Personal Career Branding Get Hired! Interview with Jeff Sheehan.

Late last year, I had a chance to interview Jeff Sheehan, Co-Author of “HIRED! Paths to Employment in the Social Media Era.”   Jeff and Al Smith did a wonderful job with this book full of relevant tips and strategies for people in career transition.

Jeff and I discussed the book, career transition and number of other topics on social media and personal branding. Welcome to the first installment of Lehman’s Terms Video Interview Series 2016, where we spotlight business leaders showcasing their talents and social insights.

 

We touched on the following topics in this interview

Career Transition
Personal Branding
Volunteerism
Community Outreach
Social Media Tools
Career Networking

 

Meet The Sales Accelerators Improving Sales Performance Video Series #thesaleaccelerators

Sales Accelerators - Planning A Strategy

 

I am a big advocate of leveraging social and video for sales results and I am honored to partner again with Barb Giamanco on another sales training video series.  Last year we did a ten part video series called “Social Centered Selling Moments” now it’s time to accelerate your sales strategy.  Meet The Sales Accelerators #thesalesaccelerator.  We now have released five short videos but more videos are in production.

The Sales Accelerators is a video series with Barb Giamanco and Doug Lehman on the topics of sales performance and how to improve your sales process. We discuss Sales leadership strategies to improve sales performance outcomes.

We explore Topics like implementing a sales strategy, lead generation, social selling, sales training, value based selling, focusing on your sales message, buyer advocacy and all sales related topics that are relevant for accelerating your sales process and achieving results.

 

 

More Sales Accelerator Episodes  ** “Five episodes and counting”
The Sales Accelerators – Misuse of Social Channels for Selling
The Sales Accelerators – Focusing Relevant Sales Messages
The Sales Accelerators – Better Sales Lead Generation
The Sales Accelerators – Problem Solving Adding Customer Value
The Sales Accelerators – Plan A Sales Strategy

 

Questions to consider.

What are some of the reasons your sales performance isn’t measuring up?  Let’s keep it social and leverage video content for sales and educational training purposes.

Connect with The Sales Accelerators

Barb Giamanco
http://barbaragiamanco.com/
https://www.linkedin.com/in/barbaragi…
Twitter @barbaragiamanco

Doug Lehman
http://douglehman.com/
https://www.linkedin.com/in/douglehman
Twitter @douglehman

 

 

Direct Twitter Video Uploads – Show Your Message in 30 Seconds

Direct Twitter Upload

 

 

 

 

 

 

 

 

 

 

 

 

I am a big advocate of Twitter and leveraging social video.

Are you using twitter for direct video uploads for social engagement?

The process for doing this has a few simple steps.

  • Create and Compose A New Tweet
  • Select Media – ADD VIDEO – Make sure it is in a MP4  Video Format
  • Trim the Video for 30 Seconds or less, preview select DONE
  • Send Tweet and the process of uploading and sending your video has begun.
  • Here are some examples of Direct Twitter Video Uploads. in Lehman’s Terms.

 

I have a dream for better Social Event Video Dreamforce #DF15

Another super event is about to take place in San Francisco Dreamforce 2015 September 15-18, unfortunately,  I  will not be able to attend this year’s event but will follow socially watching videos, reading updates, blog posts and monitoring the twitter hashtag #DF15 etc.  In Lehman’s Terms I will be there virtually via video, social video watching.  

Salesforce.com does an excellent job hosting this annual event with tons of video coverage for this mega four day conference.  They understand the power of leveraging social event video marketing.

This year, I hope to see more social video done by  conference attendees. and speakers.   With emerging social video platforms like Periscope, Meerkat, direct twitter video, Blab etc, the timing couldn’t be better for more video content. We all have access to cell phone cameras  and mobile devices, it is now easier than ever to share your event story and become the digital content storyteller.

My Dream for Social Event Video going forward. Let’s up the game on content production.  

Can we get past the phase of just doing live streaming video?  I get it, keep it real, be authentic but have some commons sense when it comes to production value.  Check for audio, lighting and framing your video subject.  More importantly think of your audience watching the video and have a point in your message.  Is your video audience receiving value in your content message?  Is there a call to action?  Is your video even watchable?  I want to be able to see it, hear and understand it?  If your video is educational, entertaining, informative  and engaging you have a winner.

I am looking forward to seeing more compelling video content this year at Dreamforce the next best thing to being there.  Keep it social and leverage video.

