The Internet of Things Symposium 2016 & Industry 4.0 in Lehman’s Terms

In this video interview we look at an event taking place in Atlanta on July 19. The TAG IOT Symposium 2016: Industry 4.0 and The Internet of Things. My special guest is Todd Peneguy Event Chairman. In Lehman’s Terms, Todd and I discuss the importance of the symposium and the Global Impact of Industry 4.0 on the state of Georgia and United States.

 

The full interview covers the following topics and more:

  • Event Symposium Location – Demographics – Agenda
  • TAG “Technology Association of Georgia” an impressive organization
  • IOT Internet of Things Defined and it’s impact today – Smart Technology
  • Georgia Technology Ecosystems – State Leadership and Development
  • Industrial Revolution – Industry 4.0 – Sixth (6th) Wave of Technology
  • IOT Hackathon – Sponsors – Volunteerism – Executive Leadership

Questions to Consider ?

What do you think about Industry 4.0 and The internet of Things? Smart Technologies with electronic devices? Can the State of Georgia or The United States emerge as a global leader in IOT in the next 3 to 5 years?

For information about this signature event please checkout http://www.tagonline.org/iotga/

 

2016-06-14 14 12 35

SMARKETING Concept Social Selling Today

Are your sales and marketing departments on the same page working together to grow business, increase revenue and expand market share? In this video series, Barb Giamanco and I look at the concept of SMARKETING and it’s impact of Social Selling Today.  

A simple video status update  in Lehman’s Terms with the voice of reason Barb Giamanco.  Here is the link to Barb’s original post Social Selling Today which is featured on Top Sales World.

Social Selling Today   Top Sales World

 

QUESTIONS TO CONSIDER

Social Selling is not a new concept but is it being utilized as a best practice?

Has your business adopted or embraced a Social Selling Strategy?

Are Marketing and Sales collaborating for the common goal to deliver customer value and grow business revenue?

What are your thoughts on Social Selling Today?

SCS Smarketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Centered Selling Moments Video Series with Barb Giamanco and Video Ambassador Doug Lehman, discussing Sales, Social Selling, social media and training best practices.

Gary Vaynerchuk Barter for Book Review Promotions #JJJRH

Video Barter for Gary Vaynerchuk

I am looking forward to reading and reviewing a copy of Gary Vaynerchuk’s latest Book “JAB, JAB, JAB RIGHT HOOK  HOW TO TELL YOUR STORY IN A NOISY, SOCIAL WORLD”.

BarterGary

 

I am offering Gary three promotions in exchange for three free copies of his book.  I plan to do a video book review of JAB. Mention his Book on my online radio station TheBeatdropsRadio.COM and do a boxing parody promotional video featuring his book.

MY Video Barter for Gary Vaynerchuk

My objective is to leverage social channels primarily video to cross promote more brand awareness for Gary’s Book. Share his story and his message in this noisy social world.

Gary, I am ready to Barter and Bring The Noise. In Lehman’s Terms. Let’s share, collaborate and sell some books together.

Video Barter for Gary V

Video Review Brian Solis “What’s The Future of Business” Social Shake-Up

Early this year I had a chance to meet Brian at a Brian Solis Book Signing Event hosted by Cox Communications and Social Media Marketing Communications Agency Everywhere.

Here is my Video Spotlight on the Book Signing Event. Brian Solis Video Spotlight in Lehman’s Terms “What’s The Future of Business”

As promised, here is my new video Book Review of his latest book.  I look forward to seeing Brian again soon in Atlanta.  Hopefully at the Social Shake-Up September 15-17.  Brian will be the morning Keynote Speaker on 9/17.

Stay tuned another video vlog may be in the works covering this event.

Social Selling TV Video Review of Brian Solis Book “What is the Future of Business”


Brian Solis What’s The Future of Business Social Selling TV Review

Brian Solis Atlanta Book Signing Event “Video Spotlight”

Here is my video blog recap for the Atlanta Brian Solis Book Signing Event  hosted by Cox Communications and Social Media Marketing Communications Agency Everywhere.

