Cartoon Explainer Video “Social Selling vs Traditional Selling” Review

I’m a big advocate of leveraging videos for sales and social business. My passion is social selling videos. I recently launched a new video series on the topic of video reviews. My first review’s looked at Brian Solis and Hootsuite on the topic of social selling insight. We also looked at a Microsoft Dynamics video with Fred Studer on the topic Social Selling and mobile customer engagement. Top (VIDEO) reviews on social selling business –video collaboration show.

Here is my latest video review hosted by Sales for Life. Jamie Shanks and Company do a tremendous job on training and being ambassadors for Social Selling. The Team from Sales for Life has a great video featured on their website  titled “Traditional Selling VS Social Selling” I encourage you to watch the video and check out my review.

Video Review of Traditional Selling VS Social Selling.

 

What I like about this cartoon explainer video is that it’s well produced and loaded with several facts on the benefits of social selling and the sales process. I also like the fact that this video is compelling, engaging, entertaining and fun. If you’re looking for an explainer video on social selling this it.

I love the benefits of video especially the personalized human effect but when you can’t be on camera there are alternatives like creating cartoons, animations,visual slideshows and explainer videos. These video production options can be a great alternative for video marketing.

I’ve been producing videos on the topic of social selling for over four years now and have experimented with cartoons and animations. To me, nothing beats the human effect of being on camera but cartoons and animations have their place. It all comes down to telling that visual digital story in a compelling and engaging style. A call to action helps.

Have you used explainer videos, cartoons or animation style videos for your video marketing? I would love to get your thoughts and insight on these types of videos for the sales process.

Top (Video) Reviews on Social Selling Business – Video Collaboration Show

As a video blogger, I’m truly passionate about sales training leveraging social and video to generate results. I do a lot of online video research and it is always good to learn from the best visual business storytellers. It is even better to share insightful video information.

This month, I decided to create a new video review show spotlighting some of the best business videos out there. I look forward to reviewing multiple videos in the next couple of months very similar to my video book reviews. My mission is to share insightful Videos that are worth a watch, simple content curation with video collaboration. In Lehman’s Term’s putting the social in business video for social business, video marketing and sales.

 

Why Video? I believe video it is the most compelling and engaging social channel out there. Video is easy to share and video collaboration is powerful. In 2015, more businesses will be doing video, I only hope more people will comment and engage on social video platforms. In Lehman’s Terms putting the social in video. It is easy to comment on a video, leave a response and share the digital story.

Do you have video in mind that should be shared socially? I am always looking for content in social media marking and sales training. What is your video business story?

I will keep this post short, a man of few words, let the videos tell and SHOW the story.

Here are a couple videos worth seeing.

Here are a couple videos worth watching.

  • Brian Solis and Hootsuite on the topic of Social selling Insight
    Fred Studer and Microsoft Dynamics on the topic of Social Selling

More videos to come. Stay tuned, subscribe and follow the video playlist.

Three Video Marketing Strategies for Social Selling Video Distribution

Three Video Marketing Strategies for Social Selling Video - Shared Media VSEO Video Collaboration

You just produced your video now what!  What can you do to market your video? Here are some “FREE” concepts and strategies for meeting your video marketing goals.

If your goal is to sell more products and services, educate and train your customers or simply build brand awareness, a video marketing strategy is helpful to achieve video marketing results.

How effective is a video without social distribution strategy? Video engagement starts with viewership and utilizing a social sharing platform. Simply put, putting the social in your video “Social Selling Video 101″ in Lehman’s Terms

Video Training – Promoting Your Sales Video Marketing Campaign

 

Three Video Marketing Strategies for Social Selling Video

Owned Media – Websites, Blogs, Community Newsletters
Shared Media – Social Networking Sites
Video Collaboration – Cross Channel Team Marketing

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* Remember before you start a video distribution strategy you must establish a solid pre-production video plan. What are your video goals? Who is the target audience? Are you delivering value for the viewer? Is your video watchable and sharable?

Sales Training Video Series (Video e-book) Social Centered Selling Moments

Here is my new video e-book video series for Social Centered Selling Moments. This new multimedia interactive e-book is a collection of all eight training videos.  A simple document containing some quotes and videos.

