Coming Soon The Return of Social Selling TV Season Two

The return of Social Selling TV. What’s new for Season two, more clips, more interviews more interactive training.

Social Selling TV is an interactive video training series on Social Selling with an emphasis on VIDEO customer engagement for today’s buyer using social media.

Social Selling meets video for customer engagement.

Video training with Brand Ambassador Doug Lehman

Season One  What is Social Selling TV and  Why use Social Selling?

Atlanta Do You Have Video Testimonials for Events, Workshops, Meetups ?

DougCamera
Is your event or workshop looking for a powerful way to showcase client and customer testimonials? Video testimonials build instant credibility; improve your company brand recognition and reputation.

Video Testimonials provides a personal connection with prospects increasing sales, driving more attendees to future events. Atlanta is a great networking and event City. I would love to be your brand ambassador covering testimonials of your event.

Doug Lehman Event Video Testimonial Services Atlanta Networking Connection from Doug Lehman on Vimeo.

Event Video Testimonial Examples


Networking VIDEO “Putting Social in Social Channels”

A face-to-face meeting at a networking event is a great way to connect. We all attend networking events, meetups and social functions but how do we connect and build a relationship or business connection. Do we follow up with a phone call and set up a future meeting? Do we go online later and connect through social media channels. The simple question how do we engage and move the conversation along.

I am obviously passionate about leveraging video and social media to connect. What is the next best thing to being there it’s VIDEO.

In Lehman’s Terms let’s put the social back in networking and reconnect via social channels.

The use of video today is my tool of choice.

*Nothing beats face-to-face meetings, speaking, networking and referrals using video is a great option to reconnect. Get Social with Networking Get Social with Video.

Video Social Channel Reconnecting Video LinkedIn Connections

Video Social Channel Facebook Welcome to Lehman’s Terms

Video Social Channel Twitter The Power of 140

Atlanta Video Spotlight Women Interactive Creative Technology Festival

 

 

 

Atlanta I am looking forward this event taking place October 12 and 13. Lehman’s Terms of Business will be on hand to capture event video testimonials showing the essence of experiential marketing.  Stay tuned as I will provide a recap blog post as well.

 

SOCIAL SELLING TV “VIDEO STRATEGY” FOR FREE ONLINE VIDEO PROMOTION

This episode of Social Selling TV spotlights ways to promote your video online with free cost effective methods and strategies. There are a number of ways to promote your video online through paid media sources like banners, advertising, sponsorships, pay-per-view, adwords etc but let’s focus on non paid free resources.
Social Selling TV “Video Strategy for Free Online Video Promotion”

In Lehman’s Terms  Promoting Your Video Online Through 

  • Owned Media
  • Shared Media
  • Video Collaboration
  • Implementing the Four Steps for Effective Social Video Engagement

Watchable, Findable, Sharable and Actionable

Social Selling TV Strategy Tips for FREE Online Video Promotion from Doug Lehman on Vimeo.

Five Principles for Effective Video Social Selling

Today we look at five principles for effective Social Video Selling. Five key areas to improve customer engagement using social video in your sales promotion process.

To put it in Lehman’s Terms,

  • Conceptualize
  • Visualize
  • Recognize
  • Be Ready to MOBILIZE and start to MONETIZE.

Video Crazy and Passionate about VIDEO for Social Selling Benefits

 

 

 

 

 

 

 

I am Crazy and Passionate about VIDEO for Social Selling Benefits

Ok I will get right to the point; I am PASSIONATE ABOUT VIDEO and the impact on customer engagement. Video is a great tool and resource for social video selling, essentially understanding social buying with visual emphasis.

Today’s buyer leverages word of mouth, social media and the internet to research products and services before engaging sales. Why not position video as a tool in your marketing mix and brand awareness strategy.

In Lehman’s terms My Video Rant speaking aggressively, in a passionate manner, about the benefits of video for effective customer engagement and sales promotion.

This visual speaking approach may be over the top in delivery but don’t deny the passion in action. Now Conceptualize, Visualize and Recognize Video damn it says the shouting hand waving man….

A one man hype machine for social video engagement

Social Selling TV Be a Leader in Value Content Creation

This episode of Social Selling TV covers the topic of being content leader in your online community. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your network. Offering value base content on a consistent basis is a great to become know as a trusted advisor but adding your own original content can position you as a digital leader.

Build Value in your Network establish a Tribe “Seth Godin” style
Become a trust agent “Chris Brogan” style

In Lehman’s Terms position yourself as a strong content curator delivering valuable content, offering original content will establish you as leader and subject matter expert.

Social Selling TV “Online Value Creation Content” what is needed today

This episode of Social Selling TV discusses putting value based content in your posts, tweets, videos etc. Content is King, Marketing is Queen but Syndication is The Emperor. Providing and sharing valuable content is the best way to engage your community.