Below is a list of strategies and concepts for social event video from my previous blog posts on the topic and impact of social event video.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts, Meerkat, Blab,  Periscope and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do more video! Tell and share the event story with visual marketing.  Do video interviews, live stream interviews, video testimonials, video reviews and event recaps.

FBDF15

 

Getting More Video Testimonials Leveraging Video Marketing Advocates

Getting More Video Testimonials Leveraging Video Marketing Advocates (VMA’s)

How do we get more video client testimonials. In this video, we look at some steps and tips on producing more insightful video testimonial campaigns. I feel it goes beyond the simple contest and incentive programs that most advocate marketing platforms would lead you to believe.

In reality you want authentic, engaging video testimonials not some contrived incentive or prize program to force unbelievable ineffective results.

What are your thoughts on Video Testimonial and case studies? 

Happy July 4th (Video) Revisit 2011 Same Social Message Today

Back in July of 2011,  I launched a video series project called Social Selling TV.  One of my first video’s produced was with a simple flip camera.

 

The message was simple as this.

  • Happy Fourth of July (2011)
  • Support our Troops
  • Thank Those who support and protect our Freedom!
  • Secondary Message What Social Selling TV Video Blog is all about
  • Hot as Hell in the ATL Hotlanta

That message remains the same today in 2015. Happy 4th of July and thank those that support our Freedom!

In Lehman’s Terms,  I am glad to live in this great nation and have the freedom to visually voice my opinion.  Since 2010, I’ve been producing videos on the topic of social selling video well before Google Hangouts, Meerkat and Periscope video formats existed.  I’m not the first to do video on sales and social media training but I helped pioneer the social selling video movement.  My Social Proof are my videos, content posts and dates of publication.  Keep it social leverage video.

Happy Fourth of July From Social Selling TV 2011 Revisited.  Video Flashback

* Video Produced Four Years Ago on A Flip Camera limited video editing skills

SSTVJulyTroops

Why Social Proof Tools Books and Visuals In Lehman’s Terms

Can we all agree that Social Proof is essential for engaging today’s buyers and forming business relationships.  Your customers and future business partners are researching online, talking with their social networks, reading blogs, reviewing websites, case studies, reviewing testimonials, watching social video and sharing more and more social content.

If you are not establishing social proof, you are simply missing opportunity for engagement and potentially losing business.

Why Social Proof Tools Books and Visuals In Lehman’s Terms

In Lehman’s Terms here are some social proof tools and book resources. I recommend all these books by these dynamic authors and thought leaders. Video Book reviews included at http://douglehman.com/reviews

GOOD READS BY

Erik Qualman’s The Digital Leader and Socialnomics

Brian Solis’s  What’s The Future of Business…

Joe Pulizzi Epic Content Marketing…

Ekaterina Walter and Jessica Gioglio  The Power of Visual Storytelling…

What Social Proof can do for your own personal brand and business reputation

Establish Digital Leadership
Control Your Digital Footprints and Reputation Management
Share Epic Content that delivers value. Become that trusted advisor
Become a visual Storyteller Today

Why Social? Better yet why social proof because your customers, future business partners are now leveraging social more than ever due to the internet and social channels. What are your resources and thoughts on social proof tools?

 

“Socially Using Video in Your Business Today” My Talk with Vistage

I just had a wonderful experience speaking to a local Vistage Chapter here in Atlanta on the use of social video today in business.

In Lehman’s Terms, I feel that authentic social business video can deliver value and position your company as a trusted advisor going forward. Organizations like Vistage are the perfect group of business leaders to present to.

Vistage International is a dynamic organization for CEO’s Executives and Business Owners, I encourage you to checkout out Vistage International for more information about their membership programs, executive coaching  and peer advisory groups.

Thank You Vistage for the opportunity to present and share some insight on social selling leveraging video marketing. Let’s put the social in your video.

 

Hello Virtually Leveraging Event Video Helps Conferences Grow Socially

Another large social media conference is taking place now “Social Media Marketing World 2015 in San Diego.  I wish I was there!  

Nothing is better than networking at a live conference but in some cases you can’t attend the event due to travel, location, costs and schedule conflicts. Here is where Social Media “Social Channel News” comes into play.

Virtual Hello Video Introduction Event Video Request Doug Lehman

In the past you had to wait for blog posts and article recaps, listen for interviews, follow the event twitter hashtag “#SMMW15” for updates etc. Video is the media channel that resonates best with me when monitoring an event. I want to see the digital experience. The benefits for the viewer are obvious. Video can be more engaging and compelling than text.

