Improving Sales Performance and Customer Research by Social Watching for Social Selling.

SOCIAL WATCHING for Sales Research beyond Social Listening in Lehman’s Terms.

 

Social Watching for Selling Today in Lehman’s Terms

Understanding your buyers, customers and prospects is key in selling today. Doing your own research, account preparation and social listening is paramount for planing a strategy to engage. There are a number of Social Listening platforms and software applications out there but as far as I am concerned nothing beats video for social research.

In Lehman’s Terms the concept of Social Watching has numerous benefits. So do some Social Watching and watch this short video.

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Let’s face it audio and text are great resources for research but are you getting the true human story? Is your research media authentic or is the content written by ghost writers and a team of editors that you can’t see. This is why Video is a viable option for social research. Especially live interview style videos.

Are you searching for those key trigger points to engage with customers and prospects? Why not watch and visualize the research process.

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Questions to Consider.

  • What Tools are you currently using today to listen to your customers and prospects socially? Social Listening.
  • Are you Social Watching?
  • How are you leveraging VIDEO RESEARCH for Social Selling and Account Planning?

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Leveraging Event Twitter Videos – Video Case Study Featuring NanoLumens

Native Twitter Video Case 2

Native Twitter Video Event Marketing A Twitter Video Case Study Featuring NanoLumens

Are you using Native Twitter Video Marketing Today?  Did you know that you can now upload up to 2 minutes and 20 Seconds of video content directly on twitter to be shared and scene.  That is a significant amount of time for event recap interviews, testimonials and highlight videos.

Just pull out your cell phone and shoot some video.  Twitter Social Video is an efficient way to showcase and share your business story.  Conduct some interviews and visualize your event experience.

Here is my Video Case Study on using Twitter Video to conduct interviews at live events.  The company I am spotlighting today is NanoLumens.  I encourage you to checkout their website.  NanoLumens specializes in customized, scalable LED display solutions for every size and purpose, both indoor and out.

In Lehman’s Terms creating an immersive branding visual experience.

 

Event Twitter Video Case Study Featuring NanoLumens in Lehmans Terms

The Video Below is the actual video interview filmed with my Samsung Galaxy S5. I used a tripod and shot this video horizontally. The added option was using a handheld shotgun microphone.

Lessons Learned and some video interview takeaways

  • When doing live video interviews make sure your surrounding support the video shoot, audio quality and framing the subjects are important. In this video the lighting could have been better, you can see the sunlight reflection. Know your environment from audio noise levels and audience interaction.
  • Have fun, be authentic and spontaneous but have a plan. Video Content is important but the context of your message is just as important. Are you delivering any value to your audience? Is there a call to action? Keep it short simple and to the point. Is your interview message relevant?
  • Keep it social with twitter. Utilize text characters in your tweets to support the video. Use event hashtags etc.

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More on NanoLumens watch this video in 47 Seconds 

 

What are your thoughts on Event Social Videos?

What applications and platforms are your using for event video interviews.  We have a lot to chose from today  from Facebook Live, Periscope, Snapchat YouTube, etc etc.  I love twitter video because of the simplicity and the ability to share content easily.

Video Resumes for Sales & Marketing Recruiters for Hiring Managers, are we there yet?

Video Resumes for Sales & Marketing Recruiters for Hiring Managers, are we there yet?

 

Personal Branding Leveraging Hiring Managers and Recruiters in Lehman”s Terms 2:32 Video

Last Year, I asked the question about video resumes and visual portfolio strategies are we there yet? With all the talk about personal branding and the increase in social video platform usage why aren’t companies looking at video resumes more?

Companies like HireVue that do an awesome job of automating the hiring process with video interview technology. They provide a service for companies to screen candidates through video interviews thus improving and making the hiring process more efficient. But what about the job seeker or candidate that is proactive with their own visual resume.

Questions to consider.

What about the job candidate or business networker that initiates a video resume or proposal? How is that being received by recruiters, talent acquisition departments?

