Creating Effective Event Video Testimonials

Event Video Testimonials are a great way to market your event or workshop.  Effective event video testimonials can build brand awareness and drive more attendees to future events.  What is the next best thing to being there?  The answer is video testimonials that provide real authentic event stories that offer value to the viewer.

In Lehman’s Terms here are my steps for conducting effective video testimonials that resonate with your audience and future customers.

 


Social Selling TV Doing Effective Video Event Testimonials

Creating Effective Client Video Testimonials “Video Case Studies”

People buy from people that like know and trust.  Companies look for referrals and recommendations to conduct business.  Video is high leveraged content for storytelling information.  If done correctly, video can be powerful platform for testimonials.

In Lehman’s Terms here are my steps for conducting effective video testimonials that resonate with your audience and future customers.

 

Doing Effective Video Testimonials Social Selling TV 

Think of your client video testimonial as video case study showcasing your client’s perspective and journey acquiring and using your product, service or solution.

1) Have the client identify their pain points, challenges, issues prior to using your solution.

2) Have the client tell and show the impact of your solution,  share the value and benefits that your solution provided.  Your are positioning the client as brand advocates which are educating future customers.  Share the results and cross promote.

3) Have the client share some statistical quantitative information data and facts that support using your service or product.  This will help validate your solution.

 

Profiling Your Video Channel Social Selling TV Tip Metadata VSEO

Social Selling TV Tip Profiling Video for SEO Sales Results 

 

Social Selling TV Tip Complete Video Profile for Sales 

 

Filling out your video profile is necessary to make your video more sociable today. Leveraging metadata, titles, tags, keywords and descriptions is important.

• Complete your video profile
• Add a description
• Use Metadata

Treat your videos and video channel on the same level as you do with other social networking profiles like LinkedIn and Twitter.

If you set your video up to be found and shared you are on your way to establishing advanced credibility with your network, peers, customers and circle of influencers.

Let’s Put the Social in Your Video, building brand awareness, improving customer engagement, generating more sales. Video Search Optimization (VSEO) plays a big part in this.

Video Training Series “Highest Leveraged Social Channel” Video

So what is the Highest leveraged social Channel for Customer Engagement, Social Selling, Sales and Marketing?

Social Selling Leveraging Video Social Channel

An Effective Social Selling Video Strategy has a number benefits for expediting the sales process and delivering customer value.
• Contains user generated content, testimonials,
• Video SEO benefits,
• Validates social proof, brand awareness
• Ownership Experience
• Sharable Platform
• Collaboration and Cross Channel Marketing

These topics and more will be discussed in my video series putting the social in your sales video.

Stay Tuned

Social Selling Video Spotlight Jeff Molander’s Video

Social Selling Video Spotlight Jeff Molander

Today I want to spotlight Jeff Molander’s Video.  I selected this video based on content and message.  Jeff Molander is a social media sales consultant and speaker.  I love his take on selling social media past the customer engagement process making social media sell for you.

The goal is leveraging customer engagement to generate sales results.  Provide customers enough value to provoke thought and respond.   The engagement process is just the first step.  Watch the video by Jeff and you will be able to visualize this.  Jeff ‘s take is spot on and he gets the video engagement process responding to video comments on his YouTube Channel.  Nice work Jeff bringing value and being a thought leader.

 

 

molanderCC

 

 

 

 

 

 

 

 

To put it to you in Lehman’s Terms sharing thought provoking video like Jeff’s brings content value to the sales and social media community.  As a brand ambassador for video engagement, I am always seeking out great video resources to learn from.  Let’s put the social back in video, share, learn and develop.

Coming Soon The Return of Social Selling TV Season Two

The return of Social Selling TV. What’s new for Season two, more clips, more interviews more interactive training.

Social Selling TV is an interactive video training series on Social Selling with an emphasis on VIDEO customer engagement for today’s buyer using social media.

Social Selling meets video for customer engagement.

Video training with Brand Ambassador Doug Lehman

Season One  What is Social Selling TV and  Why use Social Selling?

SOCIAL SELLING TV “VIDEO STRATEGY” FOR FREE ONLINE VIDEO PROMOTION

This episode of Social Selling TV spotlights ways to promote your video online with free cost effective methods and strategies. There are a number of ways to promote your video online through paid media sources like banners, advertising, sponsorships, pay-per-view, adwords etc but let’s focus on non paid free resources.
Social Selling TV “Video Strategy for Free Online Video Promotion”

In Lehman’s Terms  Promoting Your Video Online Through 

  • Owned Media
  • Shared Media
  • Video Collaboration
  • Implementing the Four Steps for Effective Social Video Engagement

Watchable, Findable, Sharable and Actionable

Social Selling TV Strategy Tips for FREE Online Video Promotion from Doug Lehman on Vimeo.

