Improving Sales Performance and Customer Research by Social Watching for Social Selling.

SOCIAL WATCHING for Sales Research beyond Social Listening in Lehman’s Terms.

 

Social Watching for Selling Today in Lehman’s Terms

Understanding your buyers, customers and prospects is key in selling today. Doing your own research, account preparation and social listening is paramount for planing a strategy to engage. There are a number of Social Listening platforms and software applications out there but as far as I am concerned nothing beats video for social research.

In Lehman’s Terms the concept of Social Watching has numerous benefits. So do some Social Watching and watch this short video.

socialwatch5

 

Let’s face it audio and text are great resources for research but are you getting the true human story? Is your research media authentic or is the content written by ghost writers and a team of editors that you can’t see. This is why Video is a viable option for social research. Especially live interview style videos.

Are you searching for those key trigger points to engage with customers and prospects? Why not watch and visualize the research process.

socialwatch6

Questions to Consider.

  • What Tools are you currently using today to listen to your customers and prospects socially? Social Listening.
  • Are you Social Watching?
  • How are you leveraging VIDEO RESEARCH for Social Selling and Account Planning?

socialwatch3

Meet The Sales Accelerators Improving Sales Performance Video Series #thesaleaccelerators

Sales Accelerators - Planning A Strategy

 

I am a big advocate of leveraging social and video for sales results and I am honored to partner again with Barb Giamanco on another sales training video series.  Last year we did a ten part video series called “Social Centered Selling Moments” now it’s time to accelerate your sales strategy.  Meet The Sales Accelerators #thesalesaccelerator.  We now have released five short videos but more videos are in production.

The Sales Accelerators is a video series with Barb Giamanco and Doug Lehman on the topics of sales performance and how to improve your sales process. We discuss Sales leadership strategies to improve sales performance outcomes.

We explore Topics like implementing a sales strategy, lead generation, social selling, sales training, value based selling, focusing on your sales message, buyer advocacy and all sales related topics that are relevant for accelerating your sales process and achieving results.

 

 

More Sales Accelerator Episodes  ** “Five episodes and counting”
The Sales Accelerators – Misuse of Social Channels for Selling
The Sales Accelerators – Focusing Relevant Sales Messages
The Sales Accelerators – Better Sales Lead Generation
The Sales Accelerators – Problem Solving Adding Customer Value
The Sales Accelerators – Plan A Sales Strategy

 

Questions to consider.

What are some of the reasons your sales performance isn’t measuring up?  Let’s keep it social and leverage video content for sales and educational training purposes.

Connect with The Sales Accelerators

Barb Giamanco
http://barbaragiamanco.com/
https://www.linkedin.com/in/barbaragi…
Twitter @barbaragiamanco

Doug Lehman
http://douglehman.com/
https://www.linkedin.com/in/douglehman
Twitter @douglehman

 

 

Chill Puck A Social Business Story Leveraging Social Brand Advocacy

Chill Puck a Social Business Story leveraging social for brand advocacy.

I am a big fan or should I say advocate of companies that engage their customers and provide a great service or product offering.  My experience with Chill Puck meets this scenario.  Chill Puck has a dynamic product and they get social engagement.

As a social selling advocate, I like to connect with like-minded sales and marketing professionals.  Back in December,  I connected online with Jack Kosakowski, Social Sales Advisor for Chill Puck.  I became familiar with Jack and Chill Puck watching numerous video chats like the #Socialhangout reading blog posts,  updates and tweets.  We connected instantly on Twitter and LinkedIn etc.

My initial experience with Chill Puck was off to a great start.  Chill Puck sent me some samples and the rest is history.  I tested the product and liked the concept but more importantly, I loved how the team from Chill Puck interacts and engages with customers online socially.  Establishing social proof online, building and maintaining relationships and never leaving future advocates and customers behind.

 

So what is Cool about The Chill Puck.

  • Innovative product Design
  • Unlimited Market Potential “ People like cold refreshing drinks”
  • Customizable Logos – Specialty Advertising – Promotional Gifts
  • Social savvy Company. They Get Social and Experiential Marketing
  • Great Customer Support – Personal Brand Relationships
  • Supports Non-Profits, Charities and Fundraisers

I could write much more about The Chill Puck Experience but a video is good way to tell this business story, conceptualize, visualize and recognize a cool product socially.

In Lehman’s Terms Chill Puck is refreshing because they get social engagement and they have a really cool product. Checkout you their website at http://www.chillpuck.com for more details and follow them on social channels. A big thanks to Team Chill Puck, Curtis Peters and Nishan Pilibosian Founders and the Social Selling Advocate Jack Kosakowski for their support socially and keeping my drinks cold.  Follow Chill Puck on Twitter @TheChillPuck

Top (Video) Reviews on Social Selling Business – Video Collaboration Show

As a video blogger, I’m truly passionate about sales training leveraging social and video to generate results. I do a lot of online video research and it is always good to learn from the best visual business storytellers. It is even better to share insightful video information.

This month, I decided to create a new video review show spotlighting some of the best business videos out there. I look forward to reviewing multiple videos in the next couple of months very similar to my video book reviews. My mission is to share insightful Videos that are worth a watch, simple content curation with video collaboration. In Lehman’s Term’s putting the social in business video for social business, video marketing and sales.

 

Why Video? I believe video it is the most compelling and engaging social channel out there. Video is easy to share and video collaboration is powerful. In 2015, more businesses will be doing video, I only hope more people will comment and engage on social video platforms. In Lehman’s Terms putting the social in video. It is easy to comment on a video, leave a response and share the digital story.

