Improving Sales Performance and Customer Research by Social Watching for Social Selling.

SOCIAL WATCHING for Sales Research beyond Social Listening in Lehman’s Terms.

 

Social Watching for Selling Today in Lehman’s Terms

Understanding your buyers, customers and prospects is key in selling today. Doing your own research, account preparation and social listening is paramount for planing a strategy to engage. There are a number of Social Listening platforms and software applications out there but as far as I am concerned nothing beats video for social research.

In Lehman’s Terms the concept of Social Watching has numerous benefits. So do some Social Watching and watch this short video.

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Let’s face it audio and text are great resources for research but are you getting the true human story? Is your research media authentic or is the content written by ghost writers and a team of editors that you can’t see. This is why Video is a viable option for social research. Especially live interview style videos.

Are you searching for those key trigger points to engage with customers and prospects? Why not watch and visualize the research process.

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Questions to Consider.

  • What Tools are you currently using today to listen to your customers and prospects socially? Social Listening.
  • Are you Social Watching?
  • How are you leveraging VIDEO RESEARCH for Social Selling and Account Planning?

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Personal Career Branding Get Hired! Interview with Jeff Sheehan.

Late last year, I had a chance to interview Jeff Sheehan, Co-Author of “HIRED! Paths to Employment in the Social Media Era.”   Jeff and Al Smith did a wonderful job with this book full of relevant tips and strategies for people in career transition.

Jeff and I discussed the book, career transition and number of other topics on social media and personal branding. Welcome to the first installment of Lehman’s Terms Video Interview Series 2016, where we spotlight business leaders showcasing their talents and social insights.

 

We touched on the following topics in this interview

Career Transition
Personal Branding
Volunteerism
Community Outreach
Social Media Tools
Career Networking

 

Direct Twitter Video Uploads – Show Your Message in 30 Seconds

Direct Twitter Upload

 

 

 

 

 

 

 

 

 

 

 

 

I am a big advocate of Twitter and leveraging social video.

Are you using twitter for direct video uploads for social engagement?

The process for doing this has a few simple steps.

  • Create and Compose A New Tweet
  • Select Media – ADD VIDEO – Make sure it is in a MP4  Video Format
  • Trim the Video for 30 Seconds or less, preview select DONE
  • Send Tweet and the process of uploading and sending your video has begun.
  • Here are some examples of Direct Twitter Video Uploads. in Lehman’s Terms.

 

“Socially Using Video in Your Business Today” My Talk with Vistage

I just had a wonderful experience speaking to a local Vistage Chapter here in Atlanta on the use of social video today in business.

In Lehman’s Terms, I feel that authentic social business video can deliver value and position your company as a trusted advisor going forward. Organizations like Vistage are the perfect group of business leaders to present to.

Vistage International is a dynamic organization for CEO’s Executives and Business Owners, I encourage you to checkout out Vistage International for more information about their membership programs, executive coaching  and peer advisory groups.

Thank You Vistage for the opportunity to present and share some insight on social selling leveraging video marketing. Let’s put the social in your video.

 

Hello Virtually Leveraging Event Video Helps Conferences Grow Socially

Another large social media conference is taking place now “Social Media Marketing World 2015 in San Diego.  I wish I was there!  

Nothing is better than networking at a live conference but in some cases you can’t attend the event due to travel, location, costs and schedule conflicts. Here is where Social Media “Social Channel News” comes into play.

Virtual Hello Video Introduction Event Video Request Doug Lehman

In the past you had to wait for blog posts and article recaps, listen for interviews, follow the event twitter hashtag “#SMMW15” for updates etc. Video is the media channel that resonates best with me when monitoring an event. I want to see the digital experience. The benefits for the viewer are obvious. Video can be more engaging and compelling than text.

What are the benefits of Video Coverage for event planners, program coordinators and conference directors?

Video Coverage improves the visibility and coverage of your event. Increase the size of your audience.