Value Creation Plan


• Be Transparent
• Content Curator
• Become a Trusted Advisor
• Bring Original Content into mix

Become A LEADER in the Community

In Lehman’s Terms If you want to be visible up your game and use video for social proof

Social Selling TV “Adjusting to your Online Audience”

This Episode of Social Selling TV talks about the importance of web video and how we must adjust to our online audience.  We must capture our viewers with compelling content and drive customer engagement on our website.

In Lehman’s Terms Viewers on the web are not readers they are browsers and seekers. Video Placement on your website is a great strategy to establish a rapport, provide clarity, offer a call to action, save time and improve customer engagement.

Social Selling TV Video “Call to Action” Trial Close Techniques

Social Selling TV Doug Lehman Call To Action Video Tip from Doug Lehman on Vimeo.

This episode of Social Selling TV spotlights tips and strategies on improving customer engagement using a trial close techniques and establishing a call to action. You want to be visible use video. You want to improve sales and customer engagement then provide your audience with action items to drive the conversation.

In Lehman’s Terms Effective Trial Close and Call to Action Video is necessary to engage your customers. Do not assume your audience knows what to do next. Show them, tell them, conceptualize, visualize and recognize the next step in the process.

4 steps for Social Selling Video To Improve Customer Engagement

Social Selling Doug Lehman Social Video Ambassador Tips from Doug Lehman on Vimeo.

The latest episode of Social Selling TV spotlights tips and strategies on improving customer engagement with Social Selling Video.  Putting the SOCIAL back into your online video presentations.

In Lehman’s Terms four steps for social selling video to improve customer engagement and drive a call to action from your buyers and viewers.

Launching Social Selling TV www.socialsellingTV.com

Social Selling TV is an interactive video training series on the topic of Social Selling with an emphasis on video customer engagement for today’s buyer using social media.

Let’s talk about social video selling. To be social there needs to be engagement and the use of Video is a great platform to be visible.

The Sales Process has evolved due to the internet and social media. If your using dated selling practices and not implementing social selling techniques, you are simply missing out on an opportunity to generate results. Your buyer or customer now researches your products and services online and evaluates information instantly from their peers via social media networks.

Social selling for pre sales and research is powerful way to identify opportunities and engage prospects in social networks. Today’s buying process has evolved and your customers have more control. The engagement process starts early. Your buyer expects immediate value, social proof, as a salesperson your company has to establish advanced online credibility to be more effective.

Establishing social proof, advanced credibility is done by having compelling and engaging content. How do you stand out against the competition? Is your online presence sufficient? Is your company website, blogs, social media profiles including LinkedIn, Facebook, Twitter and video Hosting Sites compelling for your target market customers.

Are you visible, using Video, now that is a great tool to leverage social proof and build credibility for your customers and prospects.

Stay tuned as I will go into more details on utilizing video for social proof during my video series ”Social Selling TV” on how to enhance your social selling process with video

Erik Qualman’s Video Book Review Digital Leader 2012

VIDEO BOOK REVIEWS For Erik Qualman’s new book “Digital Leader” 5 Simple Keys to Success and Influence.

Five habits of digital leadership your personal STAMP

  • Simple: Success is the result of simplication and focus
  • True: be to true to your passion
  • Act: nothing happens without action – take the first step
  • Map: goals and visions are needed to get where you want to be
  • People: success doesn’t happen alone

My favorite principle of the five digital habits of digital leadership is the  People section but each principle is key for success and influence in today’s world.

 

 

 

 

 

 

 

My review for Amazon.com

Erik Qualman hits another homerun with his latest book “Digital Leader” 5 Simple Keys to Success and Influence. This is his follow up book to his bestselling book Socialnomics. True to form this book is loaded with relevant case studies, facts and events that outline business practices today.

We all have an online presence which will stay with us our entire life and beyond. Why not inspire others with leadership providing an online legacy. This is our Digital Stamp. Qualman outlines five keys to success in leadership. Qualman cites several examples across multiple industries. He also provides several inspirational and motivational quotes on the topics of leadership.

The book is a tremendous resource, providing key points and takeaways after each section on the five habits of being a digital leader. If you are looking to improve your online leadership performance or interested in learning how society has changed with the impact of technology in the digital age this is a must read. As Qualman states Digital Leaders are made not born. Great Read Great Resource Book!

Promotional Video Review Erik Qualman’s New Book “Digital Leader”

Just a quick update on my end.  I just completed reading Erik Qualman’s new book Digital Leader: 5 Simple Keys to Success and Influence.  This will make a great holiday gift.  Below are two short promotional videos that highlight this great read.  A full video book review will be coming soon with more details on the “Digital Leader”

Back in May 2011, I did a video book review for Erik Qualman’s Book Socialnomics. I enjoy spotlighting books and leveraging the power of social video for reviews. I have done number video book reviews and now I am honored to be a part of McGraw-Hill Insider Program.

 

 

 

PROMOTIONAL VIDEOS For Digital Leader

 

Social Selling TV New Look

We have a new look for Social Selling TV.  Watch our new promotional introduction videos below.  Let us be your brand ambassador showcasing your story your way. Conceptualize, visualize and recognize the power of customer engagement for social selling.

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