What are the benefits of Video Coverage for event planners, program coordinators and conference directors?

Video Coverage improves the visibility and coverage of your event. Increase the size of your audience.

Video will support the shelf life of your event. Relevancy has a deadline and video can amplify and extend it.

More engagement and interaction with event attendees.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do some video! Tell and share the event story with visual marketing

We have the technology today to capture live events with greater impact. Let’s leverage “Social Channels” and “Video” to make this happen.

* New Tools to use like Meerkat and Periscope 

Obvious or Oblivious

It’s obvious that social video marketing can amplify and build brand awareness for conferences and events. Don’t be Oblivious to power and impact of event video marketing today.  Let’s put the social in your events with video!

 

Social Selling “Video” Roll Call References

Back in 2010, I started to doing videos on topics of Social Selling and video engagement. To put it to you in Lehman’s Terms, I’m passionate about sales, social and leveraging video. Today, I would like to spotlight some resources, references and videos that have made an impact on me with regards to Social Selling Video.

As a book review insider for McGraw-Hill Publishing, I’ve been fortunate to receive and review numerous books on the topics of social media, marketing, sales and business. Video Book Reviews, Video Chats and Social Hangouts are great tools and resources for keeping business social and my favorite social channel of choice is video. New social video applications like Meerkat and direct Twitter video uploads are making impact and my next Vlog post will cover new and emerging tools for social video engagement.

 

Digital Business Cards Go Paperless Great Networking Tools

No business card no problem. Let’s go digital, save a tree and leverage your brand contact information across multiple social networking sites and sharing platforms. I just started using Ingio, a digital business card application for smartphones and it’s awesome.

Here are some reasons why I love Inigo. Check out http://inigoapp.com/

  • Easy to set up on your Smartphone
  • Easy to share contact information socially, via text and email
  • You can create multiple cards on the fly
  • Replaces the cost of printing cards
  • Easy to manage contacts
  • Share video links etc. etc.

My product review spotlight In Lehman’s Terms

 

My video business case study.

What are your thoughts on digital business cards? I think that they can make an impact on all networking levels.

#Salesjolt A Compelling Sales Training Video Hangout Case Study

We all have witnessed some long boring non engaging sales webinars and video hangouts. So what makes a good video hangout? Well I have the perfect example of what it takes to produce a quality hangout. Here is my video review of Jim Keenan’s “The Word A Jolt of Sales 411 w/Keenan” #Salesjolt

For this video review, we are focusing on the hangout’s video production value not the sales content message. Content is extremely important and Jim and his team delivered. I look forward to future episodes because they are informative, educational, thought-provoking and damn compelling. I choose to learn and be entertained and this video hangout hits that mark. Nice work! Team A Sales Guy

Sales Training Tips for Hangouts The Word A Jolt of Sales (Video Review)

 

In Lehman’s Terms what is necessary to produce an awesome Sales Video Hangout.

* Know your content – Frame your message – have a point, PLANNING
* Have some passion and substance to what you are saying
* Leverage visual marketing – Graphics, Call To Action, Logos,
* Video Branding – Pictures, Backgrounds, Signage, Image
* Pre Video Production – Quality Lighting, Audio and Camera Testing
* Appearance Matters, Be Relevant, Be Concise, Deliver Viewer Value
* Post Production – Leverage Social Video and Repurpose Content
* Be Social and engage with viewers comments and feedback

Watch the video hangout in full below. * Repurposing video content 101 * Notice the production quality and the compelling passionate presentation style.

The topic: What sales people are missing.

THE WORD! EPISODE 1: WHAT SALES PEOPLE ARE MISSING (Video and Blog Post)

Keenan was dropping the knowledge 411 – Direct, Precise, Concise and Nice!

2015-03-01 16 42 24

* Great Lighting and Pre-Production Planning is a must!

Reasons Why Social Selling is Not Effective – What Stalls Social Sales?

What are some of the reasons your sales have stalled and leveraging social is not achieving the desired result. Barb Giamanco and I look at this sales conundrum and more in this short video.

Social Centered Selling Moments Reasons Why Social Selling is Not Effective

Can we agree that if used correctly “Social” can be a great resource for understanding today’s buyers and customers. Social can provide advanced credibility, social proof and help enhance the sales process. Social Selling is a methodology not a replacement or quick shortcut for sales results.

