(Video) Empowering The Connected Customer for Sales and Marketing as Brand Advocates

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Who is your Top Sales Performer?  My advice in Lehman’s Terms look at your customers and clients as lead generators, client referrals and branding advocates.  Hire and welcome your customers to your team.  Have your customers share your business experience and leverage Generation C as Brian Solis would like to say.  The Connected Customer 

 

This video looks at positioning your customers and clients as brand advocates , ambassadors of your service. Top Sales performer are your customers for lead generation and user generated content marketing. Position your customers as brand advocates Sales Team Ambassadors.  The customer buying process through Generation C.

 

Video Book Review of Brian Solis Book “What’s The Future of Business”

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NEW VIDEO SERIES COMING SOON

How to use customer generated content for video sales.

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SMARKETING Concept Social Selling Today

Are your sales and marketing departments on the same page working together to grow business, increase revenue and expand market share? In this video series, Barb Giamanco and I look at the concept of SMARKETING and it’s impact of Social Selling Today.  

A simple video status update  in Lehman’s Terms with the voice of reason Barb Giamanco.  Here is the link to Barb’s original post Social Selling Today which is featured on Top Sales World.

Social Selling Today   Top Sales World

 

QUESTIONS TO CONSIDER

Social Selling is not a new concept but is it being utilized as a best practice?

Has your business adopted or embraced a Social Selling Strategy?

Are Marketing and Sales collaborating for the common goal to deliver customer value and grow business revenue?

What are your thoughts on Social Selling Today?

SCS Smarketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Centered Selling Moments Video Series with Barb Giamanco and Video Ambassador Doug Lehman, discussing Sales, Social Selling, social media and training best practices.

Try a video – Get the Sales Meeting and Get the Job

Try A Video Get the Sales Meeting and Get the Job

Let’s face it people are busy today and their time is limited. Sales Managers get numerous emails and calls daily. How can you get through all the noise? First thing is you must deliver value and a compelling reason for a call back. A couple of years ago, I used a short video to get a sales meeting which lead to closing an eight month contract

My Social Selling Video Business Case Study.

Panelist Feedback Social Selling with Sharks Webinar Doug Lehman Story

Why not try a video call to engage your targeted customer.

In Lehman’s Terms, here are some quick video content tips for doing an effective short video clip.

1)      Define and set goals for the video call.  Are you making an introduction, showcasing a product or service, offering a visual testimonial or answering a question?

2)      Deliver and share value to your audience. Solve a problem or solution.

3)      Keep it short and have a set call to action

4)      Follow up.

I just created a new video to market my own services.  I know it’s a Shameless self-promotion video but I tried to stick to my own guidelines and tips.  Please let me know your thoughts on using a short video to engage your sales target audience.

 

Video goals and guidelines

  • Target Audience: Sales Trainers, Hiring Managers looking for sales personnel and trainers
  • Call to Action: Get a meeting, drive them to my website in this case my Visual CV.

 

 

My Rant No Excuses Use mobile video in Sales – Social Selling Video Flashback

Almost two years ago, I made a video post on why you should be implementing mobile video as part of your sales process.  I was passionate back then on this topic. The message remains the same; video is a powerful tool when leveraged correctly. I think it is a good time to revisit the benefits of mobile video for sales presentations adding clarity to expedite the sales cycle.

The is my second Video Rant post, yet another wake up call (Call To Action) on why you should be using video as part of your sales process.  My first video rant flashback was titled My Rant Why Use Web Video for Sales Engagement Online Social Selling.

Mobile video has so many benefits for sales and marketing departments to engage customers.  It’s 2014, no more excuses or myths, video should be a part of the presentation process says the fired up shouting man in this video.

 

The Sales Rant, Why Mobile for Sales Video Social Selling TV Flashback

In Lehman’s Terms this reproduced video looks at the following:

  • Why video provides more clarity and less speculation
  • Video can help expedite the sales cycle
  • The Benefits of Mobile Video on your Mobile Devices
  • Video Production Excuses, I don’t look good on camera etc.
  • Myths of Video Production, Video Cost too much to produce today?

