As an advocate for Social selling and Best Social Business Practices, I am constantly searching for great resources on the topics of Sales, Social Media Marketing and Customer Engagement. I am fortunate to be a part of the McGraw-Hill Insider Program where I receive business books to review. The Social Employee is my latest read and review.
The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess founders of Blue Focus Marketing is a must read for any business looking to leverage their employees and adapt a social business culture for company branding. This is an insightful book, with business strategies, case studies and success lessons. Empowering the social employee has numerous benefits.
The following videos will show and tell why you need to read this book for social business today.
I also encourage you to checkout Blue Focus Marketing and the official Social Employee Book Trailer. Glad to see that Cheryl and Mark are using video as a social channel to promote, educate and create brand awareness.
In Lehman’s Terms let’s put the social in your video empowering your business to be social. It starts with the social employee.
The Social Employee Book Trailer