Video Marketing Tips for Authors and Writers To Sell More Books, Get Noticed, Get Hired and Stay Relevant

Video Marketing Training Tips for Authors and Writers To Sell More Books, Get Noticed, Get Hired and Stay Relevant.

 

What can authors and writers do to promote their book with video? I have put together a short video series on video marketing strategies for authors to meet the following goals and objectives.

  • Sell More Books Get Noticed
  • Get Hired leveraging video as your business calling card
  • Stay Relevant

Simply put video can help authors and writers build brand awareness and readership beyond the text print format. Tell your book’s story through video and be a digital leader with your epic content. Video Book promotion is good business today. If your objective is sell more books, get interviewed or obtain more speaking jobs, the use of social video well help.

Remember that relevancy has a deadline and leveraging a video marketing strategy with real-time marketing objectives will help support the author as a thought leader and subject matter expert.

This video training Playlist covers these topics and more.

http://bit.ly/AuthorVideosMarketingTips

Video Marketing Training Tips for Authors – Video Series Introduction (1/9)

Video Marketing Training Tips for Authors – Using Video Trailers (2/9)

Video Marketing Training Tips for Authors – Team Video Collaboration (3/9)

Video Marketing Training Tips for Authors – Visual Marketing Images and Pictures (4/9)

Video Marketing Training Tips for Authors – Repurposing Media Content (5/9)

Video Marketing Training Tips for Authors – Video Coverage for Events Book Signing (6/9)

Video Marketing Training Tips for Authors – Creating A Video Content Series (7/9)

Video Marketing Training Tips for Authors – Bonus Content Author Journey (8/9)

Video Marketing Training Tips for Authors – Video Marketing Series Recap (9/9)

 

* Special Resource

* I highly recommend getting a copy of “The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand” by Ekaterina Walter and Jessica Gioglio. This is a tremendous resource book and yes I did a video book review for it

http://douglehman.com/visualstorytelling

The Power of Visual Storytelling Video Review

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authorvideRecap

Sales Video Tips for Authors – Getting Noticed, Staying Relevant and Getting Hired!

Video Tips for Authors Getting Noticed, Staying Relevant and Getting Hired!

Video is a powerful tool to promote and build brand awareness especially for Authors and Job Seekers.  I am passionate about video and do a number of video book reviews usually on the topics of sales, marketing and social media.

It‘s obvious that video book reviews and testimonials can help authors drive more customer engagement, build readership and sell more books.  Delivering value base content and leveraging your readers as brand advocates speaks volumes.

What else can authors do to position their books with Video?   Here are a few suggestions In Lehman’s Terms.

1)      Set up Video Book Trailers prior to launching your book leveraging social networking sites to promote engagement.

2)      Simply ask for video reviews and recommendations

3)      Collaborate and do video chats or Google Hangouts with other authors in the same industry.

4)      Produce short video clips and interpretive readings of your book.

5)      Repurpose any video or interview content about your book from talk shows, radio interviews and media outlets etc

6)      Do a video Slideshow, Slideshare Presentation of your book.

7)      Produce a video series Blog Tips from your book.

8)      Video (Record) your book signing events capturing the event story

9)      Do a follow up video on what you learned from this experience?

10)   Do a follow up video, on what topics you would like to add after publishing.

After a book is published relevancy has a deadline, leveraging video can help the author stay relevant by visual storytelling.  The simple fact is your book has a limited shelf life and video can promote, share and extend time establishing you as a subject matter expert.

Here is an example of an online video review I did for authors Jeff Sheehan and Alfred M. Smith book Hired! Paths To Employment In The Social Media Era. This a great read and resource book for anyone in job transition who is unemployed, underemployed or looking to make a career move.

http://www.hiredthebook.com/testimonials/online-reviews/

Both authors share their insight on several topics and strategies for getting hired today in the social media era.  I encourage you to checkout Jeff and Al’s website www.hiredthebook.com to learn more about their background and this book

 

Hired Paths to Employment in the Social Media Era Book Review from Doug Lehman on Vimeo.

