The Video Element of How I Work Social Selling – Interview in Lehman’s Terms

Today I want to share with you some highlights of special blog post series “Social Selling Experts” featured by Adaptive Business Services  I was honored to be selected and interviewed by  Craig Jamieson.

Craig has done a wonderful job of showcasing and spotlighting several industry sales leaders like Eric Quanstrom,  Michaela Prouzova,  Richard Young, Barbara Giamanco, Larry Levine, Amar Sheth to name a few.  I encourage  you to checkout Craig’s blog for solid insight on social and selling today,

welcome to “How I Work It – Social Selling”.

 

 

My Interview with Craig and Adaptive Business Services

Could you please tell our readers a little about you?

Craig, I will put it in Lehman’s Terms.  I am a passionate Sales and Marketing Guy that leverages Social Video and Sales to generate results.  I have carried a bag, traveled, trained and been in the sales profession most of my life.  Working for, and supporting, companies and organizations like IBM, Sun Microsystems, Cisco, The Coca-Cola Company to name a few.  I currently work as Sales Video Consultant delivering video marketing programs that utilize social selling and brand awareness campaigns.   Other passions include video blogging and reading up on the latest technology trends in sales, marketing, sports, and entertainment.

How about telling them a little bit about your business?

I specialize in video blogging projects, sales training videos, client testimonials and video interview spotlights for authors, trainers, speakers, business owners and entrepreneurs.  The art of storytelling with a fresh and candid perspective for your clients to conceptualize, visualize, and recognize from B2B and B2C.

How did you get started in selling and when did you begin adding social selling to your business?

I started selling from the day I wanted to influence others on my point of view.  The natural progression was to major in Marketing and start my professional career in sales.  I started leveraging social when I joined LinkedIn back in 2007 which was followed up with me using an online personal branding tool called Visual CV, a personal branding resume site.  The next logical step was to create a website and video blog followed by Twitter, YouTube Channels, etc.

Ironically, SOCIAL selling did not come into play until I left the corporate world. I was on a mission of personal branding and career transition.  I would have loved to leverage social networking and tools back in the day when I was employed by corporate companies like IBM etc.  Now Social Selling and Social Media Marketing are a part of my customer engagement and sales process.

What are your social selling goals, objectives, and strategies?

My goal is simple in Lehman’s Terms, Deliver Value to my clients and grow revenue.  Objectives are reached by having a plan and strategy for building relationships with a purpose.  It comes down to positioning, developing social proof, and becoming a go to resource and subject matter expert.  Can you provide a solution and solve a problem in your social community.  It’s important to share and deliver social content but context is just as important.  Connecting with your targeted audience, collaborating, and building meaningful relationships take work, time, and effort and the strategic focus should be helping and serving others socially.  My mantra is always striving to bring value to my network by actively learning new procedures that can affect positive change.  Social Selling goes both ways from personal sales development and maintaining and growing social relationships.

Do you have regular routines (touches, frequencies, etc.)?

I wish I had a more systematic and process driven approach.  I block out time each day to research and monitor my current social connections and future prospects.  This is usually an hour time frame each day. I consider this time the social listening and social watching hour.  The second phase is building rapport with prospects through social shares, posts, invites, and touch points across multiple social channels. In some cases I will share a social personalized video greeting. Video interaction is the next best thing to being there and helps with building rapport.

The main routine for engagement is establishing which action items and connections are priorities each day.  I try to focus on business revenue and being popular among clients that write and pay the check.

Could you please share with us a few of your favorite social selling tools? (please feel free to say why you have chosen them and how you use them, if you wish).

Improving Sales Performance and Customer Research by Social Watching for Social Selling.

SOCIAL WATCHING for Sales Research beyond Social Listening in Lehman’s Terms.

 

Social Watching for Selling Today in Lehman’s Terms

Understanding your buyers, customers and prospects is key in selling today. Doing your own research, account preparation and social listening is paramount for planing a strategy to engage. There are a number of Social Listening platforms and software applications out there but as far as I am concerned nothing beats video for social research.

In Lehman’s Terms the concept of Social Watching has numerous benefits. So do some Social Watching and watch this short video.

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Let’s face it audio and text are great resources for research but are you getting the true human story? Is your research media authentic or is the content written by ghost writers and a team of editors that you can’t see. This is why Video is a viable option for social research. Especially live interview style videos.

Are you searching for those key trigger points to engage with customers and prospects? Why not watch and visualize the research process.

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Questions to Consider.

