Digital Summit Atlanta Doug Lehman Video Introduction

 

 

 

 

 

 

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I am really looking forward to this year’s Digital Summit here in Atlanta on May 16th and 17th. This will be a great event to network and learn today’s best practices and trends in web presence etc. As you know, I am truly passionate about video engagement and social video selling. I hope to meet you at the Digital Summit. Below is my introduction video. Yes I am using the power of video to connect. I plan on doing a full video book review of Gary Vaynerchuk’s book “Thank You Economy” Gary is the keynote speaker at the Summit. More updates and videos to come…..

Socialnomics Video Book Review

I just completed a video book review of Erik Qualman’s book Socialnomics: How Social Media Transforms the Way We Live and Do Business. I consider this book to be a foundation and playbook for Social Media Business Case Studies. We have all seen his video series “Social Media Revolution” Socialnomics is an extension of this in print. Erik really showcases the impact of social media and how it be used to leverage business.

I can honestly say this book has a direct impact on my own passion for social media social selling and customer video engagement. The shift in social media has changed the landscape on how we conduct business, listen and respond to our customers. We now live in new world, a social media revolution. This book is a tremendous resource and playbook for understanding this from a business perspective. Is social media a fad, you must be mad, read this book in you will be hooked.

Checkout out Erik’s website http://www.socialnomics.net/ Social media trends are evolving and updates for this book can be found on this website. More on Erik and my video review watch the videos below on my Yubby Channel “Socialnomics Video Reviews – Social Media Revolution.” A video book review for Amazon.com will be posted in a few days.

Social Video Selling with Nan Ross Replay

Listen to internet radio with Nan Ross on Blog Talk Radio

Had a great time today with Nan Ross discussing the power of social video for customer engagement. Checkout the audio replay.

Talking Social Video Engagement with Nan Ross

On Wednesday, April 20. I will have the pleasure of being a guest on blog talk radio with Nan Ross, “Social Media with Nan Ross” We will discuss the topics of social video for customer engagement.

Topic Questions:
Why is video is an awesome media to engage customer and audience
Types of engagement videos for businesses
Simple tips and strategies on how to leverage customer engagement VSEO
What makes a compelling and engaging video.
Examples and case studies “Amazon” “Video Testimonials”

http://www.blogtalkradio.com/nanross

Please Tune-in to “Social Media with Nan Ross”
Show Page Link: http://budurl.com/SocialVideoSelling
Show Date: April 20, 2011
Show Time: 2:00 pm – 2:30 pm Eastern, 1:00 pm Central, 11:00 am Pacific

Mini Documentary My Video Contest Story Dell Vostro V130

I created a quick mini documentary, my own journey in winning a merit based video contest held by Adria Richards sponsored by Dell Computer.

The Awesome Adria Richards Story was posted back on February 25, http://douglehman.com/videocontest2 My video response is long overdue. I decided to show a video story that will visualize and conceptualize the power and influence of video engagement.

I received my new laptop a Dell Vostro V130 a couple of weeks ago and it rocks! Special Thanks to Zócalo Group for managing the First Impressions Video Contest with Dell. I would also like to thank my business partner for The Dug Show Madison Carlista for appearing in the quick video clip.

February Video Engagement Case Studies

During my last webinar series on how to leverage video to enhance your selling process and improve customer engagement, I spotlighted two dynamic women in Social Media and technology training Adria Richards and Desiree Peeples. Both Adria and Desiree leverage the power of video and provide compelling content to their customers and audience. I am very fortunate to connect with these two ladies back in February. They add value and provided me with excellent cases studies for video engagement. Checkout out the slides below that contain notes. More to come on these case studies in my next post, a Video Response

 

 

Animoto Quick View Recap Webinar “Social Video Sales”

Here is a quick overview of my last webinar on how to Use Video to Enhance Your Customer Engagement Process April 2011. I will be adding a voice over in the next few days. I used Animoto to showcase the slideshow.

Social Video Selling Webinar Round Two April 12

Back by popular demand or something like that. I am very fortunate to do another complimentary webinar hosted by Talent Builders Inc. and Barb Giamanco. I look forward to speaking on the topic of using social video for enhancing your social selling process, leveraging the power of video for client engagement. We had great time doing the last webinar back on February 24 and now we are scheduled to do it again on April 12 at 10:00am EST.

April 12 at 10-11am EST Register Here 1 hour webinar

https://www2.gotomeeting.com/register/521010699
One of the questions, I get asked is how can I do a visual presentation without video. I will be providing examples on how to do this. I just started using a product called GoAnimate, an animation software program. Checkout out my quick promotional video for this upcoming webinar. Just having a little fun with cartoon animations.