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Business Video Testimonials Tips for customer engagement and sales

Business Video Testimonials for customer engagement and sales

What makes an effective business video testimonial?  The first thing is become a digital storyteller leveraging video.  Visual social proof is powerful.  Businesses today are made on recommendations and referrals.  It helps the sales process.  So what context should be in a testimonial video?

The video testimonial needs to real and authentic to have any credibility. Real users of your product and services can speak volumes.  The power of network referrals.

A business testimonial that resonates with customers includes the following

1)      Case Study Format with visual social proof

2)      Share the Customer‘s journey prior to using your product of service.

3)      Solve a problem or provide a solution. What is the positive impact of doing business with your organization?

4)      Validate the outcome with facts, numbers  and statistical information

5)      Show and tell the value

6)      Have your customer tell your story as brand advocates.

 

Leveraging Video for Business and Sales – How I Started

Video is a powerful platform for business and when used with sales and social correctly, the results can be tremendous. Today, I want to share with you my video business journey.

A few years ago, I launched my own business as a salesman for hire, a brand ambassador that is passionate about customer engagement and sales training. At that time, the economy and job market was challenging but I desired to leverage all my work experience and transferable skills to start something new.

Now I have always been passionate about learning new technologies when it comes to marketing and sales. The rise of Social Media and social selling was in sync with my own business personal development plan.

One day I added a video to my website and my journey into video production and leveraging social selling video began. It would only be fitting to continue this story in Video. “Watch the Videos”

 

My Video Business Story Why I do Social Selling Video

In Lehman’s Terms, I learned the following about Video Marketing for Sales Performance.

  • Video Expedite The Sales Process
  • Video Builds Brand Awareness
  • Video Improves Customer Engagement
  • Using Social amplifies your Video Marketing Strategy.

Video Production can be simple, productive, fun and cost effective with numerous benefits. That is my story and I am sticking to it.

Why I do Social Selling Video

New Video Client Portfolio, Slideshare with Video meets social proof.

Video is a powerful tool and when leveraged with social networking sites  it amplifies your brand VISUALLY through digital social proof.  Effective visual presentations can inspire emotion, engagement and calls to action.

The next time you do a visual presentation make a strong effort to leverage social networking sites to promote and engage the conversation.  You will be surprised by the results.

In this case,  I used my blog, LinkedIn, Facebook, Twitter, Google Plus etc to distribute content but my main platform was SLIDESHARE and Video.

In Lehman’s Terms  Be Visible use Video,  Leverage Social

Be  a digital storyteller with video.

 

If you’re Sales Professional, Author, Speaker, Trainer, Small Businessss Owner, Entrepreneur, Athlete,  Let’s talk about video to create that social experience
  • Improve Customer Engagement
  • Build Brand Awareness
  • Generate More Sales

Video Event Recap Friendly Human Turns 5 at Atlanta Tech Village

As a video blogger, producer  and video talk host,  I am always looking for knowledge and insight on video.  Atlanta Tech Village does a great job hosting events.  I thought this would be  a great opportunity to network with the Team from  Friendly Human.  Friendly Human  is a video Production and Video Hosting Platform Company here in Atlanta.

Here is my video event recap on Friendly Human Celebrating their 5th year and new studio at Atlanta Tech Village

In Lehman’s Terms 

* Great event, free food and drink.  Glad to see the studio set up.

* I shot this video on my cell phone.  This is my first video blogging  production on The Samsung Galaxy S5

 

Mobile Video Production

Video Recap Atlanta Tech Village

Video Recap How to use your Blog to Grow Business 98toGo Roam

I am fan of lunch and learn workshops. Who doesn’t like lunch and learning content, especially when it come to practical knowledge like growing your business.  Roam Atlanta is an innovative workplace offering a number of  services for its members and the general public.  I was fortunate to attend a lunch lesson on the topic of “How To Use Your Blog To Grow Your Business”.