Video will support the shelf life of your event. Relevancy has a deadline and video can amplify and extend it.

More engagement and interaction with event attendees.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do some video! Tell and share the event story with visual marketing

We have the technology today to capture live events with greater impact. Let’s leverage “Social Channels” and “Video” to make this happen.

* New Tools to use like Meerkat and Periscope 

Obvious or Oblivious

It’s obvious that social video marketing can amplify and build brand awareness for conferences and events. Don’t be Oblivious to power and impact of event video marketing today.  Let’s put the social in your events with video!

 

Social Selling “Video” Roll Call References

Back in 2010, I started to doing videos on topics of Social Selling and video engagement. To put it to you in Lehman’s Terms, I’m passionate about sales, social and leveraging video. Today, I would like to spotlight some resources, references and videos that have made an impact on me with regards to Social Selling Video.

As a book review insider for McGraw-Hill Publishing, I’ve been fortunate to receive and review numerous books on the topics of social media, marketing, sales and business. Video Book Reviews, Video Chats and Social Hangouts are great tools and resources for keeping business social and my favorite social channel of choice is video. New social video applications like Meerkat and direct Twitter video uploads are making impact and my next Vlog post will cover new and emerging tools for social video engagement.

 

Three Video Marketing Strategies for Social Selling Video Distribution

Three Video Marketing Strategies for Social Selling Video – Shared Media VSEO Video Collaboration

You just produced your video now what!  What can you do to market your video? Here are some “FREE” concepts and strategies for meeting your video marketing goals.

If your goal is to sell more products and services, educate and train your customers or simply build brand awareness, a video marketing strategy is helpful to achieve video marketing results.

How effective is a video without social distribution strategy? Video engagement starts with viewership and utilizing a social sharing platform. Simply put, putting the social in your video “Social Selling Video 101” in Lehman’s Terms

Video Training – Promoting Your Sales Video Marketing Campaign

 

Three Video Marketing Strategies for Social Selling Video

Owned Media – Websites, Blogs, Community Newsletters
Shared Media – Social Networking Sites
Video Collaboration – Cross Channel Team Marketing

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* Remember before you start a video distribution strategy you must establish a solid pre-production video plan. What are your video goals? Who is the target audience? Are you delivering value for the viewer? Is your video watchable and sharable?

(Video) Empowering The Connected Customer for Sales and Marketing as Brand Advocates

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Who is your Top Sales Performer?  My advice in Lehman’s Terms look at your customers and clients as lead generators, client referrals and branding advocates.  Hire and welcome your customers to your team.  Have your customers share your business experience and leverage Generation C as Brian Solis would like to say.  The Connected Customer 

 

This video looks at positioning your customers and clients as brand advocates , ambassadors of your service. Top Sales performer are your customers for lead generation and user generated content marketing. Position your customers as brand advocates Sales Team Ambassadors.  The customer buying process through Generation C.

 

Video Book Review of Brian Solis Book “What’s The Future of Business”

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NEW VIDEO SERIES COMING SOON

How to use customer generated content for video sales.

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Try a video – Get the Sales Meeting and Get the Job

Try A Video Get the Sales Meeting and Get the Job

Let’s face it people are busy today and their time is limited. Sales Managers get numerous emails and calls daily. How can you get through all the noise? First thing is you must deliver value and a compelling reason for a call back. A couple of years ago, I used a short video to get a sales meeting which lead to closing an eight month contract

My Social Selling Video Business Case Study.

Panelist Feedback Social Selling with Sharks Webinar Doug Lehman Story

Why not try a video call to engage your targeted customer.

In Lehman’s Terms, here are some quick video content tips for doing an effective short video clip.

1)      Define and set goals for the video call.  Are you making an introduction, showcasing a product or service, offering a visual testimonial or answering a question?

2)      Deliver and share value to your audience. Solve a problem or solution.

3)      Keep it short and have a set call to action

4)      Follow up.

