Video Spotlight “Networking In Atlanta”

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VIDEO SPOTLIGHT “Interviews and Testimonials”

At Lehman’s Terms of Business we like to spotlight events and through the power of video and capture experiential event marketing in  it’s essence. I am fortunate to partner up with Brandon Miltsch and his event “Networking in Atlanta”.  I have attended Brandon’s event numerous times over the last couple of years. This was my first time covering the event with testimonials and interviews.

I had a great time at this event and I recommend checking out future “Networking In Atlanta Events”.
More information is available at http://www.NetworkingInAtlanta.com

Please watch the videos below and you will get a better understanding of good this event is.

To Put it in Lehman’s Terms this a great event for all that want to make contacts with who’s who in business. A gathering of prominent business professionals on all levels and industries.  A good time making great contacts in Atlanta.

Video Spotlight “Winter White Party” Benefiting America Cancer Society

Last week I had the opportunity to catch up with the Atlanta guys from PHILIP MICHAEL PR. Phil Minnes and Michael Bryant. They are hosting a great event in Atlanta The 5TH Anniversary Winter White Party Benefiting American Cancer Society.

To Put it In Lehman’s Terms “Great Cause Great Event”  Watch the video and checkout their website at www.whitepartyatl.com for more information. Happy Holidays Networking in Atlanta for a great cause and party Monday December 17 at 9 PM  Historic Georgian Terrace 659 Peachtree Street Atlanta, GA 30308

Video Spotlight.

 

Direct Message Tweet “Video Response” Thank You Followers

In Lehman’s Terms I love to position and leverage video as tool for social engagement.  I made a series of videos to update some of my twitter followers on the power of 140 text characters, simple update on my end and attempt to open further dialogue. My method was a direct message tweet that was customized to each follower using simple text and video. My goal was to create a visual and engaging message to connect instantly and thank them for being a follower.

I am not a big fan of automatic direct messages on Twitter after we just connected especially if the message is impersonal. In some cases this technique can be viewed as spam. Get to know me first and build the relationship. Make an effort to do the research and look over my profile first etc.

I do feel it is important to acknowledge new followers and connections on Twitter, LinkedIn etc and a simple value-centric response is warranted at certain times.

Thank You Twitter Followers Doug 2 Fresh Version.

Thank You Twitter Followers 1 Man Hype Machine Version

Thank You Twitter Followers Your Rock Version

 

In Lehman’s Terms here is my twitter bio. @douglehman

Passionate on video social selling & product training, engaging social media, brand ambassador, enjoy sports TV, play kickball, film extra, Got Work, Talk Host

Atlanta, GA · http://douglehman.com

SOCIAL SELLING TV “VIDEO STRATEGY” FOR FREE ONLINE VIDEO PROMOTION

This episode of Social Selling TV spotlights ways to promote your video online with free cost effective methods and strategies. There are a number of ways to promote your video online through paid media sources like banners, advertising, sponsorships, pay-per-view, adwords etc but let’s focus on non paid free resources.
Social Selling TV “Video Strategy for Free Online Video Promotion”

In Lehman’s Terms  Promoting Your Video Online Through 

  • Owned Media
  • Shared Media
  • Video Collaboration
  • Implementing the Four Steps for Effective Social Video Engagement

Watchable, Findable, Sharable and Actionable

Social Selling TV Strategy Tips for FREE Online Video Promotion from Doug Lehman on Vimeo.

Social Selling TV “Online Value Creation Content” what is needed today

This episode of Social Selling TV discusses putting value based content in your posts, tweets, videos etc. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your community.

Value Creation Plan


• Be Transparent
• Content Curator
• Become a Trusted Advisor
• Bring Original Content into mix

Become A LEADER in the Community

In Lehman’s Terms If you want to be visible up your game and use video for social proof

Social Selling TV “Adjusting to your Online Audience”

This Episode of Social Selling TV talks about the importance of web video and how we must adjust to our online audience.  We must capture our viewers with compelling content and drive customer engagement on our website.

In Lehman’s Terms Viewers on the web are not readers they are browsers and seekers. Video Placement on your website is a great strategy to establish a rapport, provide clarity, offer a call to action, save time and improve customer engagement.