Hired! Paths to Employment in the Social Media Era Video Review

Here is my two video book reviews of Hired! Paths To Employment In The Social Media Era by authors Jeff Sheehan and Alfred M. Smith.  This a great read and resource book for anyone in job transition who is unemployed, underemployed or looking to make a career move.

Both authors share their insight on several topics and strategies for getting hired today in the social media era.  I encourage you to checkout Jeff and Al’s website www.hiredthebook.com to learn more about their background and this book.

Hired Paths to Employment in the Social Media Era Video Review in Lehman’s Terms

 

Social Selling TV Video Review of Hired! Paths to Employment In The Social Media Era.

 

The Power of Visual Storytelling Video Review Social Selling TV

Social Selling TV spotlights “The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand.

This is a great read on the topic of visual marketing. It is only fitting that a video review tells the story of this epic book by Ekaterina Walter and Jessica Gioglio. A tremendous resource for today’s business storytellers leveraging visual marketing that will resonate with their target audience. An awesome book full of stats, tips and strategic guidelines to be an effective visual storyteller.

Power of Visual Storytelling Social Selling TV Review 

 

 

You can watch my review for Amazon here.

 Powerful Book Visually Great Resource!

 

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Amazon Book Review

 

 

 

 

 

 

 

 

Amazon Video Book Review Link

Mini Video Book Reviews for Social Business, Sales Development

Looking forward to reviewing the following books.

Changing the Sales Conversation: Connect, Collaborate, and Close  by Linda Richardson

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YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience   

by Jason Miles

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This video highlights these two books as coming attractions for video reviews.  I also included some book reviews from the past few months that make an impact today in business.

Here is my latest mini book review series featuring books that help with business, marketing and social sales development.  These books are great reads for business and personal development.

 

* The Full Video Book Reviews can be seen on this link and playlist  http://douglehman.com/reviews   Video Playlist

* Reviews on Amazon.COM

Click on this Link to see the following reviews   Video Book Reviews on Amazon.com  .

 

Video Book Reviews on Amazon “Social Video” Engagement 101

Happy Holidays all.  I would like to share with you some great books to read.  I feel that video reviews on Amazon are the truest and purest form of social video engagement if people actively share and comment.  Read these books, comment and share.  Let’s put the social back in product reviews.

Video Book Reviews on Amazon.com  Click on this Link to see the following reviews.

Video Book Reviews on Amazon.com

Qualman Amazon Vegas

AmazonBookCameraReady AmazonBookDigitalLeader AmazonBookEpicContent AmazonBookResumeBranding101 AmazonBookSocialEmployee AmazonBookSocialnomics AmazonBookWTF

Let me know your thoughts. Be Social and Comment.

Camera Ready The Presentation Side of Video Ebook Manoush Zomorodi

Camera Ready the presentation side of Video by Manoush Zomorodi is an excellent resource for improving your video presentation style on camera.  I highly recommend checking out Camera Ready Ebook and video superstar Manoush Zomorodi.  There are tons of tips and takeaways from this book.

 

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Brian Solis Atlanta Book Signing Event “Video Spotlight”

Here is my video blog recap for the Atlanta Brian Solis Book Signing Event  hosted by Cox Communications and Social Media Marketing Communications Agency Everywhere.

To put it in Lehman’s Terms this event was awesome. Both Cox Communications and Everywhere did an amazing job hosting the book signing Event. Free Book, good food and drink with a great speaker and innovative  leader in Brian what more could you ask for plus a tremendous networking opportunity.

Brian was awesome and shared some insight on his new book “What’s The Future of Business” I plan to do a full video book review soon so stay tuned.  I had a nice conversation with Brian regarding the impact of video as a social channel for customer engagement sharing.  More to come on that topic.  Let’s put the social in your video.

Brian touched on the following; the new book design and some content.  He introduced four distinct moments of truth and how organizations should create and guide a desirable experience.  I look forward to completing this book soon.

Here is my Video  Spotlight on the Book Signing Event.

