Happy July 4th (Video) Revisit 2011 Same Social Message Today

Back in July of 2011,  I launched a video series project called Social Selling TV.  One of my first video’s produced was with a simple flip camera.

 

The message was simple as this.

  • Happy Fourth of July (2011)
  • Support our Troops
  • Thank Those who support and protect our Freedom!
  • Secondary Message What Social Selling TV Video Blog is all about
  • Hot as Hell in the ATL Hotlanta

That message remains the same today in 2015. Happy 4th of July and thank those that support our Freedom!

In Lehman’s Terms,  I am glad to live in this great nation and have the freedom to visually voice my opinion.  Since 2010, I’ve been producing videos on the topic of social selling video well before Google Hangouts, Meerkat and Periscope video formats existed.  I’m not the first to do video on sales and social media training but I helped pioneer the social selling video movement.  My Social Proof are my videos, content posts and dates of publication.  Keep it social leverage video.

Happy Fourth of July From Social Selling TV 2011 Revisited.  Video Flashback

* Video Produced Four Years Ago on A Flip Camera limited video editing skills

SSTVJulyTroops

“Socially Using Video in Your Business Today” My Talk with Vistage

I just had a wonderful experience speaking to a local Vistage Chapter here in Atlanta on the use of social video today in business.

In Lehman’s Terms, I feel that authentic social business video can deliver value and position your company as a trusted advisor going forward. Organizations like Vistage are the perfect group of business leaders to present to.

Vistage International is a dynamic organization for CEO’s Executives and Business Owners, I encourage you to checkout out Vistage International for more information about their membership programs, executive coaching  and peer advisory groups.

Thank You Vistage for the opportunity to present and share some insight on social selling leveraging video marketing. Let’s put the social in your video.

 

Connecting at Sales Conferences Virtually through Video. #DF14 Dreamforce Does Event Video Properly

Nothing is better than networking at a live conference but in some cases, you cannot attend the event due to travel, location, costs and schedule conflicts. Video is the next best thing to being there. This year’s Dreamforce conference hosted by salesforce.com understands the power of leveraging event video.

Dreamforce has put together a series of informational videos to help event newcomers get the full value of their mega conference October 13-16. The Road to Dreamforce and Inside Dreamforce Video Clips are a great resource with significant content.

What I also like about Dreamforce is there are numerous live streaming video segments taking place. Just go to the event website and follow the event hashtag #DF14. If you cannot experience this event in person, at least you have options virtually. Social Video is powerful for events; it amplifies event user experience, increases visibility and keeps your event relevant with real-time visual marketing.

I know I will be following the event hastage #DF14 closely looking for video content, watching live streams, sharing content socially. As sales professional, I am truly looking forward to watching the live video stream hosted by Insidesales.com featuring some of today’s top sales influencers live from Dreamforce

Informational Videos, Video Recaps, Live Streaming Video what’s not to love about Dreamforce. I wish I was attending
but at least I get to see it visually through social video and visual event marketing. I hope see lots of video footage, blog content and recaps.

My Virtual Video Introduction for Dreamforce #DF14

 

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Leveraging Video with LinkedIn Connections “Building Relationships Visually”

Connecting with LinkedIn Connections in 60 Seconds Doug Lehman 

Leveraging Video with LinkedIn Connections “Building Relationships Visually”

We all know LinkedIn is a powerful social networking tool especially for Business-to-Business Communication. LinkedIn has made it easy to share Visual Marketing Content on your profile. Here are some video strategies for engaging your ownLinkedIn Connections.

LinkedIn Connection Videos

LinkedIn Profile Page Welcome Video

Create a welcome page video thanking the reader for visiting your profile. The primary goal is to convey value for the reader and viewer. You are making an introduction not a sales pitch. This is may be your first impression online and the conversation and dialogue begins with building a relationship first. The simple call to action is to engage and connect.

LinkedIn Thank You Video “Personalize your message”

You just connected now it is time to follow up and video is a great platform to visually connect and personalize your message. Provide value and share some beneficial information that will personally resonate with your new connection. Share insightful content from the connection’s perspective and offer to connect further. A thank you video shows that you care about the connection and you value the new online relationship. You made an effort to connect further.

LinkedIn Status Update Videos

You are now connected online and the conversation begins. Why not inquire about updates from your connection via video or share relevant video content. This content can be your own original video content or other newsworthy sources. Be a content curator and trusted visual advisor. Show some interest in supporting and connecting further. The opportunity for business collaboration or partnerships may develop.

