Over The Social Selling Hype Interview In Lehman’s Terms with Barb Giamanco

Back in December, I had a chance to sit down with Barb Giamanco and elaborate on the status of Social Selling. I wanted Barb’s insight on Social Selling and sales profession today. Barb wrote a post titled “Why I’m Over Social Selling” and I wanted her to set the record straight in Lehman’s Terms.

Truth be told, she is not over the concept and practice of Social Selling but over the industry noise, hype and social gamesmanship by some social sellers today. I couldn’t agree more as we keep it 100 on Lehman’s Terms of business.

In Lehmans Terms with Barb Giamanco on Social Selling Hype and Sales Today from Doug Lehman on Vimeo.

We touched on the following topics in this interview

Social Selling Experts?
Social Tools – Sales Engagement
Sales Expertise and Sales Experience
Social Influence Advocacy
Sales Strategy

 

Additional Video Interviews on leveraging Social with social selling leadership.

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Meet The Sales Accelerators Improving Sales Performance Video Series #thesaleaccelerators

Sales Accelerators - Planning A Strategy

 

I am a big advocate of leveraging social and video for sales results and I am honored to partner again with Barb Giamanco on another sales training video series.  Last year we did a ten part video series called “Social Centered Selling Moments” now it’s time to accelerate your sales strategy.  Meet The Sales Accelerators #thesalesaccelerator.  We now have released five short videos but more videos are in production.

The Sales Accelerators is a video series with Barb Giamanco and Doug Lehman on the topics of sales performance and how to improve your sales process. We discuss Sales leadership strategies to improve sales performance outcomes.

We explore Topics like implementing a sales strategy, lead generation, social selling, sales training, value based selling, focusing on your sales message, buyer advocacy and all sales related topics that are relevant for accelerating your sales process and achieving results.

 

 

More Sales Accelerator Episodes  ** “Five episodes and counting”
The Sales Accelerators – Misuse of Social Channels for Selling
The Sales Accelerators – Focusing Relevant Sales Messages
The Sales Accelerators – Better Sales Lead Generation
The Sales Accelerators – Problem Solving Adding Customer Value
The Sales Accelerators – Plan A Sales Strategy

 

Questions to consider.

What are some of the reasons your sales performance isn’t measuring up?  Let’s keep it social and leverage video content for sales and educational training purposes.

Connect with The Sales Accelerators

Barb Giamanco
http://barbaragiamanco.com/
https://www.linkedin.com/in/barbaragi…
Twitter @barbaragiamanco

Doug Lehman
http://douglehman.com/
https://www.linkedin.com/in/douglehman
Twitter @douglehman

 

 

Reasons Why Social Selling is Not Effective – What Stalls Social Sales?

What are some of the reasons your sales have stalled and leveraging social is not achieving the desired result. Barb Giamanco and I look at this sales conundrum and more in this short video.

Social Centered Selling Moments Reasons Why Social Selling is Not Effective

Can we agree that if used correctly “Social” can be a great resource for understanding today’s buyers and customers. Social can provide advanced credibility, social proof and help enhance the sales process. Social Selling is a methodology not a replacement or quick shortcut for sales results.

Social enables the sales process and it’s not a substitute for lead generation, prospecting and presenting. It still comes down to the simple fact can you sell and deliver to your customers effectively and efficiently?

7 Reasons Social Selling May Have Stalled Out Blog Post by Barb Giamanco

What are some traits of effective Social Sellers. Another Video.

Sales Training Video Series (Video e-book) Social Centered Selling Moments

Here is my new video e-book video series for Social Centered Selling Moments. This new multimedia interactive e-book is a collection of all eight training videos.  A simple document containing some quotes and videos.

In Lehman’s Terms  A video sales guide e-book.

Over the last  few months my colleague Barb Giamanco and I produced a short series of video clips called Social Centered Selling Moments.  We spotlight eight training videos on the topics of social selling, sales presentations, personal development training, sales tactics, leadership skills and Smarketing.  We also look at the status of sales today and areas for improvement.

The  Social Video Marketing Strategy used here is a combination of text, video and re-purposing content with social networking platforms like LinkedIn, Slideshare and Twitter. The objective is to leverage social in your content with a format that is searchable and shareable.

  • Share Documents on LinkedIn, Google Plus, Facebook ETC.
  • Upload to Slideshare
  • Tweet #scsmoments

Social Centered Selling Video Playlist

So what do you think about leveraging video for sales training and using video in documents like e-books?  This your chance to comment and be a voice of reason. Please share your own thoughts and insight putting the social in sales video.

Social Centered Selling Moments Video Ebook Series

SMARKETING Concept Social Selling Today

Are your sales and marketing departments on the same page working together to grow business, increase revenue and expand market share? In this video series, Barb Giamanco and I look at the concept of SMARKETING and it’s impact of Social Selling Today.  

A simple video status update  in Lehman’s Terms with the voice of reason Barb Giamanco.  Here is the link to Barb’s original post Social Selling Today which is featured on Top Sales World.

Social Selling Today   Top Sales World

 

QUESTIONS TO CONSIDER

Social Selling is not a new concept but is it being utilized as a best practice?

Has your business adopted or embraced a Social Selling Strategy?

Are Marketing and Sales collaborating for the common goal to deliver customer value and grow business revenue?

What are your thoughts on Social Selling Today?

SCS Smarketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Centered Selling Moments Video Series with Barb Giamanco and Video Ambassador Doug Lehman, discussing Sales, Social Selling, social media and training best practices.

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