In Lehman’s Terms  A video sales guide e-book.

Over the last  few months my colleague Barb Giamanco and I produced a short series of video clips called Social Centered Selling Moments.  We spotlight eight training videos on the topics of social selling, sales presentations, personal development training, sales tactics, leadership skills and Smarketing.  We also look at the status of sales today and areas for improvement.

The  Social Video Marketing Strategy used here is a combination of text, video and re-purposing content with social networking platforms like LinkedIn, Slideshare and Twitter. The objective is to leverage social in your content with a format that is searchable and shareable.

  • Share Documents on LinkedIn, Google Plus, Facebook ETC.
  • Upload to Slideshare
  • Tweet #scsmoments

Social Centered Selling Video Playlist

So what do you think about leveraging video for sales training and using video in documents like e-books?  This your chance to comment and be a voice of reason. Please share your own thoughts and insight putting the social in sales video.

Social Centered Selling Moments Video Ebook Series

Connecting at Sales Conferences Virtually through Video. #DF14 Dreamforce Does Event Video Properly

Nothing is better than networking at a live conference but in some cases, you cannot attend the event due to travel, location, costs and schedule conflicts. Video is the next best thing to being there. This year’s Dreamforce conference hosted by salesforce.com understands the power of leveraging event video.

Dreamforce has put together a series of informational videos to help event newcomers get the full value of their mega conference October 13-16. The Road to Dreamforce and Inside Dreamforce Video Clips are a great resource with significant content.

What I also like about Dreamforce is there are numerous live streaming video segments taking place. Just go to the event website and follow the event hashtag #DF14. If you cannot experience this event in person, at least you have options virtually. Social Video is powerful for events; it amplifies event user experience, increases visibility and keeps your event relevant with real-time visual marketing.

I know I will be following the event hastage #DF14 closely looking for video content, watching live streams, sharing content socially. As sales professional, I am truly looking forward to watching the live video stream hosted by Insidesales.com featuring some of today’s top sales influencers live from Dreamforce

Informational Videos, Video Recaps, Live Streaming Video what’s not to love about Dreamforce. I wish I was attending
but at least I get to see it visually through social video and visual event marketing. I hope see lots of video footage, blog content and recaps.

My Virtual Video Introduction for Dreamforce #DF14

 

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Video Marketing Tips for Authors and Writers To Sell More Books, Get Noticed, Get Hired and Stay Relevant

Video Marketing Training Tips for Authors and Writers To Sell More Books, Get Noticed, Get Hired and Stay Relevant.

 

What can authors and writers do to promote their book with video? I have put together a short video series on video marketing strategies for authors to meet the following goals and objectives.

  • Sell More Books Get Noticed
  • Get Hired leveraging video as your business calling card
  • Stay Relevant

Simply put video can help authors and writers build brand awareness and readership beyond the text print format. Tell your book’s story through video and be a digital leader with your epic content. Video Book promotion is good business today. If your objective is sell more books, get interviewed or obtain more speaking jobs, the use of social video well help.

Remember that relevancy has a deadline and leveraging a video marketing strategy with real-time marketing objectives will help support the author as a thought leader and subject matter expert.

This video training Playlist covers these topics and more.

http://bit.ly/AuthorVideosMarketingTips

Video Marketing Training Tips for Authors – Video Series Introduction (1/9)

Video Marketing Training Tips for Authors – Using Video Trailers (2/9)

Video Marketing Training Tips for Authors – Team Video Collaboration (3/9)

Video Marketing Training Tips for Authors – Visual Marketing Images and Pictures (4/9)

Video Marketing Training Tips for Authors – Repurposing Media Content (5/9)

Video Marketing Training Tips for Authors – Video Coverage for Events Book Signing (6/9)

Video Marketing Training Tips for Authors – Creating A Video Content Series (7/9)

Video Marketing Training Tips for Authors – Bonus Content Author Journey (8/9)

Video Marketing Training Tips for Authors – Video Marketing Series Recap (9/9)

 

* Special Resource

* I highly recommend getting a copy of “The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand” by Ekaterina Walter and Jessica Gioglio. This is a tremendous resource book and yes I did a video book review for it

http://douglehman.com/visualstorytelling

The Power of Visual Storytelling Video Review

visPower

authorvideRecap

Leveraging Event Video Helps Sales Conferences Socially By Improving Visibility

 

What is the next best thing to being there at a live conference or event? The simple answer is video or even better live video. If you watch a sporting event you have a few options attend the event live, watch it on television or on demand. The event still gets viewership and brand exposure.

