Video Review of The Sales Mastery Academy Online with Victor Antonio

If you’re a sales professional looking to improve your own sales performance.  Perhaps you’re a sales trainer or keynote presenter looking to  improve your presentation process.  I have just the resource for you.  The Sales Master Academy hosted by Victor Antonio.  The Sales Master Academy is an engaging way to learn on a convenient virtual platform accessing a full library of resources from training videos, books and worksheets.

In Lehman’s Terms we review The Sales Mastery Academy  from the perspective of a user.  Full Disclosure,  I am only half way through the academy but have received valuable insight and impact on my own business best practices.  More evaluation videos to come as I complete all the training modules as a user and student of the academy.

Video Review From A User Perspective  – In Lehman’s Terms

Video Review 3:30

  • Sales Mastery Academy Contains over 300 Videos, 24  Courses, 12 Books
  • Bonus Material – New and Relevant Sales Insight – A Bonus to me
  • Training Center for Salesperson, Sales Managers and Presenters
  • Report Cards, Usage Reports, Certification Benchmarks to evaluate progress
  • Easy to use virtual library – Positive User Experience on LMS Platform
  • Quality Content – Short Form Training Videos that provide comprehensive value

 

The Influence of Video Marketing for Keynote Speakers and Trainers, A conversation with Victor Antonio

I had a chance to sit down and speak with Sales Trainer Motivator Author Victor Antonio.  We discussed the power of leveraging Video Marketing for Speakers and Sales Trainers and all numerous benefits of video branding.

Victor has an extensive career as a sales leader, motivator and keynote speaker.  His sales training videos are  a tremendous resource for sales development training.  I would encourage anyone in sales, marketing and business today to watch. We also talked about  how video marketing  positioned Victor into getting his own network TV show “Life or Debt” airing on Spike Television in mid March.  The full interview is 20 minutes long with a wealth of content.

In Lehman’s Terms  Video Marketing is essential for Speakers Today especially for brand recognition, exposure and reach.  Booking agents want to see you in action.  Video helps event planners determine if you can speak and how your deliver your message.     

Watch the  entire Interview.

Victor Antonio on Branding 

  • Branding and Video Marketing.  Be specialist not a generalist.
  • Mastering your niche with expert content
  • Be Authentic and The Concept of  Freemium

Victor Antonio on Video Sales Training Content – What to look for.

  • Seminars on Selling Video Content Courses for Sales Professionals
  • Video Engagement Instant Gratification from a viewer perspective
  • 200+ Sales Training Videos – 20 Plus Courses

Victor Antonio shares how video marketing led to a new television series 

  •  Video Marketing Content that is shareable for social reach
  • Best Motivational Speech Ever –  Live Video Footage on Stage
  • Skype Interview Call – Personable intimate video style
  • Spike Television “Life or Debt” Premiers  March 14

Be sure to watch these videos and more content by Victor Antonio

http://www.sellingergroup.com/

victorantonio.com

www.seminarsonselling.com

Victor’s YouTube Channel

 

If your are a speaker, sales professional or trainer and you need assistance please contact me.  Keep it social and leverage video in Lehman’s Terms

Vic Doug Post

Personal Career Branding Get Hired! Interview with Jeff Sheehan.

Late last year, I had a chance to interview Jeff Sheehan, Co-Author of “HIRED! Paths to Employment in the Social Media Era.”   Jeff and Al Smith did a wonderful job with this book full of relevant tips and strategies for people in career transition.

Jeff and I discussed the book, career transition and number of other topics on social media and personal branding. Welcome to the first installment of Lehman’s Terms Video Interview Series 2016, where we spotlight business leaders showcasing their talents and social insights.

 

We touched on the following topics in this interview

Career Transition
Personal Branding
Volunteerism
Community Outreach
Social Media Tools
Career Networking

 

Meet The Sales Accelerators Improving Sales Performance Video Series #thesaleaccelerators

Sales Accelerators - Planning A Strategy

 

I am a big advocate of leveraging social and video for sales results and I am honored to partner again with Barb Giamanco on another sales training video series.  Last year we did a ten part video series called “Social Centered Selling Moments” now it’s time to accelerate your sales strategy.  Meet The Sales Accelerators #thesalesaccelerator.  We now have released five short videos but more videos are in production.

The Sales Accelerators is a video series with Barb Giamanco and Doug Lehman on the topics of sales performance and how to improve your sales process. We discuss Sales leadership strategies to improve sales performance outcomes.

