Get Social with Video Business “Get Social with me.com Event”

I am looking forward to presenting June 9 with The Get Social with Me Marketing and Speaking Team. Social Media Marketing for Dollars & Sense: The Master Class AND Live Music
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April Atlanta Event Video Testimonials

Last month I was fortunate to cover and attend two events in Atlanta.

Brand and Sell Your Way to Higher Profits    hosted by Lavon Lewis and Victor Antonio

The Chocolate Chat Atlanta    hosted by Dianna Hicks and Swarthy Daisy

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Both Events were great opportunities to network and learn from great resources. I could go on and on about how great these events were with simple text but let’s hear it from the attendees. Your peers have spoken, more importantly they are visual with social proof. I encourage you to check out these speakers, events and workshops. Their audience has spoken through the power of authentic video testimonials.

To put it in Lehman’s Terms.

Effective event testimonials will provide that level trust and reputation for your events, brand and website.  Think about this, why not leverage your audience as event brand ambassadors, word of mouth, word of mouse, event evangelist, if your workshop or event is compelling there is a good chance it will be shared and commented on.  This is a major benefit for marketing and driving traffic to your events.

 

Return on Influence “Mark Schaefer” Video Review Clip

Today I want to spotlight author Mark Schaefer latest book “Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing” This a follow up to Mark’s book “Tao of Twitter”. I plan on doing a full video book review in more detail so stay tuned. This book is a great resource on the topic of social scoring and how to improve personal and online influence.

Quick Highlights and background of Return On Influence

• Mark interviews over 50 Experts
• More than a dozen case studies on Social and Marketing Influence
• Extensive research and explanation on leading social scoring companies
• Tips on how to evaluate and improve your own social online influence.
• And much more

Local Search Visit Customer Engagement “EveryScape”

Last week I was in Newton, MA to visit the headquarter of EveryScape.  After researching this company and meeting with them, I was enlightened about the influence and power of immersive advertising for local search.

EveryScape developed the technology that transforms 2D still photos and images into an engaging panoramic 3D experience that allows the viewer and consumer to walk around and explore the experience themselves.    The viewer is in control transforming a real world online presence in experiential marketing.

I am passionate about visual engagement and the concept that EveryScape has for promoting your business online is powerful.   When the consumer drives the online presentation, they are more likely to visit longer and will engaged further.

To put it in Lehman’s Terms

“Local search, real world experience and extended customer engagement with your online presence”

For more information on EveryScape visit their website or checkout AT&T’s advertising solutions as YP360.

CNN i Report NCAA March Madness South Region

My second CNN iReport. As many of you know I have a passion for video and sports entertainment. Here is my lastest CNN iReport Video Blog Post.  OK so I was wrong on my prediction. Still a good game and season for IU Basketball

http://ireport.cnn.com/docs/DOC-765879

http://youtu.be/jy7NdUvJFGQ

Reconnecting my 1st Level LinkedIn Connections Video

First of all, I want to THANK all my first level connections on LinkedIn for connecting.  I started using LinkedIn back in March of 2007.  If you are open networker with thousands of connections or you have a smaller more intimate network, LinkedIn is a powerful collaboration tool.

 

Last week, I started to evaluate my social media networks on the basis on connections and contact engagement.  Why are we connected? What is our network relationship?  In some cases we engage frequently other cases we are a simple contact name on a growing list.

The purpose of this Video Blog Post is to put a name with face using Video to simply reconnect again on LinkedIn.  I would love to hear more about you and your business.  Please feel free to reach out and contact me if you need any assistance with my network or want to engage in more dialogue.  Let’s take full advantage of our connection on linkedIn and collaborate.

Now to put it in Lehman’s Terms

1)       Thank You for Connecting

2)       Let’s Engage, Reconnect and Collaborate

3)       I value our LinkedIn Connection on all levels of engagement

Sagie “The Dog” is not a LinkedIn Connection but a loyal contact.  How are we connected?


Event Video Testimonials not a Hidden Treasure

We all know that word of mouth is an awesome form of advertising and video is the next best thing to being at there.  Imagine what the value of authentic video testimonials can do for marketing your event.  Video can create an experiential marketing element that is more convincing than simple text referrals.

Last month, I was fortunate to cover an event business concept called Hidden Treasures.  Hidden Treasures provides a unique shopping experience for people who want to look fabulous without spending a fortune.  Hidden Treasures events take place at consignment stores throughout the Atlanta area.  We got to capture this event live on video plus a special interview with the founder of Hidden Treasures Tee Copeland.