Brian Solis Video Spotlight in Lehman’s Terms “What’s The Future of Business”

 

Video Spotlight “Tonya Seavers Evans” Public Presenter Image Consultant Style Strategist

Image Consulting and Public Presenting.  A Public Presenter should  be credible and look the part when presenting to your audience to make a high impact.

Today’s Video Book Review and Spotlight is on Style Strategist  TONYA SEAVERS EVANS.    Tonya is an image consultant, speaker and author.  Tonya is the founder of Style Strategist.   I encourage to you to checkout her website www.stylestrategist.com and her book “The Get Dressed Guide for the Public Presenter”.

Tonya has an extensive background in Corporate Communications, Media Training, PR Agency Management, Executive Communications and Public Speaking. This dynamic Image Consultant works with innovative entrepreneurs and executives to create a wining style and image presence.

The book’s breakdown in Lehman’s terms.

Defining your image, using your personal style, the psychology of color and what to wear and when presenting to you audience

The moment you step on stage you have 5 seconds to engage your audience.

Your image should send a message that promotes your professionalism, expertise and credibility.

On the topic of credibility, I look forward to seeing more work from Tonya as she states marrying your style with your message.

 

 

Return on Influence “Mark Schaefer” Video Review Clip

Today I want to spotlight author Mark Schaefer latest book “Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing” This a follow up to Mark’s book “Tao of Twitter”. I plan on doing a full video book review in more detail so stay tuned. This book is a great resource on the topic of social scoring and how to improve personal and online influence.

Quick Highlights and background of Return On Influence

• Mark interviews over 50 Experts
• More than a dozen case studies on Social and Marketing Influence
• Extensive research and explanation on leading social scoring companies
• Tips on how to evaluate and improve your own social online influence.
• And much more

Erik Qualman’s Video Book Review Digital Leader 2012

VIDEO BOOK REVIEWS For Erik Qualman’s new book “Digital Leader” 5 Simple Keys to Success and Influence.

Five habits of digital leadership your personal STAMP

  • Simple: Success is the result of simplication and focus
  • True: be to true to your passion
  • Act: nothing happens without action – take the first step
  • Map: goals and visions are needed to get where you want to be
  • People: success doesn’t happen alone

My favorite principle of the five digital habits of digital leadership is the  People section but each principle is key for success and influence in today’s world.

 

 

 

 

 

 

 

My review for Amazon.com

Erik Qualman hits another homerun with his latest book “Digital Leader” 5 Simple Keys to Success and Influence. This is his follow up book to his bestselling book Socialnomics. True to form this book is loaded with relevant case studies, facts and events that outline business practices today.

We all have an online presence which will stay with us our entire life and beyond. Why not inspire others with leadership providing an online legacy. This is our Digital Stamp. Qualman outlines five keys to success in leadership. Qualman cites several examples across multiple industries. He also provides several inspirational and motivational quotes on the topics of leadership.

The book is a tremendous resource, providing key points and takeaways after each section on the five habits of being a digital leader. If you are looking to improve your online leadership performance or interested in learning how society has changed with the impact of technology in the digital age this is a must read. As Qualman states Digital Leaders are made not born. Great Read Great Resource Book!

Promotional Video Review Erik Qualman’s New Book “Digital Leader”

Just a quick update on my end.  I just completed reading Erik Qualman’s new book Digital Leader: 5 Simple Keys to Success and Influence.  This will make a great holiday gift.  Below are two short promotional videos that highlight this great read.  A full video book review will be coming soon with more details on the “Digital Leader”

Back in May 2011, I did a video book review for Erik Qualman’s Book Socialnomics. I enjoy spotlighting books and leveraging the power of social video for reviews. I have done number video book reviews and now I am honored to be a part of McGraw-Hill Insider Program.

 

 

 

PROMOTIONAL VIDEOS For Digital Leader

 

Video Book Reviews McGraw-Hill Insider Program

Back in May 2011, I did a video book review for Erik Qualman’s Book Socialnomics. I enjoy spotlighting books and leveraging the power of social video for reviews. I have done number video book reviews and now I am honored to be a part of McGraw-Hill Insider Program.