Camera Shy Try Animation Software

Camera Shy try animation software programs for your visual presentation. People often say that want to have a video presentation but they don’t like being on camera or they simply lack time and equipment. We all know about great applications like Animoto, Brainshark and Slideshare to name a few but you can also create presentations with animation software like GoAnimate, Stupeflix and Xtranormal. I just experimented with GoAnimate and created a short video animation. The tool was very simple to use and I see it creating value. I made a quick video in 30 minutes time. Just that simple to execute.

There are several options to create visual presentation without a camera that are cost effective and free. These options are worth checking out. Also worth checking out is a great article by Jeremy Scott posted on www.reelseo.com. My favorite resource site for Online Video Marketing News “ No Camera? No Problem! YouTube Integrates Animation Software for Filmmakers” This is a well done post that really simplifies how Animation Tools and YouTube can work together. We can benefit from these tools.

Video Engagement Tips 101 – March Madness

March Madness Video Engagement Tips 101. It is that time of year when March Madness NCAA Hoops Tournament is in full effect. I have a strong passion for video and College Basketball. In keeping with the theme, I decided to create a quick video on tips for producing an online video with emphasis on leveraging social selling and customer engagement .

This video slideshow was developed with a simple flip camera using window movie maker as an editing tool with voice over narration. I try to keep it simple.

Atlanta Digital Bootcamp – March Madness Special

Today I want to spotlight a great event coming up Saturday March 19 here in Atlanta hosted by Amani Channel and Selah Abrams. A Digital Bootcamp, Web Video 101 – Produce Engaging Content. This is a must workshop for anyone wanting to learn how to get started in video production and leverage online video for your business.

More information can found on the following link and videos below with me, the shouting man that needs an external microphone and hairspray. Yes the return of the one man hype machine. http://bit.ly/atlantavideo101

Filming Outside Atlanta Challenges Delivering The Message

Things to consider when filming outsideIn this video I should have made the following changes to make it more compelling and engaging. When filming video on a rooftop beware of the wind and background sound.  An external microphone or a lavaliere mic can help with sound quality issues. During the jump cut or transition cut, my image was too dark and natural lighting did not provide clarity. Make sure you are aware of the shadowing effect and place your subject in a well-lighted place.

My objective and intent is to be genuine and authentic delivering my message to the city of Atlanta, hence the background environment. My mission is to share tips on social media video through video blogging. An open platform for readers and viewers to conceptualize, visualize and recognize the influence and shift of online video marketing in today’s world.

In Lehman’s Terms “my journey seeking out social media video and sales promotion tips” Video Engagement 101.

Social Media Engagement Ring – Radio Guest

Social Media Engagement Ring – Radio Guest

Listen to internet radio with R Barnes on Blog Talk Radio

Yesterday I had the pleasure to be a guest on Social Media Engagement Ring hosted by Randy Barnes. We discussed topic of video for business engagement with an emphasis on social selling and Amazon.COM video reviews.

Randy’s show spotlights using  social marketing tools and the engagement ring to drive traffic into the marketing funnel.  I had a lot of fun on the show and hope to do more shows in the future.

Click on this link to listen http://bit.ly/VideoEngagementring

Filming outside has it’s Challenges

Filming outside has it’s Challenges..Poor Audio Public Enemy # 1

I love to do video book reviews and host the reviews online. I feel that it is a great form of social video engagement, if your video is open to customer participation. Amazon.com book reviews are a perfect example of this. They allow interaction with readers and viewers to comment, contribute and share their thoughts. It is a true on-going video engagement case study.

A few days ago I was shooting a book review outside and then the fun started.

Video Engagement tip 1  Know your environment and adjust to weather conditions
Video Engagement tip 2 Have a stable tripod
Video Engagement tip 3…Sound quality background sound, prepare for noise issues

Lessons learned from this encounter if you are filming before a thunderstorm hits be prepared duh.. A strong wind can cause havoc, survey your filming surrounding and be on the lookout for jet planes flying by. Jet Planes can bring da noise..essentially Public Enemy Number One. If you didn’t get that last statement see Flavor Flav…hype man for the Rap Group Public Enemy.

Shooting video outside can be fun and evoke curiosity. Coming soon my video book review will be on the topic or resume writing and personal branding strategy for today’s competitive job market. The book is titled “Resume Branding 101 Strategies for Getting Noticed in 10 Seconds or Less by author Kim Carswell. From the video, I made an effort to review Kim’s book during less than ideal conditions and that is why we have pre-production.

