Launching Social Selling TV www.socialsellingTV.com

Social Selling TV is an interactive video training series on the topic of Social Selling with an emphasis on video customer engagement for today’s buyer using social media.

Let’s talk about social video selling. To be social there needs to be engagement and the use of Video is a great platform to be visible.

The Sales Process has evolved due to the internet and social media. If your using dated selling practices and not implementing social selling techniques, you are simply missing out on an opportunity to generate results. Your buyer or customer now researches your products and services online and evaluates information instantly from their peers via social media networks.

Social selling for pre sales and research is powerful way to identify opportunities and engage prospects in social networks. Today’s buying process has evolved and your customers have more control. The engagement process starts early. Your buyer expects immediate value, social proof, as a salesperson your company has to establish advanced online credibility to be more effective.

Establishing social proof, advanced credibility is done by having compelling and engaging content. How do you stand out against the competition? Is your online presence sufficient? Is your company website, blogs, social media profiles including LinkedIn, Facebook, Twitter and video Hosting Sites compelling for your target market customers.

Are you visible, using Video, now that is a great tool to leverage social proof and build credibility for your customers and prospects.

Stay tuned as I will go into more details on utilizing video for social proof during my video series ”Social Selling TV” on how to enhance your social selling process with video

Return on Influence “Mark Schaefer” Video Review Clip

Today I want to spotlight author Mark Schaefer latest book “Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing” This a follow up to Mark’s book “Tao of Twitter”. I plan on doing a full video book review in more detail so stay tuned. This book is a great resource on the topic of social scoring and how to improve personal and online influence.

Quick Highlights and background of Return On Influence

• Mark interviews over 50 Experts
• More than a dozen case studies on Social and Marketing Influence
• Extensive research and explanation on leading social scoring companies
• Tips on how to evaluate and improve your own social online influence.
• And much more

Local Search Visit Customer Engagement “EveryScape”

Last week I was in Newton, MA to visit the headquarter of EveryScape.  After researching this company and meeting with them, I was enlightened about the influence and power of immersive advertising for local search.

EveryScape developed the technology that transforms 2D still photos and images into an engaging panoramic 3D experience that allows the viewer and consumer to walk around and explore the experience themselves.    The viewer is in control transforming a real world online presence in experiential marketing.

I am passionate about visual engagement and the concept that EveryScape has for promoting your business online is powerful.   When the consumer drives the online presentation, they are more likely to visit longer and will engaged further.

To put it in Lehman’s Terms

“Local search, real world experience and extended customer engagement with your online presence”

For more information on EveryScape visit their website or checkout AT&T’s advertising solutions as YP360.

COPYRIGHT © 2011 DOUG LEHMAN ~ Powered by Corporate Cosmo, LLC