SOCIAL WATCHING for Sales Research beyond Social Listening in Lehman’s Terms.
Understanding your buyers, customers and prospects is key in selling today. Doing your own research, account preparation and social listening is paramount for planing a strategy to engage. There are a number of Social Listening platforms and software applications out there but as far as I am concerned nothing beats video for social research.
In Lehman’s Terms the concept of Social Watching has numerous benefits. So do some Social Watching and watch this short video.
Let’s face it audio and text are great resources for research but are you getting the true human story? Is your research media authentic or is the content written by ghost writers and a team of editors that you can’t see. This is why Video is a viable option for social research. Especially live interview style videos.
Are you searching for those key trigger points to engage with customers and prospects? Why not watch and visualize the research process.
Questions to Consider.
- What Tools are you currently using today to listen to your customers and prospects socially? Social Listening.
- Are you Social Watching?
- How are you leveraging VIDEO RESEARCH for Social Selling and Account Planning?