Try a video – Get the Sales Meeting and Get the Job

Try A Video Get the Sales Meeting and Get the Job

Let’s face it people are busy today and their time is limited. Sales Managers get numerous emails and calls daily. How can you get through all the noise? First thing is you must deliver value and a compelling reason for a call back. A couple of years ago, I used a short video to get a sales meeting which lead to closing an eight month contract

My Social Selling Video Business Case Study.

Panelist Feedback Social Selling with Sharks Webinar Doug Lehman Story

Why not try a video call to engage your targeted customer.

In Lehman’s Terms, here are some quick video content tips for doing an effective short video clip.

1)      Define and set goals for the video call.  Are you making an introduction, showcasing a product or service, offering a visual testimonial or answering a question?

2)      Deliver and share value to your audience. Solve a problem or solution.

3)      Keep it short and have a set call to action

4)      Follow up.

I just created a new video to market my own services.  I know it’s a Shameless self-promotion video but I tried to stick to my own guidelines and tips.  Please let me know your thoughts on using a short video to engage your sales target audience.

 

Video goals and guidelines

  • Target Audience: Sales Trainers, Hiring Managers looking for sales personnel and trainers
  • Call to Action: Get a meeting, drive them to my website in this case my Visual CV.

 

 

My Rant No Excuses Use mobile video in Sales – Social Selling Video Flashback

Almost two years ago, I made a video post on why you should be implementing mobile video as part of your sales process.  I was passionate back then on this topic. The message remains the same; video is a powerful tool when leveraged correctly. I think it is a good time to revisit the benefits of mobile video for sales presentations adding clarity to expedite the sales cycle.

The is my second Video Rant post, yet another wake up call (Call To Action) on why you should be using video as part of your sales process.  My first video rant flashback was titled My Rant Why Use Web Video for Sales Engagement Online Social Selling.

Mobile video has so many benefits for sales and marketing departments to engage customers.  It’s 2014, no more excuses or myths, video should be a part of the presentation process says the fired up shouting man in this video.

 

The Sales Rant, Why Mobile for Sales Video Social Selling TV Flashback

In Lehman’s Terms this reproduced video looks at the following:

  • Why video provides more clarity and less speculation
  • Video can help expedite the sales cycle
  • The Benefits of Mobile Video on your Mobile Devices
  • Video Production Excuses, I don’t look good on camera etc.
  • Myths of Video Production, Video Cost too much to produce today?

Image 23MythsMan

 

 

My Rant! Why Use Web Video for Sales Engagement Online Social Selling Video Flashback

Almost two years ago, I made a video post on why you should be implementing video on the web. I was passionate back then on this topic. The message remains the same; video is a powerful tool when leveraged correctly. I think it is a good time to revisit the benefits of online video.

My Video Rant a simple wake up call (Call to Action) on why you should be using video. If your sales organization is not leveraging video, they might be missing an opportunity to engage customers and prospects. Now watch the damn video says the angry passionate hand waving shouting man.

 

The Rant Why Web Sales Video Social Selling TV Flashback

In Lehman’s Terms this reproduced video looks at the following:

  • Why video is more compelling than simple text
  • The mindset of today’s online viewer “browsers and seekers”
  • Using to Video to expedite the sales cycle
  • Video Statistics on the impact of video

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Business Video Testimonials Tips for customer engagement and sales

Business Video Testimonials for customer engagement and sales

What makes an effective business video testimonial?  The first thing is become a digital storyteller leveraging video.  Visual social proof is powerful.  Businesses today are made on recommendations and referrals.  It helps the sales process.  So what context should be in a testimonial video?

The video testimonial needs to real and authentic to have any credibility. Real users of your product and services can speak volumes.  The power of network referrals.

A business testimonial that resonates with customers includes the following

1)      Case Study Format with visual social proof

2)      Share the Customer‘s journey prior to using your product of service.

3)      Solve a problem or provide a solution. What is the positive impact of doing business with your organization?

4)      Validate the outcome with facts, numbers  and statistical information

5)      Show and tell the value

6)      Have your customer tell your story as brand advocates.

 

New Video Client Portfolio, Slideshare with Video meets social proof.

Video is a powerful tool and when leveraged with social networking sites  it amplifies your brand VISUALLY through digital social proof.  Effective visual presentations can inspire emotion, engagement and calls to action.