Video Resume Playlist Doug Lehman Services

My new service offerings in Lehman’s Terms

Below is my new video playlist resume highlighting my service offering for future projects and employers.  I wanted to keep it simple and visual,  providing visual social proof.  I am actively seeking new projects now and would love to speak with your company or organization soon.

 

 

Get Social with Video Business “Get Social with me.com Event”

I am looking forward to presenting June 9 with The Get Social with Me Marketing and Speaking Team. Social Media Marketing for Dollars & Sense: The Master Class AND Live Music
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Launching Social Selling TV www.socialsellingTV.com

Social Selling TV is an interactive video training series on the topic of Social Selling with an emphasis on video customer engagement for today’s buyer using social media.

Let’s talk about social video selling. To be social there needs to be engagement and the use of Video is a great platform to be visible.

The Sales Process has evolved due to the internet and social media. If your using dated selling practices and not implementing social selling techniques, you are simply missing out on an opportunity to generate results. Your buyer or customer now researches your products and services online and evaluates information instantly from their peers via social media networks.

Social selling for pre sales and research is powerful way to identify opportunities and engage prospects in social networks. Today’s buying process has evolved and your customers have more control. The engagement process starts early. Your buyer expects immediate value, social proof, as a salesperson your company has to establish advanced online credibility to be more effective.

Establishing social proof, advanced credibility is done by having compelling and engaging content. How do you stand out against the competition? Is your online presence sufficient? Is your company website, blogs, social media profiles including LinkedIn, Facebook, Twitter and video Hosting Sites compelling for your target market customers.

Are you visible, using Video, now that is a great tool to leverage social proof and build credibility for your customers and prospects.

Stay tuned as I will go into more details on utilizing video for social proof during my video series ”Social Selling TV” on how to enhance your social selling process with video

CNN i Report NCAA March Madness South Region

My second CNN iReport. As many of you know I have a passion for video and sports entertainment. Here is my lastest CNN iReport Video Blog Post.  OK so I was wrong on my prediction. Still a good game and season for IU Basketball

http://ireport.cnn.com/docs/DOC-765879

http://youtu.be/jy7NdUvJFGQ

Reconnecting my 1st Level LinkedIn Connections Video

First of all, I want to THANK all my first level connections on LinkedIn for connecting.  I started using LinkedIn back in March of 2007.  If you are open networker with thousands of connections or you have a smaller more intimate network, LinkedIn is a powerful collaboration tool.

 

Last week, I started to evaluate my social media networks on the basis on connections and contact engagement.  Why are we connected? What is our network relationship?  In some cases we engage frequently other cases we are a simple contact name on a growing list.

The purpose of this Video Blog Post is to put a name with face using Video to simply reconnect again on LinkedIn.  I would love to hear more about you and your business.  Please feel free to reach out and contact me if you need any assistance with my network or want to engage in more dialogue.  Let’s take full advantage of our connection on linkedIn and collaborate.

Now to put it in Lehman’s Terms

1)       Thank You for Connecting

2)       Let’s Engage, Reconnect and Collaborate

3)       I value our LinkedIn Connection on all levels of engagement

Sagie “The Dog” is not a LinkedIn Connection but a loyal contact.  How are we connected?


CNN iReport New Years Resolution

 

 

 

 

 

 

 

 

 http://ireport.cnn.com/docs/DOC-723438

My first iReport assignment and New Year’s Resolution become an iReporter and meet and engage several iReporters in the online community.

I am new to iReport but very passionate about news and citizen journalism-styled videos. This was my first assignment.

Details of the assignment.

  • Tell us your name, where you live, and why you iReport.
  • Keep videos under 30 seconds.
  • Feel free to get as creative as you’d like!

Worth It “The Power of Video Group Testimonials”

The Power of Video Group Testimonials

Earlier this month, I attended a special conference that was organized by Andrea Amir of Smart Money Chicks. The Confernece was called Worth It! The Money Conference for Women .The goal of the conference is to provide reliable Money Management, Investing, Career, Entrepreneur, Savings, Credit and Retirement Planning Strategies for women of all ages, economic backgrounds, and levels of financial knowledge. The Conference was designed to address the unique challenges women face in a safe and fun environment.

My task was to film the keynote speaker Karen Lee, Author of “It’s Just Money, So Why Does It Cause So Many Problems?” Karen’s presentation was excellent, engaging and informative.