This was a great event hosted by Roam Atlanta and the team from 98toGO. I encourage you to checkout the Blog Post on Roam’s website titled How to Use your Blog to Grow Your Business and 98toGO.  You can also access the slideshow presentation here Click HERE to access the entire slideshow presentation!

Here is my video recap of this event.

 

Video Recap Blogging Tips to Grow Your Business

 

Roam Atlanta is an innovative workplace that offers a great service for their business members to network, connect, collectively to grow business.

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Why Social Selling for Small Business

WHY SOCIAL DRIVES BUSINESS.

In honor of National Small Business Week.  Here is a quick video on the benefits of Social Selling for Small Business Today. Why Social Selling Today?

Social Drives Business Today Video

Adopting a Social Selling Selling Strategy can improve customer engagement, build brand awareness and generate more sales.  Your customer’s buying process has changed due to the internet, social media and the economy.  Clients and Customer are more educated today, they have less time and want to make informed decisions.

Social can help the sales process on a number of levels.  Your customers and buyers have adjusted.  Have your sales and marketing teams adjusted to today’s buyers?  More information on Social Selling please checkout Social Selling TV.

One Google Plus Account One YouTube Channel Multiple Playlists

The Value of a Video Playlist and using one Google Plus Account. Let’s connect.  Using video playlists is a great way to organize all your video content across multiple video channels. Welcome to my New YouTube Video Channel.  Let’s connect via YouTube and Google Plus.

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https://www.google.com/+douglehman

Doug Lehman Video Trailer YouTube Google Plus. One Man Hype Machine Video Trailer for YouTube Channel

Video training with Brand Ambassador Doug Lehman, Atlanta Business Video.

http://www.douglehman.com

CONNECT WITH ME

Facebook Page http://www.facebook.com/douglehmanterms
Twitter http://twitter.com/douglehman
Pinterest http://pinterest.com/douglehman/
YouTube Channel http://www.youtube.com/onemanhypemachine

Five categories for effective social sellers “Social Selling TV”

In this episode of Social Selling TV we look at five categories for effective social sellers and top sales performers.  This video will looks at Sales Personality Traits, Departmental Mindset, Self Sales Development, Referral Selling and leveraging Social in the Sales Process.

 

Will Social Selling Programs get more prospects and increase sales revenue. Social Selling TV

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

Social is just a tool to use to engage and enable the sales process. A great tool at that when leveraged correctly.

Video Book Reviews on Amazon “Social Video” Engagement 101

Happy Holidays all.  I would like to share with you some great books to read.  I feel that video reviews on Amazon are the truest and purest form of social video engagement if people actively share and comment.  Read these books, comment and share.  Let’s put the social back in product reviews.

Video Book Reviews on Amazon.com  Click on this Link to see the following reviews.

Video Book Reviews on Amazon.com

Qualman Amazon Vegas

AmazonBookCameraReady AmazonBookDigitalLeader AmazonBookEpicContent AmazonBookResumeBranding101 AmazonBookSocialEmployee AmazonBookSocialnomics AmazonBookWTF

Let me know your thoughts. Be Social and Comment.

Gary Vaynerchuk Barter for Book Review Promotions #JJJRH

Video Barter for Gary Vaynerchuk

I am looking forward to reading and reviewing a copy of Gary Vaynerchuk’s latest Book “JAB, JAB, JAB RIGHT HOOK  HOW TO TELL YOUR STORY IN A NOISY, SOCIAL WORLD”.

BarterGary

 

I am offering Gary three promotions in exchange for three free copies of his book.  I plan to do a video book review of JAB. Mention his Book on my online radio station TheBeatdropsRadio.COM and do a boxing parody promotional video featuring his book.

MY Video Barter for Gary Vaynerchuk

My objective is to leverage social channels primarily video to cross promote more brand awareness for Gary’s Book. Share his story and his message in this noisy social world.