We explore Topics like implementing a sales strategy, lead generation, social selling, sales training, value based selling, focusing on your sales message, buyer advocacy and all sales related topics that are relevant for accelerating your sales process and achieving results.

 

 

More Sales Accelerator Episodes  ** “Five episodes and counting”
The Sales Accelerators – Misuse of Social Channels for Selling
The Sales Accelerators – Focusing Relevant Sales Messages
The Sales Accelerators – Better Sales Lead Generation
The Sales Accelerators – Problem Solving Adding Customer Value
The Sales Accelerators – Plan A Sales Strategy

 

Questions to consider.

What are some of the reasons your sales performance isn’t measuring up?  Let’s keep it social and leverage video content for sales and educational training purposes.

Connect with The Sales Accelerators

Barb Giamanco
http://barbaragiamanco.com/
https://www.linkedin.com/in/barbaragi…
Twitter @barbaragiamanco

Doug Lehman
http://douglehman.com/
https://www.linkedin.com/in/douglehman
Twitter @douglehman

 

 

Why Social Proof Tools Books and Visuals In Lehman’s Terms

Can we all agree that Social Proof is essential for engaging today’s buyers and forming business relationships.  Your customers and future business partners are researching online, talking with their social networks, reading blogs, reviewing websites, case studies, reviewing testimonials, watching social video and sharing more and more social content.

If you are not establishing social proof, you are simply missing opportunity for engagement and potentially losing business.

Why Social Proof Tools Books and Visuals In Lehman’s Terms

In Lehman’s Terms here are some social proof tools and book resources. I recommend all these books by these dynamic authors and thought leaders. Video Book reviews included at http://douglehman.com/reviews

GOOD READS BY

Erik Qualman’s The Digital Leader and Socialnomics

Brian Solis’s  What’s The Future of Business…

Joe Pulizzi Epic Content Marketing…

Ekaterina Walter and Jessica Gioglio  The Power of Visual Storytelling…

What Social Proof can do for your own personal brand and business reputation

Establish Digital Leadership
Control Your Digital Footprints and Reputation Management
Share Epic Content that delivers value. Become that trusted advisor
Become a visual Storyteller Today

Why Social? Better yet why social proof because your customers, future business partners are now leveraging social more than ever due to the internet and social channels. What are your resources and thoughts on social proof tools?

 

Social Selling “Video” Roll Call References

Back in 2010, I started to doing videos on topics of Social Selling and video engagement. To put it to you in Lehman’s Terms, I’m passionate about sales, social and leveraging video. Today, I would like to spotlight some resources, references and videos that have made an impact on me with regards to Social Selling Video.

As a book review insider for McGraw-Hill Publishing, I’ve been fortunate to receive and review numerous books on the topics of social media, marketing, sales and business. Video Book Reviews, Video Chats and Social Hangouts are great tools and resources for keeping business social and my favorite social channel of choice is video. New social video applications like Meerkat and direct Twitter video uploads are making impact and my next Vlog post will cover new and emerging tools for social video engagement.

 

Top (Video) Reviews on Social Selling Business – Video Collaboration Show

As a video blogger, I’m truly passionate about sales training leveraging social and video to generate results. I do a lot of online video research and it is always good to learn from the best visual business storytellers. It is even better to share insightful video information.

This month, I decided to create a new video review show spotlighting some of the best business videos out there. I look forward to reviewing multiple videos in the next couple of months very similar to my video book reviews. My mission is to share insightful Videos that are worth a watch, simple content curation with video collaboration. In Lehman’s Term’s putting the social in business video for social business, video marketing and sales.

 

Why Video? I believe video it is the most compelling and engaging social channel out there. Video is easy to share and video collaboration is powerful. In 2015, more businesses will be doing video, I only hope more people will comment and engage on social video platforms. In Lehman’s Terms putting the social in video. It is easy to comment on a video, leave a response and share the digital story.

Do you have video in mind that should be shared socially? I am always looking for content in social media marking and sales training. What is your video business story?

I will keep this post short, a man of few words, let the videos tell and SHOW the story.

Here are a couple videos worth seeing.

Here are a couple videos worth watching.

  • Brian Solis and Hootsuite on the topic of Social selling Insight
    Fred Studer and Microsoft Dynamics on the topic of Social Selling

More videos to come. Stay tuned, subscribe and follow the video playlist.