The next time you do a visual presentation make a strong effort to leverage social networking sites to promote and engage the conversation.  You will be surprised by the results.

In this case,  I used my blog, LinkedIn, Facebook, Twitter, Google Plus etc to distribute content but my main platform was SLIDESHARE and Video.

In Lehman’s Terms  Be Visible use Video,  Leverage Social

Be  a digital storyteller with video.

 

If you’re Sales Professional, Author, Speaker, Trainer, Small Businessss Owner, Entrepreneur, Athlete,  Let’s talk about video to create that social experience
  • Improve Customer Engagement
  • Build Brand Awareness
  • Generate More Sales

Social Centered Selling Moments Video Series

The last two months, I have been fortunate to team up with my friend and colleague Barb Giamanco on a video series called Social Centered Selling Moments. We discuss social selling and sales training best practices. I break it down in Lehman’s Terms and Barb is the voice of reason.

I had a great time producing this video series with Barb. It is always fun to connect, collaborate and close video projects.  I hope you enjoy the first video series. We have more videos in production so stay tuned.  The first four videos take a look at the impact of social selling, sales development training and ways to deliver insightful sales presentations.

 

Video Playlist “Social Centered Selling Moments”

Video Playlist “Social Centered Selling Moments”

Telling Is Not Selling

Social Selling Traits

 

 

 

 

 

 

Let’s Put The Social In Your Video Improve Customer Engagement, Build Brand Awareness and Generate More Sales.

 

 

Why Social Selling for Small Business

WHY SOCIAL DRIVES BUSINESS.

In honor of National Small Business Week.  Here is a quick video on the benefits of Social Selling for Small Business Today. Why Social Selling Today?

Social Drives Business Today Video

Adopting a Social Selling Selling Strategy can improve customer engagement, build brand awareness and generate more sales.  Your customer’s buying process has changed due to the internet, social media and the economy.  Clients and Customer are more educated today, they have less time and want to make informed decisions.

Social can help the sales process on a number of levels.  Your customers and buyers have adjusted.  Have your sales and marketing teams adjusted to today’s buyers?  More information on Social Selling please checkout Social Selling TV.

The Power of Visual Storytelling Video Review Social Selling TV

Social Selling TV spotlights “The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand.

This is a great read on the topic of visual marketing. It is only fitting that a video review tells the story of this epic book by Ekaterina Walter and Jessica Gioglio. A tremendous resource for today’s business storytellers leveraging visual marketing that will resonate with their target audience. An awesome book full of stats, tips and strategic guidelines to be an effective visual storyteller.

Power of Visual Storytelling Social Selling TV Review 

 

 

You can watch my review for Amazon here.

 Powerful Book Visually Great Resource!

 

visPower

Amazon Book Review

 

 

 

 

 

 

 

 

Amazon Video Book Review Link

Creating Effective Event Video Testimonials

Event Video Testimonials are a great way to market your event or workshop.  Effective event video testimonials can build brand awareness and drive more attendees to future events.  What is the next best thing to being there?  The answer is video testimonials that provide real authentic event stories that offer value to the viewer.

In Lehman’s Terms here are my steps for conducting effective video testimonials that resonate with your audience and future customers.

 


Social Selling TV Doing Effective Video Event Testimonials

Creating Effective Client Video Testimonials “Video Case Studies”

People buy from people that like know and trust.  Companies look for referrals and recommendations to conduct business.  Video is high leveraged content for storytelling information.  If done correctly, video can be powerful platform for testimonials.

In Lehman’s Terms here are my steps for conducting effective video testimonials that resonate with your audience and future customers.

 

Doing Effective Video Testimonials Social Selling TV 

Think of your client video testimonial as video case study showcasing your client’s perspective and journey acquiring and using your product, service or solution.

1) Have the client identify their pain points, challenges, issues prior to using your solution.

2) Have the client tell and show the impact of your solution,  share the value and benefits that your solution provided.  Your are positioning the client as brand advocates which are educating future customers.  Share the results and cross promote.

3) Have the client share some statistical quantitative information data and facts that support using your service or product.  This will help validate your solution.

 

Profiling Your Video Channel Social Selling TV Tip Metadata VSEO

Social Selling TV Tip Profiling Video for SEO Sales Results 

 

Social Selling TV Tip Complete Video Profile for Sales 

 

Filling out your video profile is necessary to make your video more sociable today. Leveraging metadata, titles, tags, keywords and descriptions is important.