Nothing is better than networking at a live conference but in some cases you can’t attend the event due to travel, location, costs and schedule conflicts. Here is where Social Media “Social Channel News” comes into play.

In the past you had to wait for blog posts and article recaps, listen for interviews, follow the event twitter hashtag #SalesConference for updates etc. Video is the media channel that resonates best with me when monitoring an event. I want to see the experience and be told the digital story. The benefits for the viewer are obvious. Video can be more engaging and compelling than text.

 

What are the benefits of Video Coverage for event planners, program coordinators and conference directors?

  • Video Coverage improves the visibility and coverage of your event. Increase the size of your audience.
  • Video will support the shelf life of your event. Relevancy has a deadline and video can amplify and extend it.
  • More engagement and interaction with event attendees.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do some video! Tell and share the event story with visual marketing

We have the technology today to capture live events with greater impact. Let’s leverage “Social Channels” and “Video” to make this happen.

Obvious or Oblivious

It’s obvious that social video marketing can amplify and build brand awareness for conferences and events. Don’t be Oblivious to power and impact of event video marketing today.

Leveraging Video with LinkedIn Connections “Building Relationships Visually”

Connecting with LinkedIn Connections in 60 Seconds Doug Lehman 

Leveraging Video with LinkedIn Connections “Building Relationships Visually”

We all know LinkedIn is a powerful social networking tool especially for Business-to-Business Communication. LinkedIn has made it easy to share Visual Marketing Content on your profile. Here are some video strategies for engaging your ownLinkedIn Connections.

LinkedIn Connection Videos

LinkedIn Profile Page Welcome Video

Create a welcome page video thanking the reader for visiting your profile. The primary goal is to convey value for the reader and viewer. You are making an introduction not a sales pitch. This is may be your first impression online and the conversation and dialogue begins with building a relationship first. The simple call to action is to engage and connect.

LinkedIn Thank You Video “Personalize your message”

You just connected now it is time to follow up and video is a great platform to visually connect and personalize your message. Provide value and share some beneficial information that will personally resonate with your new connection. Share insightful content from the connection’s perspective and offer to connect further. A thank you video shows that you care about the connection and you value the new online relationship. You made an effort to connect further.

LinkedIn Status Update Videos

You are now connected online and the conversation begins. Why not inquire about updates from your connection via video or share relevant video content. This content can be your own original video content or other newsworthy sources. Be a content curator and trusted visual advisor. Show some interest in supporting and connecting further. The opportunity for business collaboration or partnerships may develop.

Ideas for Content Sharing Videos

  • Solution Videos: Answer a question or solve a problem
  • Share video testimonials and case studies in your industry
  • Share how-to-videos, Educational Videos
  • Share Video Chats, Google Hangouts, Webinars
  • Share Speaker Videos Industry Experts
  • Share Live Streaming Event Videos

The simple fact is relationships in business take time to grow and materialize. Leveraging Video can help humanize and nurture the online relationship. Online networking is a place where conversation starts and does not have to end there. The next best thing to being there is video and utilizing social networking sites like LinkedIn can help.

 

Let’s connect and collaborate through LinkedIn and Video.

In Lehman’s Terms “Video Collaboration Socially”

 

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(Video) Empowering The Connected Customer for Sales and Marketing as Brand Advocates

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Who is your Top Sales Performer?  My advice in Lehman’s Terms look at your customers and clients as lead generators, client referrals and branding advocates.  Hire and welcome your customers to your team.  Have your customers share your business experience and leverage Generation C as Brian Solis would like to say.  The Connected Customer 

 

This video looks at positioning your customers and clients as brand advocates , ambassadors of your service. Top Sales performer are your customers for lead generation and user generated content marketing. Position your customers as brand advocates Sales Team Ambassadors.  The customer buying process through Generation C.