  • What Tools are you currently using today to listen to your customers and prospects socially? Social Listening.
  • Are you Social Watching?
  • How are you leveraging VIDEO RESEARCH for Social Selling and Account Planning?

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Over The Social Selling Hype Interview In Lehman’s Terms with Barb Giamanco

Back in December, I had a chance to sit down with Barb Giamanco and elaborate on the status of Social Selling. I wanted Barb’s insight on Social Selling and sales profession today. Barb wrote a post titled “Why I’m Over Social Selling” and I wanted her to set the record straight in Lehman’s Terms.

Truth be told, she is not over the concept and practice of Social Selling but over the industry noise, hype and social gamesmanship by some social sellers today. I couldn’t agree more as we keep it 100 on Lehman’s Terms of business.

In Lehmans Terms with Barb Giamanco on Social Selling Hype and Sales Today from Doug Lehman on Vimeo.

We touched on the following topics in this interview

Social Selling Experts?
Social Tools – Sales Engagement
Sales Expertise and Sales Experience
Social Influence Advocacy
Sales Strategy

 

Additional Video Interviews on leveraging Social with social selling leadership.

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“Socially Using Video in Your Business Today” My Talk with Vistage

I just had a wonderful experience speaking to a local Vistage Chapter here in Atlanta on the use of social video today in business.

In Lehman’s Terms, I feel that authentic social business video can deliver value and position your company as a trusted advisor going forward. Organizations like Vistage are the perfect group of business leaders to present to.

Vistage International is a dynamic organization for CEO’s Executives and Business Owners, I encourage you to checkout out Vistage International for more information about their membership programs, executive coaching  and peer advisory groups.

Thank You Vistage for the opportunity to present and share some insight on social selling leveraging video marketing. Let’s put the social in your video.

 

Hello Virtually Leveraging Event Video Helps Conferences Grow Socially

Another large social media conference is taking place now “Social Media Marketing World 2015 in San Diego.  I wish I was there!  

Nothing is better than networking at a live conference but in some cases you can’t attend the event due to travel, location, costs and schedule conflicts. Here is where Social Media “Social Channel News” comes into play.

Virtual Hello Video Introduction Event Video Request Doug Lehman

In the past you had to wait for blog posts and article recaps, listen for interviews, follow the event twitter hashtag “#SMMW15” for updates etc. Video is the media channel that resonates best with me when monitoring an event. I want to see the digital experience. The benefits for the viewer are obvious. Video can be more engaging and compelling than text.

What are the benefits of Video Coverage for event planners, program coordinators and conference directors?

Video Coverage improves the visibility and coverage of your event. Increase the size of your audience.

Video will support the shelf life of your event. Relevancy has a deadline and video can amplify and extend it.

More engagement and interaction with event attendees.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do some video! Tell and share the event story with visual marketing

We have the technology today to capture live events with greater impact. Let’s leverage “Social Channels” and “Video” to make this happen.

* New Tools to use like Meerkat and Periscope 

Obvious or Oblivious

It’s obvious that social video marketing can amplify and build brand awareness for conferences and events. Don’t be Oblivious to power and impact of event video marketing today.  Let’s put the social in your events with video!

 

Reasons Why Social Selling is Not Effective – What Stalls Social Sales?

What are some of the reasons your sales have stalled and leveraging social is not achieving the desired result. Barb Giamanco and I look at this sales conundrum and more in this short video.

Social Centered Selling Moments Reasons Why Social Selling is Not Effective

Can we agree that if used correctly “Social” can be a great resource for understanding today’s buyers and customers. Social can provide advanced credibility, social proof and help enhance the sales process. Social Selling is a methodology not a replacement or quick shortcut for sales results.

Social enables the sales process and it’s not a substitute for lead generation, prospecting and presenting. It still comes down to the simple fact can you sell and deliver to your customers effectively and efficiently?

7 Reasons Social Selling May Have Stalled Out Blog Post by Barb Giamanco

What are some traits of effective Social Sellers. Another Video.

Chill Puck A Social Business Story Leveraging Social Brand Advocacy

Chill Puck a Social Business Story leveraging social for brand advocacy.

I am a big fan or should I say advocate of companies that engage their customers and provide a great service or product offering.  My experience with Chill Puck meets this scenario.  Chill Puck has a dynamic product and they get social engagement.

