Will a Social Selling Program strategy guarantee you more qualified buyers, prospects thus increasing more sales and generating more revenue. The simple answer is it depends?
Sure social selling is an effective strategy that can generate more leads and build brand awareness but at the end of day, the sales process begins and ends with the salesperson’s skill set. Does the salesperson have the communication and management skills to get appointments, qualify leads and close deals?
Social is just a tool to use to engage and enable the sales process. A great tool at that when leveraged correctly.