Now I get it recruiters are tasked with sourcing right candidate for their paying client. This is the top priority of most recruiters. Recruiters are tasked with reviewing and scanning thousands of resumes and making a judgement in 15 seconds or less prior to a candidate interview screen.

A short video link probably won’t get reviewed because of time constraints. Most recruiters are busy surfing job boards and scanning resumes or using applicant tracking software programs to be more efficient. So much for being innovative, developing a personal brand and leveraging video if your message is not received by the recruiter or human resources. It doesn’t matter how innovative or creative you are if your message does not resonate with it’s audience on the initial contact.

I believe the focus should be getting to the hiring manager or business decision maker to see if your talents, services and skills are the match but why can’t we be more savvy on the front end of recruiting and sourcing?

MORE QUESTIONS TO CONSIDER?

What are your thoughts on Video Resumes?

What tools and online portfolios do you use for career development, job search and personal branding?

How do you leverage other social networking sites with Video to share and engage?

How do we get the decision maker or hiring manager to view your visual resume and personal branding material?

Will visual resumes and videos be more proficient in the future for recruiters and talent acquisition teams?

Video Resumes and Visual Portfolio Strategies are we there yet? Older LinkedIn Post

 

Video Resumes for Sales & Marketing Recruiters

The Internet of Things Symposium 2016 & Industry 4.0 in Lehman’s Terms

In this video interview we look at an event taking place in Atlanta on July 19. The TAG IOT Symposium 2016: Industry 4.0 and The Internet of Things. My special guest is Todd Peneguy Event Chairman. In Lehman’s Terms, Todd and I discuss the importance of the symposium and the Global Impact of Industry 4.0 on the state of Georgia and United States.

 

The full interview covers the following topics and more:

  • Event Symposium Location – Demographics – Agenda
  • TAG “Technology Association of Georgia” an impressive organization
  • IOT Internet of Things Defined and it’s impact today – Smart Technology
  • Georgia Technology Ecosystems – State Leadership and Development
  • Industrial Revolution – Industry 4.0 – Sixth (6th) Wave of Technology
  • IOT Hackathon – Sponsors – Volunteerism – Executive Leadership

Questions to Consider ?

What do you think about Industry 4.0 and The internet of Things? Smart Technologies with electronic devices? Can the State of Georgia or The United States emerge as a global leader in IOT in the next 3 to 5 years?

For information about this signature event please checkout http://www.tagonline.org/iotga/

 

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The Influence of Video Marketing for Keynote Speakers and Trainers, A conversation with Victor Antonio

I had a chance to sit down and speak with Sales Trainer Motivator Author Victor Antonio.  We discussed the power of leveraging Video Marketing for Speakers and Sales Trainers and all numerous benefits of video branding.

Victor has an extensive career as a sales leader, motivator and keynote speaker.  His sales training videos are  a tremendous resource for sales development training.  I would encourage anyone in sales, marketing and business today to watch. We also talked about  how video marketing  positioned Victor into getting his own network TV show “Life or Debt” airing on Spike Television in mid March.  The full interview is 20 minutes long with a wealth of content.

In Lehman’s Terms  Video Marketing is essential for Speakers Today especially for brand recognition, exposure and reach.  Booking agents want to see you in action.  Video helps event planners determine if you can speak and how your deliver your message.     

Watch the  entire Interview.

Victor Antonio on Branding 

  • Branding and Video Marketing.  Be specialist not a generalist.
  • Mastering your niche with expert content
  • Be Authentic and The Concept of  Freemium

Victor Antonio on Video Sales Training Content – What to look for.