Social enables the sales process and it’s not a substitute for lead generation, prospecting and presenting. It still comes down to the simple fact can you sell and deliver to your customers effectively and efficiently?

7 Reasons Social Selling May Have Stalled Out Blog Post by Barb Giamanco

What are some traits of effective Social Sellers. Another Video.

Visual Personal Branding (Resume) Resources for Sales Professionals

Visual Branding (Resume) Resources for Sales Professionals?

Are you a sales professional in transition? Are you underemployed at your current job? Creating and using an online portfolio may help build exposure and land the next opportunity. This is in addition to your own company website, bio page, sales blogs and other social networking sites like LinkedIn and Google Plus. It’s a must to have all your social networking sites updated and profiles completed.

Now creative marketers, designers, artists and digital savvy professionals get this but are Sales Professional utilizing online portfolios?

Here are a few free online resources for personal branding portfolios.

About.me

BrandYourself

Branded.me

VisualCV

I’ve been using Visual CV for almost 6 years and I like it. I also like the simplicity of about.me grouping all your social channels in one place. Both BrandYourself and Branded.me are new sites for me but I like what I see. These personal branding websites are simple to set up and share with your network.

Question to Consider

  • What are your thoughts on online portfolios and personal branding websites for sales professionals?
  • Do they provide social proof?
  • What are your thoughts on using video resumes or videos to engage with customers, candidates and potential employers?

Am I underemployed, looking for better opportunities and more clients? Speaking for myself, the simple answer is YES and building my personal brand, bringing value is paramount. Become a visual digital leader leveraging online social proof tools that resonate with your customers, clients, social peers and employers.

Here are a few of my online portfolio’s. To put it to you in Lehman’s Terms, these were easy to set up and share.

https://www.visualcv.com/douglaslehman Visual CV

http://doug-lehman.branded.me/ branded.me

 

Chill Puck A Social Business Story Leveraging Social Brand Advocacy

Chill Puck a Social Business Story leveraging social for brand advocacy.

I am a big fan or should I say advocate of companies that engage their customers and provide a great service or product offering.  My experience with Chill Puck meets this scenario.  Chill Puck has a dynamic product and they get social engagement.

As a social selling advocate, I like to connect with like-minded sales and marketing professionals.  Back in December,  I connected online with Jack Kosakowski, Social Sales Advisor for Chill Puck.  I became familiar with Jack and Chill Puck watching numerous video chats like the #Socialhangout reading blog posts,  updates and tweets.  We connected instantly on Twitter and LinkedIn etc.

My initial experience with Chill Puck was off to a great start.  Chill Puck sent me some samples and the rest is history.  I tested the product and liked the concept but more importantly, I loved how the team from Chill Puck interacts and engages with customers online socially.  Establishing social proof online, building and maintaining relationships and never leaving future advocates and customers behind.

 

So what is Cool about The Chill Puck.

  • Innovative product Design
  • Unlimited Market Potential “ People like cold refreshing drinks”
  • Customizable Logos – Specialty Advertising – Promotional Gifts
  • Social savvy Company. They Get Social and Experiential Marketing
  • Great Customer Support – Personal Brand Relationships
  • Supports Non-Profits, Charities and Fundraisers

I could write much more about The Chill Puck Experience but a video is good way to tell this business story, conceptualize, visualize and recognize a cool product socially.

In Lehman’s Terms Chill Puck is refreshing because they get social engagement and they have a really cool product. Checkout you their website at http://www.chillpuck.com for more details and follow them on social channels. A big thanks to Team Chill Puck, Curtis Peters and Nishan Pilibosian Founders and the Social Selling Advocate Jack Kosakowski for their support socially and keeping my drinks cold.  Follow Chill Puck on Twitter @TheChillPuck

2015 The Year For More Video Collaboration – Socially For Business

2015 The Year For More Video Collaboration – I Hope Socially For Business

What would you like to see more of this year when it comes to Social Business and Communication? I hope to see more visual marketing and video collaboration among social networks and video partnerships.

My 2015 Wish List is simple more video collaboration. More people are engaging on social networking sites and blogs. You can see the comments, posts and updates on multiple social channels for business. It could be LinkedIn comments, retweeted tweets, Google + 1, repins, likes, re-posts etc. 2015 should be year for business to share more video and engage their audience more socially.

What I hope to see.