Sales Training Video Series (Video e-book) Social Centered Selling Moments

Here is my new video e-book video series for Social Centered Selling Moments. This new multimedia interactive e-book is a collection of all eight training videos.  A simple document containing some quotes and videos.

In Lehman’s Terms  A video sales guide e-book.

Over the last  few months my colleague Barb Giamanco and I produced a short series of video clips called Social Centered Selling Moments.  We spotlight eight training videos on the topics of social selling, sales presentations, personal development training, sales tactics, leadership skills and Smarketing.  We also look at the status of sales today and areas for improvement.

The  Social Video Marketing Strategy used here is a combination of text, video and re-purposing content with social networking platforms like LinkedIn, Slideshare and Twitter. The objective is to leverage social in your content with a format that is searchable and shareable.

  • Share Documents on LinkedIn, Google Plus, Facebook ETC.
  • Upload to Slideshare
  • Tweet #scsmoments

Social Centered Selling Video Playlist

So what do you think about leveraging video for sales training and using video in documents like e-books?  This your chance to comment and be a voice of reason. Please share your own thoughts and insight putting the social in sales video.

Social Centered Selling Moments Video Ebook Series

(Video) Empowering The Connected Customer for Sales and Marketing as Brand Advocates

CustomerTopSales

 

 

 

 

 

 

 

 

Who is your Top Sales Performer?  My advice in Lehman’s Terms look at your customers and clients as lead generators, client referrals and branding advocates.  Hire and welcome your customers to your team.  Have your customers share your business experience and leverage Generation C as Brian Solis would like to say.  The Connected Customer 

 

This video looks at positioning your customers and clients as brand advocates , ambassadors of your service. Top Sales performer are your customers for lead generation and user generated content marketing. Position your customers as brand advocates Sales Team Ambassadors.  The customer buying process through Generation C.

 

Video Book Review of Brian Solis Book “What’s The Future of Business”

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NEW VIDEO SERIES COMING SOON

How to use customer generated content for video sales.

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(Video) Hiring Sales Trainers Social Selling Programs What To Look For.

Evaluating Sales Training Programs and Social Selling Workshops.

When it’s time to hire a sales trainer, sales coach, sales consultant , sales training company, what should you look for when evaluating the sales training program specifically for Social Selling? Here are my thoughts in this short video.

Hiring Social Selling Sales Trainers What To Look For In A Program

Questions to Consider

Program results and costs factor in as well as industry and sales training experience. Have they sold before? Do they have a firm grasp of the sales process? Do they train fortune 500 companies or are they fortunetellers? What about their social presence and program curriculum?

Social Selling Training Program Checklist

1) Audit Social Proof – Social Presence

2) Social Networking Experience

3) Sales Experience

4) Subject Matter Expert “Perception or Reality”

5) Program Curriculum

6) Social Channels – Social Networking Tools

* More than LinkedIn

7) Social Monitoring Tools

8) Social Listening Skills

9) Social CRM Tools

10) Program Deliverables

11) Online Training vs Face-to-Face Training Workshops

12) Program Results

13) Client References

14) Customer Testimonials

15) Industry Experience

16) Program Follow up

17) Measurable Performance Evaluation

18) Continuing Education – Accountability Training

19) Sales Management Leadership Training

20) * VIDEO Sales Training

SMARKETING Concept Social Selling Today

Are your sales and marketing departments on the same page working together to grow business, increase revenue and expand market share? In this video series, Barb Giamanco and I look at the concept of SMARKETING and it’s impact of Social Selling Today.  

A simple video status update  in Lehman’s Terms with the voice of reason Barb Giamanco.  Here is the link to Barb’s original post Social Selling Today which is featured on Top Sales World.

Social Selling Today   Top Sales World

 

QUESTIONS TO CONSIDER

Social Selling is not a new concept but is it being utilized as a best practice?

Has your business adopted or embraced a Social Selling Strategy?

Are Marketing and Sales collaborating for the common goal to deliver customer value and grow business revenue?

What are your thoughts on Social Selling Today?

SCS Smarketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Centered Selling Moments Video Series with Barb Giamanco and Video Ambassador Doug Lehman, discussing Sales, Social Selling, social media and training best practices.