Gary, I am ready to Barter and Bring The Noise. In Lehman’s Terms. Let’s share, collaborate and sell some books together.

Video Barter for Gary V

Video Event Testimonials Blogalicious Five Atlanta 2013

Blogalicious 5

Last week I had an awesome time covering Blogalicious5 through video spotlights and testimonials. I loved the interaction meeting lots of new people. The information and networking was priceless. This was a great event and my own words can’t do it justice.

To put it in Lehman’s Terms watch all the videos to capture the true essence of this event.

 

Here are the videos below in a playlist.   There are eleven videos in the playlist . Let’s Put Social in Your Video.

 

Doug Lehman Blogalicous Five douglehman.com

My Social Selling Video Business Journey

My Social Selling Video Business Story. My Video Case Study

 

How a salesman started using video as a customer engagement tool for service offerings.  My social business story in Lehman’s Terms.   How I got started in video promotion services, sales training videos  and product oriented Videos.  Leveraging Video as high level content for social channel marketing.

My video business story.

Social Business and “The Social Employee” Video Reviews

As an advocate for Social selling and Best Social Business Practices, I am constantly searching for great resources on the topics of Sales, Social Media Marketing and Customer Engagement. I am fortunate to be a part of the McGraw-Hill Insider Program where I receive business books to review. The Social Employee is my latest read and review.

@SocialEmployee

The Social Employee: How Great Companies Make Social Media Work  by Cheryl and Mark Burgess founders of Blue Focus Marketing is a must read for any business looking to leverage their employees and adapt a social business culture for company branding. This is an insightful book, with business strategies, case studies and success lessons. Empowering the social employee has numerous benefits.

The following videos will show and tell why you need to read this book for social business today.

I also encourage you to checkout Blue Focus Marketing and the official Social Employee Book Trailer. Glad to see that Cheryl and Mark are using video as a social channel to promote, educate and create brand awareness.

In Lehman’s Terms let’s put the social in your video empowering your business to be social.  It starts with the social employee.

 


The Social Employee Book Video Review Social Selling TV


The Social Employee Video Book Review Social Selling TV

 

 


The Social Employee Book Trailer

Social Selling Video Spotlight Jeff Molander’s Video

Social Selling Video Spotlight Jeff Molander

Today I want to spotlight Jeff Molander’s Video.  I selected this video based on content and message.  Jeff Molander is a social media sales consultant and speaker.  I love his take on selling social media past the customer engagement process making social media sell for you.

The goal is leveraging customer engagement to generate sales results.  Provide customers enough value to provoke thought and respond.   The engagement process is just the first step.  Watch the video by Jeff and you will be able to visualize this.  Jeff ‘s take is spot on and he gets the video engagement process responding to video comments on his YouTube Channel.  Nice work Jeff bringing value and being a thought leader.

 

 

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To put it to you in Lehman’s Terms sharing thought provoking video like Jeff’s brings content value to the sales and social media community.  As a brand ambassador for video engagement, I am always seeking out great video resources to learn from.  Let’s put the social back in video, share, learn and develop.

Brian Solis Atlanta Book Signing Event “Video Spotlight”

Here is my video blog recap for the Atlanta Brian Solis Book Signing Event  hosted by Cox Communications and Social Media Marketing Communications Agency Everywhere.

To put it in Lehman’s Terms this event was awesome. Both Cox Communications and Everywhere did an amazing job hosting the book signing Event. Free Book, good food and drink with a great speaker and innovative  leader in Brian what more could you ask for plus a tremendous networking opportunity.

Brian was awesome and shared some insight on his new book “What’s The Future of Business” I plan to do a full video book review soon so stay tuned.  I had a nice conversation with Brian regarding the impact of video as a social channel for customer engagement sharing.  More to come on that topic.  Let’s put the social in your video.

Brian touched on the following; the new book design and some content.  He introduced four distinct moments of truth and how organizations should create and guide a desirable experience.  I look forward to completing this book soon.

