Archives for August 2016

Leveraging Event Twitter Videos – Video Case Study Featuring NanoLumens

Native Twitter Video Case 2

Native Twitter Video Event Marketing A Twitter Video Case Study Featuring NanoLumens

Are you using Native Twitter Video Marketing Today?  Did you know that you can now upload up to 2 minutes and 20 Seconds of video content directly on twitter to be shared and scene.  That is a significant amount of time for event recap interviews, testimonials and highlight videos.

Just pull out your cell phone and shoot some video.  Twitter Social Video is an efficient way to showcase and share your business story.  Conduct some interviews and visualize your event experience.

Here is my Video Case Study on using Twitter Video to conduct interviews at live events.  The company I am spotlighting today is NanoLumens.  I encourage you to checkout their website.  NanoLumens specializes in customized, scalable LED display solutions for every size and purpose, both indoor and out.

In Lehman’s Terms creating an immersive branding visual experience.

 

Event Twitter Video Case Study Featuring NanoLumens in Lehmans Terms

The Video Below is the actual video interview filmed with my Samsung Galaxy S5. I used a tripod and shot this video horizontally. The added option was using a handheld shotgun microphone.

Lessons Learned and some video interview takeaways

  • When doing live video interviews make sure your surrounding support the video shoot, audio quality and framing the subjects are important. In this video the lighting could have been better, you can see the sunlight reflection. Know your environment from audio noise levels and audience interaction.
  • Have fun, be authentic and spontaneous but have a plan. Video Content is important but the context of your message is just as important. Are you delivering any value to your audience? Is there a call to action? Keep it short simple and to the point. Is your interview message relevant?
  • Keep it social with twitter. Utilize text characters in your tweets to support the video. Use event hashtags etc.

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More on NanoLumens watch this video in 47 Seconds 

 

What are your thoughts on Event Social Videos?

What applications and platforms are your using for event video interviews.  We have a lot to chose from today  from Facebook Live, Periscope, Snapchat YouTube, etc etc.  I love twitter video because of the simplicity and the ability to share content easily.

Video Resumes for Sales & Marketing Recruiters for Hiring Managers, are we there yet?

Video Resumes for Sales & Marketing Recruiters for Hiring Managers, are we there yet?

 

Personal Branding Leveraging Hiring Managers and Recruiters in Lehman”s Terms 2:32 Video

Last Year, I asked the question about video resumes and visual portfolio strategies are we there yet? With all the talk about personal branding and the increase in social video platform usage why aren’t companies looking at video resumes more?

Companies like HireVue that do an awesome job of automating the hiring process with video interview technology. They provide a service for companies to screen candidates through video interviews thus improving and making the hiring process more efficient. But what about the job seeker or candidate that is proactive with their own visual resume.

Questions to consider.

What about the job candidate or business networker that initiates a video resume or proposal? How is that being received by recruiters, talent acquisition departments?

Now I get it recruiters are tasked with sourcing right candidate for their paying client. This is the top priority of most recruiters. Recruiters are tasked with reviewing and scanning thousands of resumes and making a judgement in 15 seconds or less prior to a candidate interview screen.

A short video link probably won’t get reviewed because of time constraints. Most recruiters are busy surfing job boards and scanning resumes or using applicant tracking software programs to be more efficient. So much for being innovative, developing a personal brand and leveraging video if your message is not received by the recruiter or human resources. It doesn’t matter how innovative or creative you are if your message does not resonate with it’s audience on the initial contact.

I believe the focus should be getting to the hiring manager or business decision maker to see if your talents, services and skills are the match but why can’t we be more savvy on the front end of recruiting and sourcing?

MORE QUESTIONS TO CONSIDER?

What are your thoughts on Video Resumes?

What tools and online portfolios do you use for career development, job search and personal branding?

How do you leverage other social networking sites with Video to share and engage?

How do we get the decision maker or hiring manager to view your visual resume and personal branding material?

Will visual resumes and videos be more proficient in the future for recruiters and talent acquisition teams?

Video Resumes and Visual Portfolio Strategies are we there yet? Older LinkedIn Post

 

Video Resumes for Sales & Marketing Recruiters

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