We can go on and on about how great the shopping experience is at a Hidden Treasure Event but why just read simple text.  It is much more efficient, compelling and engaging to watch the videos.

More on Hidden Treasures checkout this the following website www.hiddentreasures12.com

 

To Put it in Lehman’s Terms “Testimonial Group Videos are a great visual tool to promote and showcase your business events. Authentic Video Testimonials are a treasure; with video it won’t be hidden.

Erik Qualman’s Video Book Review Digital Leader 2012

VIDEO BOOK REVIEWS For Erik Qualman’s new book “Digital Leader” 5 Simple Keys to Success and Influence.

Five habits of digital leadership your personal STAMP

  • Simple: Success is the result of simplication and focus
  • True: be to true to your passion
  • Act: nothing happens without action – take the first step
  • Map: goals and visions are needed to get where you want to be
  • People: success doesn’t happen alone

My favorite principle of the five digital habits of digital leadership is the  People section but each principle is key for success and influence in today’s world.

 

 

 

 

 

 

 

My review for Amazon.com

Erik Qualman hits another homerun with his latest book “Digital Leader” 5 Simple Keys to Success and Influence. This is his follow up book to his bestselling book Socialnomics. True to form this book is loaded with relevant case studies, facts and events that outline business practices today.

We all have an online presence which will stay with us our entire life and beyond. Why not inspire others with leadership providing an online legacy. This is our Digital Stamp. Qualman outlines five keys to success in leadership. Qualman cites several examples across multiple industries. He also provides several inspirational and motivational quotes on the topics of leadership.

The book is a tremendous resource, providing key points and takeaways after each section on the five habits of being a digital leader. If you are looking to improve your online leadership performance or interested in learning how society has changed with the impact of technology in the digital age this is a must read. As Qualman states Digital Leaders are made not born. Great Read Great Resource Book!

CNN iReport New Years Resolution

 

 

 

 

 

 

 

 

 http://ireport.cnn.com/docs/DOC-723438

My first iReport assignment and New Year’s Resolution become an iReporter and meet and engage several iReporters in the online community.

I am new to iReport but very passionate about news and citizen journalism-styled videos. This was my first assignment.

Details of the assignment.

  • Tell us your name, where you live, and why you iReport.
  • Keep videos under 30 seconds.
  • Feel free to get as creative as you’d like!

Promotional Video Review Erik Qualman’s New Book “Digital Leader”

Just a quick update on my end.  I just completed reading Erik Qualman’s new book Digital Leader: 5 Simple Keys to Success and Influence.  This will make a great holiday gift.  Below are two short promotional videos that highlight this great read.  A full video book review will be coming soon with more details on the “Digital Leader”

Back in May 2011, I did a video book review for Erik Qualman’s Book Socialnomics. I enjoy spotlighting books and leveraging the power of social video for reviews. I have done number video book reviews and now I am honored to be a part of McGraw-Hill Insider Program.

 

 

 

PROMOTIONAL VIDEOS For Digital Leader

 

Hello Digital Atlanta 2011

HELLO DIGITAL ATLANTA 2011!

Ready for a great week in Atlanta. I hope to see you at Digital Atlanta 2011. So many people so many great events taking place, it’s impossible to meet everyone. I decided to produce a short video clip to reach out to everyone at Digital Atlanta and say hello and let’s connect. Nothing beats a face to face meeting but video is next best thing to being there.

To put it in Lehman’s Terms, using the power of social video engagement to say Hi.

I am also looking forward to filming testimonial videos for the session on “Using Global Digital Technology to Stimulate America”

Get Social Event Spotlight “Hotep” Hustle University

Video Spolight Hustle University

 

 

 

 

 

 

 

Today I want to spotlight HOTEP and his organization “Hustle University. I had the
opportunity to hear him speak in September at an event hosted by The Omen
Agency. The Event was titled “Get Social! Social Media – Self
Publishing – Filmmaking. The speakers and topics consisted of the following.

Self-Publishing and Marketing presented by Hotep

Independent Filmmaking in the Web and Beyond by Donnie Leapheart

Social Media Trends and Tactics by Selah Abrams and Amani Channel

It was a great event and free to the public. I really enjoyed the presenters and the host “Omen Agency” did an excellent job. Always good to catch up with Black Nicholoson of The Omen Agency.

Today I want to showcase Hotep but plan on discussing the other presentations in more detail.

I’ve been fortunate to hear Amani and Selah speak before and they always bring great information on strategies and tips in the social media world.

I am currently watching the webseries called Osiris by Donnie Leapheart (PyramidPictures.com). I found Donnie’s presentation to be very enlightening and informative on flimmaking and the use webisodes in today’s entertaiment market.