Ideas for Content Sharing Videos

  • Solution Videos: Answer a question or solve a problem
  • Share video testimonials and case studies in your industry
  • Share how-to-videos, Educational Videos
  • Share Video Chats, Google Hangouts, Webinars
  • Share Speaker Videos Industry Experts
  • Share Live Streaming Event Videos

The simple fact is relationships in business take time to grow and materialize. Leveraging Video can help humanize and nurture the online relationship. Online networking is a place where conversation starts and does not have to end there. The next best thing to being there is video and utilizing social networking sites like LinkedIn can help.

 

Let’s connect and collaborate through LinkedIn and Video.

In Lehman’s Terms “Video Collaboration Socially”

 

NewConnectionLI

 

(Video) Empowering The Connected Customer for Sales and Marketing as Brand Advocates

CustomerTopSales

 

 

 

 

 

 

 

 

Who is your Top Sales Performer?  My advice in Lehman’s Terms look at your customers and clients as lead generators, client referrals and branding advocates.  Hire and welcome your customers to your team.  Have your customers share your business experience and leverage Generation C as Brian Solis would like to say.  The Connected Customer 

 

This video looks at positioning your customers and clients as brand advocates , ambassadors of your service. Top Sales performer are your customers for lead generation and user generated content marketing. Position your customers as brand advocates Sales Team Ambassadors.  The customer buying process through Generation C.

 

Video Book Review of Brian Solis Book “What’s The Future of Business”

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NEW VIDEO SERIES COMING SOON

How to use customer generated content for video sales.

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New Video Client Portfolio, Slideshare with Video meets social proof.

Video is a powerful tool and when leveraged with social networking sites  it amplifies your brand VISUALLY through digital social proof.  Effective visual presentations can inspire emotion, engagement and calls to action.

The next time you do a visual presentation make a strong effort to leverage social networking sites to promote and engage the conversation.  You will be surprised by the results.

In this case,  I used my blog, LinkedIn, Facebook, Twitter, Google Plus etc to distribute content but my main platform was SLIDESHARE and Video.

In Lehman’s Terms  Be Visible use Video,  Leverage Social

Be  a digital storyteller with video.

 

If you’re Sales Professional, Author, Speaker, Trainer, Small Businessss Owner, Entrepreneur, Athlete,  Let’s talk about video to create that social experience
  • Improve Customer Engagement
  • Build Brand Awareness
  • Generate More Sales

Video Training Series: Top Sales Performers what skills make them excel in sales

Here is my latest video training web series.  We look at skills and qualities that top sales performers use to excel in sales.  As a new contributor to TOP SALES WORLD, I thought it would only be fitting to have a video blog series on Top Sales Performer Skills.  I am very honored to be a contributor to Top Sales World and  I look forward reading and sharing more information from this distinguished group of sales professionals.

There are seven short video clips in this video series.  We look at topics like referral selling, creating customer value, adjusting your presentation style, leveraging social and personal development training. The entire video series is 13 minutes long.

VIDEO PLAYLIST Top Sales Performer Skills That Make Them Excel In Sales

Top Sales Performer Skills Introduction Video Series (1/7)

Top Sales Performer Skills – Adjusting Presentation Style (2/7)

Top Sales Performer Skills – Active Listening Creating Value (3/7)

Top Sales Performer Skills – Personal Development Training (4/7)

Top Sales Performer Skills – Network Referral Selling (5/7)

Top Sales Performer Skills – Leveraging Social Selling (6/7) Social Selling

Top Sales Performer Skills Video Training Series Recap (7/7)

Will Implementing A Social Selling Program Convert More Sales “It Depends”

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

 

Video Does Implementing Social Selling Program Increase Sales Social Selling TV

As an added bonus, I would like to share with you another video I did with Barb Giamanco, Social Selling Leader, friend and colleague. We discuss Implementing Social Selling further in the Social Centered Selling Moment of the day. Stay tuned for more video blog episodes of Social Selling TV and The Social Centered Selling Moment.

Hired! Paths to Employment in the Social Media Era Video Review

Here is my two video book reviews of Hired! Paths To Employment In The Social Media Era by authors Jeff Sheehan and Alfred M. Smith.  This a great read and resource book for anyone in job transition who is unemployed, underemployed or looking to make a career move.

Both authors share their insight on several topics and strategies for getting hired today in the social media era.  I encourage you to checkout Jeff and Al’s website www.hiredthebook.com to learn more about their background and this book.

Hired Paths to Employment in the Social Media Era Video Review in Lehman’s Terms

 

Social Selling TV Video Review of Hired! Paths to Employment In The Social Media Era.

 

Five categories for effective social sellers “Social Selling TV”

In this episode of Social Selling TV we look at five categories for effective social sellers and top sales performers.  This video will looks at Sales Personality Traits, Departmental Mindset, Self Sales Development, Referral Selling and leveraging Social in the Sales Process.

 

Will Social Selling Programs get more prospects and increase sales revenue. Social Selling TV

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

Social is just a tool to use to engage and enable the sales process. A great tool at that when leveraged correctly.