  • Seminars on Selling Video Content Courses for Sales Professionals
  • Video Engagement Instant Gratification from a viewer perspective
  • 200+ Sales Training Videos – 20 Plus Courses
  • * Discount Code dl-20%  Save 20 % on classes

Victor Antonio shares how video marketing led to a new television series 

  •  Video Marketing Content that is shareable for social reach
  • Best Motivational Speech Ever –  Live Video Footage on Stage
  • Skype Interview Call – Personable intimate video style
  • Spike Television “Life or Debt” Premiers  March 14

Be sure to watch these videos and more content by Victor Antonio

http://www.sellingergroup.com/

victorantonio.com

www.seminarsonselling.com

Victor’s YouTube Channel

 

If your are a speaker, sales professional or trainer and you need assistance please contact me.  Keep it social and leverage video in Lehman’s Terms

Vic Doug Post

Word of Mouth Marketing B2B Sales and Social Influencers how they work together.

Last month, I did a video book review on Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth by author Ted Wright. FIZZ is a great read and I highly recommend to anyone in business, sales and marketing.  A great resource supported by case studies with actual sales results.

I’ve been fortunate to hear Ted speak in Atlanta and it made me think about how word of mouth marketing relates to sales and the power of  leveraging marketing insiders or should I say social influencers to share your business story.

Word of mouth marketing has been around since the dawn of time. Nothing new here but today buyers have more access to information socially and they depend on their friends, peers and in some cases sales and marketing professionals that actually deliver value and insightful information.  What a noble concept for the sales profession.  Simply put buyers don’t trust advertising as much as they do referrals and recommendations from friends, peers and AUTHENTIC INFLUENCERS.

This video outlines my thoughts on Word of Mouth Marketing as it relates to sales and marketing today.  What are your thoughts on Sales and Social Influencers?

Word of Mouth Marketing B2B Sales and Social Influencers In Lehman’s Terms from Doug Lehman on Vimeo.

Word of Mouth Marketing B2B Sales and Social Influencers In Lehman’s Terms

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Word of Mouth Marketing Drink it in!   In Lehman’s Terms.

Over The Social Selling Hype Interview In Lehman’s Terms with Barb Giamanco

Back in December, I had a chance to sit down with Barb Giamanco and elaborate on the status of Social Selling. I wanted Barb’s insight on Social Selling and sales profession today. Barb wrote a post titled “Why I’m Over Social Selling” and I wanted her to set the record straight in Lehman’s Terms.

Truth be told, she is not over the concept and practice of Social Selling but over the industry noise, hype and social gamesmanship by some social sellers today. I couldn’t agree more as we keep it 100 on Lehman’s Terms of business.

In Lehmans Terms with Barb Giamanco on Social Selling Hype and Sales Today from Doug Lehman on Vimeo.

We touched on the following topics in this interview

Social Selling Experts?
Social Tools – Sales Engagement
Sales Expertise and Sales Experience
Social Influence Advocacy
Sales Strategy

 

Additional Video Interviews on leveraging Social with social selling leadership.

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Personal Career Branding Get Hired! Interview with Jeff Sheehan.

Late last year, I had a chance to interview Jeff Sheehan, Co-Author of “HIRED! Paths to Employment in the Social Media Era.”   Jeff and Al Smith did a wonderful job with this book full of relevant tips and strategies for people in career transition.

Jeff and I discussed the book, career transition and number of other topics on social media and personal branding. Welcome to the first installment of Lehman’s Terms Video Interview Series 2016, where we spotlight business leaders showcasing their talents and social insights.

 

We touched on the following topics in this interview

Career Transition
Personal Branding
Volunteerism
Community Outreach
Social Media Tools
Career Networking

 

Meet The Sales Accelerators Improving Sales Performance Video Series #thesaleaccelerators

Sales Accelerators - Planning A Strategy

 

I am a big advocate of leveraging social and video for sales results and I am honored to partner again with Barb Giamanco on another sales training video series.  Last year we did a ten part video series called “Social Centered Selling Moments” now it’s time to accelerate your sales strategy.  Meet The Sales Accelerators #thesalesaccelerator.  We now have released five short videos but more videos are in production.

The Sales Accelerators is a video series with Barb Giamanco and Doug Lehman on the topics of sales performance and how to improve your sales process. We discuss Sales leadership strategies to improve sales performance outcomes.