I just created a new video to market my own services.  I know it’s a Shameless self-promotion video but I tried to stick to my own guidelines and tips.  Please let me know your thoughts on using a short video to engage your sales target audience.

 

Video goals and guidelines

  • Target Audience: Sales Trainers, Hiring Managers looking for sales personnel and trainers
  • Call to Action: Get a meeting, drive them to my website in this case my Visual CV.

 

 

Leveraging Video for Business and Sales – How I Started

Video is a powerful platform for business and when used with sales and social correctly, the results can be tremendous. Today, I want to share with you my video business journey.

A few years ago, I launched my own business as a salesman for hire, a brand ambassador that is passionate about customer engagement and sales training. At that time, the economy and job market was challenging but I desired to leverage all my work experience and transferable skills to start something new.

Now I have always been passionate about learning new technologies when it comes to marketing and sales. The rise of Social Media and social selling was in sync with my own business personal development plan.

One day I added a video to my website and my journey into video production and leveraging social selling video began. It would only be fitting to continue this story in Video. “Watch the Videos”

 

My Video Business Story Why I do Social Selling Video

In Lehman’s Terms, I learned the following about Video Marketing for Sales Performance.

  • Video Expedite The Sales Process
  • Video Builds Brand Awareness
  • Video Improves Customer Engagement
  • Using Social amplifies your Video Marketing Strategy.

Video Production can be simple, productive, fun and cost effective with numerous benefits. That is my story and I am sticking to it.

Why I do Social Selling Video

Video Event Recap Friendly Human Turns 5 at Atlanta Tech Village

As a video blogger, producer  and video talk host,  I am always looking for knowledge and insight on video.  Atlanta Tech Village does a great job hosting events.  I thought this would be  a great opportunity to network with the Team from  Friendly Human.  Friendly Human  is a video Production and Video Hosting Platform Company here in Atlanta.

Here is my video event recap on Friendly Human Celebrating their 5th year and new studio at Atlanta Tech Village

In Lehman’s Terms 

* Great event, free food and drink.  Glad to see the studio set up.

* I shot this video on my cell phone.  This is my first video blogging  production on The Samsung Galaxy S5

 

Mobile Video Production

Video Recap Atlanta Tech Village

Sell More Make Personal Sales Development Training a Priority Social Selling TV

Sell More Make Personal Sales Development Training a Priority a new episode for Social Selling TV.

What do today’s savvy sales representatives do to excel in sales?  They value ongoing sales training and personal development as part of their sales process.  They make it a priority to learn above and beyond typical standard level of corporate sales training.  They understand what it takes to bring insightful information to their prospects creating a competitive advantage.


I am making the assumption that you already know your product features and service benefits.  The second assumption is you that have a clear understanding of prospecting and selling to correct target audience.  Sales superstars take personal responsibility and accountability to self train.  They are not waiting on corporate training programs or the marketing department to provide knowledge base training material. They are motivated and committed to learning.

At the end of the day you are accountable for your sales goals and quota.  Spend time to self train delivering customer value that resonates with today’s buyer.  This process starts with research and education positioning yourself as an expert and trusted advisor.

 

 

 

Why Social Selling for Small Business

WHY SOCIAL DRIVES BUSINESS.

In honor of National Small Business Week.  Here is a quick video on the benefits of Social Selling for Small Business Today. Why Social Selling Today?

Social Drives Business Today Video

Adopting a Social Selling Selling Strategy can improve customer engagement, build brand awareness and generate more sales.  Your customer’s buying process has changed due to the internet, social media and the economy.  Clients and Customer are more educated today, they have less time and want to make informed decisions.

Social can help the sales process on a number of levels.  Your customers and buyers have adjusted.  Have your sales and marketing teams adjusted to today’s buyers?  More information on Social Selling please checkout Social Selling TV.

The Power of Visual Storytelling Video Review Social Selling TV

Social Selling TV spotlights “The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand.