I just received my first book today and I will be one of the first to read a copy of Erik Qualman’s upcoming book Digital Leader: 5 Simple Keys to Success and Influence. A full video review is coming soon. I have to read the book first.

I am very excited about this Insider Program and look forward reviewing more upcoming books. Stay tuned for reviews on Amazon.com and my website.

Just received Digital Leader by @equalman new book review for... on Twitpic

Atlanta Authors and Speakers “Social Selling TV Episode ATL”

I would like to spotlight five authors and speakers based here in Atlanta, Georgia that have made an impact on me. I have learned a great deal from them on topics of personal branding, sales, health, business practices and personal empowerment

My Atlanta Five for Five in the web episode on Social Selling TV.

Melissa Dawn Johnson http://www.velvetsuite.com/

Kim N. Carswell http://www.personaaffairs.com/

Victor Antonio http://www.victorantonio.com/

Madison Carlista http://www.madisoncarlista.com/

Barbara Giamanco http://barbaragiamanco.com/

Socialnomics Amazon Book Review “Social Video Engagement”

I honestly feel that use of Amazon.com is a perfect example of true social video engagement. It provides an open platform for viewers and readers to respond to products and services and provide feedback on the review. The keyword is SOCIAL. Video Reviews on sites like Amazon.com combine the essential elements of participation and engagement; a reviewer can review your video review.

My review link for Amazon for Erik Qualman’s Book
http://www.amazon.com/review/R2YUQKAKVMB4ZQ/ref=cm_cr_rdp_perm

As Erik states we, businesses, no longer have a choice on whether we do social media: the question is how well we do it.

Throughout the entire book there are business case studies, examples of social media trends and the way we should engage our customers today. Each chapter as a dedicated section on chapter key points which helps the reader summarize important points. Erik’s shares several business examples and breaks down the complex issues in real world business analogies so the reader can conceptualize and visualize and recognize the business story content.

Examples in the book’s first eight chapters, include some of the following, presidential election impact of social media, how news today is distributed via social media and correspondence with traditional media, print, tv, radio etc, digitizing the blogosphere, word of mouth power of social media, corporate examples from numerous industries. Erik takes a strong look at social media from a generation perspective, Social Commerce trends in e commerce, social media sites influence over search engines, network TV, internet on demand business trend and even trends in job search and the recruiting process

Chapter nine includes a bonus Social Media Rolodex and resources, digital education center..
Chapter Ten, other insights and FAQs, Erik highlights the social media escalator the impact of listening and engaging your customer in the business process. He also takes on the topic of ROI and social media with descriptions and examples. Social media trends are evolving and updates for this book can be found at www.socialnomics.net

The shift in social media has changed the landscape on how we conduct business and listen and respond to our customers. We now live in new world, a social media revolution. And this book is a resource and playbook for understanding this from a business perspective. Is social media a fad, you must be mad, read this book in you will be hooked.

Checkout more of video book review on Amazon or my video reviews section on this website.
http://amzn.to/Dougamazonreviews

Socialnomics Video Book Review

I just completed a video book review of Erik Qualman’s book Socialnomics: How Social Media Transforms the Way We Live and Do Business. I consider this book to be a foundation and playbook for Social Media Business Case Studies. We have all seen his video series “Social Media Revolution” Socialnomics is an extension of this in print. Erik really showcases the impact of social media and how it be used to leverage business.

I can honestly say this book has a direct impact on my own passion for social media social selling and customer video engagement. The shift in social media has changed the landscape on how we conduct business, listen and respond to our customers. We now live in new world, a social media revolution. This book is a tremendous resource and playbook for understanding this from a business perspective. Is social media a fad, you must be mad, read this book in you will be hooked.

Checkout out Erik’s website http://www.socialnomics.net/ Social media trends are evolving and updates for this book can be found on this website. More on Erik and my video review watch the videos below on my Yubby Channel “Socialnomics Video Reviews – Social Media Revolution.” A video book review for Amazon.com will be posted in a few days.

