Improving Sales Performance and Customer Research by Social Watching for Social Selling.

SOCIAL WATCHING for Sales Research beyond Social Listening in Lehman’s Terms.

 

Social Watching for Selling Today in Lehman’s Terms

Understanding your buyers, customers and prospects is key in selling today. Doing your own research, account preparation and social listening is paramount for planing a strategy to engage. There are a number of Social Listening platforms and software applications out there but as far as I am concerned nothing beats video for social research.

In Lehman’s Terms the concept of Social Watching has numerous benefits. So do some Social Watching and watch this short video.

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Let’s face it audio and text are great resources for research but are you getting the true human story? Is your research media authentic or is the content written by ghost writers and a team of editors that you can’t see. This is why Video is a viable option for social research. Especially live interview style videos.

Are you searching for those key trigger points to engage with customers and prospects? Why not watch and visualize the research process.

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Questions to Consider.

  • What Tools are you currently using today to listen to your customers and prospects socially? Social Listening.
  • Are you Social Watching?
  • How are you leveraging VIDEO RESEARCH for Social Selling and Account Planning?

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Word of Mouth Marketing B2B Sales and Social Influencers how they work together.

Last month, I did a video book review on Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth by author Ted Wright. FIZZ is a great read and I highly recommend to anyone in business, sales and marketing.  A great resource supported by case studies with actual sales results.

I’ve been fortunate to hear Ted speak in Atlanta and it made me think about how word of mouth marketing relates to sales and the power of  leveraging marketing insiders or should I say social influencers to share your business story.

Word of mouth marketing has been around since the dawn of time. Nothing new here but today buyers have more access to information socially and they depend on their friends, peers and in some cases sales and marketing professionals that actually deliver value and insightful information.  What a noble concept for the sales profession.  Simply put buyers don’t trust advertising as much as they do referrals and recommendations from friends, peers and AUTHENTIC INFLUENCERS.

This video outlines my thoughts on Word of Mouth Marketing as it relates to sales and marketing today.  What are your thoughts on Sales and Social Influencers?

Word of Mouth Marketing B2B Sales and Social Influencers In Lehman’s Terms from Doug Lehman on Vimeo.

Word of Mouth Marketing B2B Sales and Social Influencers In Lehman’s Terms

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Word of Mouth Marketing Drink it in!   In Lehman’s Terms.

Will Social Selling Programs get more prospects and increase sales revenue. Social Selling TV

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

Social is just a tool to use to engage and enable the sales process. A great tool at that when leveraged correctly.

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