Today’s Sportlight is Hotep and Hustle University.

 

Hotep has an event taking place Saturday November 5 at Georgia World Congress Center
“Hustle University Authors and Speakers Academy. More information about Hustle University and this event can be at www.hustleuniversity.org

I am in the process of doing series of book reviews on Hotep and Hustle University. Currently reading “Hustle While You Work Using Your 9-5 To Jumpstart Your 5-9”.

Click Here!

EZ Video Guy using Web Video to share the knowledge “7 People 7 Tips” Social Group Video

Today I want to showcase The EZ Video Guy aka Randy Barnes. Randy does a great job showcasing video engagement tips and one the best storytelling video promoters out there. I was lucky enough to be mentioned in one his video tip clips below.

7 Web Video Tips From 7 Web Video Pros

Great Job Randy. Checkout his videos on Youtube, Facebook and his websites rbarnes.com and The EZ Video Guy.

Thanks again Randy.  It was great to be mentioned with some of the best video trainers and talent out there like  Desiree Peeples, Amani Channel,  Lou Bartone,  John Lawson “ColderIce”, Mike Mueller. To put it in Lehman’s Terms, Randy does an awesome job putting together a true GROUP SOCIAL VIDEO CLIP. This video clip was truly authentic none of the experts rehearsed their tips, one take one shot, seven spontaneous tips real people, real talk video.

Randy was also kind enough to provide me feedback on my own welcome video clip using the power of video response. Watch the video and stay tuned to the end for a creative special tip.

Social Selling TV New Look

We have a new look for Social Selling TV.  Watch our new promotional introduction videos below.  Let us be your brand ambassador showcasing your story your way. Conceptualize, visualize and recognize the power of customer engagement for social selling.

Video Response TweetHeart TV

Recently I did a video post spotlighting Stephanie Wonderlin host of Tweetheart TV, an interactive video show that highlights, social media news, tips and reviews. Tweetheart TV is a true interactive show that allows the viewer to watch more contact through a video menu. Stephanie asked her viewers to submit a video response for ideas for her upcoming shows on Tweetheart TV.

Here is Stephanie’s Video with her viewers feedback.  I am glad that I made the video directors cut.  I look forward to more episodes on Tweetheart TV.

Why Do Web Video for your website?

You have a website but why do web video? Well video can capture and engage your customers better than plain text, it is the next best thing to being there.  You have heard to phrase a picture worth a thousand words what is video worth?

There are a number of reasons for doing web video.

To put in Lehman’s Terms there a number of reasons for doing web video.
Video engages you customers instantly, brings your brands to life.
Effective web Video emotionally connects you with your audience building trust and credibility.

Video adds a personal element to your message, delivering more clarity, eliminating speculation and interpretation.

Video shows what viewers and prospects what they need to know thus expediting the sales cycle faster.

Video placement on your website increases stickiness by more than 40%
Video improves search engine optimization (SEO)

44% of universal search results on Google feature Video

Video increases the chance of front –page Google results by 53% With Proper optimization, (Forrester Research}

The number one reason customer don’t buy online is they desire to see an item in person, using video to showcase your products and services is a powerful solution

Hey we are visual learners we like to see things

Effective Web Video can drive more traffic, attract and retain customers, increase visibility (SEO) that will engage your audience and close business.

Fact is People buy from people, video provides that human element. With web video you now have the option to personally connect with customers on your website. Web Video integration is now the standard for profitable business websites

Video Response “Tweetheart TV” How to do a video response

Recently I did a video post spotlighting Stephanie Wonderlin  host of Tweetheart TV, an interactive video show that highlights, social media news, tips and reviews. Tweetheart TV is a true interactive show that allows the viewer to watch more contact through a video menu. Stephanie asked her viewers to submit a video response for ideas for her upcoming shows on Tweetheart TV.

 

 

So how do you make a video response? How can you leverage this powerful action in social video engagement? It is easy to do a video response in YouTube. Doing a video response is simple and outlined on this link. Making a video Response

To make a video response click on all comments listed below the video. A hyperlink will appear on the right side of the comments box “Create a Video Response”. The next step is choosing a video, either from your existing videos or uploading a new video.

Video Response Spotlighting Stephanie Wonderlin “Tweetheart TV”

Today I want to spotlight Stephanie Wonderlin host of Tweetheart TV an interactive video show that highlights, social media news, tips and reviews.  Tweetheart TV is a true interactive show that allows the viewer to watch more contact through a video menu.  This is a very unique video concept.