Try a video – Get the Sales Meeting and Get the Job

Try A Video Get the Sales Meeting and Get the Job

Let’s face it people are busy today and their time is limited. Sales Managers get numerous emails and calls daily. How can you get through all the noise? First thing is you must deliver value and a compelling reason for a call back. A couple of years ago, I used a short video to get a sales meeting which lead to closing an eight month contract

My Social Selling Video Business Case Study.

Panelist Feedback Social Selling with Sharks Webinar Doug Lehman Story

Why not try a video call to engage your targeted customer.

In Lehman’s Terms, here are some quick video content tips for doing an effective short video clip.

1)      Define and set goals for the video call.  Are you making an introduction, showcasing a product or service, offering a visual testimonial or answering a question?

2)      Deliver and share value to your audience. Solve a problem or solution.

3)      Keep it short and have a set call to action

4)      Follow up.

I just created a new video to market my own services.  I know it’s a Shameless self-promotion video but I tried to stick to my own guidelines and tips.  Please let me know your thoughts on using a short video to engage your sales target audience.

 

Video goals and guidelines

  • Target Audience: Sales Trainers, Hiring Managers looking for sales personnel and trainers
  • Call to Action: Get a meeting, drive them to my website in this case my Visual CV.

 

 

Business Video Testimonials Tips for customer engagement and sales

Business Video Testimonials for customer engagement and sales

What makes an effective business video testimonial?  The first thing is become a digital storyteller leveraging video.  Visual social proof is powerful.  Businesses today are made on recommendations and referrals.  It helps the sales process.  So what context should be in a testimonial video?

The video testimonial needs to real and authentic to have any credibility. Real users of your product and services can speak volumes.  The power of network referrals.

A business testimonial that resonates with customers includes the following

1)      Case Study Format with visual social proof

2)      Share the Customer‘s journey prior to using your product of service.

3)      Solve a problem or provide a solution. What is the positive impact of doing business with your organization?

4)      Validate the outcome with facts, numbers  and statistical information

5)      Show and tell the value

6)      Have your customer tell your story as brand advocates.

 

Leveraging Video for Business and Sales – How I Started

Video is a powerful platform for business and when used with sales and social correctly, the results can be tremendous. Today, I want to share with you my video business journey.

A few years ago, I launched my own business as a salesman for hire, a brand ambassador that is passionate about customer engagement and sales training. At that time, the economy and job market was challenging but I desired to leverage all my work experience and transferable skills to start something new.

Now I have always been passionate about learning new technologies when it comes to marketing and sales. The rise of Social Media and social selling was in sync with my own business personal development plan.

One day I added a video to my website and my journey into video production and leveraging social selling video began. It would only be fitting to continue this story in Video. “Watch the Videos”

 

My Video Business Story Why I do Social Selling Video

In Lehman’s Terms, I learned the following about Video Marketing for Sales Performance.

  • Video Expedite The Sales Process
  • Video Builds Brand Awareness
  • Video Improves Customer Engagement
  • Using Social amplifies your Video Marketing Strategy.

Video Production can be simple, productive, fun and cost effective with numerous benefits. That is my story and I am sticking to it.

Why I do Social Selling Video

New Video Client Portfolio, Slideshare with Video meets social proof.

Video is a powerful tool and when leveraged with social networking sites  it amplifies your brand VISUALLY through digital social proof.  Effective visual presentations can inspire emotion, engagement and calls to action.

The next time you do a visual presentation make a strong effort to leverage social networking sites to promote and engage the conversation.  You will be surprised by the results.

In this case,  I used my blog, LinkedIn, Facebook, Twitter, Google Plus etc to distribute content but my main platform was SLIDESHARE and Video.

In Lehman’s Terms  Be Visible use Video,  Leverage Social

Be  a digital storyteller with video.

 

If you’re Sales Professional, Author, Speaker, Trainer, Small Businessss Owner, Entrepreneur, Athlete,  Let’s talk about video to create that social experience
  • Improve Customer Engagement
  • Build Brand Awareness
  • Generate More Sales

Video Training Series: Top Sales Performers what skills make them excel in sales

Here is my latest video training web series.  We look at skills and qualities that top sales performers use to excel in sales.  As a new contributor to TOP SALES WORLD, I thought it would only be fitting to have a video blog series on Top Sales Performer Skills.  I am very honored to be a contributor to Top Sales World and  I look forward reading and sharing more information from this distinguished group of sales professionals.