Gary Vaynerchuk Barter for Book Review Promotions #JJJRH

Video Barter for Gary Vaynerchuk

I am looking forward to reading and reviewing a copy of Gary Vaynerchuk’s latest Book “JAB, JAB, JAB RIGHT HOOK  HOW TO TELL YOUR STORY IN A NOISY, SOCIAL WORLD”.

BarterGary

 

I am offering Gary three promotions in exchange for three free copies of his book.  I plan to do a video book review of JAB. Mention his Book on my online radio station TheBeatdropsRadio.COM and do a boxing parody promotional video featuring his book.

MY Video Barter for Gary Vaynerchuk

My objective is to leverage social channels primarily video to cross promote more brand awareness for Gary’s Book. Share his story and his message in this noisy social world.

Gary, I am ready to Barter and Bring The Noise. In Lehman’s Terms. Let’s share, collaborate and sell some books together.

Video Barter for Gary V

Video Spotlight “Networking In Atlanta”

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VIDEO SPOTLIGHT “Interviews and Testimonials”

At Lehman’s Terms of Business we like to spotlight events and through the power of video and capture experiential event marketing in  it’s essence. I am fortunate to partner up with Brandon Miltsch and his event “Networking in Atlanta”.  I have attended Brandon’s event numerous times over the last couple of years. This was my first time covering the event with testimonials and interviews.

I had a great time at this event and I recommend checking out future “Networking In Atlanta Events”.
More information is available at http://www.NetworkingInAtlanta.com

Please watch the videos below and you will get a better understanding of good this event is.

To Put it in Lehman’s Terms this a great event for all that want to make contacts with who’s who in business. A gathering of prominent business professionals on all levels and industries.  A good time making great contacts in Atlanta.

Networking VIDEO “Putting Social in Social Channels”

A face-to-face meeting at a networking event is a great way to connect. We all attend networking events, meetups and social functions but how do we connect and build a relationship or business connection. Do we follow up with a phone call and set up a future meeting? Do we go online later and connect through social media channels. The simple question how do we engage and move the conversation along.

I am obviously passionate about leveraging video and social media to connect. What is the next best thing to being there it’s VIDEO.

In Lehman’s Terms let’s put the social back in networking and reconnect via social channels.

The use of video today is my tool of choice.

*Nothing beats face-to-face meetings, speaking, networking and referrals using video is a great option to reconnect. Get Social with Networking Get Social with Video.

Video Social Channel Reconnecting Video LinkedIn Connections

Video Social Channel Facebook Welcome to Lehman’s Terms

Video Social Channel Twitter The Power of 140

Video Testimonials “Women Interactive Creative Technology Festival”

 EVENT VIDEO TESTIMONIALS

I had a great time filming and covering the first ever Women Interactive Creative Technology Festival. It was an amazing event honoring and learning from several digital media creative types on how to Interact, Educate, Inspire and create content online.

My own words cannot do the festival justice so to put it in Lehman’s Terms watch the video recaps and testimonials Video Social Proof at its best. The essence of experiential video event marketing.

 

Friday Night Digital Vanguard Microsoft Store Event Testimonials

Saturday at Spelman College Event Video Testimonials

Atlanta Video Spotlight Women Interactive Creative Technology Festival

 

 

 

Atlanta I am looking forward this event taking place October 12 and 13. Lehman’s Terms of Business will be on hand to capture event video testimonials showing the essence of experiential marketing.  Stay tuned as I will provide a recap blog post as well.

 

Direct Message Tweet “Video Response” Thank You Followers

In Lehman’s Terms I love to position and leverage video as tool for social engagement.  I made a series of videos to update some of my twitter followers on the power of 140 text characters, simple update on my end and attempt to open further dialogue. My method was a direct message tweet that was customized to each follower using simple text and video. My goal was to create a visual and engaging message to connect instantly and thank them for being a follower.

I am not a big fan of automatic direct messages on Twitter after we just connected especially if the message is impersonal. In some cases this technique can be viewed as spam. Get to know me first and build the relationship. Make an effort to do the research and look over my profile first etc.

I do feel it is important to acknowledge new followers and connections on Twitter, LinkedIn etc and a simple value-centric response is warranted at certain times.

Thank You Twitter Followers Doug 2 Fresh Version.

Thank You Twitter Followers 1 Man Hype Machine Version

Thank You Twitter Followers Your Rock Version

 

In Lehman’s Terms here is my twitter bio. @douglehman

Passionate on video social selling & product training, engaging social media, brand ambassador, enjoy sports TV, play kickball, film extra, Got Work, Talk Host

Atlanta, GA · http://douglehman.com

Get Social With Video Presentation

Here is my recent presentation I did for the Get Social with Me Marketing Speaking Team. I had great time speaking on the topic of putting the social in your video.  This presentation is now available on Slideshare.