Five Principles for Effective Video Social Selling

Today we look at five principles for effective Social Video Selling. Five key areas to improve customer engagement using social video in your sales promotion process.

To put it in Lehman’s Terms,

  • Conceptualize
  • Visualize
  • Recognize
  • Be Ready to MOBILIZE and start to MONETIZE.

Video Crazy and Passionate about VIDEO for Social Selling Benefits

 

 

 

 

 

 

 

I am Crazy and Passionate about VIDEO for Social Selling Benefits

Ok I will get right to the point; I am PASSIONATE ABOUT VIDEO and the impact on customer engagement. Video is a great tool and resource for social video selling, essentially understanding social buying with visual emphasis.

Today’s buyer leverages word of mouth, social media and the internet to research products and services before engaging sales. Why not position video as a tool in your marketing mix and brand awareness strategy.

In Lehman’s terms My Video Rant speaking aggressively, in a passionate manner, about the benefits of video for effective customer engagement and sales promotion.

This visual speaking approach may be over the top in delivery but don’t deny the passion in action. Now Conceptualize, Visualize and Recognize Video damn it says the shouting hand waving man….

A one man hype machine for social video engagement

Social Selling TV Be a Leader in Value Content Creation

This episode of Social Selling TV covers the topic of being content leader in your online community. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your network. Offering value base content on a consistent basis is a great to become know as a trusted advisor but adding your own original content can position you as a digital leader.

Build Value in your Network establish a Tribe “Seth Godin” style
Become a trust agent “Chris Brogan” style

In Lehman’s Terms position yourself as a strong content curator delivering valuable content, offering original content will establish you as leader and subject matter expert.

Social Selling TV “Adjusting to your Online Audience”

This Episode of Social Selling TV talks about the importance of web video and how we must adjust to our online audience.  We must capture our viewers with compelling content and drive customer engagement on our website.

In Lehman’s Terms Viewers on the web are not readers they are browsers and seekers. Video Placement on your website is a great strategy to establish a rapport, provide clarity, offer a call to action, save time and improve customer engagement.

LinkedIn Videos Spotlighting Profile Changes

As you know, I am passionate about video engagement and using social media networks to generate results. I post and create content on social video and social selling best practices. Recently LinkedIn made another series of design changes to their profile and user interface.

Originally, I was going to do a video highlighting the new LinkedIn facelift but I came across two tremendous articles and VIDEOS that highlight these changes. Today I want to spotlight Viveka von Rosen and Donna Serdula for their great posts and educational videos on the recent changes to LinkedIn profiles. Please check out their blog posts and watch their videos if you want to learn more about LinkedIn Profile Changes. Both videos are great visual presentations to train on LinkedIn.

In Lehman’s Terms, most of us excel with visual learning and these videos by Viveka and Donna are great examples of this.
I look forward to reading more content and watching more videos from Viveka and Donna. Great job ladies. A thank you video response and comment is in order.

Social Selling TV Video “Call to Action” Trial Close Techniques

Social Selling TV Doug Lehman Call To Action Video Tip from Doug Lehman on Vimeo.

This episode of Social Selling TV spotlights tips and strategies on improving customer engagement using a trial close techniques and establishing a call to action. You want to be visible use video. You want to improve sales and customer engagement then provide your audience with action items to drive the conversation.

In Lehman’s Terms Effective Trial Close and Call to Action Video is necessary to engage your customers. Do not assume your audience knows what to do next. Show them, tell them, conceptualize, visualize and recognize the next step in the process.

4 steps for Social Selling Video To Improve Customer Engagement

Social Selling Doug Lehman Social Video Ambassador Tips from Doug Lehman on Vimeo.

The latest episode of Social Selling TV spotlights tips and strategies on improving customer engagement with Social Selling Video.  Putting the SOCIAL back into your online video presentations.

In Lehman’s Terms four steps for social selling video to improve customer engagement and drive a call to action from your buyers and viewers.

Get Social with Video Presentation

Here is a copy of my latest presentation on “Getting Social with Video to Enhance your Sales and Marketing Process.

