Personal Career Branding Get Hired! Interview with Jeff Sheehan.

Late last year, I had a chance to interview Jeff Sheehan, Co-Author of “HIRED! Paths to Employment in the Social Media Era.”   Jeff and Al Smith did a wonderful job with this book full of relevant tips and strategies for people in career transition.

Jeff and I discussed the book, career transition and number of other topics on social media and personal branding. Welcome to the first installment of Lehman’s Terms Video Interview Series 2016, where we spotlight business leaders showcasing their talents and social insights.

 

We touched on the following topics in this interview

Career Transition
Personal Branding
Volunteerism
Community Outreach
Social Media Tools
Career Networking

 

Sales Video Tips for Authors – Getting Noticed, Staying Relevant and Getting Hired!

Video Tips for Authors Getting Noticed, Staying Relevant and Getting Hired!

Video is a powerful tool to promote and build brand awareness especially for Authors and Job Seekers.  I am passionate about video and do a number of video book reviews usually on the topics of sales, marketing and social media.

It‘s obvious that video book reviews and testimonials can help authors drive more customer engagement, build readership and sell more books.  Delivering value base content and leveraging your readers as brand advocates speaks volumes.

What else can authors do to position their books with Video?   Here are a few suggestions In Lehman’s Terms.

1)      Set up Video Book Trailers prior to launching your book leveraging social networking sites to promote engagement.

2)      Simply ask for video reviews and recommendations

3)      Collaborate and do video chats or Google Hangouts with other authors in the same industry.

4)      Produce short video clips and interpretive readings of your book.

5)      Repurpose any video or interview content about your book from talk shows, radio interviews and media outlets etc

6)      Do a video Slideshow, Slideshare Presentation of your book.

7)      Produce a video series Blog Tips from your book.

8)      Video (Record) your book signing events capturing the event story

9)      Do a follow up video on what you learned from this experience?

10)   Do a follow up video, on what topics you would like to add after publishing.

After a book is published relevancy has a deadline, leveraging video can help the author stay relevant by visual storytelling.  The simple fact is your book has a limited shelf life and video can promote, share and extend time establishing you as a subject matter expert.

Here is an example of an online video review I did for authors Jeff Sheehan and Alfred M. Smith book Hired! Paths To Employment In The Social Media Era. This a great read and resource book for anyone in job transition who is unemployed, underemployed or looking to make a career move.

http://www.hiredthebook.com/testimonials/online-reviews/

Both authors share their insight on several topics and strategies for getting hired today in the social media era.  I encourage you to checkout Jeff and Al’s website www.hiredthebook.com to learn more about their background and this book

 

Hired Paths to Employment in the Social Media Era Book Review from Doug Lehman on Vimeo.

The Power of Visual Storytelling Video Review Social Selling TV

Social Selling TV spotlights “The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand.

This is a great read on the topic of visual marketing. It is only fitting that a video review tells the story of this epic book by Ekaterina Walter and Jessica Gioglio. A tremendous resource for today’s business storytellers leveraging visual marketing that will resonate with their target audience. An awesome book full of stats, tips and strategic guidelines to be an effective visual storyteller.

Power of Visual Storytelling Social Selling TV Review 

 

 

You can watch my review for Amazon here.

 Powerful Book Visually Great Resource!

 

visPower

Amazon Book Review

 

 

 

 

 

 

 

 

Amazon Video Book Review Link

Mini Video Book Reviews for Social Business, Sales Development

Looking forward to reviewing the following books.

Changing the Sales Conversation: Connect, Collaborate, and Close  by Linda Richardson

Image2

 

 

 

 

 

 

YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience   

by Jason Miles

Image3

 

 

 

 

 

This video highlights these two books as coming attractions for video reviews.  I also included some book reviews from the past few months that make an impact today in business.

Here is my latest mini book review series featuring books that help with business, marketing and social sales development.  These books are great reads for business and personal development.

 

* The Full Video Book Reviews can be seen on this link and playlist  http://douglehman.com/reviews   Video Playlist

* Reviews on Amazon.COM

Click on this Link to see the following reviews   Video Book Reviews on Amazon.com  .

 

Video Book Reviews on Amazon “Social Video” Engagement 101

Happy Holidays all.  I would like to share with you some great books to read.  I feel that video reviews on Amazon are the truest and purest form of social video engagement if people actively share and comment.  Read these books, comment and share.  Let’s put the social back in product reviews.

Video Book Reviews on Amazon.com  Click on this Link to see the following reviews.

Video Book Reviews on Amazon.com

Qualman Amazon Vegas

AmazonBookCameraReady AmazonBookDigitalLeader AmazonBookEpicContent AmazonBookResumeBranding101 AmazonBookSocialEmployee AmazonBookSocialnomics AmazonBookWTF

Let me know your thoughts. Be Social and Comment.