As a social selling advocate, I like to connect with like-minded sales and marketing professionals.  Back in December,  I connected online with Jack Kosakowski, Social Sales Advisor for Chill Puck.  I became familiar with Jack and Chill Puck watching numerous video chats like the #Socialhangout reading blog posts,  updates and tweets.  We connected instantly on Twitter and LinkedIn etc.

My initial experience with Chill Puck was off to a great start.  Chill Puck sent me some samples and the rest is history.  I tested the product and liked the concept but more importantly, I loved how the team from Chill Puck interacts and engages with customers online socially.  Establishing social proof online, building and maintaining relationships and never leaving future advocates and customers behind.

 

So what is Cool about The Chill Puck.

  • Innovative product Design
  • Unlimited Market Potential “ People like cold refreshing drinks”
  • Customizable Logos – Specialty Advertising – Promotional Gifts
  • Social savvy Company. They Get Social and Experiential Marketing
  • Great Customer Support – Personal Brand Relationships
  • Supports Non-Profits, Charities and Fundraisers

I could write much more about The Chill Puck Experience but a video is good way to tell this business story, conceptualize, visualize and recognize a cool product socially.

In Lehman’s Terms Chill Puck is refreshing because they get social engagement and they have a really cool product. Checkout you their website at http://www.chillpuck.com for more details and follow them on social channels. A big thanks to Team Chill Puck, Curtis Peters and Nishan Pilibosian Founders and the Social Selling Advocate Jack Kosakowski for their support socially and keeping my drinks cold.  Follow Chill Puck on Twitter @TheChillPuck

2015 The Year For More Video Collaboration – Socially For Business

2015 The Year For More Video Collaboration – I Hope Socially For Business

What would you like to see more of this year when it comes to Social Business and Communication? I hope to see more visual marketing and video collaboration among social networks and video partnerships.

My 2015 Wish List is simple more video collaboration. More people are engaging on social networking sites and blogs. You can see the comments, posts and updates on multiple social channels for business. It could be LinkedIn comments, retweeted tweets, Google + 1, repins, likes, re-posts etc. 2015 should be year for business to share more video and engage their audience more socially.

What I hope to see.

  • More Videos for Social Business
  • More Video Hangouts and Video Chats
  • More Video Case Studies and Testimonials
  • More Video Cross Promotion between Social Channels
  • More Video eBooks
  • More Video Blogs

The next time you produce a video or do a Google Hangout, encourage interaction look for comments and respond socially just like you do on other social networking sites. Video is such an easily platform to share Let’s keep it Social with Video.

I plan to share more video content this year but more importantly I plan to engage with others on video more by sharing and commenting.

Here is an example of … Video Cross Promotion between Social Channels

 

Cartoon Explainer Video “Social Selling vs Traditional Selling” Review

I’m a big advocate of leveraging videos for sales and social business. My passion is social selling videos. I recently launched a new video series on the topic of video reviews. My first review’s looked at Brian Solis and Hootsuite on the topic of social selling insight. We also looked at a Microsoft Dynamics video with Fred Studer on the topic Social Selling and mobile customer engagement. Top (VIDEO) reviews on social selling business –video collaboration show.

Here is my latest video review hosted by Sales for Life. Jamie Shanks and Company do a tremendous job on training and being ambassadors for Social Selling. The Team from Sales for Life has a great video featured on their website  titled “Traditional Selling VS Social Selling” I encourage you to watch the video and check out my review.

Video Review of Traditional Selling VS Social Selling.

 

What I like about this cartoon explainer video is that it’s well produced and loaded with several facts on the benefits of social selling and the sales process. I also like the fact that this video is compelling, engaging, entertaining and fun. If you’re looking for an explainer video on social selling this it.

I love the benefits of video especially the personalized human effect but when you can’t be on camera there are alternatives like creating cartoons, animations,visual slideshows and explainer videos. These video production options can be a great alternative for video marketing.

I’ve been producing videos on the topic of social selling for over four years now and have experimented with cartoons and animations. To me, nothing beats the human effect of being on camera but cartoons and animations have their place. It all comes down to telling that visual digital story in a compelling and engaging style. A call to action helps.

Have you used explainer videos, cartoons or animation style videos for your video marketing? I would love to get your thoughts and insight on these types of videos for the sales process.

Top (Video) Reviews on Social Selling Business – Video Collaboration Show

As a video blogger, I’m truly passionate about sales training leveraging social and video to generate results. I do a lot of online video research and it is always good to learn from the best visual business storytellers. It is even better to share insightful video information.

