. This book is a great resource on the topic of social scoring and how to improve personal and online influence.

Quick Highlights and background of Return On Influence

• Mark interviews over 50 Experts
• More than a dozen case studies on Social and Marketing Influence
• Extensive research and explanation on leading social scoring companies
• Tips on how to evaluate and improve your own social online influence.
• And much more

Local Search Visit Customer Engagement “EveryScape”

Last week I was in Newton, MA to visit the headquarter of EveryScape.  After researching this company and meeting with them, I was enlightened about the influence and power of immersive advertising for local search.

EveryScape developed the technology that transforms 2D still photos and images into an engaging panoramic 3D experience that allows the viewer and consumer to walk around and explore the experience themselves.    The viewer is in control transforming a real world online presence in experiential marketing.

I am passionate about visual engagement and the concept that EveryScape has for promoting your business online is powerful.   When the consumer drives the online presentation, they are more likely to visit longer and will engaged further.

To put it in Lehman’s Terms

“Local search, real world experience and extended customer engagement with your online presence”

For more information on EveryScape visit their website or checkout AT&T’s advertising solutions as YP360.

CNN i Report NCAA March Madness South Region

My second CNN iReport. As many of you know I have a passion for video and sports entertainment. Here is my lastest CNN iReport Video Blog Post.  OK so I was wrong on my prediction. Still a good game and season for IU Basketball

http://ireport.cnn.com/docs/DOC-765879

http://youtu.be/jy7NdUvJFGQ

Reconnecting my 1st Level LinkedIn Connections Video

First of all, I want to THANK all my first level connections on LinkedIn for connecting.  I started using LinkedIn back in March of 2007.  If you are open networker with thousands of connections or you have a smaller more intimate network, LinkedIn is a powerful collaboration tool.

 

Last week, I started to evaluate my social media networks on the basis on connections and contact engagement.  Why are we connected? What is our network relationship?  In some cases we engage frequently other cases we are a simple contact name on a growing list.

The purpose of this Video Blog Post is to put a name with face using Video to simply reconnect again on LinkedIn.  I would love to hear more about you and your business.  Please feel free to reach out and contact me if you need any assistance with my network or want to engage in more dialogue.  Let’s take full advantage of our connection on linkedIn and collaborate.

Now to put it in Lehman’s Terms

1)       Thank You for Connecting

2)       Let’s Engage, Reconnect and Collaborate

3)       I value our LinkedIn Connection on all levels of engagement

Sagie “The Dog” is not a LinkedIn Connection but a loyal contact.  How are we connected?


Event Video Testimonials not a Hidden Treasure

We all know that word of mouth is an awesome form of advertising and video is the next best thing to being at there.  Imagine what the value of authentic video testimonials can do for marketing your event.  Video can create an experiential marketing element that is more convincing than simple text referrals.

Last month, I was fortunate to cover an event business concept called Hidden Treasures.  Hidden Treasures provides a unique shopping experience for people who want to look fabulous without spending a fortune.  Hidden Treasures events take place at consignment stores throughout the Atlanta area.  We got to capture this event live on video plus a special interview with the founder of Hidden Treasures Tee Copeland.

We can go on and on about how great the shopping experience is at a Hidden Treasure Event but why just read simple text.  It is much more efficient, compelling and engaging to watch the videos.

More on Hidden Treasures checkout this the following website www.hiddentreasures12.com

 

To Put it in Lehman’s Terms “Testimonial Group Videos are a great visual tool to promote and showcase your business events. Authentic Video Testimonials are a treasure; with video it won’t be hidden.

Erik Qualman’s Video Book Review Digital Leader 2012

VIDEO BOOK REVIEWS For Erik Qualman’s new book “Digital Leader” 5 Simple Keys to Success and Influence.

Five habits of digital leadership your personal STAMP

  • Simple: Success is the result of simplication and focus
  • True: be to true to your passion
  • Act: nothing happens without action – take the first step
  • Map: goals and visions are needed to get where you want to be
  • People: success doesn’t happen alone

My favorite principle of the five digital habits of digital leadership is the  People section but each principle is key for success and influence in today’s world.

 

 

 

 

 

 

 

My review for Amazon.com

Erik Qualman hits another homerun with his latest book “Digital Leader” 5 Simple Keys to Success and Influence. This is his follow up book to his bestselling book Socialnomics. True to form this book is loaded with relevant case studies, facts and events that outline business practices today.

We all have an online presence which will stay with us our entire life and beyond. Why not inspire others with leadership providing an online legacy. This is our Digital Stamp. Qualman outlines five keys to success in leadership. Qualman cites several examples across multiple industries. He also provides several inspirational and motivational quotes on the topics of leadership.