 

Video Book Review of Brian Solis Book “What’s The Future of Business”

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NEW VIDEO SERIES COMING SOON

How to use customer generated content for video sales.

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(Video) Hiring Sales Trainers Social Selling Programs What To Look For.

Evaluating Sales Training Programs and Social Selling Workshops.

When it’s time to hire a sales trainer, sales coach, sales consultant , sales training company, what should you look for when evaluating the sales training program specifically for Social Selling? Here are my thoughts in this short video.

Hiring Social Selling Sales Trainers What To Look For In A Program

Questions to Consider

Program results and costs factor in as well as industry and sales training experience. Have they sold before? Do they have a firm grasp of the sales process? Do they train fortune 500 companies or are they fortunetellers? What about their social presence and program curriculum?

Social Selling Training Program Checklist

1) Audit Social Proof – Social Presence

2) Social Networking Experience

3) Sales Experience

4) Subject Matter Expert “Perception or Reality”

5) Program Curriculum

6) Social Channels – Social Networking Tools

* More than LinkedIn

7) Social Monitoring Tools

8) Social Listening Skills

9) Social CRM Tools

10) Program Deliverables

11) Online Training vs Face-to-Face Training Workshops

12) Program Results

13) Client References

14) Customer Testimonials

15) Industry Experience

16) Program Follow up

17) Measurable Performance Evaluation

18) Continuing Education – Accountability Training

19) Sales Management Leadership Training

20) * VIDEO Sales Training

SMARKETING Concept Social Selling Today

Are your sales and marketing departments on the same page working together to grow business, increase revenue and expand market share? In this video series, Barb Giamanco and I look at the concept of SMARKETING and it’s impact of Social Selling Today.  

A simple video status update  in Lehman’s Terms with the voice of reason Barb Giamanco.  Here is the link to Barb’s original post Social Selling Today which is featured on Top Sales World.

Social Selling Today   Top Sales World

 

QUESTIONS TO CONSIDER

Social Selling is not a new concept but is it being utilized as a best practice?

Has your business adopted or embraced a Social Selling Strategy?

Are Marketing and Sales collaborating for the common goal to deliver customer value and grow business revenue?

What are your thoughts on Social Selling Today?

SCS Smarketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Centered Selling Moments Video Series with Barb Giamanco and Video Ambassador Doug Lehman, discussing Sales, Social Selling, social media and training best practices.

Sales Video Tips for Authors – Getting Noticed, Staying Relevant and Getting Hired!

Video Tips for Authors Getting Noticed, Staying Relevant and Getting Hired!

Video is a powerful tool to promote and build brand awareness especially for Authors and Job Seekers.  I am passionate about video and do a number of video book reviews usually on the topics of sales, marketing and social media.

It‘s obvious that video book reviews and testimonials can help authors drive more customer engagement, build readership and sell more books.  Delivering value base content and leveraging your readers as brand advocates speaks volumes.

What else can authors do to position their books with Video?   Here are a few suggestions In Lehman’s Terms.

1)      Set up Video Book Trailers prior to launching your book leveraging social networking sites to promote engagement.

2)      Simply ask for video reviews and recommendations

3)      Collaborate and do video chats or Google Hangouts with other authors in the same industry.

4)      Produce short video clips and interpretive readings of your book.

5)      Repurpose any video or interview content about your book from talk shows, radio interviews and media outlets etc

6)      Do a video Slideshow, Slideshare Presentation of your book.

7)      Produce a video series Blog Tips from your book.

8)      Video (Record) your book signing events capturing the event story

9)      Do a follow up video on what you learned from this experience?

10)   Do a follow up video, on what topics you would like to add after publishing.

After a book is published relevancy has a deadline, leveraging video can help the author stay relevant by visual storytelling.  The simple fact is your book has a limited shelf life and video can promote, share and extend time establishing you as a subject matter expert.