Here is my Video  Spotlight on the Book Signing Event.

Brian Solis Video Spotlight in Lehman’s Terms “What’s The Future of Business”

 

Video Spotlight “Networking In Atlanta”

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VIDEO SPOTLIGHT “Interviews and Testimonials”

At Lehman’s Terms of Business we like to spotlight events and through the power of video and capture experiential event marketing in  it’s essence. I am fortunate to partner up with Brandon Miltsch and his event “Networking in Atlanta”.  I have attended Brandon’s event numerous times over the last couple of years. This was my first time covering the event with testimonials and interviews.

I had a great time at this event and I recommend checking out future “Networking In Atlanta Events”.
More information is available at http://www.NetworkingInAtlanta.com

Please watch the videos below and you will get a better understanding of good this event is.

To Put it in Lehman’s Terms this a great event for all that want to make contacts with who’s who in business. A gathering of prominent business professionals on all levels and industries.  A good time making great contacts in Atlanta.

Video Spotlight “Winter White Party” Benefiting America Cancer Society

Last week I had the opportunity to catch up with the Atlanta guys from PHILIP MICHAEL PR. Phil Minnes and Michael Bryant. They are hosting a great event in Atlanta The 5TH Anniversary Winter White Party Benefiting American Cancer Society.

To Put it In Lehman’s Terms “Great Cause Great Event”  Watch the video and checkout their website at www.whitepartyatl.com for more information. Happy Holidays Networking in Atlanta for a great cause and party Monday December 17 at 9 PM  Historic Georgian Terrace 659 Peachtree Street Atlanta, GA 30308

Video Spotlight.

 

Direct Message Tweet “Video Response” Thank You Followers

In Lehman’s Terms I love to position and leverage video as tool for social engagement.  I made a series of videos to update some of my twitter followers on the power of 140 text characters, simple update on my end and attempt to open further dialogue. My method was a direct message tweet that was customized to each follower using simple text and video. My goal was to create a visual and engaging message to connect instantly and thank them for being a follower.

I am not a big fan of automatic direct messages on Twitter after we just connected especially if the message is impersonal. In some cases this technique can be viewed as spam. Get to know me first and build the relationship. Make an effort to do the research and look over my profile first etc.

I do feel it is important to acknowledge new followers and connections on Twitter, LinkedIn etc and a simple value-centric response is warranted at certain times.

Thank You Twitter Followers Doug 2 Fresh Version.

Thank You Twitter Followers 1 Man Hype Machine Version

Thank You Twitter Followers Your Rock Version

 

In Lehman’s Terms here is my twitter bio. @douglehman

Passionate on video social selling & product training, engaging social media, brand ambassador, enjoy sports TV, play kickball, film extra, Got Work, Talk Host

Atlanta, GA · http://douglehman.com

SOCIAL SELLING TV “VIDEO STRATEGY” FOR FREE ONLINE VIDEO PROMOTION

This episode of Social Selling TV spotlights ways to promote your video online with free cost effective methods and strategies. There are a number of ways to promote your video online through paid media sources like banners, advertising, sponsorships, pay-per-view, adwords etc but let’s focus on non paid free resources.
Social Selling TV “Video Strategy for Free Online Video Promotion”

In Lehman’s Terms  Promoting Your Video Online Through 

  • Owned Media
  • Shared Media
  • Video Collaboration
  • Implementing the Four Steps for Effective Social Video Engagement

Watchable, Findable, Sharable and Actionable

Social Selling TV Strategy Tips for FREE Online Video Promotion from Doug Lehman on Vimeo.

Social Selling TV “Online Value Creation Content” what is needed today

This episode of Social Selling TV discusses putting value based content in your posts, tweets, videos etc. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your community.

Value Creation Plan


• Be Transparent
• Content Curator
• Become a Trusted Advisor
• Bring Original Content into mix

Become A LEADER in the Community

In Lehman’s Terms If you want to be visible up your game and use video for social proof

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