The Video Element of How I Work Social Selling – Interview in Lehman’s Terms

Today I want to share with you some highlights of special blog post series “Social Selling Experts” featured by Adaptive Business Services  I was honored to be selected and interviewed by  Craig Jamieson.

Craig has done a wonderful job of showcasing and spotlighting several industry sales leaders like Eric Quanstrom,  Michaela Prouzova,  Richard Young, Barbara Giamanco, Larry Levine, Amar Sheth to name a few.  I encourage  you to checkout Craig’s blog for solid insight on social and selling today,

welcome to “How I Work It – Social Selling”.

 

 

My Interview with Craig and Adaptive Business Services

Could you please tell our readers a little about you?

Craig, I will put it in Lehman’s Terms.  I am a passionate Sales and Marketing Guy that leverages Social Video and Sales to generate results.  I have carried a bag, traveled, trained and been in the sales profession most of my life.  Working for, and supporting, companies and organizations like IBM, Sun Microsystems, Cisco, The Coca-Cola Company to name a few.  I currently work as Sales Video Consultant delivering video marketing programs that utilize social selling and brand awareness campaigns.   Other passions include video blogging and reading up on the latest technology trends in sales, marketing, sports, and entertainment.

How about telling them a little bit about your business?

I specialize in video blogging projects, sales training videos, client testimonials and video interview spotlights for authors, trainers, speakers, business owners and entrepreneurs.  The art of storytelling with a fresh and candid perspective for your clients to conceptualize, visualize, and recognize from B2B and B2C.

How did you get started in selling and when did you begin adding social selling to your business?

I started selling from the day I wanted to influence others on my point of view.  The natural progression was to major in Marketing and start my professional career in sales.  I started leveraging social when I joined LinkedIn back in 2007 which was followed up with me using an online personal branding tool called Visual CV, a personal branding resume site.  The next logical step was to create a website and video blog followed by Twitter, YouTube Channels, etc.

Ironically, SOCIAL selling did not come into play until I left the corporate world. I was on a mission of personal branding and career transition.  I would have loved to leverage social networking and tools back in the day when I was employed by corporate companies like IBM etc.  Now Social Selling and Social Media Marketing are a part of my customer engagement and sales process.

What are your social selling goals, objectives, and strategies?

Cartoon Explainer Video “Social Selling vs Traditional Selling” Review

I’m a big advocate of leveraging videos for sales and social business. My passion is social selling videos. I recently launched a new video series on the topic of video reviews. My first review’s looked at Brian Solis and Hootsuite on the topic of social selling insight. We also looked at a Microsoft Dynamics video with Fred Studer on the topic Social Selling and mobile customer engagement. Top (VIDEO) reviews on social selling business –video collaboration show.

Here is my latest video review hosted by Sales for Life. Jamie Shanks and Company do a tremendous job on training and being ambassadors for Social Selling. The Team from Sales for Life has a great video featured on their website  titled “Traditional Selling VS Social Selling” I encourage you to watch the video and check out my review.

Video Review of Traditional Selling VS Social Selling.

 

What I like about this cartoon explainer video is that it’s well produced and loaded with several facts on the benefits of social selling and the sales process. I also like the fact that this video is compelling, engaging, entertaining and fun. If you’re looking for an explainer video on social selling this it.

I love the benefits of video especially the personalized human effect but when you can’t be on camera there are alternatives like creating cartoons, animations,visual slideshows and explainer videos. These video production options can be a great alternative for video marketing.

I’ve been producing videos on the topic of social selling for over four years now and have experimented with cartoons and animations. To me, nothing beats the human effect of being on camera but cartoons and animations have their place. It all comes down to telling that visual digital story in a compelling and engaging style. A call to action helps.

Have you used explainer videos, cartoons or animation style videos for your video marketing? I would love to get your thoughts and insight on these types of videos for the sales process.

Will Implementing A Social Selling Program Convert More Sales “It Depends”

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

 

Video Does Implementing Social Selling Program Increase Sales Social Selling TV

As an added bonus, I would like to share with you another video I did with Barb Giamanco, Social Selling Leader, friend and colleague. We discuss Implementing Social Selling further in the Social Centered Selling Moment of the day. Stay tuned for more video blog episodes of Social Selling TV and The Social Centered Selling Moment.

Five categories for effective social sellers “Social Selling TV”

In this episode of Social Selling TV we look at five categories for effective social sellers and top sales performers.  This video will looks at Sales Personality Traits, Departmental Mindset, Self Sales Development, Referral Selling and leveraging Social in the Sales Process.

 

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