Leveraging Event Video Helps Sales Conferences Socially By Improving Visibility

 

What is the next best thing to being there at a live conference or event? The simple answer is video or even better live video. If you watch a sporting event you have a few options attend the event live, watch it on television or on demand. The event still gets viewership and brand exposure.

Nothing is better than networking at a live conference but in some cases you can’t attend the event due to travel, location, costs and schedule conflicts. Here is where Social Media “Social Channel News” comes into play.

In the past you had to wait for blog posts and article recaps, listen for interviews, follow the event twitter hashtag #SalesConference for updates etc. Video is the media channel that resonates best with me when monitoring an event. I want to see the experience and be told the digital story. The benefits for the viewer are obvious. Video can be more engaging and compelling than text.

 

What are the benefits of Video Coverage for event planners, program coordinators and conference directors?

  • Video Coverage improves the visibility and coverage of your event. Increase the size of your audience.
  • Video will support the shelf life of your event. Relevancy has a deadline and video can amplify and extend it.
  • More engagement and interaction with event attendees.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do some video! Tell and share the event story with visual marketing

We have the technology today to capture live events with greater impact. Let’s leverage “Social Channels” and “Video” to make this happen.

Obvious or Oblivious

It’s obvious that social video marketing can amplify and build brand awareness for conferences and events. Don’t be Oblivious to power and impact of event video marketing today.

(Video) Empowering The Connected Customer for Sales and Marketing as Brand Advocates

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Who is your Top Sales Performer?  My advice in Lehman’s Terms look at your customers and clients as lead generators, client referrals and branding advocates.  Hire and welcome your customers to your team.  Have your customers share your business experience and leverage Generation C as Brian Solis would like to say.  The Connected Customer 

 

This video looks at positioning your customers and clients as brand advocates , ambassadors of your service. Top Sales performer are your customers for lead generation and user generated content marketing. Position your customers as brand advocates Sales Team Ambassadors.  The customer buying process through Generation C.

 

Video Book Review of Brian Solis Book “What’s The Future of Business”

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NEW VIDEO SERIES COMING SOON

How to use customer generated content for video sales.

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(Video) Hiring Sales Trainers Social Selling Programs What To Look For.

Evaluating Sales Training Programs and Social Selling Workshops.

When it’s time to hire a sales trainer, sales coach, sales consultant , sales training company, what should you look for when evaluating the sales training program specifically for Social Selling? Here are my thoughts in this short video.

Hiring Social Selling Sales Trainers What To Look For In A Program

Questions to Consider

Program results and costs factor in as well as industry and sales training experience. Have they sold before? Do they have a firm grasp of the sales process? Do they train fortune 500 companies or are they fortunetellers? What about their social presence and program curriculum?

Social Selling Training Program Checklist

1) Audit Social Proof – Social Presence

2) Social Networking Experience

3) Sales Experience

4) Subject Matter Expert “Perception or Reality”

5) Program Curriculum

6) Social Channels – Social Networking Tools

* More than LinkedIn

7) Social Monitoring Tools

8) Social Listening Skills

9) Social CRM Tools

10) Program Deliverables

11) Online Training vs Face-to-Face Training Workshops

12) Program Results

13) Client References

14) Customer Testimonials

15) Industry Experience

16) Program Follow up

17) Measurable Performance Evaluation

18) Continuing Education – Accountability Training

19) Sales Management Leadership Training

20) * VIDEO Sales Training

SMARKETING Concept Social Selling Today

Are your sales and marketing departments on the same page working together to grow business, increase revenue and expand market share? In this video series, Barb Giamanco and I look at the concept of SMARKETING and it’s impact of Social Selling Today.  

A simple video status update  in Lehman’s Terms with the voice of reason Barb Giamanco.  Here is the link to Barb’s original post Social Selling Today which is featured on Top Sales World.

Social Selling Today   Top Sales World

 

QUESTIONS TO CONSIDER

Social Selling is not a new concept but is it being utilized as a best practice?

Has your business adopted or embraced a Social Selling Strategy?

Are Marketing and Sales collaborating for the common goal to deliver customer value and grow business revenue?

What are your thoughts on Social Selling Today?

SCS Smarketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Centered Selling Moments Video Series with Barb Giamanco and Video Ambassador Doug Lehman, discussing Sales, Social Selling, social media and training best practices.

My Rant! Why Use Web Video for Sales Engagement Online Social Selling Video Flashback

Almost two years ago, I made a video post on why you should be implementing video on the web. I was passionate back then on this topic. The message remains the same; video is a powerful tool when leveraged correctly. I think it is a good time to revisit the benefits of online video.

