Archives for March 2015

Hello Virtually Leveraging Event Video Helps Conferences Grow Socially

Another large social media conference is taking place now “Social Media Marketing World 2015 in San Diego.  I wish I was there!  

Nothing is better than networking at a live conference but in some cases you can’t attend the event due to travel, location, costs and schedule conflicts. Here is where Social Media “Social Channel News” comes into play.

Virtual Hello Video Introduction Event Video Request Doug Lehman

In the past you had to wait for blog posts and article recaps, listen for interviews, follow the event twitter hashtag “#SMMW15” for updates etc. Video is the media channel that resonates best with me when monitoring an event. I want to see the digital experience. The benefits for the viewer are obvious. Video can be more engaging and compelling than text.

What are the benefits of Video Coverage for event planners, program coordinators and conference directors?

Video Coverage improves the visibility and coverage of your event. Increase the size of your audience.

Video will support the shelf life of your event. Relevancy has a deadline and video can amplify and extend it.

More engagement and interaction with event attendees.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do some video! Tell and share the event story with visual marketing

We have the technology today to capture live events with greater impact. Let’s leverage “Social Channels” and “Video” to make this happen.

* New Tools to use like Meerkat and Periscope 

Obvious or Oblivious

It’s obvious that social video marketing can amplify and build brand awareness for conferences and events. Don’t be Oblivious to power and impact of event video marketing today.  Let’s put the social in your events with video!

 

Social Selling “Video” Roll Call References

Back in 2010, I started to doing videos on topics of Social Selling and video engagement. To put it to you in Lehman’s Terms, I’m passionate about sales, social and leveraging video. Today, I would like to spotlight some resources, references and videos that have made an impact on me with regards to Social Selling Video.

As a book review insider for McGraw-Hill Publishing, I’ve been fortunate to receive and review numerous books on the topics of social media, marketing, sales and business. Video Book Reviews, Video Chats and Social Hangouts are great tools and resources for keeping business social and my favorite social channel of choice is video. New social video applications like Meerkat and direct Twitter video uploads are making impact and my next Vlog post will cover new and emerging tools for social video engagement.

 

Digital Business Cards Go Paperless Great Networking Tools

No business card no problem. Let’s go digital, save a tree and leverage your brand contact information across multiple social networking sites and sharing platforms. I just started using Ingio, a digital business card application for smartphones and it’s awesome.

Here are some reasons why I love Inigo. Check out http://inigoapp.com/

  • Easy to set up on your Smartphone
  • Easy to share contact information socially, via text and email
  • You can create multiple cards on the fly
  • Replaces the cost of printing cards
  • Easy to manage contacts
  • Share video links etc. etc.

My product review spotlight In Lehman’s Terms

 

My video business case study.

What are your thoughts on digital business cards? I think that they can make an impact on all networking levels.

#Salesjolt A Compelling Sales Training Video Hangout Case Study

We all have witnessed some long boring non engaging sales webinars and video hangouts. So what makes a good video hangout? Well I have the perfect example of what it takes to produce a quality hangout. Here is my video review of Jim Keenan’s “The Word A Jolt of Sales 411 w/Keenan” #Salesjolt

For this video review, we are focusing on the hangout’s video production value not the sales content message. Content is extremely important and Jim and his team delivered. I look forward to future episodes because they are informative, educational, thought-provoking and damn compelling. I choose to learn and be entertained and this video hangout hits that mark. Nice work! Team A Sales Guy

Sales Training Tips for Hangouts The Word A Jolt of Sales (Video Review)

 

In Lehman’s Terms what is necessary to produce an awesome Sales Video Hangout.

* Know your content – Frame your message – have a point, PLANNING
* Have some passion and substance to what you are saying
* Leverage visual marketing – Graphics, Call To Action, Logos,
* Video Branding – Pictures, Backgrounds, Signage, Image
* Pre Video Production – Quality Lighting, Audio and Camera Testing
* Appearance Matters, Be Relevant, Be Concise, Deliver Viewer Value
* Post Production – Leverage Social Video and Repurpose Content
* Be Social and engage with viewers comments and feedback

Watch the video hangout in full below. * Repurposing video content 101 * Notice the production quality and the compelling passionate presentation style.

The topic: What sales people are missing.

THE WORD! EPISODE 1: WHAT SALES PEOPLE ARE MISSING (Video and Blog Post)

Keenan was dropping the knowledge 411 – Direct, Precise, Concise and Nice!

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* Great Lighting and Pre-Production Planning is a must!

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