We explore Topics like implementing a sales strategy, lead generation, social selling, sales training, value based selling, focusing on your sales message, buyer advocacy and all sales related topics that are relevant for accelerating your sales process and achieving results.

 

 

More Sales Accelerator Episodes  ** “Five episodes and counting”
The Sales Accelerators – Misuse of Social Channels for Selling
The Sales Accelerators – Focusing Relevant Sales Messages
The Sales Accelerators – Better Sales Lead Generation
The Sales Accelerators – Problem Solving Adding Customer Value
The Sales Accelerators – Plan A Sales Strategy

 

Questions to consider.

What are some of the reasons your sales performance isn’t measuring up?  Let’s keep it social and leverage video content for sales and educational training purposes.

Connect with The Sales Accelerators

Barb Giamanco
http://barbaragiamanco.com/
https://www.linkedin.com/in/barbaragi…
Twitter @barbaragiamanco

Doug Lehman
http://douglehman.com/
https://www.linkedin.com/in/douglehman
Twitter @douglehman

 

 

Direct Twitter Video Uploads – Show Your Message in 30 Seconds

Direct Twitter Upload

 

 

 

 

 

 

 

 

 

 

 

 

I am a big advocate of Twitter and leveraging social video.

Are you using twitter for direct video uploads for social engagement?

The process for doing this has a few simple steps.

  • Create and Compose A New Tweet
  • Select Media – ADD VIDEO – Make sure it is in a MP4  Video Format
  • Trim the Video for 30 Seconds or less, preview select DONE
  • Send Tweet and the process of uploading and sending your video has begun.
  • Here are some examples of Direct Twitter Video Uploads. in Lehman’s Terms.

 

I have a dream for better Social Event Video Dreamforce #DF15

Another super event is about to take place in San Francisco Dreamforce 2015 September 15-18, unfortunately,  I  will not be able to attend this year’s event but will follow socially watching videos, reading updates, blog posts and monitoring the twitter hashtag #DF15 etc.  In Lehman’s Terms I will be there virtually via video, social video watching.  

Salesforce.com does an excellent job hosting this annual event with tons of video coverage for this mega four day conference.  They understand the power of leveraging social event video marketing.

This year, I hope to see more social video done by  conference attendees. and speakers.   With emerging social video platforms like Periscope, Meerkat, direct twitter video, Blab etc, the timing couldn’t be better for more video content. We all have access to cell phone cameras  and mobile devices, it is now easier than ever to share your event story and become the digital content storyteller.

My Dream for Social Event Video going forward. Let’s up the game on content production.  

Can we get past the phase of just doing live streaming video?  I get it, keep it real, be authentic but have some commons sense when it comes to production value.  Check for audio, lighting and framing your video subject.  More importantly think of your audience watching the video and have a point in your message.  Is your video audience receiving value in your content message?  Is there a call to action?  Is your video even watchable?  I want to be able to see it, hear and understand it?  If your video is educational, entertaining, informative  and engaging you have a winner.

I am looking forward to seeing more compelling video content this year at Dreamforce the next best thing to being there.  Keep it social and leverage video.

Below is a list of strategies and concepts for social event video from my previous blog posts on the topic and impact of social event video.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts, Meerkat, Blab,  Periscope and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do more video! Tell and share the event story with visual marketing.  Do video interviews, live stream interviews, video testimonials, video reviews and event recaps.

FBDF15

 

Getting More Video Testimonials Leveraging Video Marketing Advocates

Getting More Video Testimonials Leveraging Video Marketing Advocates (VMA’s)

How do we get more video client testimonials. In this video, we look at some steps and tips on producing more insightful video testimonial campaigns. I feel it goes beyond the simple contest and incentive programs that most advocate marketing platforms would lead you to believe.

In reality you want authentic, engaging video testimonials not some contrived incentive or prize program to force unbelievable ineffective results.

What are your thoughts on Video Testimonial and case studies? 