My Video Rant a simple wake up call (Call to Action) on why you should be using video. If your sales organization is not leveraging video, they might be missing an opportunity to engage customers and prospects. Now watch the damn video says the angry passionate hand waving shouting man.

 

The Rant Why Web Sales Video Social Selling TV Flashback

In Lehman’s Terms this reproduced video looks at the following:

  • Why video is more compelling than simple text
  • The mindset of today’s online viewer “browsers and seekers”
  • Using to Video to expedite the sales cycle
  • Video Statistics on the impact of video

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Video Training Series: Top Sales Performers what skills make them excel in sales

Here is my latest video training web series.  We look at skills and qualities that top sales performers use to excel in sales.  As a new contributor to TOP SALES WORLD, I thought it would only be fitting to have a video blog series on Top Sales Performer Skills.  I am very honored to be a contributor to Top Sales World and  I look forward reading and sharing more information from this distinguished group of sales professionals.

There are seven short video clips in this video series.  We look at topics like referral selling, creating customer value, adjusting your presentation style, leveraging social and personal development training. The entire video series is 13 minutes long.

VIDEO PLAYLIST Top Sales Performer Skills That Make Them Excel In Sales

Top Sales Performer Skills Introduction Video Series (1/7)

Top Sales Performer Skills – Adjusting Presentation Style (2/7)

Top Sales Performer Skills – Active Listening Creating Value (3/7)

Top Sales Performer Skills – Personal Development Training (4/7)

Top Sales Performer Skills – Network Referral Selling (5/7)

Top Sales Performer Skills – Leveraging Social Selling (6/7) Social Selling

Top Sales Performer Skills Video Training Series Recap (7/7)

Social Centered Selling Moments Video Series

The last two months, I have been fortunate to team up with my friend and colleague Barb Giamanco on a video series called Social Centered Selling Moments. We discuss social selling and sales training best practices. I break it down in Lehman’s Terms and Barb is the voice of reason.

I had a great time producing this video series with Barb. It is always fun to connect, collaborate and close video projects.  I hope you enjoy the first video series. We have more videos in production so stay tuned.  The first four videos take a look at the impact of social selling, sales development training and ways to deliver insightful sales presentations.

 

Video Playlist “Social Centered Selling Moments”

Video Playlist “Social Centered Selling Moments”

Telling Is Not Selling

Social Selling Traits

 

 

 

 

 

 

Let’s Put The Social In Your Video Improve Customer Engagement, Build Brand Awareness and Generate More Sales.

 

 

Sell More Make Personal Sales Development Training a Priority Social Selling TV

Sell More Make Personal Sales Development Training a Priority a new episode for Social Selling TV.

What do today’s savvy sales representatives do to excel in sales?  They value ongoing sales training and personal development as part of their sales process.  They make it a priority to learn above and beyond typical standard level of corporate sales training.  They understand what it takes to bring insightful information to their prospects creating a competitive advantage.


I am making the assumption that you already know your product features and service benefits.  The second assumption is you that have a clear understanding of prospecting and selling to correct target audience.  Sales superstars take personal responsibility and accountability to self train.  They are not waiting on corporate training programs or the marketing department to provide knowledge base training material. They are motivated and committed to learning.

At the end of the day you are accountable for your sales goals and quota.  Spend time to self train delivering customer value that resonates with today’s buyer.  This process starts with research and education positioning yourself as an expert and trusted advisor.

 

 

 

Will Implementing A Social Selling Program Convert More Sales “It Depends”

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

 

Video Does Implementing Social Selling Program Increase Sales Social Selling TV

As an added bonus, I would like to share with you another video I did with Barb Giamanco, Social Selling Leader, friend and colleague. We discuss Implementing Social Selling further in the Social Centered Selling Moment of the day. Stay tuned for more video blog episodes of Social Selling TV and The Social Centered Selling Moment.

Hired! Paths to Employment in the Social Media Era Video Review

Here is my two video book reviews of Hired! Paths To Employment In The Social Media Era by authors Jeff Sheehan and Alfred M. Smith.  This a great read and resource book for anyone in job transition who is unemployed, underemployed or looking to make a career move.

Both authors share their insight on several topics and strategies for getting hired today in the social media era.  I encourage you to checkout Jeff and Al’s website www.hiredthebook.com to learn more about their background and this book.