After filming Karen, I decided to capture some testimonial videos . The conference was a huge success so I thought I would share the group testimonial video. Video testimonials are a great way to showcase your business or events.

To Put it in Lehman’s Terms “Testimonial Group Videos are a great visual tool to promote your events work. Worth It! The Money Conference for Women was a hit. It was worth attending.

Hello Digital Atlanta 2011

HELLO DIGITAL ATLANTA 2011!

Ready for a great week in Atlanta. I hope to see you at Digital Atlanta 2011. So many people so many great events taking place, it’s impossible to meet everyone. I decided to produce a short video clip to reach out to everyone at Digital Atlanta and say hello and let’s connect. Nothing beats a face to face meeting but video is next best thing to being there.

To put it in Lehman’s Terms, using the power of social video engagement to say Hi.

I am also looking forward to filming testimonial videos for the session on “Using Global Digital Technology to Stimulate America”

Digital Atlanta 2011 Stimulate America Event Video Spotlight

Digial Atlanta 2011 has started and I am truly looking forward to attending a special session Wednesday November 9th at the Auburn Avenue Research Library here in Atlanta.  The topic is Using Global Digital Technology to Stimulate America: Building Business Alliances Abroad
& In America

I will be in attendence filming and working testimonial videos.  A post video recap will take place as well.

The primary focus of the “Using Global Digital Technology to Stimulate America” Panel Discussion is to identify ways Entrepreneurs can develop international business relationships using digital technology that can be translated into a positive means of economic development for the United States, create jobs and promote stabilization.

Stimulate America INC is a non-profit dedicated to providing resources, education and solutions to aid against the economic challenges plaguing American Citizens. Giving hope by providing answers is our business.

Get Social Event Spotlight “Hotep” Hustle University

Video Spolight Hustle University

 

 

 

 

 

 

 

Today I want to spotlight HOTEP and his organization “Hustle University. I had the
opportunity to hear him speak in September at an event hosted by The Omen
Agency. The Event was titled “Get Social! Social Media – Self
Publishing – Filmmaking. The speakers and topics consisted of the following.

Self-Publishing and Marketing presented by Hotep

Independent Filmmaking in the Web and Beyond by Donnie Leapheart

Social Media Trends and Tactics by Selah Abrams and Amani Channel

It was a great event and free to the public. I really enjoyed the presenters and the host “Omen Agency” did an excellent job. Always good to catch up with Black Nicholoson of The Omen Agency.

Today I want to showcase Hotep but plan on discussing the other presentations in more detail.

I’ve been fortunate to hear Amani and Selah speak before and they always bring great information on strategies and tips in the social media world.

I am currently watching the webseries called Osiris by Donnie Leapheart (PyramidPictures.com). I found Donnie’s presentation to be very enlightening and informative on flimmaking and the use webisodes in today’s entertaiment market.

Today’s Sportlight is Hotep and Hustle University.

 

Hotep has an event taking place Saturday November 5 at Georgia World Congress Center
“Hustle University Authors and Speakers Academy. More information about Hustle University and this event can be at www.hustleuniversity.org

I am in the process of doing series of book reviews on Hotep and Hustle University. Currently reading “Hustle While You Work Using Your 9-5 To Jumpstart Your 5-9″.

Click Here!

Green Screen Production “Fall Season Kickball Recap”

 

As many of you know,  I am very passionate about video engagement and sports.  I am an avid sports fan and play kickball on the weekends in Atlanta.  With a simple flip camera,  I took footage of my kickball squad and produced a webisode for Social Selling TV.

Using my green screen, I made an attempt to film our GREEN Shirts on the green screen.  The final result was my shirt turned blue.  The simple rule is not to wear any clothes with the color you wish to hide. For example, if you have a green screen background, do not wear green duh!  I was fortunate that my shirt wasn’t partially erased, invisable or distorted.. I actually like the blue color shirt..

Checkout our last espisode of Social Selling TV Spotlighting  my awesome kickball team “I’m Kick James Pitch”  More sports entertainment videos to come with the special return of the One Man Hype Machine in Lehman’s Terms.