Here is an example of an online video review I did for authors Jeff Sheehan and Alfred M. Smith book Hired! Paths To Employment In The Social Media Era. This a great read and resource book for anyone in job transition who is unemployed, underemployed or looking to make a career move.

http://www.hiredthebook.com/testimonials/online-reviews/

Both authors share their insight on several topics and strategies for getting hired today in the social media era.  I encourage you to checkout Jeff and Al’s website www.hiredthebook.com to learn more about their background and this book

 

Hired Paths to Employment in the Social Media Era Book Review from Doug Lehman on Vimeo.

Try a video – Get the Sales Meeting and Get the Job

Try A Video Get the Sales Meeting and Get the Job

Let’s face it people are busy today and their time is limited. Sales Managers get numerous emails and calls daily. How can you get through all the noise? First thing is you must deliver value and a compelling reason for a call back. A couple of years ago, I used a short video to get a sales meeting which lead to closing an eight month contract

My Social Selling Video Business Case Study.

Panelist Feedback Social Selling with Sharks Webinar Doug Lehman Story

Why not try a video call to engage your targeted customer.

In Lehman’s Terms, here are some quick video content tips for doing an effective short video clip.

1)      Define and set goals for the video call.  Are you making an introduction, showcasing a product or service, offering a visual testimonial or answering a question?

2)      Deliver and share value to your audience. Solve a problem or solution.

3)      Keep it short and have a set call to action

4)      Follow up.

I just created a new video to market my own services.  I know it’s a Shameless self-promotion video but I tried to stick to my own guidelines and tips.  Please let me know your thoughts on using a short video to engage your sales target audience.

 

Video goals and guidelines

  • Target Audience: Sales Trainers, Hiring Managers looking for sales personnel and trainers
  • Call to Action: Get a meeting, drive them to my website in this case my Visual CV.

 

 

My Rant No Excuses Use mobile video in Sales – Social Selling Video Flashback

Almost two years ago, I made a video post on why you should be implementing mobile video as part of your sales process.  I was passionate back then on this topic. The message remains the same; video is a powerful tool when leveraged correctly. I think it is a good time to revisit the benefits of mobile video for sales presentations adding clarity to expedite the sales cycle.

The is my second Video Rant post, yet another wake up call (Call To Action) on why you should be using video as part of your sales process.  My first video rant flashback was titled My Rant Why Use Web Video for Sales Engagement Online Social Selling.

Mobile video has so many benefits for sales and marketing departments to engage customers.  It’s 2014, no more excuses or myths, video should be a part of the presentation process says the fired up shouting man in this video.

 

The Sales Rant, Why Mobile for Sales Video Social Selling TV Flashback

In Lehman’s Terms this reproduced video looks at the following:

  • Why video provides more clarity and less speculation
  • Video can help expedite the sales cycle
  • The Benefits of Mobile Video on your Mobile Devices
  • Video Production Excuses, I don’t look good on camera etc.
  • Myths of Video Production, Video Cost too much to produce today?

Image 23MythsMan

 

 

My Rant! Why Use Web Video for Sales Engagement Online Social Selling Video Flashback

Almost two years ago, I made a video post on why you should be implementing video on the web. I was passionate back then on this topic. The message remains the same; video is a powerful tool when leveraged correctly. I think it is a good time to revisit the benefits of online video.

My Video Rant a simple wake up call (Call to Action) on why you should be using video. If your sales organization is not leveraging video, they might be missing an opportunity to engage customers and prospects. Now watch the damn video says the angry passionate hand waving shouting man.

 

The Rant Why Web Sales Video Social Selling TV Flashback

In Lehman’s Terms this reproduced video looks at the following:

  • Why video is more compelling than simple text
  • The mindset of today’s online viewer “browsers and seekers”
  • Using to Video to expedite the sales cycle
  • Video Statistics on the impact of video

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Business Video Testimonials Tips for customer engagement and sales

Business Video Testimonials for customer engagement and sales

What makes an effective business video testimonial?  The first thing is become a digital storyteller leveraging video.  Visual social proof is powerful.  Businesses today are made on recommendations and referrals.  It helps the sales process.  So what context should be in a testimonial video?

