Today I want to spotlight author Mark Schaefer latest book “Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing” This a follow up to Mark’s book “Tao of Twitter”. I plan on doing a full video book review in more detail so stay tuned. This book is a great resource on the topic of social scoring and how to improve personal and online influence.
Quick Highlights and background of Return On Influence
• Mark interviews over 50 Experts
• More than a dozen case studies on Social and Marketing Influence
• Extensive research and explanation on leading social scoring companies
• Tips on how to evaluate and improve your own social online influence.
• And much more
Doug Lehman has over 18 years of diversified background in sales, marketing and product training promotion. He has been fortunate to partner and work with many great companies and organizations effectively closing sales and presenting to enterprise accounts, small to medium sized businesses and the consumer market.
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