Happy July 4th (Video) Revisit 2011 Same Social Message Today

Back in July of 2011,  I launched a video series project called Social Selling TV.  One of my first video’s produced was with a simple flip camera.

 

The message was simple as this.

  • Happy Fourth of July (2011)
  • Support our Troops
  • Thank Those who support and protect our Freedom!
  • Secondary Message What Social Selling TV Video Blog is all about
  • Hot as Hell in the ATL Hotlanta

That message remains the same today in 2015. Happy 4th of July and thank those that support our Freedom!

In Lehman’s Terms,  I am glad to live in this great nation and have the freedom to visually voice my opinion.  Since 2010, I’ve been producing videos on the topic of social selling video well before Google Hangouts, Meerkat and Periscope video formats existed.  I’m not the first to do video on sales and social media training but I helped pioneer the social selling video movement.  My Social Proof are my videos, content posts and dates of publication.  Keep it social leverage video.

Happy Fourth of July From Social Selling TV 2011 Revisited.  Video Flashback

* Video Produced Four Years Ago on A Flip Camera limited video editing skills

SSTVJulyTroops

Why Social Proof Tools Books and Visuals In Lehman’s Terms

Can we all agree that Social Proof is essential for engaging today’s buyers and forming business relationships.  Your customers and future business partners are researching online, talking with their social networks, reading blogs, reviewing websites, case studies, reviewing testimonials, watching social video and sharing more and more social content.

If you are not establishing social proof, you are simply missing opportunity for engagement and potentially losing business.

Why Social Proof Tools Books and Visuals In Lehman’s Terms

In Lehman’s Terms here are some social proof tools and book resources. I recommend all these books by these dynamic authors and thought leaders. Video Book reviews included at http://douglehman.com/reviews

GOOD READS BY

Erik Qualman’s The Digital Leader and Socialnomics

Brian Solis’s  What’s The Future of Business…

Joe Pulizzi Epic Content Marketing…

Ekaterina Walter and Jessica Gioglio  The Power of Visual Storytelling…

What Social Proof can do for your own personal brand and business reputation

Establish Digital Leadership
Control Your Digital Footprints and Reputation Management
Share Epic Content that delivers value. Become that trusted advisor
Become a visual Storyteller Today

Why Social? Better yet why social proof because your customers, future business partners are now leveraging social more than ever due to the internet and social channels. What are your resources and thoughts on social proof tools?

 

“Socially Using Video in Your Business Today” My Talk with Vistage

I just had a wonderful experience speaking to a local Vistage Chapter here in Atlanta on the use of social video today in business.

In Lehman’s Terms, I feel that authentic social business video can deliver value and position your company as a trusted advisor going forward. Organizations like Vistage are the perfect group of business leaders to present to.

Vistage International is a dynamic organization for CEO’s Executives and Business Owners, I encourage you to checkout out Vistage International for more information about their membership programs, executive coaching  and peer advisory groups.

Thank You Vistage for the opportunity to present and share some insight on social selling leveraging video marketing. Let’s put the social in your video.

 

Hello Virtually Leveraging Event Video Helps Conferences Grow Socially

Another large social media conference is taking place now “Social Media Marketing World 2015 in San Diego.  I wish I was there!  

Nothing is better than networking at a live conference but in some cases you can’t attend the event due to travel, location, costs and schedule conflicts. Here is where Social Media “Social Channel News” comes into play.

Virtual Hello Video Introduction Event Video Request Doug Lehman

In the past you had to wait for blog posts and article recaps, listen for interviews, follow the event twitter hashtag “#SMMW15” for updates etc. Video is the media channel that resonates best with me when monitoring an event. I want to see the digital experience. The benefits for the viewer are obvious. Video can be more engaging and compelling than text.

What are the benefits of Video Coverage for event planners, program coordinators and conference directors?

Video Coverage improves the visibility and coverage of your event. Increase the size of your audience.