  • More Videos for Social Business
  • More Video Hangouts and Video Chats
  • More Video Case Studies and Testimonials
  • More Video Cross Promotion between Social Channels
  • More Video eBooks
  • More Video Blogs

The next time you produce a video or do a Google Hangout, encourage interaction look for comments and respond socially just like you do on other social networking sites. Video is such an easily platform to share Let’s keep it Social with Video.

I plan to share more video content this year but more importantly I plan to engage with others on video more by sharing and commenting.

Here is an example of … Video Cross Promotion between Social Channels

 

Cartoon Explainer Video “Social Selling vs Traditional Selling” Review

I’m a big advocate of leveraging videos for sales and social business. My passion is social selling videos. I recently launched a new video series on the topic of video reviews. My first review’s looked at Brian Solis and Hootsuite on the topic of social selling insight. We also looked at a Microsoft Dynamics video with Fred Studer on the topic Social Selling and mobile customer engagement. Top (VIDEO) reviews on social selling business –video collaboration show.

Here is my latest video review hosted by Sales for Life. Jamie Shanks and Company do a tremendous job on training and being ambassadors for Social Selling. The Team from Sales for Life has a great video featured on their website  titled “Traditional Selling VS Social Selling” I encourage you to watch the video and check out my review.

Video Review of Traditional Selling VS Social Selling.

 

What I like about this cartoon explainer video is that it’s well produced and loaded with several facts on the benefits of social selling and the sales process. I also like the fact that this video is compelling, engaging, entertaining and fun. If you’re looking for an explainer video on social selling this it.

I love the benefits of video especially the personalized human effect but when you can’t be on camera there are alternatives like creating cartoons, animations,visual slideshows and explainer videos. These video production options can be a great alternative for video marketing.

I’ve been producing videos on the topic of social selling for over four years now and have experimented with cartoons and animations. To me, nothing beats the human effect of being on camera but cartoons and animations have their place. It all comes down to telling that visual digital story in a compelling and engaging style. A call to action helps.

Have you used explainer videos, cartoons or animation style videos for your video marketing? I would love to get your thoughts and insight on these types of videos for the sales process.

Top (Video) Reviews on Social Selling Business – Video Collaboration Show

As a video blogger, I’m truly passionate about sales training leveraging social and video to generate results. I do a lot of online video research and it is always good to learn from the best visual business storytellers. It is even better to share insightful video information.

This month, I decided to create a new video review show spotlighting some of the best business videos out there. I look forward to reviewing multiple videos in the next couple of months very similar to my video book reviews. My mission is to share insightful Videos that are worth a watch, simple content curation with video collaboration. In Lehman’s Term’s putting the social in business video for social business, video marketing and sales.

 

Why Video? I believe video it is the most compelling and engaging social channel out there. Video is easy to share and video collaboration is powerful. In 2015, more businesses will be doing video, I only hope more people will comment and engage on social video platforms. In Lehman’s Terms putting the social in video. It is easy to comment on a video, leave a response and share the digital story.

Do you have video in mind that should be shared socially? I am always looking for content in social media marking and sales training. What is your video business story?

I will keep this post short, a man of few words, let the videos tell and SHOW the story.

Here are a couple videos worth seeing.

Here are a couple videos worth watching.

  • Brian Solis and Hootsuite on the topic of Social selling Insight
    Fred Studer and Microsoft Dynamics on the topic of Social Selling

More videos to come. Stay tuned, subscribe and follow the video playlist.

Three Video Marketing Strategies for Social Selling Video Distribution

Three Video Marketing Strategies for Social Selling Video – Shared Media VSEO Video Collaboration

You just produced your video now what!  What can you do to market your video? Here are some “FREE” concepts and strategies for meeting your video marketing goals.

If your goal is to sell more products and services, educate and train your customers or simply build brand awareness, a video marketing strategy is helpful to achieve video marketing results.

How effective is a video without social distribution strategy? Video engagement starts with viewership and utilizing a social sharing platform. Simply put, putting the social in your video “Social Selling Video 101” in Lehman’s Terms

Video Training – Promoting Your Sales Video Marketing Campaign

 

Three Video Marketing Strategies for Social Selling Video

Owned Media – Websites, Blogs, Community Newsletters
Shared Media – Social Networking Sites
Video Collaboration – Cross Channel Team Marketing

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* Remember before you start a video distribution strategy you must establish a solid pre-production video plan. What are your video goals? Who is the target audience? Are you delivering value for the viewer? Is your video watchable and sharable?

