This episode of Social Selling TV covers the topic of being content leader in your online community. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your network. Offering value base content on a consistent basis is a great to become know as a trusted advisor but adding your own original content can position you as a digital leader.
Build Value in your Network establish a Tribe “Seth Godin” style
Become a trust agent “Chris Brogan” style
In Lehman’s Terms position yourself as a strong content curator delivering valuable content, offering original content will establish you as leader and subject matter expert.