Video will support the shelf life of your event. Relevancy has a deadline and video can amplify and extend it.

More engagement and interaction with event attendees.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do some video! Tell and share the event story with visual marketing

We have the technology today to capture live events with greater impact. Let’s leverage “Social Channels” and “Video” to make this happen.

* New Tools to use like Meerkat and Periscope 

Obvious or Oblivious

It’s obvious that social video marketing can amplify and build brand awareness for conferences and events. Don’t be Oblivious to power and impact of event video marketing today.  Let’s put the social in your events with video!

 

Social Selling “Video” Roll Call References

Back in 2010, I started to doing videos on topics of Social Selling and video engagement. To put it to you in Lehman’s Terms, I’m passionate about sales, social and leveraging video. Today, I would like to spotlight some resources, references and videos that have made an impact on me with regards to Social Selling Video.

As a book review insider for McGraw-Hill Publishing, I’ve been fortunate to receive and review numerous books on the topics of social media, marketing, sales and business. Video Book Reviews, Video Chats and Social Hangouts are great tools and resources for keeping business social and my favorite social channel of choice is video. New social video applications like Meerkat and direct Twitter video uploads are making impact and my next Vlog post will cover new and emerging tools for social video engagement.

 

Digital Business Cards Go Paperless Great Networking Tools

No business card no problem. Let’s go digital, save a tree and leverage your brand contact information across multiple social networking sites and sharing platforms. I just started using Ingio, a digital business card application for smartphones and it’s awesome.

Here are some reasons why I love Inigo. Check out http://inigoapp.com/

  • Easy to set up on your Smartphone
  • Easy to share contact information socially, via text and email
  • You can create multiple cards on the fly
  • Replaces the cost of printing cards
  • Easy to manage contacts
  • Share video links etc. etc.

My product review spotlight In Lehman’s Terms

 

My video business case study.

What are your thoughts on digital business cards? I think that they can make an impact on all networking levels.

#Salesjolt A Compelling Sales Training Video Hangout Case Study

We all have witnessed some long boring non engaging sales webinars and video hangouts. So what makes a good video hangout? Well I have the perfect example of what it takes to produce a quality hangout. Here is my video review of Jim Keenan’s “The Word A Jolt of Sales 411 w/Keenan” #Salesjolt

For this video review, we are focusing on the hangout’s video production value not the sales content message. Content is extremely important and Jim and his team delivered. I look forward to future episodes because they are informative, educational, thought-provoking and damn compelling. I choose to learn and be entertained and this video hangout hits that mark. Nice work! Team A Sales Guy

Sales Training Tips for Hangouts The Word A Jolt of Sales (Video Review)

 

In Lehman’s Terms what is necessary to produce an awesome Sales Video Hangout.

* Know your content – Frame your message – have a point, PLANNING
* Have some passion and substance to what you are saying
* Leverage visual marketing – Graphics, Call To Action, Logos,
* Video Branding – Pictures, Backgrounds, Signage, Image
* Pre Video Production – Quality Lighting, Audio and Camera Testing
* Appearance Matters, Be Relevant, Be Concise, Deliver Viewer Value
* Post Production – Leverage Social Video and Repurpose Content
* Be Social and engage with viewers comments and feedback

Watch the video hangout in full below. * Repurposing video content 101 * Notice the production quality and the compelling passionate presentation style.

The topic: What sales people are missing.

THE WORD! EPISODE 1: WHAT SALES PEOPLE ARE MISSING (Video and Blog Post)

Keenan was dropping the knowledge 411 – Direct, Precise, Concise and Nice!

2015-03-01 16 42 24

* Great Lighting and Pre-Production Planning is a must!

Reasons Why Social Selling is Not Effective – What Stalls Social Sales?

What are some of the reasons your sales have stalled and leveraging social is not achieving the desired result. Barb Giamanco and I look at this sales conundrum and more in this short video.