 

Get Social with Video Business “Get Social with me.com Event”

I am looking forward to presenting June 9 with The Get Social with Me Marketing and Speaking Team. Social Media Marketing for Dollars & Sense: The Master Class AND Live Music
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Launching Social Selling TV www.socialsellingTV.com

Social Selling TV is an interactive video training series on the topic of Social Selling with an emphasis on video customer engagement for today’s buyer using social media.

Let’s talk about social video selling. To be social there needs to be engagement and the use of Video is a great platform to be visible.

The Sales Process has evolved due to the internet and social media. If your using dated selling practices and not implementing social selling techniques, you are simply missing out on an opportunity to generate results. Your buyer or customer now researches your products and services online and evaluates information instantly from their peers via social media networks.

Social selling for pre sales and research is powerful way to identify opportunities and engage prospects in social networks. Today’s buying process has evolved and your customers have more control. The engagement process starts early. Your buyer expects immediate value, social proof, as a salesperson your company has to establish advanced online credibility to be more effective.

Establishing social proof, advanced credibility is done by having compelling and engaging content. How do you stand out against the competition? Is your online presence sufficient? Is your company website, blogs, social media profiles including LinkedIn, Facebook, Twitter and video Hosting Sites compelling for your target market customers.

Are you visible, using Video, now that is a great tool to leverage social proof and build credibility for your customers and prospects.

Stay tuned as I will go into more details on utilizing video for social proof during my video series ”Social Selling TV” on how to enhance your social selling process with video

Return on Influence “Mark Schaefer” Video Review Clip

Today I want to spotlight author Mark Schaefer latest book “Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing” This a follow up to Mark’s book “Tao of Twitter”. I plan on doing a full video book review in more detail so stay tuned. This book is a great resource on the topic of social scoring and how to improve personal and online influence.

Quick Highlights and background of Return On Influence

• Mark interviews over 50 Experts
• More than a dozen case studies on Social and Marketing Influence
• Extensive research and explanation on leading social scoring companies
• Tips on how to evaluate and improve your own social online influence.
• And much more

Local Search Visit Customer Engagement “EveryScape”

Last week I was in Newton, MA to visit the headquarter of EveryScape.  After researching this company and meeting with them, I was enlightened about the influence and power of immersive advertising for local search.

EveryScape developed the technology that transforms 2D still photos and images into an engaging panoramic 3D experience that allows the viewer and consumer to walk around and explore the experience themselves.    The viewer is in control transforming a real world online presence in experiential marketing.

I am passionate about visual engagement and the concept that EveryScape has for promoting your business online is powerful.   When the consumer drives the online presentation, they are more likely to visit longer and will engaged further.

To put it in Lehman’s Terms

“Local search, real world experience and extended customer engagement with your online presence”

For more information on EveryScape visit their website or checkout AT&T’s advertising solutions as YP360.

Event Video Testimonials not a Hidden Treasure

We all know that word of mouth is an awesome form of advertising and video is the next best thing to being at there.  Imagine what the value of authentic video testimonials can do for marketing your event.  Video can create an experiential marketing element that is more convincing than simple text referrals.

Last month, I was fortunate to cover an event business concept called Hidden Treasures.  Hidden Treasures provides a unique shopping experience for people who want to look fabulous without spending a fortune.  Hidden Treasures events take place at consignment stores throughout the Atlanta area.  We got to capture this event live on video plus a special interview with the founder of Hidden Treasures Tee Copeland.

We can go on and on about how great the shopping experience is at a Hidden Treasure Event but why just read simple text.  It is much more efficient, compelling and engaging to watch the videos.

More on Hidden Treasures checkout this the following website www.hiddentreasures12.com

 

To Put it in Lehman’s Terms “Testimonial Group Videos are a great visual tool to promote and showcase your business events. Authentic Video Testimonials are a treasure; with video it won’t be hidden.

Worth It “The Power of Video Group Testimonials”

The Power of Video Group Testimonials

Earlier this month, I attended a special conference that was organized by Andrea Amir of Smart Money Chicks. The Confernece was called Worth It! The Money Conference for Women .The goal of the conference is to provide reliable Money Management, Investing, Career, Entrepreneur, Savings, Credit and Retirement Planning Strategies for women of all ages, economic backgrounds, and levels of financial knowledge. The Conference was designed to address the unique challenges women face in a safe and fun environment.