Sales Training Video Series (Video e-book) Social Centered Selling Moments

Here is my new video e-book video series for Social Centered Selling Moments. This new multimedia interactive e-book is a collection of all eight training videos.  A simple document containing some quotes and videos.

In Lehman’s Terms  A video sales guide e-book.

Over the last  few months my colleague Barb Giamanco and I produced a short series of video clips called Social Centered Selling Moments.  We spotlight eight training videos on the topics of social selling, sales presentations, personal development training, sales tactics, leadership skills and Smarketing.  We also look at the status of sales today and areas for improvement.

The  Social Video Marketing Strategy used here is a combination of text, video and re-purposing content with social networking platforms like LinkedIn, Slideshare and Twitter. The objective is to leverage social in your content with a format that is searchable and shareable.

  • Share Documents on LinkedIn, Google Plus, Facebook ETC.
  • Upload to Slideshare
  • Tweet #scsmoments

Social Centered Selling Video Playlist

So what do you think about leveraging video for sales training and using video in documents like e-books?  This your chance to comment and be a voice of reason. Please share your own thoughts and insight putting the social in sales video.

Social Centered Selling Moments Video Ebook Series

Connecting at Sales Conferences Virtually through Video. #DF14 Dreamforce Does Event Video Properly

Nothing is better than networking at a live conference but in some cases, you cannot attend the event due to travel, location, costs and schedule conflicts. Video is the next best thing to being there. This year’s Dreamforce conference hosted by salesforce.com understands the power of leveraging event video.

Dreamforce has put together a series of informational videos to help event newcomers get the full value of their mega conference October 13-16. The Road to Dreamforce and Inside Dreamforce Video Clips are a great resource with significant content.

What I also like about Dreamforce is there are numerous live streaming video segments taking place. Just go to the event website and follow the event hashtag #DF14. If you cannot experience this event in person, at least you have options virtually. Social Video is powerful for events; it amplifies event user experience, increases visibility and keeps your event relevant with real-time visual marketing.

I know I will be following the event hastage #DF14 closely looking for video content, watching live streams, sharing content socially. As sales professional, I am truly looking forward to watching the live video stream hosted by Insidesales.com featuring some of today’s top sales influencers live from Dreamforce

Informational Videos, Video Recaps, Live Streaming Video what’s not to love about Dreamforce. I wish I was attending
but at least I get to see it visually through social video and visual event marketing. I hope see lots of video footage, blog content and recaps.

My Virtual Video Introduction for Dreamforce #DF14

 

Image23

Video Marketing Tips for Authors and Writers To Sell More Books, Get Noticed, Get Hired and Stay Relevant

Video Marketing Training Tips for Authors and Writers To Sell More Books, Get Noticed, Get Hired and Stay Relevant.

 

What can authors and writers do to promote their book with video? I have put together a short video series on video marketing strategies for authors to meet the following goals and objectives.

  • Sell More Books Get Noticed
  • Get Hired leveraging video as your business calling card
  • Stay Relevant

Simply put video can help authors and writers build brand awareness and readership beyond the text print format. Tell your book’s story through video and be a digital leader with your epic content. Video Book promotion is good business today. If your objective is sell more books, get interviewed or obtain more speaking jobs, the use of social video well help.

Remember that relevancy has a deadline and leveraging a video marketing strategy with real-time marketing objectives will help support the author as a thought leader and subject matter expert.

This video training Playlist covers these topics and more.

http://bit.ly/AuthorVideosMarketingTips

Video Marketing Training Tips for Authors – Video Series Introduction (1/9)

Video Marketing Training Tips for Authors – Using Video Trailers (2/9)

Video Marketing Training Tips for Authors – Team Video Collaboration (3/9)

Video Marketing Training Tips for Authors – Visual Marketing Images and Pictures (4/9)

Video Marketing Training Tips for Authors – Repurposing Media Content (5/9)

Video Marketing Training Tips for Authors – Video Coverage for Events Book Signing (6/9)

Video Marketing Training Tips for Authors – Creating A Video Content Series (7/9)

Video Marketing Training Tips for Authors – Bonus Content Author Journey (8/9)

Video Marketing Training Tips for Authors – Video Marketing Series Recap (9/9)

 

* Special Resource

* I highly recommend getting a copy of “The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand” by Ekaterina Walter and Jessica Gioglio. This is a tremendous resource book and yes I did a video book review for it

http://douglehman.com/visualstorytelling

The Power of Visual Storytelling Video Review

visPower

authorvideRecap

Leveraging Event Video Helps Sales Conferences Socially By Improving Visibility

 

What is the next best thing to being there at a live conference or event? The simple answer is video or even better live video. If you watch a sporting event you have a few options attend the event live, watch it on television or on demand. The event still gets viewership and brand exposure.

