Archives for August 2014

Sales Video Tips for Authors – Getting Noticed, Staying Relevant and Getting Hired!

Video Tips for Authors Getting Noticed, Staying Relevant and Getting Hired!

Video is a powerful tool to promote and build brand awareness especially for Authors and Job Seekers.  I am passionate about video and do a number of video book reviews usually on the topics of sales, marketing and social media.

It‘s obvious that video book reviews and testimonials can help authors drive more customer engagement, build readership and sell more books.  Delivering value base content and leveraging your readers as brand advocates speaks volumes.

What else can authors do to position their books with Video?   Here are a few suggestions In Lehman’s Terms.

1)      Set up Video Book Trailers prior to launching your book leveraging social networking sites to promote engagement.

2)      Simply ask for video reviews and recommendations

3)      Collaborate and do video chats or Google Hangouts with other authors in the same industry.

4)      Produce short video clips and interpretive readings of your book.

5)      Repurpose any video or interview content about your book from talk shows, radio interviews and media outlets etc

6)      Do a video Slideshow, Slideshare Presentation of your book.

7)      Produce a video series Blog Tips from your book.

8)      Video (Record) your book signing events capturing the event story

9)      Do a follow up video on what you learned from this experience?

10)   Do a follow up video, on what topics you would like to add after publishing.

After a book is published relevancy has a deadline, leveraging video can help the author stay relevant by visual storytelling.  The simple fact is your book has a limited shelf life and video can promote, share and extend time establishing you as a subject matter expert.

Here is an example of an online video review I did for authors Jeff Sheehan and Alfred M. Smith book Hired! Paths To Employment In The Social Media Era. This a great read and resource book for anyone in job transition who is unemployed, underemployed or looking to make a career move.

http://www.hiredthebook.com/testimonials/online-reviews/

Both authors share their insight on several topics and strategies for getting hired today in the social media era.  I encourage you to checkout Jeff and Al’s website www.hiredthebook.com to learn more about their background and this book

 

Hired Paths to Employment in the Social Media Era Book Review from Doug Lehman on Vimeo.

Try a video – Get the Sales Meeting and Get the Job

Try A Video Get the Sales Meeting and Get the Job

Let’s face it people are busy today and their time is limited. Sales Managers get numerous emails and calls daily. How can you get through all the noise? First thing is you must deliver value and a compelling reason for a call back. A couple of years ago, I used a short video to get a sales meeting which lead to closing an eight month contract

My Social Selling Video Business Case Study.

Panelist Feedback Social Selling with Sharks Webinar Doug Lehman Story

Why not try a video call to engage your targeted customer.

In Lehman’s Terms, here are some quick video content tips for doing an effective short video clip.

1)      Define and set goals for the video call.  Are you making an introduction, showcasing a product or service, offering a visual testimonial or answering a question?

2)      Deliver and share value to your audience. Solve a problem or solution.

3)      Keep it short and have a set call to action

4)      Follow up.

I just created a new video to market my own services.  I know it’s a Shameless self-promotion video but I tried to stick to my own guidelines and tips.  Please let me know your thoughts on using a short video to engage your sales target audience.

 

Video goals and guidelines

  • Target Audience: Sales Trainers, Hiring Managers looking for sales personnel and trainers
  • Call to Action: Get a meeting, drive them to my website in this case my Visual CV.

 

 

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