My Video Contest Case Study “Awesome Adria Richards”

More on Video Contests as a form of customer engagement video

Back in November, I was researching screen capturing software programs.  I came across a YouTube Review by Adria Richards  and that was an eye opener.  Adria’s video was compelling and engaging.  This one video led me to an awesome online video resource trainer Adria Richards.  Instantly I became a fan of her work which delivers a wealth of tips and information that truly empowers people through technology. 

Adria just had a video contest to win a Laptop computer, a Dell Vostro V130 and guess who the winner was? 

Here are my takeaways. You need to provide valuable content on your videos to engage your audience. Promotional prizes and contest are great tools for initial attraction. Delivering consistent and quality material for your audience is a must and necessary for continued customer engagement and repeat viewership.

Now don’t get it twisted, I love winning my new laptop but learning from superstar trainers and speakers like Adria Richards is priceless.  I look forward to hearing her speak live and in-person.

More on Adria.  She is an organic technology trainer, consultant and speaker.  She has produced numerous online video tutorials.  Adria can execute and deliver training programs in several ways, webinar style, in-person, one-on-one remote training and recorded screencast tutorials to name a few styles. Checkout her websites and testimonial pages

http://butyoureagirl.com/

http://freshworkshops.com/

http://freshworkshops.com/contact/testimonials/

Content in King. Quality is Queen and keep your eyes “video” on the prize!

Video Contests can help with Social Video Promotion

This has been a great week for me in the video engagement world. I conducted a new webinar on how to use social video to enhance your selling process. On the topic of types of engagement videos, I did not cover the impact of hosting customer video contests. Video contests are a powerful way to promote your business, create a company buzz and drive customer interaction and engagement.

There are several styles of engagement videos, educational, interviews, product demonstrations, how to videos, PSA, webinars, testimonials, entertainment skits, etc. Hosting a compelling video contest can drive traffic to your website. Its human nature, people like to give and receive value.

Providing valuable content on your company website or blog is the primary step, using promotional contests is an added bonus technique. Video contests allow the audience to conceptualize visualize and recognize.

To put it in Lehman’s Terms “Video Contests” can help customer video engagement but you must provide quality content to keep your viewers and customers coming back

More to come in my next post, on the impact of video contest in your customer engagement process.  A real life case study..

Animoto and Social Video Sales coming attractions

Looking  forward to doing my webinar on how to enhance your sales process using social video on February 24.  More details to come.   Today I am spotlighting an awesome tool Animoto for slideshow production.  Checkout out Animoto.

2011 Super Bowl Engagement Videos and Yubby

Just a quick highlight on some of my favorite 2011 Super Bowl Commercials. As I expressed before, I love using YUBBY http://www.yubby.com/ as a player to spotlight video playlists. I plan on doing more highlights on engagement videos each week as part of my VLOG. Let me know your thoughts..on the Super Bowl Commercials etc. Did these commericials conceptualize and visualize with you?

You will notice from the video playlist that I added two non Super Bowl related clips highlighting my favorite college basketball team Indiana University. It was been a very challenging three seasons for my Hoosier Squad but making ESPN SportsCenter top 10 plays of the day twice in one week was a bonus for this guy.

Video Engagement – Yubby and Qualman

Today I want to spotlight two great resources Erik Qualman and Yubby.com.

I can’t say enough about the dynamic Erik Qualman author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, so I wanted to spotlight his work and let the videos tell the story for the audience to conceptualize, recognize and visualize.


The tool that I am using to spotlight Erik is Yubby.com an online video community that allows you to create video channels to share with your network. I love the features of this product, especially the ability to embed and post a video channel matrix. Although my new experience with Yubby is limited, I can say that it is user friendly and I plan on using Yubby more often. It rocks.

To put it in Lehman’s Terms, Yubby is an awesome tool to showcase video and Erik’s work is a story that must be shown. Still think social media is a fad? How about the influence of social media and video?
More on Yubby checkout their website http://www.yubby.com/More on Erik checkout his website http://socialnomics.net/

QR Code – Your Brand “Jumpscan”

Create your own QR Code.  Try using  JumpScan.  A great way to share your virtual brand and contact information.   A QR reader is all it takes to scan your content.  Most smart phones have applications to do this. 

More Jumpscan  http://jumpscan.com/

To put it in Lehman’s Terms  “ Your own personal quick response barcode to scan, connect and share.

Channel your start of video engagement

Today I want to share a video by Amani Channel. Amani asked the simple question what is stopping you from web video and vlogging? Amani puts it out there. He shows engagement and is a tremendous resource. The video highlights some general tips on getting started on your vlog etc.

More on Amani checkout his websites and services.

http://www.visualeyemedia.com/
http://www.myurbanreport.com/

To put it in Lehman’s Terms, Amani is engaging us further to use video. Let’s all be ambassadors of video engagement in 2011.

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