Archives for February 2016

The Influence of Video Marketing for Keynote Speakers and Trainers, A conversation with Victor Antonio

I had a chance to sit down and speak with Sales Trainer Motivator Author Victor Antonio.  We discussed the power of leveraging Video Marketing for Speakers and Sales Trainers and all numerous benefits of video branding.

Victor has an extensive career as a sales leader, motivator and keynote speaker.  His sales training videos are  a tremendous resource for sales development training.  I would encourage anyone in sales, marketing and business today to watch. We also talked about  how video marketing  positioned Victor into getting his own network TV show “Life or Debt” airing on Spike Television in mid March.  The full interview is 20 minutes long with a wealth of content.

In Lehman’s Terms  Video Marketing is essential for Speakers Today especially for brand recognition, exposure and reach.  Booking agents want to see you in action.  Video helps event planners determine if you can speak and how your deliver your message.     

Watch the  entire Interview.

Victor Antonio on Branding 

  • Branding and Video Marketing.  Be specialist not a generalist.
  • Mastering your niche with expert content
  • Be Authentic and The Concept of  Freemium

Victor Antonio on Video Sales Training Content – What to look for.

  • Seminars on Selling Video Content Courses for Sales Professionals
  • Video Engagement Instant Gratification from a viewer perspective
  • 200+ Sales Training Videos – 20 Plus Courses
  • * Discount Code dl-20%  Save 20 % on classes

Victor Antonio shares how video marketing led to a new television series 

  •  Video Marketing Content that is shareable for social reach
  • Best Motivational Speech Ever –  Live Video Footage on Stage
  • Skype Interview Call – Personable intimate video style
  • Spike Television “Life or Debt” Premiers  March 14

Be sure to watch these videos and more content by Victor Antonio

http://www.sellingergroup.com/

victorantonio.com

www.seminarsonselling.com

Victor’s YouTube Channel

 

If your are a speaker, sales professional or trainer and you need assistance please contact me.  Keep it social and leverage video in Lehman’s Terms

Vic Doug Post

Word of Mouth Marketing B2B Sales and Social Influencers how they work together.

Last month, I did a video book review on Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth by author Ted Wright. FIZZ is a great read and I highly recommend to anyone in business, sales and marketing.  A great resource supported by case studies with actual sales results.

I’ve been fortunate to hear Ted speak in Atlanta and it made me think about how word of mouth marketing relates to sales and the power of  leveraging marketing insiders or should I say social influencers to share your business story.

Word of mouth marketing has been around since the dawn of time. Nothing new here but today buyers have more access to information socially and they depend on their friends, peers and in some cases sales and marketing professionals that actually deliver value and insightful information.  What a noble concept for the sales profession.  Simply put buyers don’t trust advertising as much as they do referrals and recommendations from friends, peers and AUTHENTIC INFLUENCERS.

This video outlines my thoughts on Word of Mouth Marketing as it relates to sales and marketing today.  What are your thoughts on Sales and Social Influencers?

Word of Mouth Marketing B2B Sales and Social Influencers In Lehman’s Terms from Doug Lehman on Vimeo.

Word of Mouth Marketing B2B Sales and Social Influencers In Lehman’s Terms

wommFizz5fizz cover

Word of Mouth Marketing Drink it in!   In Lehman’s Terms.

Over The Social Selling Hype Interview In Lehman’s Terms with Barb Giamanco

Back in December, I had a chance to sit down with Barb Giamanco and elaborate on the status of Social Selling. I wanted Barb’s insight on Social Selling and sales profession today. Barb wrote a post titled “Why I’m Over Social Selling” and I wanted her to set the record straight in Lehman’s Terms.

Truth be told, she is not over the concept and practice of Social Selling but over the industry noise, hype and social gamesmanship by some social sellers today. I couldn’t agree more as we keep it 100 on Lehman’s Terms of business.

In Lehmans Terms with Barb Giamanco on Social Selling Hype and Sales Today from Doug Lehman on Vimeo.

We touched on the following topics in this interview

Social Selling Experts?
Social Tools – Sales Engagement
Sales Expertise and Sales Experience
Social Influence Advocacy
Sales Strategy

 

Additional Video Interviews on leveraging Social with social selling leadership.

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