Business Video Testimonials for customer engagement and sales
What makes an effective business video testimonial? The first thing is become a digital storyteller leveraging video. Visual social proof is powerful. Businesses today are made on recommendations and referrals. It helps the sales process. So what context should be in a testimonial video?
The video testimonial needs to real and authentic to have any credibility. Real users of your product and services can speak volumes. The power of network referrals.
A business testimonial that resonates with customers includes the following
1) Case Study Format with visual social proof
2) Share the Customer‘s journey prior to using your product of service.
3) Solve a problem or provide a solution. What is the positive impact of doing business with your organization?
4) Validate the outcome with facts, numbers and statistical information
5) Show and tell the value
6) Have your customer tell your story as brand advocates.