Video Book Review – Resume Branding 101 “Kim N. Carswell”

A few days ago I made an attempt to do a video book review for author Kim N. Carswell. I was battling adverse weather conditions, tornado storm warnings, noise distractions like Jet Planes flying over from nearby Dobbins Air Reserve Base.  That attempt produced a short educational blooper reel. Needless to say, here is my video book review of Kim’s Book “Resume Branding 101 Strategies for Getting Noticed 10 Seconds or Less” I was able to film the review the next day under better conditions.

This is a must read for anyone who is looking for a new job or underemployed , or simply wants to market their own personal brand in effective manner. More on Kim N. Carswell. Checkout her company at http://www.personaaffairs.com/resume.html

There are a ton books and career coaching services out there that provide tips and templates on how to write a resume but they fall short on how to make it readable and desirable in today’s competitive job market. This is where Kim’s book comes into play and provides that special niche on how to get your resume noticed by a hiring audience.

Kim has an accomplished background on the topics or resume writing, personal branding and the hiring process. She speaks to both sides of the hiring table. She understands the content. This book really touches on the mindset on how to create your own brand identity and market your resume effectively to your hiring audience keeping the reader in mind with the goal of getting the first interview . The book outlines a plan for a specialized Resume Branding Matrix.

Doug Lehman has over 18 years of diversified background in sales, marketing and product training promotion. He has been fortunate to partner and work with many great companies and organizations effectively closing sales and presenting to enterprise accounts, small to medium sized businesses and the consumer market.
Doug Lehman
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