The video testimonial needs to real and authentic to have any credibility. Real users of your product and services can speak volumes.  The power of network referrals.

A business testimonial that resonates with customers includes the following

1)      Case Study Format with visual social proof

2)      Share the Customer‘s journey prior to using your product of service.

3)      Solve a problem or provide a solution. What is the positive impact of doing business with your organization?

4)      Validate the outcome with facts, numbers  and statistical information

5)      Show and tell the value

6)      Have your customer tell your story as brand advocates.

 

Leveraging Video for Business and Sales – How I Started

Video is a powerful platform for business and when used with sales and social correctly, the results can be tremendous. Today, I want to share with you my video business journey.

A few years ago, I launched my own business as a salesman for hire, a brand ambassador that is passionate about customer engagement and sales training. At that time, the economy and job market was challenging but I desired to leverage all my work experience and transferable skills to start something new.

Now I have always been passionate about learning new technologies when it comes to marketing and sales. The rise of Social Media and social selling was in sync with my own business personal development plan.

One day I added a video to my website and my journey into video production and leveraging social selling video began. It would only be fitting to continue this story in Video. “Watch the Videos”

 

My Video Business Story Why I do Social Selling Video

In Lehman’s Terms, I learned the following about Video Marketing for Sales Performance.

  • Video Expedite The Sales Process
  • Video Builds Brand Awareness
  • Video Improves Customer Engagement
  • Using Social amplifies your Video Marketing Strategy.

Video Production can be simple, productive, fun and cost effective with numerous benefits. That is my story and I am sticking to it.

Why I do Social Selling Video

New Video Client Portfolio, Slideshare with Video meets social proof.

Video is a powerful tool and when leveraged with social networking sites  it amplifies your brand VISUALLY through digital social proof.  Effective visual presentations can inspire emotion, engagement and calls to action.

The next time you do a visual presentation make a strong effort to leverage social networking sites to promote and engage the conversation.  You will be surprised by the results.

In this case,  I used my blog, LinkedIn, Facebook, Twitter, Google Plus etc to distribute content but my main platform was SLIDESHARE and Video.

In Lehman’s Terms  Be Visible use Video,  Leverage Social

Be  a digital storyteller with video.

 

If you’re Sales Professional, Author, Speaker, Trainer, Small Businessss Owner, Entrepreneur, Athlete,  Let’s talk about video to create that social experience
  • Improve Customer Engagement
  • Build Brand Awareness
  • Generate More Sales

Video Training Series: Top Sales Performers what skills make them excel in sales

Here is my latest video training web series.  We look at skills and qualities that top sales performers use to excel in sales.  As a new contributor to TOP SALES WORLD, I thought it would only be fitting to have a video blog series on Top Sales Performer Skills.  I am very honored to be a contributor to Top Sales World and  I look forward reading and sharing more information from this distinguished group of sales professionals.

There are seven short video clips in this video series.  We look at topics like referral selling, creating customer value, adjusting your presentation style, leveraging social and personal development training. The entire video series is 13 minutes long.

VIDEO PLAYLIST Top Sales Performer Skills That Make Them Excel In Sales

Top Sales Performer Skills Introduction Video Series (1/7)

Top Sales Performer Skills – Adjusting Presentation Style (2/7)

Top Sales Performer Skills – Active Listening Creating Value (3/7)

Top Sales Performer Skills – Personal Development Training (4/7)

Top Sales Performer Skills – Network Referral Selling (5/7)

Top Sales Performer Skills – Leveraging Social Selling (6/7) Social Selling

Top Sales Performer Skills Video Training Series Recap (7/7)

Video Event Recap Friendly Human Turns 5 at Atlanta Tech Village

As a video blogger, producer  and video talk host,  I am always looking for knowledge and insight on video.  Atlanta Tech Village does a great job hosting events.  I thought this would be  a great opportunity to network with the Team from  Friendly Human.  Friendly Human  is a video Production and Video Hosting Platform Company here in Atlanta.