SOCIAL SELLING TV SPOTLIGHING MY KICKBALL SQUAD FALL SEASON 2011

Social Selling TV New Look

We have a new look for Social Selling TV.  Watch our new promotional introduction videos below.  Let us be your brand ambassador showcasing your story your way. Conceptualize, visualize and recognize the power of customer engagement for social selling.

Video Response TweetHeart TV

Recently I did a video post spotlighting Stephanie Wonderlin host of Tweetheart TV, an interactive video show that highlights, social media news, tips and reviews. Tweetheart TV is a true interactive show that allows the viewer to watch more contact through a video menu. Stephanie asked her viewers to submit a video response for ideas for her upcoming shows on Tweetheart TV.

Here is Stephanie’s Video with her viewers feedback.  I am glad that I made the video directors cut.  I look forward to more episodes on Tweetheart TV.

Why Do Web Video for your website?

You have a website but why do web video? Well video can capture and engage your customers better than plain text, it is the next best thing to being there.  You have heard to phrase a picture worth a thousand words what is video worth?

There are a number of reasons for doing web video.

To put in Lehman’s Terms there a number of reasons for doing web video.
Video engages you customers instantly, brings your brands to life.
Effective web Video emotionally connects you with your audience building trust and credibility.

Video adds a personal element to your message, delivering more clarity, eliminating speculation and interpretation.

Video shows what viewers and prospects what they need to know thus expediting the sales cycle faster.

Video placement on your website increases stickiness by more than 40%
Video improves search engine optimization (SEO)

44% of universal search results on Google feature Video

Video increases the chance of front –page Google results by 53% With Proper optimization, (Forrester Research}

The number one reason customer don’t buy online is they desire to see an item in person, using video to showcase your products and services is a powerful solution

Hey we are visual learners we like to see things

Effective Web Video can drive more traffic, attract and retain customers, increase visibility (SEO) that will engage your audience and close business.

Fact is People buy from people, video provides that human element. With web video you now have the option to personally connect with customers on your website. Web Video integration is now the standard for profitable business websites

Atlanta Blogalicious Meetup – Video Review “Social Selling TV”

In this episode of Social Selling TV we spotlight Atlanta Blogalicious Meetup. I had a great time at this event which was hosted my Lamar and Ronnie Tyler. More posts and updates to come. Our website is going through some changes in design and themes. Stay tuned for more details.

Facebook Business Page – Animation Video Call to Action

Lehman’s Terms of Business is getting a new look. We are in the process of launching a Facebook Business Page. More posts, videos and tips to come. Watch the animation video below for more details. Thank you!

Video Spotlight Social Media ROI Qualman Animation

Today I want to Spotlight Erik Qualman again.  The following video talks about Social Media
ROI.  What I like about this video is the creative use of Xtranormal Software to tell the story in animation form.  If you are camera shy or simply don’t have a camera, software like Xtranormal could be a great option for telling your business story video.

As many of you know, I am a big fan of Erik’s Book Socialnomics and his website. I did a video book review earlier in the spring. I am big fan of engaging video content.  This video is entertaining, informative and compelling, a nice clever storyline on Social Media ROI with very real but comedic viewpoint.

To put it in Lehman’s Terms there are several ways to show and visualize a story, using animation and a special script is another way to engage and educate your audience. Another example software that I like to use is Go! Animate. I will be showcasing other videos and animation software products in a blog post series soon.

Thank You Happy Birthday Kickball and Google Plus

July 15 was my Birthday and I just wanted to say thanks to everyone who has reached out to me via social media. I am having an awesome birthday weekend. In this webisode of Social Selling TV highlights Google Plus and let’s get connected, Atlanta Kickball, Social Media and Birthday Wishes. More to come, Thanks again for all the support and Birthday wishes.

Atlanta Authors and Speakers “Social Selling TV Episode ATL”

I would like to spotlight five authors and speakers based here in Atlanta, Georgia that have made an impact on me. I have learned a great deal from them on topics of personal branding, sales, health, business practices and personal empowerment

My Atlanta Five for Five in the web episode on Social Selling TV.

Melissa Dawn Johnson http://www.velvetsuite.com/

Kim N. Carswell http://www.personaaffairs.com/

Victor Antonio http://www.victorantonio.com/

Madison Carlista http://www.madisoncarlista.com/

Barbara Giamanco http://barbaragiamanco.com/

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