Video Book Review – Resume Branding 101 “Kim N. Carswell”

A few days ago I made an attempt to do a video book review for author Kim N. Carswell. I was battling adverse weather conditions, tornado storm warnings, noise distractions like Jet Planes flying over from nearby Dobbins Air Reserve Base.  That attempt produced a short educational blooper reel. Needless to say, here is my video book review of Kim’s Book “Resume Branding 101 Strategies for Getting Noticed 10 Seconds or Less” I was able to film the review the next day under better conditions.

This is a must read for anyone who is looking for a new job or underemployed , or simply wants to market their own personal brand in effective manner. More on Kim N. Carswell. Checkout her company at http://www.personaaffairs.com/resume.html

There are a ton books and career coaching services out there that provide tips and templates on how to write a resume but they fall short on how to make it readable and desirable in today’s competitive job market. This is where Kim’s book comes into play and provides that special niche on how to get your resume noticed by a hiring audience.

Kim has an accomplished background on the topics or resume writing, personal branding and the hiring process. She speaks to both sides of the hiring table. She understands the content. This book really touches on the mindset on how to create your own brand identity and market your resume effectively to your hiring audience keeping the reader in mind with the goal of getting the first interview . The book outlines a plan for a specialized Resume Branding Matrix.

Get Seen awesome read on online video engagement

Today I want to spotlight an awesome book .
Get Seen: Online Video Secrets to Building Your Business by Steve Garfield. This is a tremendous read filled with great tips and resources. Steve is the pioneer of video blogging and his 313 page book is filled with compelling stories and action plans. Steve truly is sharing his knowledge for the reader. The book is filled with great advice and interviews from subject matter experts. There are several takeaways for video engagement whether your a novice or video expert

To put it in Lehman’s Terms, this is a must read book on online video engagement and how to get seen, simply put this book is the text book standard for online video. I wish I would have read this book sooner

More on Steve Garfield checkout his website

 http://www.stevegarfield.com/  http://www.facebook.com/getseen

Check out more great books in my video book review section. http://douglehman.com/reviews

Social Selling – The New Handshake Sales Meets Social Media – Book Review

Video Book Review. ” The New Handshake Sales Meets Social Media”

To Put it in Lehman’s Terms A must read on leveraging and strategizing social media with sales.  More information can be found out about this book at the following website http://www.thenewhandshake.com/

The New Handshake Sales meets Social Media by Barbara Giamanco and Joan C. Curtis is a true eye opener and must read for anyone wanting to leverage and strategize social media tools and technology for improving sales performance and customer engagement.  You can tell that Barbara and Joan did extensive research on the topics of social selling and social media.

There are a ton of books out there that discuss and list resources on the topic of social media but what makes this book truly unique is EXECUTION, providing STRATEGIC guidelines for customer engagement. A solid educational resource and strategy book for business people and social media enthusiasts at all levels.  A thought provoking book that will challenge the reader to meet sales and social media head on.

A must read on leveraging and strategizing social media with sales

"The New Handshake: Sales Meets Social Media" The Book is Available!

The New Handshake: Sales Meets Social Media

The book is out and is available for pre-order on Amazon.  After reading the Free e-book, I am hooked and eagerly anticipate the getting my copy soon.

Both Authors Joan Curtis and Barbara Giamanco bring a new and fresh perspective how sales and social media can work together for your business, drive sales and execute an effective strategy.

To put it in Lehman’s TermsThis is a must read book if you are interested learning how to integrate social media into your sales process.

Both Joan and Barb are hitting the book sales tour.  Last Thursday they were featured on  FOX 5 Good Day Atlanta Morning program

Video Link  http://bit.ly/gooddayatlantavideo

 

More information on the book “The New Handshake: Sales Meets Social Media”

http://www.thenewhandshake.com/

I have been fortunate to consult and learn from Barb over the last year.  The book will be a great resource.  Barb continues to drop the knowledge and bring value to the consulting, training and social media world..   Keep up the good work Barb.  We look forward to your next book, projects and speaking engagements.

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