Archives for September 2014

Video Marketing Tips for Authors and Writers To Sell More Books, Get Noticed, Get Hired and Stay Relevant

Video Marketing Training Tips for Authors and Writers To Sell More Books, Get Noticed, Get Hired and Stay Relevant.

 

What can authors and writers do to promote their book with video? I have put together a short video series on video marketing strategies for authors to meet the following goals and objectives.

  • Sell More Books Get Noticed
  • Get Hired leveraging video as your business calling card
  • Stay Relevant

Simply put video can help authors and writers build brand awareness and readership beyond the text print format. Tell your book’s story through video and be a digital leader with your epic content. Video Book promotion is good business today. If your objective is sell more books, get interviewed or obtain more speaking jobs, the use of social video well help.

Remember that relevancy has a deadline and leveraging a video marketing strategy with real-time marketing objectives will help support the author as a thought leader and subject matter expert.

This video training Playlist covers these topics and more.

http://bit.ly/AuthorVideosMarketingTips

Video Marketing Training Tips for Authors – Video Series Introduction (1/9)

Video Marketing Training Tips for Authors – Using Video Trailers (2/9)

Video Marketing Training Tips for Authors – Team Video Collaboration (3/9)

Video Marketing Training Tips for Authors – Visual Marketing Images and Pictures (4/9)

Video Marketing Training Tips for Authors – Repurposing Media Content (5/9)

Video Marketing Training Tips for Authors – Video Coverage for Events Book Signing (6/9)

Video Marketing Training Tips for Authors – Creating A Video Content Series (7/9)

Video Marketing Training Tips for Authors – Bonus Content Author Journey (8/9)

Video Marketing Training Tips for Authors – Video Marketing Series Recap (9/9)

 

* Special Resource

* I highly recommend getting a copy of “The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand” by Ekaterina Walter and Jessica Gioglio. This is a tremendous resource book and yes I did a video book review for it

http://douglehman.com/visualstorytelling

The Power of Visual Storytelling Video Review

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authorvideRecap

Leveraging Event Video Helps Sales Conferences Socially By Improving Visibility

 

What is the next best thing to being there at a live conference or event? The simple answer is video or even better live video. If you watch a sporting event you have a few options attend the event live, watch it on television or on demand. The event still gets viewership and brand exposure.

Nothing is better than networking at a live conference but in some cases you can’t attend the event due to travel, location, costs and schedule conflicts. Here is where Social Media “Social Channel News” comes into play.

In the past you had to wait for blog posts and article recaps, listen for interviews, follow the event twitter hashtag #SalesConference for updates etc. Video is the media channel that resonates best with me when monitoring an event. I want to see the experience and be told the digital story. The benefits for the viewer are obvious. Video can be more engaging and compelling than text.

 

What are the benefits of Video Coverage for event planners, program coordinators and conference directors?

  • Video Coverage improves the visibility and coverage of your event. Increase the size of your audience.
  • Video will support the shelf life of your event. Relevancy has a deadline and video can amplify and extend it.
  • More engagement and interaction with event attendees.

Video Strategies for Event Planners

  • Encourage your attendees to do video blogs, video interviews, video recaps
  • Offer a video contests for attendees. With Vine and Instagram, mobile video is easier than ever to produce and distribute content. Leverage your event attendees as your mobile video evangelists Simple social user generated content.
  • Set up a video Chat or Live Google Hangouts and take questions from a global audience. Live interactive video marketing
  • Offer a pay-per-view Video content plan.

What can conference event attendees do to make events more social?

Please continue to post and write great updates, share the experience. Focus on using your mobile device as content curator tool. More tweets, more pictures do some video! Tell and share the event story with visual marketing

We have the technology today to capture live events with greater impact. Let’s leverage “Social Channels” and “Video” to make this happen.

Obvious or Oblivious

It’s obvious that social video marketing can amplify and build brand awareness for conferences and events. Don’t be Oblivious to power and impact of event video marketing today.

Leveraging Video with LinkedIn Connections “Building Relationships Visually”

Connecting with LinkedIn Connections in 60 Seconds Doug Lehman 

Leveraging Video with LinkedIn Connections “Building Relationships Visually”

We all know LinkedIn is a powerful social networking tool especially for Business-to-Business Communication. LinkedIn has made it easy to share Visual Marketing Content on your profile. Here are some video strategies for engaging your ownLinkedIn Connections.