Social Centered Selling Moments Reasons Why Social Selling is Not Effective

Can we agree that if used correctly “Social” can be a great resource for understanding today’s buyers and customers. Social can provide advanced credibility, social proof and help enhance the sales process. Social Selling is a methodology not a replacement or quick shortcut for sales results.

Social enables the sales process and it’s not a substitute for lead generation, prospecting and presenting. It still comes down to the simple fact can you sell and deliver to your customers effectively and efficiently?

7 Reasons Social Selling May Have Stalled Out Blog Post by Barb Giamanco

What are some traits of effective Social Sellers. Another Video.

Visual Personal Branding (Resume) Resources for Sales Professionals

Visual Branding (Resume) Resources for Sales Professionals?

Are you a sales professional in transition? Are you underemployed at your current job? Creating and using an online portfolio may help build exposure and land the next opportunity. This is in addition to your own company website, bio page, sales blogs and other social networking sites like LinkedIn and Google Plus. It’s a must to have all your social networking sites updated and profiles completed.

Now creative marketers, designers, artists and digital savvy professionals get this but are Sales Professional utilizing online portfolios?

Here are a few free online resources for personal branding portfolios.

About.me

BrandYourself

Branded.me

VisualCV

I’ve been using Visual CV for almost 6 years and I like it. I also like the simplicity of about.me grouping all your social channels in one place. Both BrandYourself and Branded.me are new sites for me but I like what I see. These personal branding websites are simple to set up and share with your network.

Question to Consider

  • What are your thoughts on online portfolios and personal branding websites for sales professionals?
  • Do they provide social proof?
  • What are your thoughts on using video resumes or videos to engage with customers, candidates and potential employers?

Am I underemployed, looking for better opportunities and more clients? Speaking for myself, the simple answer is YES and building my personal brand, bringing value is paramount. Become a visual digital leader leveraging online social proof tools that resonate with your customers, clients, social peers and employers.

Here are a few of my online portfolio’s. To put it to you in Lehman’s Terms, these were easy to set up and share.

https://www.visualcv.com/douglaslehman Visual CV

http://doug-lehman.branded.me/ branded.me

 

Chill Puck A Social Business Story Leveraging Social Brand Advocacy

Chill Puck a Social Business Story leveraging social for brand advocacy.

I am a big fan or should I say advocate of companies that engage their customers and provide a great service or product offering.  My experience with Chill Puck meets this scenario.  Chill Puck has a dynamic product and they get social engagement.

As a social selling advocate, I like to connect with like-minded sales and marketing professionals.  Back in December,  I connected online with Jack Kosakowski, Social Sales Advisor for Chill Puck.  I became familiar with Jack and Chill Puck watching numerous video chats like the #Socialhangout reading blog posts,  updates and tweets.  We connected instantly on Twitter and LinkedIn etc.

My initial experience with Chill Puck was off to a great start.  Chill Puck sent me some samples and the rest is history.  I tested the product and liked the concept but more importantly, I loved how the team from Chill Puck interacts and engages with customers online socially.  Establishing social proof online, building and maintaining relationships and never leaving future advocates and customers behind.

 

So what is Cool about The Chill Puck.

  • Innovative product Design
  • Unlimited Market Potential “ People like cold refreshing drinks”
  • Customizable Logos – Specialty Advertising – Promotional Gifts
  • Social savvy Company. They Get Social and Experiential Marketing
  • Great Customer Support – Personal Brand Relationships
  • Supports Non-Profits, Charities and Fundraisers

I could write much more about The Chill Puck Experience but a video is good way to tell this business story, conceptualize, visualize and recognize a cool product socially.