Here is my video event recap on Friendly Human Celebrating their 5th year and new studio at Atlanta Tech Village

In Lehman’s Terms 

* Great event, free food and drink.  Glad to see the studio set up.

* I shot this video on my cell phone.  This is my first video blogging  production on The Samsung Galaxy S5

 

Mobile Video Production

Video Recap Atlanta Tech Village

Video Recap How to use your Blog to Grow Business 98toGo Roam

I am fan of lunch and learn workshops. Who doesn’t like lunch and learning content, especially when it come to practical knowledge like growing your business.  Roam Atlanta is an innovative workplace offering a number of  services for its members and the general public.  I was fortunate to attend a lunch lesson on the topic of “How To Use Your Blog To Grow Your Business”.

This was a great event hosted by Roam Atlanta and the team from 98toGO. I encourage you to checkout the Blog Post on Roam’s website titled How to Use your Blog to Grow Your Business and 98toGO.  You can also access the slideshow presentation here Click HERE to access the entire slideshow presentation!

Here is my video recap of this event.

 

Video Recap Blogging Tips to Grow Your Business

 

Roam Atlanta is an innovative workplace that offers a great service for their business members to network, connect, collectively to grow business.

WorkRoam

 

 

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Social Centered Selling Moments Video Series

The last two months, I have been fortunate to team up with my friend and colleague Barb Giamanco on a video series called Social Centered Selling Moments. We discuss social selling and sales training best practices. I break it down in Lehman’s Terms and Barb is the voice of reason.

I had a great time producing this video series with Barb. It is always fun to connect, collaborate and close video projects.  I hope you enjoy the first video series. We have more videos in production so stay tuned.  The first four videos take a look at the impact of social selling, sales development training and ways to deliver insightful sales presentations.

 

Video Playlist “Social Centered Selling Moments”

Video Playlist “Social Centered Selling Moments”

Telling Is Not Selling

Social Selling Traits

 

 

 

 

 

 

Let’s Put The Social In Your Video Improve Customer Engagement, Build Brand Awareness and Generate More Sales.

 

 

Sell More Make Personal Sales Development Training a Priority Social Selling TV

Sell More Make Personal Sales Development Training a Priority a new episode for Social Selling TV.

What do today’s savvy sales representatives do to excel in sales?  They value ongoing sales training and personal development as part of their sales process.  They make it a priority to learn above and beyond typical standard level of corporate sales training.  They understand what it takes to bring insightful information to their prospects creating a competitive advantage.


I am making the assumption that you already know your product features and service benefits.  The second assumption is you that have a clear understanding of prospecting and selling to correct target audience.  Sales superstars take personal responsibility and accountability to self train.  They are not waiting on corporate training programs or the marketing department to provide knowledge base training material. They are motivated and committed to learning.

At the end of the day you are accountable for your sales goals and quota.  Spend time to self train delivering customer value that resonates with today’s buyer.  This process starts with research and education positioning yourself as an expert and trusted advisor.

 

 

 

Will Implementing A Social Selling Program Convert More Sales “It Depends”

Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?

Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?

 

Video Does Implementing Social Selling Program Increase Sales Social Selling TV

As an added bonus, I would like to share with you another video I did with Barb Giamanco, Social Selling Leader, friend and colleague. We discuss Implementing Social Selling further in the Social Centered Selling Moment of the day. Stay tuned for more video blog episodes of Social Selling TV and The Social Centered Selling Moment.

Hired! Paths to Employment in the Social Media Era Video Review

Here is my two video book reviews of Hired! Paths To Employment In The Social Media Era by authors Jeff Sheehan and Alfred M. Smith.  This a great read and resource book for anyone in job transition who is unemployed, underemployed or looking to make a career move.

Both authors share their insight on several topics and strategies for getting hired today in the social media era.  I encourage you to checkout Jeff and Al’s website www.hiredthebook.com to learn more about their background and this book.

Hired Paths to Employment in the Social Media Era Video Review in Lehman’s Terms

 

Social Selling TV Video Review of Hired! Paths to Employment In The Social Media Era.

 

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