Do you have video in mind that should be shared socially? I am always looking for content in social media marking and sales training. What is your video business story?

I will keep this post short, a man of few words, let the videos tell and SHOW the story.

Here are a couple videos worth seeing.

Here are a couple videos worth watching.

  • Brian Solis and Hootsuite on the topic of Social selling Insight
    Fred Studer and Microsoft Dynamics on the topic of Social Selling

More videos to come. Stay tuned, subscribe and follow the video playlist.

Business Video Testimonials Tips for customer engagement and sales

Business Video Testimonials for customer engagement and sales

What makes an effective business video testimonial?  The first thing is become a digital storyteller leveraging video.  Visual social proof is powerful.  Businesses today are made on recommendations and referrals.  It helps the sales process.  So what context should be in a testimonial video?

The video testimonial needs to real and authentic to have any credibility. Real users of your product and services can speak volumes.  The power of network referrals.

A business testimonial that resonates with customers includes the following

1)      Case Study Format with visual social proof

2)      Share the Customer‘s journey prior to using your product of service.

3)      Solve a problem or provide a solution. What is the positive impact of doing business with your organization?

4)      Validate the outcome with facts, numbers  and statistical information

5)      Show and tell the value

6)      Have your customer tell your story as brand advocates.

 

Sell More Make Personal Sales Development Training a Priority Social Selling TV

Sell More Make Personal Sales Development Training a Priority a new episode for Social Selling TV.

What do today’s savvy sales representatives do to excel in sales?  They value ongoing sales training and personal development as part of their sales process.  They make it a priority to learn above and beyond typical standard level of corporate sales training.  They understand what it takes to bring insightful information to their prospects creating a competitive advantage.


I am making the assumption that you already know your product features and service benefits.  The second assumption is you that have a clear understanding of prospecting and selling to correct target audience.  Sales superstars take personal responsibility and accountability to self train.  They are not waiting on corporate training programs or the marketing department to provide knowledge base training material. They are motivated and committed to learning.

At the end of the day you are accountable for your sales goals and quota.  Spend time to self train delivering customer value that resonates with today’s buyer.  This process starts with research and education positioning yourself as an expert and trusted advisor.

 

 

 

Will Implementing A Social Selling Program Convert More Sales “It Depends”

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

 

Video Does Implementing Social Selling Program Increase Sales Social Selling TV

As an added bonus, I would like to share with you another video I did with Barb Giamanco, Social Selling Leader, friend and colleague. We discuss Implementing Social Selling further in the Social Centered Selling Moment of the day. Stay tuned for more video blog episodes of Social Selling TV and The Social Centered Selling Moment.

Why Social Selling for Small Business

WHY SOCIAL DRIVES BUSINESS.

In honor of National Small Business Week.  Here is a quick video on the benefits of Social Selling for Small Business Today. Why Social Selling Today?

Social Drives Business Today Video

Adopting a Social Selling Selling Strategy can improve customer engagement, build brand awareness and generate more sales.  Your customer’s buying process has changed due to the internet, social media and the economy.  Clients and Customer are more educated today, they have less time and want to make informed decisions.

Social can help the sales process on a number of levels.  Your customers and buyers have adjusted.  Have your sales and marketing teams adjusted to today’s buyers?  More information on Social Selling please checkout Social Selling TV.

Five categories for effective social sellers “Social Selling TV”

In this episode of Social Selling TV we look at five categories for effective social sellers and top sales performers.  This video will looks at Sales Personality Traits, Departmental Mindset, Self Sales Development, Referral Selling and leveraging Social in the Sales Process.

 

Video Review Brian Solis “What’s The Future of Business” Social Shake-Up

Early this year I had a chance to meet Brian at a Brian Solis Book Signing Event hosted by Cox Communications and Social Media Marketing Communications Agency Everywhere.

Here is my Video Spotlight on the Book Signing Event. Brian Solis Video Spotlight in Lehman’s Terms “What’s The Future of Business”

As promised, here is my new video Book Review of his latest book.  I look forward to seeing Brian again soon in Atlanta.  Hopefully at the Social Shake-Up September 15-17.  Brian will be the morning Keynote Speaker on 9/17.

Stay tuned another video vlog may be in the works covering this event.

Social Selling TV Video Review of Brian Solis Book “What is the Future of Business”


Brian Solis What’s The Future of Business Social Selling TV Review

Social Business and “The Social Employee” Video Reviews

As an advocate for Social selling and Best Social Business Practices, I am constantly searching for great resources on the topics of Sales, Social Media Marketing and Customer Engagement. I am fortunate to be a part of the McGraw-Hill Insider Program where I receive business books to review. The Social Employee is my latest read and review.

@SocialEmployee

The Social Employee: How Great Companies Make Social Media Work  by Cheryl and Mark Burgess founders of Blue Focus Marketing is a must read for any business looking to leverage their employees and adapt a social business culture for company branding. This is an insightful book, with business strategies, case studies and success lessons. Empowering the social employee has numerous benefits.

The following videos will show and tell why you need to read this book for social business today.

I also encourage you to checkout Blue Focus Marketing and the official Social Employee Book Trailer. Glad to see that Cheryl and Mark are using video as a social channel to promote, educate and create brand awareness.

In Lehman’s Terms let’s put the social in your video empowering your business to be social.  It starts with the social employee.

 


The Social Employee Book Video Review Social Selling TV


The Social Employee Video Book Review Social Selling TV

 

 


The Social Employee Book Trailer

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