This is a great read on the topic of visual marketing. It is only fitting that a video review tells the story of this epic book by Ekaterina Walter and Jessica Gioglio. A tremendous resource for today’s business storytellers leveraging visual marketing that will resonate with their target audience. An awesome book full of stats, tips and strategic guidelines to be an effective visual storyteller.

Power of Visual Storytelling Social Selling TV Review 

 

 

You can watch my review for Amazon here.

 Powerful Book Visually Great Resource!

 

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Amazon Book Review

 

 

 

 

 

 

 

 

Amazon Video Book Review Link

Social Selling Video 101 Video Marketing for Social Sellers Introduction

Social Selling Video 101  Social Selling Video Overview Made Simple

“Video Marketing for Social Sellers”

Video Marketing for Social Sellers

 

 

 

 

 

 

http://vimeo.com/channels/socialvideotips

 

 

Creating Effective Event Video Testimonials

Event Video Testimonials are a great way to market your event or workshop.  Effective event video testimonials can build brand awareness and drive more attendees to future events.  What is the next best thing to being there?  The answer is video testimonials that provide real authentic event stories that offer value to the viewer.

In Lehman’s Terms here are my steps for conducting effective video testimonials that resonate with your audience and future customers.

 


Social Selling TV Doing Effective Video Event Testimonials

Social Selling Video Made with Simple Technology

This month I had the pleasure of being interviewed by Jeff Simmons.  Jeff writes a dynamic blog on the topics of Social Selling, Content Marketing  and B2B Sales.  Jeff shares his own insight and interviews a number of subject matter experts in business today.

His site http://www.b2bmarketingportal.com/ brings a lot of value.   It is content curation at its best on the mastermind level.

Jeff thanks for the write up.

Social Selling Video Made Simple

Jeff Simmons Article


Social Selling Videos Made Simple Introduction

Profiling Your Video Channel Social Selling TV Tip Metadata VSEO

Social Selling TV Tip Profiling Video for SEO Sales Results 

 

Social Selling TV Tip Complete Video Profile for Sales 

 

Filling out your video profile is necessary to make your video more sociable today. Leveraging metadata, titles, tags, keywords and descriptions is important.

• Complete your video profile
• Add a description
• Use Metadata

Treat your videos and video channel on the same level as you do with other social networking profiles like LinkedIn and Twitter.

If you set your video up to be found and shared you are on your way to establishing advanced credibility with your network, peers, customers and circle of influencers.

Let’s Put the Social in Your Video, building brand awareness, improving customer engagement, generating more sales. Video Search Optimization (VSEO) plays a big part in this.

My Social Selling Video Business Journey

My Social Selling Video Business Story. My Video Case Study

 

How a salesman started using video as a customer engagement tool for service offerings.  My social business story in Lehman’s Terms.   How I got started in video promotion services, sales training videos  and product oriented Videos.  Leveraging Video as high level content for social channel marketing.

My video business story.

Video Review Brian Solis “What’s The Future of Business” Social Shake-Up

Early this year I had a chance to meet Brian at a Brian Solis Book Signing Event hosted by Cox Communications and Social Media Marketing Communications Agency Everywhere.

Here is my Video Spotlight on the Book Signing Event. Brian Solis Video Spotlight in Lehman’s Terms “What’s The Future of Business”

As promised, here is my new video Book Review of his latest book.  I look forward to seeing Brian again soon in Atlanta.  Hopefully at the Social Shake-Up September 15-17.  Brian will be the morning Keynote Speaker on 9/17.

Stay tuned another video vlog may be in the works covering this event.

Social Selling TV Video Review of Brian Solis Book “What is the Future of Business”


Brian Solis What’s The Future of Business Social Selling TV Review

Social Business and “The Social Employee” Video Reviews

As an advocate for Social selling and Best Social Business Practices, I am constantly searching for great resources on the topics of Sales, Social Media Marketing and Customer Engagement. I am fortunate to be a part of the McGraw-Hill Insider Program where I receive business books to review. The Social Employee is my latest read and review.