• Complete your video profile
• Add a description
• Use Metadata

Treat your videos and video channel on the same level as you do with other social networking profiles like LinkedIn and Twitter.

If you set your video up to be found and shared you are on your way to establishing advanced credibility with your network, peers, customers and circle of influencers.

Let’s Put the Social in Your Video, building brand awareness, improving customer engagement, generating more sales. Video Search Optimization (VSEO) plays a big part in this.

Video Training Series “Highest Leveraged Social Channel” Video

So what is the Highest leveraged social Channel for Customer Engagement, Social Selling, Sales and Marketing?

Social Selling Leveraging Video Social Channel

An Effective Social Selling Video Strategy has a number benefits for expediting the sales process and delivering customer value.
• Contains user generated content, testimonials,
• Video SEO benefits,
• Validates social proof, brand awareness
• Ownership Experience
• Sharable Platform
• Collaboration and Cross Channel Marketing

These topics and more will be discussed in my video series putting the social in your sales video.

Stay Tuned

Social Selling Video Spotlight Jeff Molander’s Video

Social Selling Video Spotlight Jeff Molander

Today I want to spotlight Jeff Molander’s Video.  I selected this video based on content and message.  Jeff Molander is a social media sales consultant and speaker.  I love his take on selling social media past the customer engagement process making social media sell for you.

The goal is leveraging customer engagement to generate sales results.  Provide customers enough value to provoke thought and respond.   The engagement process is just the first step.  Watch the video by Jeff and you will be able to visualize this.  Jeff ‘s take is spot on and he gets the video engagement process responding to video comments on his YouTube Channel.  Nice work Jeff bringing value and being a thought leader.

 

 

molanderCC

 

 

 

 

 

 

 

 

To put it to you in Lehman’s Terms sharing thought provoking video like Jeff’s brings content value to the sales and social media community.  As a brand ambassador for video engagement, I am always seeking out great video resources to learn from.  Let’s put the social back in video, share, learn and develop.

Coming Soon The Return of Social Selling TV Season Two

The return of Social Selling TV. What’s new for Season two, more clips, more interviews more interactive training.

Social Selling TV is an interactive video training series on Social Selling with an emphasis on VIDEO customer engagement for today’s buyer using social media.

Social Selling meets video for customer engagement.

Video training with Brand Ambassador Doug Lehman

Season One  What is Social Selling TV and  Why use Social Selling?

SOCIAL SELLING TV “VIDEO STRATEGY” FOR FREE ONLINE VIDEO PROMOTION

This episode of Social Selling TV spotlights ways to promote your video online with free cost effective methods and strategies. There are a number of ways to promote your video online through paid media sources like banners, advertising, sponsorships, pay-per-view, adwords etc but let’s focus on non paid free resources.
Social Selling TV “Video Strategy for Free Online Video Promotion”

In Lehman’s Terms  Promoting Your Video Online Through 

  • Owned Media
  • Shared Media
  • Video Collaboration
  • Implementing the Four Steps for Effective Social Video Engagement

Watchable, Findable, Sharable and Actionable

Social Selling TV Strategy Tips for FREE Online Video Promotion from Doug Lehman on Vimeo.

Five Principles for Effective Video Social Selling

Today we look at five principles for effective Social Video Selling. Five key areas to improve customer engagement using social video in your sales promotion process.

To put it in Lehman’s Terms,

  • Conceptualize
  • Visualize
  • Recognize
  • Be Ready to MOBILIZE and start to MONETIZE.

Video Crazy and Passionate about VIDEO for Social Selling Benefits

 

 

 

 

 

 

 

I am Crazy and Passionate about VIDEO for Social Selling Benefits

Ok I will get right to the point; I am PASSIONATE ABOUT VIDEO and the impact on customer engagement. Video is a great tool and resource for social video selling, essentially understanding social buying with visual emphasis.

Today’s buyer leverages word of mouth, social media and the internet to research products and services before engaging sales. Why not position video as a tool in your marketing mix and brand awareness strategy.

In Lehman’s terms My Video Rant speaking aggressively, in a passionate manner, about the benefits of video for effective customer engagement and sales promotion.

This visual speaking approach may be over the top in delivery but don’t deny the passion in action. Now Conceptualize, Visualize and Recognize Video damn it says the shouting hand waving man….