This month, I decided to create a new video review show spotlighting some of the best business videos out there. I look forward to reviewing multiple videos in the next couple of months very similar to my video book reviews. My mission is to share insightful Videos that are worth a watch, simple content curation with video collaboration. In Lehman’s Term’s putting the social in business video for social business, video marketing and sales.

 

Why Video? I believe video it is the most compelling and engaging social channel out there. Video is easy to share and video collaboration is powerful. In 2015, more businesses will be doing video, I only hope more people will comment and engage on social video platforms. In Lehman’s Terms putting the social in video. It is easy to comment on a video, leave a response and share the digital story.

Do you have video in mind that should be shared socially? I am always looking for content in social media marking and sales training. What is your video business story?

I will keep this post short, a man of few words, let the videos tell and SHOW the story.

Here are a couple videos worth seeing.

Here are a couple videos worth watching.

  • Brian Solis and Hootsuite on the topic of Social selling Insight
    Fred Studer and Microsoft Dynamics on the topic of Social Selling

More videos to come. Stay tuned, subscribe and follow the video playlist.

Three Video Marketing Strategies for Social Selling Video Distribution

Three Video Marketing Strategies for Social Selling Video – Shared Media VSEO Video Collaboration

You just produced your video now what!  What can you do to market your video? Here are some “FREE” concepts and strategies for meeting your video marketing goals.

If your goal is to sell more products and services, educate and train your customers or simply build brand awareness, a video marketing strategy is helpful to achieve video marketing results.

How effective is a video without social distribution strategy? Video engagement starts with viewership and utilizing a social sharing platform. Simply put, putting the social in your video “Social Selling Video 101” in Lehman’s Terms

Video Training – Promoting Your Sales Video Marketing Campaign

 

Three Video Marketing Strategies for Social Selling Video

Owned Media – Websites, Blogs, Community Newsletters
Shared Media – Social Networking Sites
Video Collaboration – Cross Channel Team Marketing

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* Remember before you start a video distribution strategy you must establish a solid pre-production video plan. What are your video goals? Who is the target audience? Are you delivering value for the viewer? Is your video watchable and sharable?

(Video) Empowering The Connected Customer for Sales and Marketing as Brand Advocates

CustomerTopSales

 

 

 

 

 

 

 

 

Who is your Top Sales Performer?  My advice in Lehman’s Terms look at your customers and clients as lead generators, client referrals and branding advocates.  Hire and welcome your customers to your team.  Have your customers share your business experience and leverage Generation C as Brian Solis would like to say.  The Connected Customer 

 

This video looks at positioning your customers and clients as brand advocates , ambassadors of your service. Top Sales performer are your customers for lead generation and user generated content marketing. Position your customers as brand advocates Sales Team Ambassadors.  The customer buying process through Generation C.

 

Video Book Review of Brian Solis Book “What’s The Future of Business”

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NEW VIDEO SERIES COMING SOON

How to use customer generated content for video sales.

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(Video) Hiring Sales Trainers Social Selling Programs What To Look For.

Evaluating Sales Training Programs and Social Selling Workshops.

When it’s time to hire a sales trainer, sales coach, sales consultant , sales training company, what should you look for when evaluating the sales training program specifically for Social Selling? Here are my thoughts in this short video.

Hiring Social Selling Sales Trainers What To Look For In A Program

Questions to Consider

Program results and costs factor in as well as industry and sales training experience. Have they sold before? Do they have a firm grasp of the sales process? Do they train fortune 500 companies or are they fortunetellers? What about their social presence and program curriculum?

Social Selling Training Program Checklist

1) Audit Social Proof – Social Presence

2) Social Networking Experience

3) Sales Experience

4) Subject Matter Expert “Perception or Reality”

5) Program Curriculum

6) Social Channels – Social Networking Tools

* More than LinkedIn

7) Social Monitoring Tools

8) Social Listening Skills

9) Social CRM Tools

10) Program Deliverables

11) Online Training vs Face-to-Face Training Workshops

12) Program Results

13) Client References

14) Customer Testimonials

15) Industry Experience

16) Program Follow up

17) Measurable Performance Evaluation

18) Continuing Education – Accountability Training

19) Sales Management Leadership Training

20) * VIDEO Sales Training

SMARKETING Concept Social Selling Today

Are your sales and marketing departments on the same page working together to grow business, increase revenue and expand market share? In this video series, Barb Giamanco and I look at the concept of SMARKETING and it’s impact of Social Selling Today.  