To put it in Lehman’s Terms this event was awesome. Both Cox Communications and Everywhere did an amazing job hosting the book signing Event. Free Book, good food and drink with a great speaker and innovative  leader in Brian what more could you ask for plus a tremendous networking opportunity.

Brian was awesome and shared some insight on his new book “What’s The Future of Business” I plan to do a full video book review soon so stay tuned.  I had a nice conversation with Brian regarding the impact of video as a social channel for customer engagement sharing.  More to come on that topic.  Let’s put the social in your video.

Brian touched on the following; the new book design and some content.  He introduced four distinct moments of truth and how organizations should create and guide a desirable experience.  I look forward to completing this book soon.

Here is my Video  Spotlight on the Book Signing Event.

Brian Solis Video Spotlight in Lehman’s Terms “What’s The Future of Business”

 

Social Selling TV Be a Leader in Value Content Creation

This episode of Social Selling TV covers the topic of being content leader in your online community. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your network. Offering value base content on a consistent basis is a great to become know as a trusted advisor but adding your own original content can position you as a digital leader.

Build Value in your Network establish a Tribe “Seth Godin” style
Become a trust agent “Chris Brogan” style

In Lehman’s Terms position yourself as a strong content curator delivering valuable content, offering original content will establish you as leader and subject matter expert.

Social Selling TV “Online Value Creation Content” what is needed today

This episode of Social Selling TV discusses putting value based content in your posts, tweets, videos etc. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your community.

Value Creation Plan


• Be Transparent
• Content Curator
• Become a Trusted Advisor
• Bring Original Content into mix

Become A LEADER in the Community

In Lehman’s Terms If you want to be visible up your game and use video for social proof

Return on Influence “Mark Schaefer” Video Review Clip

Today I want to spotlight author Mark Schaefer latest book “Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing” This a follow up to Mark’s book “Tao of Twitter”. I plan on doing a full video book review in more detail so stay tuned. This book is a great resource on the topic of social scoring and how to improve personal and online influence.

Quick Highlights and background of Return On Influence

• Mark interviews over 50 Experts
• More than a dozen case studies on Social and Marketing Influence
• Extensive research and explanation on leading social scoring companies
• Tips on how to evaluate and improve your own social online influence.
• And much more

Promotional Video Review Erik Qualman’s New Book “Digital Leader”

Just a quick update on my end.  I just completed reading Erik Qualman’s new book Digital Leader: 5 Simple Keys to Success and Influence.  This will make a great holiday gift.  Below are two short promotional videos that highlight this great read.  A full video book review will be coming soon with more details on the “Digital Leader”

Back in May 2011, I did a video book review for Erik Qualman’s Book Socialnomics. I enjoy spotlighting books and leveraging the power of social video for reviews. I have done number video book reviews and now I am honored to be a part of McGraw-Hill Insider Program.

 

 

 

PROMOTIONAL VIDEOS For Digital Leader

 

Video Review Digital Summit Presenters 2011

Here is my video review and quick overview of this year’s Digital Summit hosted in Atlanta. I wanted to share with you some of the speakers, presenters and vendors that made an impact on me based on their content and presentation delivery. They all engaged the audience and brought value to this year’s summit. As a conference attendee, you want to learn and be engaged. I felt these speakers delivered that. Unfortunately, I could not hear all the presenters; you can’t be in two places at one time. My mini video review, a quick speaker testimonial recap. More video reviews to come including a full video review of Gary Vaynerchuk’s Book “The Thank You Economy” I will be conducting another complimentary webinar of Social Video Sales Engaging your Customers on Wednesday May 25. I got some great tips from the Summit to pass on.