 

How to use Social Video to Engage your customers, fans and audience. Social Media and video promotions with branding advocate Doug Lehman. August 25, 2012 Presentation with the Get Social with Me Team

Get Social with Video Presentation

Here is a copy of my latest presentation on “Getting Social with Video to Enhance your Sales and Marketing Process.

 

April Atlanta Event Video Testimonials

Last month I was fortunate to cover and attend two events in Atlanta.

Brand and Sell Your Way to Higher Profits    hosted by Lavon Lewis and Victor Antonio

The Chocolate Chat Atlanta    hosted by Dianna Hicks and Swarthy Daisy

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Both Events were great opportunities to network and learn from great resources. I could go on and on about how great these events were with simple text but let’s hear it from the attendees. Your peers have spoken, more importantly they are visual with social proof. I encourage you to check out these speakers, events and workshops. Their audience has spoken through the power of authentic video testimonials.

To put it in Lehman’s Terms.

Effective event testimonials will provide that level trust and reputation for your events, brand and website.  Think about this, why not leverage your audience as event brand ambassadors, word of mouth, word of mouse, event evangelist, if your workshop or event is compelling there is a good chance it will be shared and commented on.  This is a major benefit for marketing and driving traffic to your events.

 

CNN iReport New Years Resolution

 

 

 

 

 

 

 

 

 http://ireport.cnn.com/docs/DOC-723438

My first iReport assignment and New Year’s Resolution become an iReporter and meet and engage several iReporters in the online community.

I am new to iReport but very passionate about news and citizen journalism-styled videos. This was my first assignment.

Details of the assignment.

  • Tell us your name, where you live, and why you iReport.
  • Keep videos under 30 seconds.
  • Feel free to get as creative as you’d like!

Visual CV Services comes to an end

Doug Lehman's VisualCV

http://www.visualcv.com/douglaslehman

I am big fan of VisualCV but effective December 30, 2011 their online portfolio resume service is going away. I know there are a few options for online portfolio services out there but I will miss the look and usability of Visual CV.  I open to suggestions on new online services.   Let me know  your thoughts.

http://www.visualcv.com/www/about_us/closing.html Visual CV Cease Operations.

 

 

 

 

 

Video Book Reviews McGraw-Hill Insider Program

Back in May 2011, I did a video book review for Erik Qualman’s Book Socialnomics. I enjoy spotlighting books and leveraging the power of social video for reviews. I have done number video book reviews and now I am honored to be a part of McGraw-Hill Insider Program.

I just received my first book today and I will be one of the first to read a copy of Erik Qualman’s upcoming book Digital Leader: 5 Simple Keys to Success and Influence. A full video review is coming soon. I have to read the book first.

I am very excited about this Insider Program and look forward reviewing more upcoming books. Stay tuned for reviews on Amazon.com and my website.

Just received Digital Leader by @equalman new book review for... on Twitpic

Video Response TweetHeart TV

Recently I did a video post spotlighting Stephanie Wonderlin host of Tweetheart TV, an interactive video show that highlights, social media news, tips and reviews. Tweetheart TV is a true interactive show that allows the viewer to watch more contact through a video menu. Stephanie asked her viewers to submit a video response for ideas for her upcoming shows on Tweetheart TV.

Here is Stephanie’s Video with her viewers feedback.  I am glad that I made the video directors cut.  I look forward to more episodes on Tweetheart TV.

Why Do Web Video for your website?

You have a website but why do web video? Well video can capture and engage your customers better than plain text, it is the next best thing to being there.  You have heard to phrase a picture worth a thousand words what is video worth?

There are a number of reasons for doing web video.

To put in Lehman’s Terms there a number of reasons for doing web video.
Video engages you customers instantly, brings your brands to life.
Effective web Video emotionally connects you with your audience building trust and credibility.

Video adds a personal element to your message, delivering more clarity, eliminating speculation and interpretation.

Video shows what viewers and prospects what they need to know thus expediting the sales cycle faster.

Video placement on your website increases stickiness by more than 40%
Video improves search engine optimization (SEO)

44% of universal search results on Google feature Video

Video increases the chance of front –page Google results by 53% With Proper optimization, (Forrester Research}

The number one reason customer don’t buy online is they desire to see an item in person, using video to showcase your products and services is a powerful solution

Hey we are visual learners we like to see things

Effective Web Video can drive more traffic, attract and retain customers, increase visibility (SEO) that will engage your audience and close business.

Fact is People buy from people, video provides that human element. With web video you now have the option to personally connect with customers on your website. Web Video integration is now the standard for profitable business websites

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