I honestly feel that use of Amazon.com is a perfect example of true social video engagement. It provides an open platform for viewers and readers to respond to products and services and provide feedback on the review. The keyword is SOCIAL. Video Reviews on sites like Amazon.com combine the essential elements of participation and engagement; a reviewer can review your video review.
My review link for Amazon for Erik Qualman’s Book
As Erik states we, businesses, no longer have a choice on whether we do social media: the question is how well we do it.
Throughout the entire book there are business case studies, examples of social media trends and the way we should engage our customers today. Each chapter as a dedicated section on chapter key points which helps the reader summarize important points. Erik’s shares several business examples and breaks down the complex issues in real world business analogies so the reader can conceptualize and visualize and recognize the business story content.
Examples in the book’s first eight chapters, include some of the following, presidential election impact of social media, how news today is distributed via social media and correspondence with traditional media, print, tv, radio etc, digitizing the blogosphere, word of mouth power of social media, corporate examples from numerous industries. Erik takes a strong look at social media from a generation perspective, Social Commerce trends in e commerce, social media sites influence over search engines, network TV, internet on demand business trend and even trends in job search and the recruiting process
Chapter nine includes a bonus Social Media Rolodex and resources, digital education center..
Chapter Ten, other insights and FAQs, Erik highlights the social media escalator the impact of listening and engaging your customer in the business process. He also takes on the topic of ROI and social media with descriptions and examples. Social media trends are evolving and updates for this book can be found at www.socialnomics.net
The shift in social media has changed the landscape on how we conduct business and listen and respond to our customers. We now live in new world, a social media revolution. And this book is a resource and playbook for understanding this from a business perspective. Is social media a fad, you must be mad, read this book in you will be hooked.
Checkout more of video book review on Amazon or my video reviews section on this website.