Hired Paths to Employment in the Social Media Era Video Review in Lehman’s Terms

 

Social Selling TV Video Review of Hired! Paths to Employment In The Social Media Era.

 

Why Social Selling for Small Business

WHY SOCIAL DRIVES BUSINESS.

In honor of National Small Business Week.  Here is a quick video on the benefits of Social Selling for Small Business Today. Why Social Selling Today?

Social Drives Business Today Video

Adopting a Social Selling Selling Strategy can improve customer engagement, build brand awareness and generate more sales.  Your customer’s buying process has changed due to the internet, social media and the economy.  Clients and Customer are more educated today, they have less time and want to make informed decisions.

Social can help the sales process on a number of levels.  Your customers and buyers have adjusted.  Have your sales and marketing teams adjusted to today’s buyers?  More information on Social Selling please checkout Social Selling TV.

The Power of Visual Storytelling Video Review Social Selling TV

Social Selling TV spotlights “The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand.

This is a great read on the topic of visual marketing. It is only fitting that a video review tells the story of this epic book by Ekaterina Walter and Jessica Gioglio. A tremendous resource for today’s business storytellers leveraging visual marketing that will resonate with their target audience. An awesome book full of stats, tips and strategic guidelines to be an effective visual storyteller.

Power of Visual Storytelling Social Selling TV Review 

 

 

You can watch my review for Amazon here.

 Powerful Book Visually Great Resource!

 

visPower

Amazon Book Review

 

 

 

 

 

 

 

 

Amazon Video Book Review Link

Social Selling Video 101 Video Marketing for Social Sellers Introduction

Social Selling Video 101  Social Selling Video Overview Made Simple

“Video Marketing for Social Sellers”

Video Marketing for Social Sellers

 

 

 

 

 

 

http://vimeo.com/channels/socialvideotips

 

 

Five categories for effective social sellers “Social Selling TV”

In this episode of Social Selling TV we look at five categories for effective social sellers and top sales performers.  This video will looks at Sales Personality Traits, Departmental Mindset, Self Sales Development, Referral Selling and leveraging Social in the Sales Process.

 

Mini Video Book Reviews for Social Business, Sales Development

Looking forward to reviewing the following books.

Changing the Sales Conversation: Connect, Collaborate, and Close  by Linda Richardson

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YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience   

by Jason Miles

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This video highlights these two books as coming attractions for video reviews.  I also included some book reviews from the past few months that make an impact today in business.

Here is my latest mini book review series featuring books that help with business, marketing and social sales development.  These books are great reads for business and personal development.

 

* The Full Video Book Reviews can be seen on this link and playlist  http://douglehman.com/reviews   Video Playlist

* Reviews on Amazon.COM

Click on this Link to see the following reviews   Video Book Reviews on Amazon.com  .

 

Will Social Selling Programs get more prospects and increase sales revenue. Social Selling TV

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

Social is just a tool to use to engage and enable the sales process. A great tool at that when leveraged correctly.

Creating Effective Event Video Testimonials

Event Video Testimonials are a great way to market your event or workshop.  Effective event video testimonials can build brand awareness and drive more attendees to future events.  What is the next best thing to being there?  The answer is video testimonials that provide real authentic event stories that offer value to the viewer.

In Lehman’s Terms here are my steps for conducting effective video testimonials that resonate with your audience and future customers.

 


Social Selling TV Doing Effective Video Event Testimonials

Creating Effective Client Video Testimonials “Video Case Studies”

People buy from people that like know and trust.  Companies look for referrals and recommendations to conduct business.  Video is high leveraged content for storytelling information.  If done correctly, video can be powerful platform for testimonials.

In Lehman’s Terms here are my steps for conducting effective video testimonials that resonate with your audience and future customers.

 

Doing Effective Video Testimonials Social Selling TV 

Think of your client video testimonial as video case study showcasing your client’s perspective and journey acquiring and using your product, service or solution.

1) Have the client identify their pain points, challenges, issues prior to using your solution.

2) Have the client tell and show the impact of your solution,  share the value and benefits that your solution provided.  Your are positioning the client as brand advocates which are educating future customers.  Share the results and cross promote.

3) Have the client share some statistical quantitative information data and facts that support using your service or product.  This will help validate your solution.

 

Social Selling Video Made with Simple Technology

This month I had the pleasure of being interviewed by Jeff Simmons.  Jeff writes a dynamic blog on the topics of Social Selling, Content Marketing  and B2B Sales.  Jeff shares his own insight and interviews a number of subject matter experts in business today.