In Lehman’s Terms Chill Puck is refreshing because they get social engagement and they have a really cool product. Checkout you their website at http://www.chillpuck.com for more details and follow them on social channels. A big thanks to Team Chill Puck, Curtis Peters and Nishan Pilibosian Founders and the Social Selling Advocate Jack Kosakowski for their support socially and keeping my drinks cold.  Follow Chill Puck on Twitter @TheChillPuck

Cartoon Explainer Video “Social Selling vs Traditional Selling” Review

I’m a big advocate of leveraging videos for sales and social business. My passion is social selling videos. I recently launched a new video series on the topic of video reviews. My first review’s looked at Brian Solis and Hootsuite on the topic of social selling insight. We also looked at a Microsoft Dynamics video with Fred Studer on the topic Social Selling and mobile customer engagement. Top (VIDEO) reviews on social selling business –video collaboration show.

Here is my latest video review hosted by Sales for Life. Jamie Shanks and Company do a tremendous job on training and being ambassadors for Social Selling. The Team from Sales for Life has a great video featured on their website  titled “Traditional Selling VS Social Selling” I encourage you to watch the video and check out my review.

Video Review of Traditional Selling VS Social Selling.

 

What I like about this cartoon explainer video is that it’s well produced and loaded with several facts on the benefits of social selling and the sales process. I also like the fact that this video is compelling, engaging, entertaining and fun. If you’re looking for an explainer video on social selling this it.

I love the benefits of video especially the personalized human effect but when you can’t be on camera there are alternatives like creating cartoons, animations,visual slideshows and explainer videos. These video production options can be a great alternative for video marketing.

I’ve been producing videos on the topic of social selling for over four years now and have experimented with cartoons and animations. To me, nothing beats the human effect of being on camera but cartoons and animations have their place. It all comes down to telling that visual digital story in a compelling and engaging style. A call to action helps.

Have you used explainer videos, cartoons or animation style videos for your video marketing? I would love to get your thoughts and insight on these types of videos for the sales process.

Top (Video) Reviews on Social Selling Business – Video Collaboration Show

As a video blogger, I’m truly passionate about sales training leveraging social and video to generate results. I do a lot of online video research and it is always good to learn from the best visual business storytellers. It is even better to share insightful video information.

This month, I decided to create a new video review show spotlighting some of the best business videos out there. I look forward to reviewing multiple videos in the next couple of months very similar to my video book reviews. My mission is to share insightful Videos that are worth a watch, simple content curation with video collaboration. In Lehman’s Term’s putting the social in business video for social business, video marketing and sales.

 

Why Video? I believe video it is the most compelling and engaging social channel out there. Video is easy to share and video collaboration is powerful. In 2015, more businesses will be doing video, I only hope more people will comment and engage on social video platforms. In Lehman’s Terms putting the social in video. It is easy to comment on a video, leave a response and share the digital story.

Do you have video in mind that should be shared socially? I am always looking for content in social media marking and sales training. What is your video business story?

I will keep this post short, a man of few words, let the videos tell and SHOW the story.

Here are a couple videos worth seeing.

Here are a couple videos worth watching.

  • Brian Solis and Hootsuite on the topic of Social selling Insight
    Fred Studer and Microsoft Dynamics on the topic of Social Selling

More videos to come. Stay tuned, subscribe and follow the video playlist.

Three Video Marketing Strategies for Social Selling Video Distribution

Three Video Marketing Strategies for Social Selling Video – Shared Media VSEO Video Collaboration

You just produced your video now what!  What can you do to market your video? Here are some “FREE” concepts and strategies for meeting your video marketing goals.

If your goal is to sell more products and services, educate and train your customers or simply build brand awareness, a video marketing strategy is helpful to achieve video marketing results.

How effective is a video without social distribution strategy? Video engagement starts with viewership and utilizing a social sharing platform. Simply put, putting the social in your video “Social Selling Video 101” in Lehman’s Terms

Video Training – Promoting Your Sales Video Marketing Campaign

 

Three Video Marketing Strategies for Social Selling Video

Owned Media – Websites, Blogs, Community Newsletters
Shared Media – Social Networking Sites
Video Collaboration – Cross Channel Team Marketing

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* Remember before you start a video distribution strategy you must establish a solid pre-production video plan. What are your video goals? Who is the target audience? Are you delivering value for the viewer? Is your video watchable and sharable?

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