There are seven short video clips in this video series.  We look at topics like referral selling, creating customer value, adjusting your presentation style, leveraging social and personal development training. The entire video series is 13 minutes long.

VIDEO PLAYLIST Top Sales Performer Skills That Make Them Excel In Sales

Top Sales Performer Skills Introduction Video Series (1/7)

Top Sales Performer Skills – Adjusting Presentation Style (2/7)

Top Sales Performer Skills – Active Listening Creating Value (3/7)

Top Sales Performer Skills – Personal Development Training (4/7)

Top Sales Performer Skills – Network Referral Selling (5/7)

Top Sales Performer Skills – Leveraging Social Selling (6/7) Social Selling

Top Sales Performer Skills Video Training Series Recap (7/7)

Social Centered Selling Moments Video Series

The last two months, I have been fortunate to team up with my friend and colleague Barb Giamanco on a video series called Social Centered Selling Moments. We discuss social selling and sales training best practices. I break it down in Lehman’s Terms and Barb is the voice of reason.

I had a great time producing this video series with Barb. It is always fun to connect, collaborate and close video projects.  I hope you enjoy the first video series. We have more videos in production so stay tuned.  The first four videos take a look at the impact of social selling, sales development training and ways to deliver insightful sales presentations.

 

Video Playlist “Social Centered Selling Moments”

Video Playlist “Social Centered Selling Moments”

Telling Is Not Selling

Social Selling Traits

 

 

 

 

 

 

Let’s Put The Social In Your Video Improve Customer Engagement, Build Brand Awareness and Generate More Sales.

 

 

Will Implementing A Social Selling Program Convert More Sales “It Depends”

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

 

Video Does Implementing Social Selling Program Increase Sales Social Selling TV

As an added bonus, I would like to share with you another video I did with Barb Giamanco, Social Selling Leader, friend and colleague. We discuss Implementing Social Selling further in the Social Centered Selling Moment of the day. Stay tuned for more video blog episodes of Social Selling TV and The Social Centered Selling Moment.

Why Social Selling for Small Business

WHY SOCIAL DRIVES BUSINESS.

In honor of National Small Business Week.  Here is a quick video on the benefits of Social Selling for Small Business Today. Why Social Selling Today?

Social Drives Business Today Video

Adopting a Social Selling Selling Strategy can improve customer engagement, build brand awareness and generate more sales.  Your customer’s buying process has changed due to the internet, social media and the economy.  Clients and Customer are more educated today, they have less time and want to make informed decisions.

Social can help the sales process on a number of levels.  Your customers and buyers have adjusted.  Have your sales and marketing teams adjusted to today’s buyers?  More information on Social Selling please checkout Social Selling TV.

Social Selling Video 101 Video Marketing for Social Sellers Introduction

Social Selling Video 101  Social Selling Video Overview Made Simple

“Video Marketing for Social Sellers”

Video Marketing for Social Sellers

 

 

 

 

 

 

http://vimeo.com/channels/socialvideotips

 

 

Five categories for effective social sellers “Social Selling TV”

In this episode of Social Selling TV we look at five categories for effective social sellers and top sales performers.  This video will looks at Sales Personality Traits, Departmental Mindset, Self Sales Development, Referral Selling and leveraging Social in the Sales Process.

 

Mini Video Book Reviews for Social Business, Sales Development

Looking forward to reviewing the following books.

Changing the Sales Conversation: Connect, Collaborate, and Close  by Linda Richardson

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YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience   

by Jason Miles

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This video highlights these two books as coming attractions for video reviews.  I also included some book reviews from the past few months that make an impact today in business.

Here is my latest mini book review series featuring books that help with business, marketing and social sales development.  These books are great reads for business and personal development.

 

* The Full Video Book Reviews can be seen on this link and playlist  http://douglehman.com/reviews   Video Playlist

* Reviews on Amazon.COM

Click on this Link to see the following reviews   Video Book Reviews on Amazon.com  .

 

Will Social Selling Programs get more prospects and increase sales revenue. Social Selling TV

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

Social is just a tool to use to engage and enable the sales process. A great tool at that when leveraged correctly.

Video Resume Playlist Doug Lehman Services

My new service offerings in Lehman’s Terms

Below is my new video playlist resume highlighting my service offering for future projects and employers.  I wanted to keep it simple and visual,  providing visual social proof.  I am actively seeking new projects now and would love to speak with your company or organization soon.

 

 

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