LinkedIn Connection Videos

LinkedIn Profile Page Welcome Video

Create a welcome page video thanking the reader for visiting your profile. The primary goal is to convey value for the reader and viewer. You are making an introduction not a sales pitch. This is may be your first impression online and the conversation and dialogue begins with building a relationship first. The simple call to action is to engage and connect.

LinkedIn Thank You Video “Personalize your message”

You just connected now it is time to follow up and video is a great platform to visually connect and personalize your message. Provide value and share some beneficial information that will personally resonate with your new connection. Share insightful content from the connection’s perspective and offer to connect further. A thank you video shows that you care about the connection and you value the new online relationship. You made an effort to connect further.

LinkedIn Status Update Videos

You are now connected online and the conversation begins. Why not inquire about updates from your connection via video or share relevant video content. This content can be your own original video content or other newsworthy sources. Be a content curator and trusted visual advisor. Show some interest in supporting and connecting further. The opportunity for business collaboration or partnerships may develop.

Ideas for Content Sharing Videos

  • Solution Videos: Answer a question or solve a problem
  • Share video testimonials and case studies in your industry
  • Share how-to-videos, Educational Videos
  • Share Video Chats, Google Hangouts, Webinars
  • Share Speaker Videos Industry Experts
  • Share Live Streaming Event Videos

The simple fact is relationships in business take time to grow and materialize. Leveraging Video can help humanize and nurture the online relationship. Online networking is a place where conversation starts and does not have to end there. The next best thing to being there is video and utilizing social networking sites like LinkedIn can help.

 

Let’s connect and collaborate through LinkedIn and Video.

In Lehman’s Terms “Video Collaboration Socially”

 

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(Video) Empowering The Connected Customer for Sales and Marketing as Brand Advocates

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Who is your Top Sales Performer?  My advice in Lehman’s Terms look at your customers and clients as lead generators, client referrals and branding advocates.  Hire and welcome your customers to your team.  Have your customers share your business experience and leverage Generation C as Brian Solis would like to say.  The Connected Customer 

 

This video looks at positioning your customers and clients as brand advocates , ambassadors of your service. Top Sales performer are your customers for lead generation and user generated content marketing. Position your customers as brand advocates Sales Team Ambassadors.  The customer buying process through Generation C.

 

Video Book Review of Brian Solis Book “What’s The Future of Business”

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NEW VIDEO SERIES COMING SOON

How to use customer generated content for video sales.

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(Video) Hiring Sales Trainers Social Selling Programs What To Look For.

Evaluating Sales Training Programs and Social Selling Workshops.

When it’s time to hire a sales trainer, sales coach, sales consultant , sales training company, what should you look for when evaluating the sales training program specifically for Social Selling? Here are my thoughts in this short video.

Hiring Social Selling Sales Trainers What To Look For In A Program

Questions to Consider

Program results and costs factor in as well as industry and sales training experience. Have they sold before? Do they have a firm grasp of the sales process? Do they train fortune 500 companies or are they fortunetellers? What about their social presence and program curriculum?

Social Selling Training Program Checklist

1) Audit Social Proof – Social Presence

2) Social Networking Experience

3) Sales Experience

4) Subject Matter Expert “Perception or Reality”

5) Program Curriculum

6) Social Channels – Social Networking Tools

* More than LinkedIn

7) Social Monitoring Tools

8) Social Listening Skills

9) Social CRM Tools

10) Program Deliverables

11) Online Training vs Face-to-Face Training Workshops

12) Program Results

13) Client References

14) Customer Testimonials

15) Industry Experience

16) Program Follow up

17) Measurable Performance Evaluation

18) Continuing Education – Accountability Training

19) Sales Management Leadership Training

20) * VIDEO Sales Training

SMARKETING Concept Social Selling Today

Are your sales and marketing departments on the same page working together to grow business, increase revenue and expand market share? In this video series, Barb Giamanco and I look at the concept of SMARKETING and it’s impact of Social Selling Today.  

A simple video status update  in Lehman’s Terms with the voice of reason Barb Giamanco.  Here is the link to Barb’s original post Social Selling Today which is featured on Top Sales World.

Social Selling Today   Top Sales World

 

QUESTIONS TO CONSIDER

Social Selling is not a new concept but is it being utilized as a best practice?

Has your business adopted or embraced a Social Selling Strategy?

Are Marketing and Sales collaborating for the common goal to deliver customer value and grow business revenue?

What are your thoughts on Social Selling Today?

SCS Smarketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Centered Selling Moments Video Series with Barb Giamanco and Video Ambassador Doug Lehman, discussing Sales, Social Selling, social media and training best practices.

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