Video Contests can help with Social Video Promotion

This has been a great week for me in the video engagement world. I conducted a new webinar on how to use social video to enhance your selling process. On the topic of types of engagement videos, I did not cover the impact of hosting customer video contests. Video contests are a powerful way to promote your business, create a company buzz and drive customer interaction and engagement.

There are several styles of engagement videos, educational, interviews, product demonstrations, how to videos, PSA, webinars, testimonials, entertainment skits, etc. Hosting a compelling video contest can drive traffic to your website. Its human nature, people like to give and receive value.

Providing valuable content on your company website or blog is the primary step, using promotional contests is an added bonus technique. Video contests allow the audience to conceptualize visualize and recognize.

To put it in Lehman’s Terms “Video Contests” can help customer video engagement but you must provide quality content to keep your viewers and customers coming back

More to come in my next post, on the impact of video contest in your customer engagement process.  A real life case study..

Webinar Social Video Sales February 24

Social Video Sales – Customer Engagement
How to use video to enhance your selling process.

 Did you know that YouTube is the web’s #2 search engine?  How do you produce and execute video content to drive sales and improve marketing efforts?  My upcoming webinar will provide you with tips and techniques for using online video to enhance the selling process and improve customer engagement. 

 In this one-hour webinar, we’ll discuss:

 Using Video as an enhancement tool for sales and marketing
Benefits of using video
Why your business should consider video
Types of video scripts and video content (Sales and Product Training, Brand Awareness)
Tips & testimonials

How to Engage your clients and customer with video styles, formats, video length, call to action, value propositions, presentation tips, authenticity

How to execute and distribute video content
Video equipment, production lights, camera action tips, editing
Hosting, distribution, blogs, YouTube, Vimeo, Viddler, web and viral marketing plans
Video SEO tips, Online and print video resources

 

 

 Social Video Sales Webinar February 24 10-11am est.

 

 

 Register Here

Animoto and Social Video Sales coming attractions

Looking  forward to doing my webinar on how to enhance your sales process using social video on February 24.  More details to come.   Today I am spotlighting an awesome tool Animoto for slideshow production.  Checkout out Animoto.

Social Selling – The New Handshake Sales Meets Social Media – Book Review

Video Book Review. ” The New Handshake Sales Meets Social Media”

To Put it in Lehman’s Terms A must read on leveraging and strategizing social media with sales.  More information can be found out about this book at the following website http://www.thenewhandshake.com/

The New Handshake Sales meets Social Media by Barbara Giamanco and Joan C. Curtis is a true eye opener and must read for anyone wanting to leverage and strategize social media tools and technology for improving sales performance and customer engagement.  You can tell that Barbara and Joan did extensive research on the topics of social selling and social media.

There are a ton of books out there that discuss and list resources on the topic of social media but what makes this book truly unique is EXECUTION, providing STRATEGIC guidelines for customer engagement. A solid educational resource and strategy book for business people and social media enthusiasts at all levels.  A thought provoking book that will challenge the reader to meet sales and social media head on.

A must read on leveraging and strategizing social media with sales

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