My task was to film the keynote speaker Karen Lee, Author of “It’s Just Money, So Why Does It Cause So Many Problems?” Karen’s presentation was excellent, engaging and informative.

After filming Karen, I decided to capture some testimonial videos . The conference was a huge success so I thought I would share the group testimonial video. Video testimonials are a great way to showcase your business or events.

To Put it in Lehman’s Terms “Testimonial Group Videos are a great visual tool to promote your events work. Worth It! The Money Conference for Women was a hit. It was worth attending.

Green Screen Production “Fall Season Kickball Recap”

 

As many of you know,  I am very passionate about video engagement and sports.  I am an avid sports fan and play kickball on the weekends in Atlanta.  With a simple flip camera,  I took footage of my kickball squad and produced a webisode for Social Selling TV.

Using my green screen, I made an attempt to film our GREEN Shirts on the green screen.  The final result was my shirt turned blue.  The simple rule is not to wear any clothes with the color you wish to hide. For example, if you have a green screen background, do not wear green duh!  I was fortunate that my shirt wasn’t partially erased, invisable or distorted.. I actually like the blue color shirt..

Checkout our last espisode of Social Selling TV Spotlighting  my awesome kickball team “I’m Kick James Pitch”  More sports entertainment videos to come with the special return of the One Man Hype Machine in Lehman’s Terms.

SOCIAL SELLING TV SPOTLIGHING MY KICKBALL SQUAD FALL SEASON 2011

EZ Video Guy using Web Video to share the knowledge “7 People 7 Tips” Social Group Video

Today I want to showcase The EZ Video Guy aka Randy Barnes. Randy does a great job showcasing video engagement tips and one the best storytelling video promoters out there. I was lucky enough to be mentioned in one his video tip clips below.

7 Web Video Tips From 7 Web Video Pros

Great Job Randy. Checkout his videos on Youtube, Facebook and his websites rbarnes.com and The EZ Video Guy.

Thanks again Randy.  It was great to be mentioned with some of the best video trainers and talent out there like  Desiree Peeples, Amani Channel,  Lou Bartone,  John Lawson “ColderIce”, Mike Mueller. To put it in Lehman’s Terms, Randy does an awesome job putting together a true GROUP SOCIAL VIDEO CLIP. This video clip was truly authentic none of the experts rehearsed their tips, one take one shot, seven spontaneous tips real people, real talk video.

Randy was also kind enough to provide me feedback on my own welcome video clip using the power of video response. Watch the video and stay tuned to the end for a creative special tip.

Why Do Web Video for your website?

You have a website but why do web video? Well video can capture and engage your customers better than plain text, it is the next best thing to being there.  You have heard to phrase a picture worth a thousand words what is video worth?

There are a number of reasons for doing web video.

To put in Lehman’s Terms there a number of reasons for doing web video.
Video engages you customers instantly, brings your brands to life.
Effective web Video emotionally connects you with your audience building trust and credibility.

Video adds a personal element to your message, delivering more clarity, eliminating speculation and interpretation.

Video shows what viewers and prospects what they need to know thus expediting the sales cycle faster.

Video placement on your website increases stickiness by more than 40%
Video improves search engine optimization (SEO)

44% of universal search results on Google feature Video

Video increases the chance of front –page Google results by 53% With Proper optimization, (Forrester Research}

The number one reason customer don’t buy online is they desire to see an item in person, using video to showcase your products and services is a powerful solution

Hey we are visual learners we like to see things

Effective Web Video can drive more traffic, attract and retain customers, increase visibility (SEO) that will engage your audience and close business.

Fact is People buy from people, video provides that human element. With web video you now have the option to personally connect with customers on your website. Web Video integration is now the standard for profitable business websites

Video Response “Tweetheart TV” How to do a video response

Recently I did a video post spotlighting Stephanie Wonderlin  host of Tweetheart TV, an interactive video show that highlights, social media news, tips and reviews. Tweetheart TV is a true interactive show that allows the viewer to watch more contact through a video menu. Stephanie asked her viewers to submit a video response for ideas for her upcoming shows on Tweetheart TV.

 

 

So how do you make a video response? How can you leverage this powerful action in social video engagement? It is easy to do a video response in YouTube. Doing a video response is simple and outlined on this link. Making a video Response

To make a video response click on all comments listed below the video. A hyperlink will appear on the right side of the comments box “Create a Video Response”. The next step is choosing a video, either from your existing videos or uploading a new video.

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