A simple video status update  in Lehman’s Terms with the voice of reason Barb Giamanco.  Here is the link to Barb’s original post Social Selling Today which is featured on Top Sales World.

Social Selling Today   Top Sales World

 

QUESTIONS TO CONSIDER

Social Selling is not a new concept but is it being utilized as a best practice?

Has your business adopted or embraced a Social Selling Strategy?

Are Marketing and Sales collaborating for the common goal to deliver customer value and grow business revenue?

What are your thoughts on Social Selling Today?

SCS Smarketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Centered Selling Moments Video Series with Barb Giamanco and Video Ambassador Doug Lehman, discussing Sales, Social Selling, social media and training best practices.

My Rant No Excuses Use mobile video in Sales – Social Selling Video Flashback

Almost two years ago, I made a video post on why you should be implementing mobile video as part of your sales process.  I was passionate back then on this topic. The message remains the same; video is a powerful tool when leveraged correctly. I think it is a good time to revisit the benefits of mobile video for sales presentations adding clarity to expedite the sales cycle.

The is my second Video Rant post, yet another wake up call (Call To Action) on why you should be using video as part of your sales process.  My first video rant flashback was titled My Rant Why Use Web Video for Sales Engagement Online Social Selling.

Mobile video has so many benefits for sales and marketing departments to engage customers.  It’s 2014, no more excuses or myths, video should be a part of the presentation process says the fired up shouting man in this video.

 

The Sales Rant, Why Mobile for Sales Video Social Selling TV Flashback

In Lehman’s Terms this reproduced video looks at the following:

  • Why video provides more clarity and less speculation
  • Video can help expedite the sales cycle
  • The Benefits of Mobile Video on your Mobile Devices
  • Video Production Excuses, I don’t look good on camera etc.
  • Myths of Video Production, Video Cost too much to produce today?

Image 23MythsMan

 

 

Business Video Testimonials Tips for customer engagement and sales

Business Video Testimonials for customer engagement and sales

What makes an effective business video testimonial?  The first thing is become a digital storyteller leveraging video.  Visual social proof is powerful.  Businesses today are made on recommendations and referrals.  It helps the sales process.  So what context should be in a testimonial video?

The video testimonial needs to real and authentic to have any credibility. Real users of your product and services can speak volumes.  The power of network referrals.

A business testimonial that resonates with customers includes the following

1)      Case Study Format with visual social proof

2)      Share the Customer‘s journey prior to using your product of service.

3)      Solve a problem or provide a solution. What is the positive impact of doing business with your organization?

4)      Validate the outcome with facts, numbers  and statistical information

5)      Show and tell the value

6)      Have your customer tell your story as brand advocates.

 

Video Training Series: Top Sales Performers what skills make them excel in sales

Here is my latest video training web series.  We look at skills and qualities that top sales performers use to excel in sales.  As a new contributor to TOP SALES WORLD, I thought it would only be fitting to have a video blog series on Top Sales Performer Skills.  I am very honored to be a contributor to Top Sales World and  I look forward reading and sharing more information from this distinguished group of sales professionals.

There are seven short video clips in this video series.  We look at topics like referral selling, creating customer value, adjusting your presentation style, leveraging social and personal development training. The entire video series is 13 minutes long.

VIDEO PLAYLIST Top Sales Performer Skills That Make Them Excel In Sales

Top Sales Performer Skills Introduction Video Series (1/7)

Top Sales Performer Skills – Adjusting Presentation Style (2/7)

Top Sales Performer Skills – Active Listening Creating Value (3/7)

Top Sales Performer Skills – Personal Development Training (4/7)

Top Sales Performer Skills – Network Referral Selling (5/7)

Top Sales Performer Skills – Leveraging Social Selling (6/7) Social Selling

Top Sales Performer Skills Video Training Series Recap (7/7)

Social Centered Selling Moments Video Series

The last two months, I have been fortunate to team up with my friend and colleague Barb Giamanco on a video series called Social Centered Selling Moments. We discuss social selling and sales training best practices. I break it down in Lehman’s Terms and Barb is the voice of reason.

I had a great time producing this video series with Barb. It is always fun to connect, collaborate and close video projects.  I hope you enjoy the first video series. We have more videos in production so stay tuned.  The first four videos take a look at the impact of social selling, sales development training and ways to deliver insightful sales presentations.

 

Video Playlist “Social Centered Selling Moments”

Video Playlist “Social Centered Selling Moments”

Telling Is Not Selling

Social Selling Traits

 

 

 

 

 

 

Let’s Put The Social In Your Video Improve Customer Engagement, Build Brand Awareness and Generate More Sales.