The book is a tremendous resource, providing key points and takeaways after each section on the five habits of being a digital leader. If you are looking to improve your online leadership performance or interested in learning how society has changed with the impact of technology in the digital age this is a must read. As Qualman states Digital Leaders are made not born. Great Read Great Resource Book!

CNN iReport New Years Resolution

 

 

 

 

 

 

 

 

 http://ireport.cnn.com/docs/DOC-723438

My first iReport assignment and New Year’s Resolution become an iReporter and meet and engage several iReporters in the online community.

I am new to iReport but very passionate about news and citizen journalism-styled videos. This was my first assignment.

Details of the assignment.

  • Tell us your name, where you live, and why you iReport.
  • Keep videos under 30 seconds.
  • Feel free to get as creative as you’d like!

Promotional Video Review Erik Qualman’s New Book “Digital Leader”

Just a quick update on my end.  I just completed reading Erik Qualman’s new book Digital Leader: 5 Simple Keys to Success and Influence.  This will make a great holiday gift.  Below are two short promotional videos that highlight this great read.  A full video book review will be coming soon with more details on the “Digital Leader”

Back in May 2011, I did a video book review for Erik Qualman’s Book Socialnomics. I enjoy spotlighting books and leveraging the power of social video for reviews. I have done number video book reviews and now I am honored to be a part of McGraw-Hill Insider Program.

 

 

 

PROMOTIONAL VIDEOS For Digital Leader

 

Hello Digital Atlanta 2011

HELLO DIGITAL ATLANTA 2011!

Ready for a great week in Atlanta. I hope to see you at Digital Atlanta 2011. So many people so many great events taking place, it’s impossible to meet everyone. I decided to produce a short video clip to reach out to everyone at Digital Atlanta and say hello and let’s connect. Nothing beats a face to face meeting but video is next best thing to being there.

To put it in Lehman’s Terms, using the power of social video engagement to say Hi.

I am also looking forward to filming testimonial videos for the session on “Using Global Digital Technology to Stimulate America”

Get Social Event Spotlight “Hotep” Hustle University

Video Spolight Hustle University

 

 

 

 

 

 

 

Today I want to spotlight HOTEP and his organization “Hustle University. I had the
opportunity to hear him speak in September at an event hosted by The Omen
Agency. The Event was titled “Get Social! Social Media – Self
Publishing – Filmmaking. The speakers and topics consisted of the following.

Self-Publishing and Marketing presented by Hotep

Independent Filmmaking in the Web and Beyond by Donnie Leapheart

Social Media Trends and Tactics by Selah Abrams and Amani Channel

It was a great event and free to the public. I really enjoyed the presenters and the host “Omen Agency” did an excellent job. Always good to catch up with Black Nicholoson of The Omen Agency.

Today I want to showcase Hotep but plan on discussing the other presentations in more detail.

I’ve been fortunate to hear Amani and Selah speak before and they always bring great information on strategies and tips in the social media world.

I am currently watching the webseries called Osiris by Donnie Leapheart (PyramidPictures.com). I found Donnie’s presentation to be very enlightening and informative on flimmaking and the use webisodes in today’s entertaiment market.

Today’s Sportlight is Hotep and Hustle University.

 

Hotep has an event taking place Saturday November 5 at Georgia World Congress Center
“Hustle University Authors and Speakers Academy. More information about Hustle University and this event can be at www.hustleuniversity.org

I am in the process of doing series of book reviews on Hotep and Hustle University. Currently reading “Hustle While You Work Using Your 9-5 To Jumpstart Your 5-9″.

Click Here!

EZ Video Guy using Web Video to share the knowledge “7 People 7 Tips” Social Group Video

Today I want to showcase The EZ Video Guy aka Randy Barnes. Randy does a great job showcasing video engagement tips and one the best storytelling video promoters out there. I was lucky enough to be mentioned in one his video tip clips below.

7 Web Video Tips From 7 Web Video Pros

Great Job Randy. Checkout his videos on Youtube, Facebook and his websites rbarnes.com and The EZ Video Guy.

Thanks again Randy.  It was great to be mentioned with some of the best video trainers and talent out there like  Desiree Peeples, Amani Channel,  Lou Bartone,  John Lawson “ColderIce”, Mike Mueller. To put it in Lehman’s Terms, Randy does an awesome job putting together a true GROUP SOCIAL VIDEO CLIP. This video clip was truly authentic none of the experts rehearsed their tips, one take one shot, seven spontaneous tips real people, real talk video.

Randy was also kind enough to provide me feedback on my own welcome video clip using the power of video response. Watch the video and stay tuned to the end for a creative special tip.

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