Stephanie recently asked her viewers to submit a video answering the question what do you want to see on the upcoming Tweetheart TV episodes?  Stephanie is leveraging the power of video engagement to the fullest.  I am big fan of Stephanie’s work and decided to do my own video request using the YouTube Video Response Tool.  I am looking forward to future episodes of Tweetheart TV.  Checkout Stephanie’s show on YouTube and her website she is one to watch and emulate.

 

 

Video Spotlight Social Media ROI Qualman Animation

Today I want to Spotlight Erik Qualman again.  The following video talks about Social Media
ROI.  What I like about this video is the creative use of Xtranormal Software to tell the story in animation form.  If you are camera shy or simply don’t have a camera, software like Xtranormal could be a great option for telling your business story video.

Make Brands Social “Vitrue” Social Selling TV Spotlight

In this episode of Social Selling TV, We are spotlighting “Vitrue” We make brands social!

On May 17, I became the 3000 follower for Vitrue. I was fortunate to win a gift bag. Vitrue gets the concept of be social with their fans and customers. When I decide to follow an individual, organization or company on twitter, there has to be a compelling reason to follow and engage.

Back in May, I heard Erika Brookes from Vitrue speak at the Digital Summit on the topic of 10 Social Trends to Watch In 2011. I decided to checkout her company website, YouTube Channel, Facebook Business Page etc. The next logical step was following Vitrue on twitter. I was fortunate to win a prize but the real prize was learning about a dynamic company. I also uncovered a YouTube show call Social Soup hosted Steve Barnes. Social Soup provides tips for marketers from marketers on social media stories.

To put it in Lehman’s Terms be SOCIAL
You can provide and deliver a lot of content on your company website, blogs, business pages etc, but if your clients, followers, fans are not engaged and don’t share with their networks, you are simply missing the point about being sociable. The ultimate value is what other people are saying about you and your company brand, leveraging the power of social media.

The Social Media Learning Series – Social Selling TV News

Today I want to spotlight an upcoming workshop series here in Atlanta
THE SOCIAL MEDIA LEARNING SERIES

In this webisode of Social Selling TV we are discussing an upcoming series of workshops here in Atlanta. The Social Media Learning Series which is a collection of one-day workshops designed for the small business owner. The Social Media Learning Series is created by Desiree Peeples.

I am very honored to participate and train on Module 3 leveraging the use of video for customer engagement. These classes will start on August 20 and continue to September 17. All workshops will be held on Saturdays from 9:00 a.m. to 3:00 p.m.

The following Modules and topics consist of.

Module 1: Blogging 101 WORDPRESS

Module 2: The Smart User’s Guide to Facebook and Twitter

Module 3: Understanding YouTube: The Basics & Video Customer Engagement

Module 4: Learning LinkedIn

Please checkout the following website for registration and more details
http://www.socialmedialearningseries.com/

Each of these classes will offer hands-on instruction in a variety of social media topics that can be applied to or utilized with any marketing strategy. Create an outstanding online presence by learning practical and easy-to-implement techniques to instantly connect with your customers and increase sales! – Desiree Peeples–creator of The Social Media Learning Series

More video updates and blog posts to come regarding this awesome workshop series so stay tuned. Doug Lehman

Social Selling TV Webisode 3

In this episode of Social Selling TV, we discuss the 4th of July, the mission of Social Selling TV and spotlight an upcoming event in Atlanta “The Social Media Learning Series”

More information on the workshop series checkout
http://www.socialmedialearningseries.com/

Happy 4th of July from Social Selling TV

Happy 4th of July Everyone! Enjoy the holiday with your family and friends and remember to think about our troops that help support this great country of ours. We can’t put a price on freedom and independence. Happy Birthday America!

Atlanta Authors and Speakers “Social Selling TV Episode ATL”

I would like to spotlight five authors and speakers based here in Atlanta, Georgia that have made an impact on me. I have learned a great deal from them on topics of personal branding, sales, health, business practices and personal empowerment

My Atlanta Five for Five in the web episode on Social Selling TV.

Melissa Dawn Johnson http://www.velvetsuite.com/

Kim N. Carswell http://www.personaaffairs.com/

Victor Antonio http://www.victorantonio.com/

Madison Carlista http://www.madisoncarlista.com/

Barbara Giamanco http://barbaragiamanco.com/

Social Selling TV – Closing Credits Social Media Connection

Just uploaded a new clip for my closing credits for Social Selling TV. A new vlog which I am working on. This is a work in progress. Let’s connect via Social Media. I am using a Kodak ZI8 Camera and Song Vegas 10 Editing Software and Homemade Green Screen Kit. More Details to come. Open to your thoughts and suggestions. Thanks Doug

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