Leveraging Event Twitter Videos – Video Case Study Featuring NanoLumens

Native Twitter Video Case 2

Native Twitter Video Event Marketing A Twitter Video Case Study Featuring NanoLumens

Are you using Native Twitter Video Marketing Today?  Did you know that you can now upload up to 2 minutes and 20 Seconds of video content directly on twitter to be shared and scene.  That is a significant amount of time for event recap interviews, testimonials and highlight videos.

Just pull out your cell phone and shoot some video.  Twitter Social Video is an efficient way to showcase and share your business story.  Conduct some interviews and visualize your event experience.

Here is my Video Case Study on using Twitter Video to conduct interviews at live events.  The company I am spotlighting today is NanoLumens.  I encourage you to checkout their website.  NanoLumens specializes in customized, scalable LED display solutions for every size and purpose, both indoor and out.

In Lehman’s Terms creating an immersive branding visual experience.

 

Event Twitter Video Case Study Featuring NanoLumens in Lehmans Terms

The Video Below is the actual video interview filmed with my Samsung Galaxy S5. I used a tripod and shot this video horizontally. The added option was using a handheld shotgun microphone.

Lessons Learned and some video interview takeaways

  • When doing live video interviews make sure your surrounding support the video shoot, audio quality and framing the subjects are important. In this video the lighting could have been better, you can see the sunlight reflection. Know your environment from audio noise levels and audience interaction.
  • Have fun, be authentic and spontaneous but have a plan. Video Content is important but the context of your message is just as important. Are you delivering any value to your audience? Is there a call to action? Keep it short simple and to the point. Is your interview message relevant?
  • Keep it social with twitter. Utilize text characters in your tweets to support the video. Use event hashtags etc.

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More on NanoLumens watch this video in 47 Seconds 

 

What are your thoughts on Event Social Videos?

What applications and platforms are your using for event video interviews.  We have a lot to chose from today  from Facebook Live, Periscope, Snapchat YouTube, etc etc.  I love twitter video because of the simplicity and the ability to share content easily.

Doug Lehman is a proactive Video Marketer and Sales Leader that specializes in sales training videos, brand awareness videos, video blogging, media interviews and client testimonials for small business owners, entrepreneurs, trainers, agencies and minority based organizations.
Doug Lehman
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