Last month I was fortunate to cover and attend two events in Atlanta.

Brand and Sell Your Way to Higher Profits    hosted by Lavon Lewis and Victor Antonio

The Chocolate Chat Atlanta    hosted by Dianna Hicks and Swarthy Daisy

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Both Events were great opportunities to network and learn from great resources. I could go on and on about how great these events were with simple text but let’s hear it from the attendees. Your peers have spoken, more importantly they are visual with social proof. I encourage you to check out these speakers, events and workshops. Their audience has spoken through the power of authentic video testimonials.

To put it in Lehman’s Terms.

Effective event testimonials will provide that level trust and reputation for your events, brand and website.  Think about this, why not leverage your audience as event brand ambassadors, word of mouth, word of mouse, event evangelist, if your workshop or event is compelling there is a good chance it will be shared and commented on.  This is a major benefit for marketing and driving traffic to your events.