Please comment, let me know your thoughts, a video response would be awesome.
Thanks Doug
Video Review Breakdown and testimonials
Opening Credits Lehman’s Terms of Business your social video sale advocate
00.15 – 00.45 Min Review overview video introduction
00.46- 00.53 Techmedia and the hosts
00.55- 1.34 Day One of the Summit Two Words Gary Vee
1.35-3.00 James Andrews, Debbie Curtis Magley, Dallas Lawrence
3.00 – 3.18 Maureen Schulmachler
3.20 – 3.45 Jennifer Dunphey Vayu Media
3.46-4.53 Online Video Donna DeMarco, John Williamson
4.48-5.17 Taro Naruse
5.18-5.45 Gerard Bush
5.48-6.05 Joel Lunenfeld
6.10-6.23 Mitch Free
6.24- 6.46 Jamie Bristow
6.50-7.25 Erika Brookes

Digital Summit Atlanta Doug Lehman Video Introduction

 

 

 

 

 

 

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I am really looking forward to this year’s Digital Summit here in Atlanta on May 16th and 17th. This will be a great event to network and learn today’s best practices and trends in web presence etc. As you know, I am truly passionate about video engagement and social video selling. I hope to meet you at the Digital Summit. Below is my introduction video. Yes I am using the power of video to connect. I plan on doing a full video book review of Gary Vaynerchuk’s book “Thank You Economy” Gary is the keynote speaker at the Summit. More updates and videos to come…..

Socialnomics Video Book Review

I just completed a video book review of Erik Qualman’s book Socialnomics: How Social Media Transforms the Way We Live and Do Business. I consider this book to be a foundation and playbook for Social Media Business Case Studies. We have all seen his video series “Social Media Revolution” Socialnomics is an extension of this in print. Erik really showcases the impact of social media and how it be used to leverage business.

I can honestly say this book has a direct impact on my own passion for social media social selling and customer video engagement. The shift in social media has changed the landscape on how we conduct business, listen and respond to our customers. We now live in new world, a social media revolution. This book is a tremendous resource and playbook for understanding this from a business perspective. Is social media a fad, you must be mad, read this book in you will be hooked.

Checkout out Erik’s website http://www.socialnomics.net/ Social media trends are evolving and updates for this book can be found on this website. More on Erik and my video review watch the videos below on my Yubby Channel “Socialnomics Video Reviews – Social Media Revolution.” A video book review for Amazon.com will be posted in a few days.

February Video Engagement Case Studies

During my last webinar series on how to leverage video to enhance your selling process and improve customer engagement, I spotlighted two dynamic women in Social Media and technology training Adria Richards and Desiree Peeples. Both Adria and Desiree leverage the power of video and provide compelling content to their customers and audience. I am very fortunate to connect with these two ladies back in February. They add value and provided me with excellent cases studies for video engagement. Checkout out the slides below that contain notes. More to come on these case studies in my next post, a Video Response

 

 

Animoto Quick View Recap Webinar “Social Video Sales”

Here is a quick overview of my last webinar on how to Use Video to Enhance Your Customer Engagement Process April 2011. I will be adding a voice over in the next few days. I used Animoto to showcase the slideshow.

Video Engagement Tips 101 – March Madness

March Madness Video Engagement Tips 101. It is that time of year when March Madness NCAA Hoops Tournament is in full effect. I have a strong passion for video and College Basketball. In keeping with the theme, I decided to create a quick video on tips for producing an online video with emphasis on leveraging social selling and customer engagement .

This video slideshow was developed with a simple flip camera using window movie maker as an editing tool with voice over narration. I try to keep it simple.

Video SEO and my lunch box

How simple is it to make video impact on your SEO?  Last a week, my own lunch box was posted on YouTube by Desiree Peeples.  Yes my own childhood lunch box at my co-working office refrigerator in Atlanta.   What is ironic about this story was that I was researching Desiree’s work and saw my own lunch box on her YouTube Channel.  This Saturday, I will have opportunity to hear Desiree speak at a Video Boot Camp here in Atlanta.

Here are my takeaways, strategically tagging, adding keywords and describing your video with creative and compelling titles can leverage your SEO.  My own lunch box video is on the first page of Google after one video post.   This video stands out with simple placement and implementing metadata on your video.

 

 


With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester Research, January 2010)

A simple lunch and learn from my old school lunch box.

More on Desiree checkout her website http://www.mommyreporter.com/

Hear Desiree Speak in Atlanta Saturday March 19 A Digital Boot Camp, Web Video 101 – Produce Engaging Content http://bit.ly/atlantavideo101

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