His site http://www.b2bmarketingportal.com/ brings a lot of value.   It is content curation at its best on the mastermind level.

Jeff thanks for the write up.

Social Selling Video Made Simple

Jeff Simmons Article


Social Selling Videos Made Simple Introduction

Camera Ready The Presentation Side of Video Ebook Manoush Zomorodi

Camera Ready the presentation side of Video by Manoush Zomorodi is an excellent resource for improving your video presentation style on camera.  I highly recommend checking out Camera Ready Ebook and video superstar Manoush Zomorodi.  There are tons of tips and takeaways from this book.

 

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Gary Vaynerchuk Barter for Book Review Promotions #JJJRH

Video Barter for Gary Vaynerchuk

I am looking forward to reading and reviewing a copy of Gary Vaynerchuk’s latest Book “JAB, JAB, JAB RIGHT HOOK  HOW TO TELL YOUR STORY IN A NOISY, SOCIAL WORLD”.

BarterGary

 

I am offering Gary three promotions in exchange for three free copies of his book.  I plan to do a video book review of JAB. Mention his Book on my online radio station TheBeatdropsRadio.COM and do a boxing parody promotional video featuring his book.

MY Video Barter for Gary Vaynerchuk

My objective is to leverage social channels primarily video to cross promote more brand awareness for Gary’s Book. Share his story and his message in this noisy social world.

Gary, I am ready to Barter and Bring The Noise. In Lehman’s Terms. Let’s share, collaborate and sell some books together.

Video Barter for Gary V

Profiling Your Video Channel Social Selling TV Tip Metadata VSEO

Social Selling TV Tip Profiling Video for SEO Sales Results 

 

Social Selling TV Tip Complete Video Profile for Sales 

 

Filling out your video profile is necessary to make your video more sociable today. Leveraging metadata, titles, tags, keywords and descriptions is important.

• Complete your video profile
• Add a description
• Use Metadata

Treat your videos and video channel on the same level as you do with other social networking profiles like LinkedIn and Twitter.

If you set your video up to be found and shared you are on your way to establishing advanced credibility with your network, peers, customers and circle of influencers.

Let’s Put the Social in Your Video, building brand awareness, improving customer engagement, generating more sales. Video Search Optimization (VSEO) plays a big part in this.

My Social Selling Video Business Journey

My Social Selling Video Business Story. My Video Case Study

 

How a salesman started using video as a customer engagement tool for service offerings.  My social business story in Lehman’s Terms.   How I got started in video promotion services, sales training videos  and product oriented Videos.  Leveraging Video as high level content for social channel marketing.

My video business story.

Video Review Brian Solis “What’s The Future of Business” Social Shake-Up

Early this year I had a chance to meet Brian at a Brian Solis Book Signing Event hosted by Cox Communications and Social Media Marketing Communications Agency Everywhere.

Here is my Video Spotlight on the Book Signing Event. Brian Solis Video Spotlight in Lehman’s Terms “What’s The Future of Business”

As promised, here is my new video Book Review of his latest book.  I look forward to seeing Brian again soon in Atlanta.  Hopefully at the Social Shake-Up September 15-17.  Brian will be the morning Keynote Speaker on 9/17.

Stay tuned another video vlog may be in the works covering this event.

Social Selling TV Video Review of Brian Solis Book “What is the Future of Business”


Brian Solis What’s The Future of Business Social Selling TV Review

Social Business and “The Social Employee” Video Reviews

As an advocate for Social selling and Best Social Business Practices, I am constantly searching for great resources on the topics of Sales, Social Media Marketing and Customer Engagement. I am fortunate to be a part of the McGraw-Hill Insider Program where I receive business books to review. The Social Employee is my latest read and review.

@SocialEmployee

The Social Employee: How Great Companies Make Social Media Work  by Cheryl and Mark Burgess founders of Blue Focus Marketing is a must read for any business looking to leverage their employees and adapt a social business culture for company branding. This is an insightful book, with business strategies, case studies and success lessons. Empowering the social employee has numerous benefits.

The following videos will show and tell why you need to read this book for social business today.

I also encourage you to checkout Blue Focus Marketing and the official Social Employee Book Trailer. Glad to see that Cheryl and Mark are using video as a social channel to promote, educate and create brand awareness.

In Lehman’s Terms let’s put the social in your video empowering your business to be social.  It starts with the social employee.

 


The Social Employee Book Video Review Social Selling TV


The Social Employee Video Book Review Social Selling TV

 

 


The Social Employee Book Trailer

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