Nothing is better than networking at a live conference but in some cases you can’t attend the event due to travel, location, costs and schedule conflicts. Here is where Social Media “Social Channel News” comes into play.

In the past you had to wait for blog posts and article recaps, listen for interviews, follow the event twitter hashtag #SalesConference for updates etc. Video is the media channel that resonates best with me when monitoring an event. I want to see the experience and be told the digital story. The benefits for the viewer are obvious. Video can be more engaging and compelling than text.

 

What are the benefits of Video Coverage for event planners, program coordinators and conference directors?

  • Video Coverage improves the visibility and coverage of your event. Increase the size of your audience.
  • Video will support the shelf life of your event. Relevancy has a deadline and video can amplify and extend it.
  • More engagement and interaction with event attendees.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do some video! Tell and share the event story with visual marketing

We have the technology today to capture live events with greater impact. Let’s leverage “Social Channels” and “Video” to make this happen.

Obvious or Oblivious

It’s obvious that social video marketing can amplify and build brand awareness for conferences and events. Don’t be Oblivious to power and impact of event video marketing today.

Leveraging Video with LinkedIn Connections “Building Relationships Visually”

Connecting with LinkedIn Connections in 60 Seconds Doug Lehman 

Leveraging Video with LinkedIn Connections “Building Relationships Visually”

We all know LinkedIn is a powerful social networking tool especially for Business-to-Business Communication. LinkedIn has made it easy to share Visual Marketing Content on your profile. Here are some video strategies for engaging your ownLinkedIn Connections.

LinkedIn Connection Videos

LinkedIn Profile Page Welcome Video

Create a welcome page video thanking the reader for visiting your profile. The primary goal is to convey value for the reader and viewer. You are making an introduction not a sales pitch. This is may be your first impression online and the conversation and dialogue begins with building a relationship first. The simple call to action is to engage and connect.

LinkedIn Thank You Video “Personalize your message”

You just connected now it is time to follow up and video is a great platform to visually connect and personalize your message. Provide value and share some beneficial information that will personally resonate with your new connection. Share insightful content from the connection’s perspective and offer to connect further. A thank you video shows that you care about the connection and you value the new online relationship. You made an effort to connect further.

LinkedIn Status Update Videos

You are now connected online and the conversation begins. Why not inquire about updates from your connection via video or share relevant video content. This content can be your own original video content or other newsworthy sources. Be a content curator and trusted visual advisor. Show some interest in supporting and connecting further. The opportunity for business collaboration or partnerships may develop.

Ideas for Content Sharing Videos

  • Solution Videos: Answer a question or solve a problem
  • Share video testimonials and case studies in your industry
  • Share how-to-videos, Educational Videos
  • Share Video Chats, Google Hangouts, Webinars
  • Share Speaker Videos Industry Experts
  • Share Live Streaming Event Videos

The simple fact is relationships in business take time to grow and materialize. Leveraging Video can help humanize and nurture the online relationship. Online networking is a place where conversation starts and does not have to end there. The next best thing to being there is video and utilizing social networking sites like LinkedIn can help.

 

Let’s connect and collaborate through LinkedIn and Video.

In Lehman’s Terms “Video Collaboration Socially”

 

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(Video) Empowering The Connected Customer for Sales and Marketing as Brand Advocates

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Who is your Top Sales Performer?  My advice in Lehman’s Terms look at your customers and clients as lead generators, client referrals and branding advocates.  Hire and welcome your customers to your team.  Have your customers share your business experience and leverage Generation C as Brian Solis would like to say.  The Connected Customer 

 

This video looks at positioning your customers and clients as brand advocates , ambassadors of your service. Top Sales performer are your customers for lead generation and user generated content marketing. Position your customers as brand advocates Sales Team Ambassadors.  The customer buying process through Generation C.

 

Video Book Review of Brian Solis Book “What’s The Future of Business”

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NEW VIDEO SERIES COMING SOON

How to use customer generated content for video sales.

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