 

 

Sell More Make Personal Sales Development Training a Priority Social Selling TV

Sell More Make Personal Sales Development Training a Priority a new episode for Social Selling TV.

What do today’s savvy sales representatives do to excel in sales?  They value ongoing sales training and personal development as part of their sales process.  They make it a priority to learn above and beyond typical standard level of corporate sales training.  They understand what it takes to bring insightful information to their prospects creating a competitive advantage.


I am making the assumption that you already know your product features and service benefits.  The second assumption is you that have a clear understanding of prospecting and selling to correct target audience.  Sales superstars take personal responsibility and accountability to self train.  They are not waiting on corporate training programs or the marketing department to provide knowledge base training material. They are motivated and committed to learning.

At the end of the day you are accountable for your sales goals and quota.  Spend time to self train delivering customer value that resonates with today’s buyer.  This process starts with research and education positioning yourself as an expert and trusted advisor.

 

 

 

Will Social Selling Programs get more prospects and increase sales revenue. Social Selling TV

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

Social is just a tool to use to engage and enable the sales process. A great tool at that when leveraged correctly.

Profiling Your Video Channel Social Selling TV Tip Metadata VSEO

Social Selling TV Tip Profiling Video for SEO Sales Results 

 

Social Selling TV Tip Complete Video Profile for Sales 

 

Filling out your video profile is necessary to make your video more sociable today. Leveraging metadata, titles, tags, keywords and descriptions is important.

• Complete your video profile
• Add a description
• Use Metadata

Treat your videos and video channel on the same level as you do with other social networking profiles like LinkedIn and Twitter.

If you set your video up to be found and shared you are on your way to establishing advanced credibility with your network, peers, customers and circle of influencers.

Let’s Put the Social in Your Video, building brand awareness, improving customer engagement, generating more sales. Video Search Optimization (VSEO) plays a big part in this.

My Social Selling Video Business Journey

My Social Selling Video Business Story. My Video Case Study

 

How a salesman started using video as a customer engagement tool for service offerings.  My social business story in Lehman’s Terms.   How I got started in video promotion services, sales training videos  and product oriented Videos.  Leveraging Video as high level content for social channel marketing.

My video business story.

Social Business and “The Social Employee” Video Reviews

As an advocate for Social selling and Best Social Business Practices, I am constantly searching for great resources on the topics of Sales, Social Media Marketing and Customer Engagement. I am fortunate to be a part of the McGraw-Hill Insider Program where I receive business books to review. The Social Employee is my latest read and review.

@SocialEmployee

The Social Employee: How Great Companies Make Social Media Work  by Cheryl and Mark Burgess founders of Blue Focus Marketing is a must read for any business looking to leverage their employees and adapt a social business culture for company branding. This is an insightful book, with business strategies, case studies and success lessons. Empowering the social employee has numerous benefits.

The following videos will show and tell why you need to read this book for social business today.

I also encourage you to checkout Blue Focus Marketing and the official Social Employee Book Trailer. Glad to see that Cheryl and Mark are using video as a social channel to promote, educate and create brand awareness.

In Lehman’s Terms let’s put the social in your video empowering your business to be social.  It starts with the social employee.

 


The Social Employee Book Video Review Social Selling TV


The Social Employee Video Book Review Social Selling TV

 

 


The Social Employee Book Trailer

Video Training Series “Highest Leveraged Social Channel” Video

So what is the Highest leveraged social Channel for Customer Engagement, Social Selling, Sales and Marketing?

Social Selling Leveraging Video Social Channel

An Effective Social Selling Video Strategy has a number benefits for expediting the sales process and delivering customer value.
• Contains user generated content, testimonials,
• Video SEO benefits,
• Validates social proof, brand awareness
• Ownership Experience
• Sharable Platform
• Collaboration and Cross Channel Marketing

These topics and more will be discussed in my video series putting the social in your sales video.

Stay Tuned

Slideshare Presentation “Social Selling Video Benefits” Social Visual Proof

Slideshare Presentation “Social Selling Video Benefits” Social Visual Proof

VIDEO is the highest leveraged social channel for customer engagement.  In the next few video posts, I will explain why using “VIDEO” has  a greater impact for social proof, engagement, brand awareness, sales and lead generation.

In Lehman’s Terms.  Let’s Put The Social in Your Video to improve customer engagement and generate more sales.

 

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