@SocialEmployee

The Social Employee: How Great Companies Make Social Media Work  by Cheryl and Mark Burgess founders of Blue Focus Marketing is a must read for any business looking to leverage their employees and adapt a social business culture for company branding. This is an insightful book, with business strategies, case studies and success lessons. Empowering the social employee has numerous benefits.

The following videos will show and tell why you need to read this book for social business today.

I also encourage you to checkout Blue Focus Marketing and the official Social Employee Book Trailer. Glad to see that Cheryl and Mark are using video as a social channel to promote, educate and create brand awareness.

In Lehman’s Terms let’s put the social in your video empowering your business to be social.  It starts with the social employee.

 


The Social Employee Book Video Review Social Selling TV


The Social Employee Video Book Review Social Selling TV

 

 


The Social Employee Book Trailer

Video Training Series “Highest Leveraged Social Channel” Video

So what is the Highest leveraged social Channel for Customer Engagement, Social Selling, Sales and Marketing?

Social Selling Leveraging Video Social Channel

An Effective Social Selling Video Strategy has a number benefits for expediting the sales process and delivering customer value.
• Contains user generated content, testimonials,
• Video SEO benefits,
• Validates social proof, brand awareness
• Ownership Experience
• Sharable Platform
• Collaboration and Cross Channel Marketing

These topics and more will be discussed in my video series putting the social in your sales video.

Stay Tuned

Social Selling Video Spotlight Jeff Molander’s Video

Social Selling Video Spotlight Jeff Molander

Today I want to spotlight Jeff Molander’s Video.  I selected this video based on content and message.  Jeff Molander is a social media sales consultant and speaker.  I love his take on selling social media past the customer engagement process making social media sell for you.

The goal is leveraging customer engagement to generate sales results.  Provide customers enough value to provoke thought and respond.   The engagement process is just the first step.  Watch the video by Jeff and you will be able to visualize this.  Jeff ‘s take is spot on and he gets the video engagement process responding to video comments on his YouTube Channel.  Nice work Jeff bringing value and being a thought leader.

 

 

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To put it to you in Lehman’s Terms sharing thought provoking video like Jeff’s brings content value to the sales and social media community.  As a brand ambassador for video engagement, I am always seeking out great video resources to learn from.  Let’s put the social back in video, share, learn and develop.

Brian Solis Atlanta Book Signing Event “Video Spotlight”

Here is my video blog recap for the Atlanta Brian Solis Book Signing Event  hosted by Cox Communications and Social Media Marketing Communications Agency Everywhere.

To put it in Lehman’s Terms this event was awesome. Both Cox Communications and Everywhere did an amazing job hosting the book signing Event. Free Book, good food and drink with a great speaker and innovative  leader in Brian what more could you ask for plus a tremendous networking opportunity.

Brian was awesome and shared some insight on his new book “What’s The Future of Business” I plan to do a full video book review soon so stay tuned.  I had a nice conversation with Brian regarding the impact of video as a social channel for customer engagement sharing.  More to come on that topic.  Let’s put the social in your video.

Brian touched on the following; the new book design and some content.  He introduced four distinct moments of truth and how organizations should create and guide a desirable experience.  I look forward to completing this book soon.

Here is my Video  Spotlight on the Book Signing Event.

Brian Solis Video Spotlight in Lehman’s Terms “What’s The Future of Business”

 

Coming Soon The Return of Social Selling TV Season Two

The return of Social Selling TV. What’s new for Season two, more clips, more interviews more interactive training.

Social Selling TV is an interactive video training series on Social Selling with an emphasis on VIDEO customer engagement for today’s buyer using social media.

Social Selling meets video for customer engagement.

Video training with Brand Ambassador Doug Lehman

Season One  What is Social Selling TV and  Why use Social Selling?

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