Camera Ready The Presentation Side of Video Ebook Manoush Zomorodi

Camera Ready the presentation side of Video by Manoush Zomorodi is an excellent resource for improving your video presentation style on camera.  I highly recommend checking out Camera Ready Ebook and video superstar Manoush Zomorodi.  There are tons of tips and takeaways from this book.

 

tablet

Gary Vaynerchuk Barter for Book Review Promotions #JJJRH

Video Barter for Gary Vaynerchuk

I am looking forward to reading and reviewing a copy of Gary Vaynerchuk’s latest Book “JAB, JAB, JAB RIGHT HOOK  HOW TO TELL YOUR STORY IN A NOISY, SOCIAL WORLD”.

BarterGary

 

I am offering Gary three promotions in exchange for three free copies of his book.  I plan to do a video book review of JAB. Mention his Book on my online radio station TheBeatdropsRadio.COM and do a boxing parody promotional video featuring his book.

MY Video Barter for Gary Vaynerchuk

My objective is to leverage social channels primarily video to cross promote more brand awareness for Gary’s Book. Share his story and his message in this noisy social world.

Gary, I am ready to Barter and Bring The Noise. In Lehman’s Terms. Let’s share, collaborate and sell some books together.

Video Barter for Gary V

Video Review Brian Solis “What’s The Future of Business” Social Shake-Up

Early this year I had a chance to meet Brian at a Brian Solis Book Signing Event hosted by Cox Communications and Social Media Marketing Communications Agency Everywhere.

Here is my Video Spotlight on the Book Signing Event. Brian Solis Video Spotlight in Lehman’s Terms “What’s The Future of Business”

As promised, here is my new video Book Review of his latest book.  I look forward to seeing Brian again soon in Atlanta.  Hopefully at the Social Shake-Up September 15-17.  Brian will be the morning Keynote Speaker on 9/17.

Stay tuned another video vlog may be in the works covering this event.

Social Selling TV Video Review of Brian Solis Book “What is the Future of Business”


Brian Solis What’s The Future of Business Social Selling TV Review

Video Book Reviews McGraw-Hill Insider Program

Back in May 2011, I did a video book review for Erik Qualman’s Book Socialnomics. I enjoy spotlighting books and leveraging the power of social video for reviews. I have done number video book reviews and now I am honored to be a part of McGraw-Hill Insider Program.

I just received my first book today and I will be one of the first to read a copy of Erik Qualman’s upcoming book Digital Leader: 5 Simple Keys to Success and Influence. A full video review is coming soon. I have to read the book first.

I am very excited about this Insider Program and look forward reviewing more upcoming books. Stay tuned for reviews on Amazon.com and my website.

Just received Digital Leader by @equalman new book review for... on Twitpic

Socialnomics Amazon Book Review “Social Video Engagement”

I honestly feel that use of Amazon.com is a perfect example of true social video engagement. It provides an open platform for viewers and readers to respond to products and services and provide feedback on the review. The keyword is SOCIAL. Video Reviews on sites like Amazon.com combine the essential elements of participation and engagement; a reviewer can review your video review.

My review link for Amazon for Erik Qualman’s Book
http://www.amazon.com/review/R2YUQKAKVMB4ZQ/ref=cm_cr_rdp_perm

As Erik states we, businesses, no longer have a choice on whether we do social media: the question is how well we do it.

Throughout the entire book there are business case studies, examples of social media trends and the way we should engage our customers today. Each chapter as a dedicated section on chapter key points which helps the reader summarize important points. Erik’s shares several business examples and breaks down the complex issues in real world business analogies so the reader can conceptualize and visualize and recognize the business story content.

Examples in the book’s first eight chapters, include some of the following, presidential election impact of social media, how news today is distributed via social media and correspondence with traditional media, print, tv, radio etc, digitizing the blogosphere, word of mouth power of social media, corporate examples from numerous industries. Erik takes a strong look at social media from a generation perspective, Social Commerce trends in e commerce, social media sites influence over search engines, network TV, internet on demand business trend and even trends in job search and the recruiting process

Chapter nine includes a bonus Social Media Rolodex and resources, digital education center..
Chapter Ten, other insights and FAQs, Erik highlights the social media escalator the impact of listening and engaging your customer in the business process. He also takes on the topic of ROI and social media with descriptions and examples. Social media trends are evolving and updates for this book can be found at www.socialnomics.net

The shift in social media has changed the landscape on how we conduct business and listen and respond to our customers. We now live in new world, a social media revolution. And this book is a resource and playbook for understanding this from a business perspective. Is social media a fad, you must be mad, read this book in you will be hooked.

Checkout more of video book review on Amazon or my video reviews section on this website.
http://amzn.to/Dougamazonreviews

COPYRIGHT © 2017 DOUG LEHMAN ~ Powered by Corporate Cosmo, LLC