A one man hype machine for social video engagement

Social Selling TV Be a Leader in Value Content Creation

This episode of Social Selling TV covers the topic of being content leader in your online community. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your network. Offering value base content on a consistent basis is a great to become know as a trusted advisor but adding your own original content can position you as a digital leader.

Build Value in your Network establish a Tribe “Seth Godin” style
Become a trust agent “Chris Brogan” style

In Lehman’s Terms position yourself as a strong content curator delivering valuable content, offering original content will establish you as leader and subject matter expert.

Social Selling TV “Adjusting to your Online Audience”

This Episode of Social Selling TV talks about the importance of web video and how we must adjust to our online audience.  We must capture our viewers with compelling content and drive customer engagement on our website.

In Lehman’s Terms Viewers on the web are not readers they are browsers and seekers. Video Placement on your website is a great strategy to establish a rapport, provide clarity, offer a call to action, save time and improve customer engagement.

LinkedIn Videos Spotlighting Profile Changes

As you know, I am passionate about video engagement and using social media networks to generate results. I post and create content on social video and social selling best practices. Recently LinkedIn made another series of design changes to their profile and user interface.

Originally, I was going to do a video highlighting the new LinkedIn facelift but I came across two tremendous articles and VIDEOS that highlight these changes. Today I want to spotlight Viveka von Rosen and Donna Serdula for their great posts and educational videos on the recent changes to LinkedIn profiles. Please check out their blog posts and watch their videos if you want to learn more about LinkedIn Profile Changes. Both videos are great visual presentations to train on LinkedIn.

In Lehman’s Terms, most of us excel with visual learning and these videos by Viveka and Donna are great examples of this.
I look forward to reading more content and watching more videos from Viveka and Donna. Great job ladies. A thank you video response and comment is in order.

Social Selling TV Video “Call to Action” Trial Close Techniques

Social Selling TV Doug Lehman Call To Action Video Tip from Doug Lehman on Vimeo.

This episode of Social Selling TV spotlights tips and strategies on improving customer engagement using a trial close techniques and establishing a call to action. You want to be visible use video. You want to improve sales and customer engagement then provide your audience with action items to drive the conversation.

In Lehman’s Terms Effective Trial Close and Call to Action Video is necessary to engage your customers. Do not assume your audience knows what to do next. Show them, tell them, conceptualize, visualize and recognize the next step in the process.

4 steps for Social Selling Video To Improve Customer Engagement

Social Selling Doug Lehman Social Video Ambassador Tips from Doug Lehman on Vimeo.

The latest episode of Social Selling TV spotlights tips and strategies on improving customer engagement with Social Selling Video.  Putting the SOCIAL back into your online video presentations.

In Lehman’s Terms four steps for social selling video to improve customer engagement and drive a call to action from your buyers and viewers.

Get Social with Video Presentation

Here is a copy of my latest presentation on “Getting Social with Video to Enhance your Sales and Marketing Process.

 

Get Social with Video Business “Get Social with me.com Event”

I am looking forward to presenting June 9 with The Get Social with Me Marketing and Speaking Team. Social Media Marketing for Dollars & Sense: The Master Class AND Live Music
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Launching Social Selling TV www.socialsellingTV.com

Social Selling TV is an interactive video training series on the topic of Social Selling with an emphasis on video customer engagement for today’s buyer using social media.

Let’s talk about social video selling. To be social there needs to be engagement and the use of Video is a great platform to be visible.

The Sales Process has evolved due to the internet and social media. If your using dated selling practices and not implementing social selling techniques, you are simply missing out on an opportunity to generate results. Your buyer or customer now researches your products and services online and evaluates information instantly from their peers via social media networks.

Social selling for pre sales and research is powerful way to identify opportunities and engage prospects in social networks. Today’s buying process has evolved and your customers have more control. The engagement process starts early. Your buyer expects immediate value, social proof, as a salesperson your company has to establish advanced online credibility to be more effective.

Establishing social proof, advanced credibility is done by having compelling and engaging content. How do you stand out against the competition? Is your online presence sufficient? Is your company website, blogs, social media profiles including LinkedIn, Facebook, Twitter and video Hosting Sites compelling for your target market customers.

Are you visible, using Video, now that is a great tool to leverage social proof and build credibility for your customers and prospects.

Stay tuned as I will go into more details on utilizing video for social proof during my video series ”Social Selling TV” on how to enhance your social selling process with video

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