Social Video Selling Webinar Round Two April 12

March 28, 2011 by Leave a Comment

Back by popular demand or something like that. I am very fortunate to do another complimentary webinar hosted by Talent Builders Inc. and Barb Giamanco. I look forward to speaking on the topic of using social video for enhancing your social selling process, leveraging the power of video for client engagement. We had great time doing the last webinar back on February 24 and now we are scheduled to do it again on April 12 at 10:00am EST.

April 12 at 10-11am EST Register Here 1 hour webinar

https://www2.gotomeeting.com/register/521010699
One of the questions, I get asked is how can I do a visual presentation without video. I will be providing examples on how to do this. I just started using a product called GoAnimate, an animation software program. Checkout out my quick promotional video for this upcoming webinar. Just having a little fun with cartoon animations.

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Camera Shy Try Animation Software

March 25, 2011 by Leave a Comment

Camera Shy try animation software programs for your visual presentation. People often say that want to have a video presentation but they don’t like being on camera or they simply lack time and equipment. We all know about great applications like Animoto, Brainshark and Slideshare to name a few but you can also create presentations with animation software like GoAnimate, Stupeflix and Xtranormal. I just experimented with GoAnimate and created a short video animation. The tool was very simple to use and I see it creating value. I made a quick video in 30 minutes time. Just that simple to execute.

There are several options to create visual presentation without a camera that are cost effective and free. These options are worth checking out. Also worth checking out is a great article by Jeremy Scott posted on www.reelseo.com. My favorite resource site for Online Video Marketing News “ No Camera? No Problem! YouTube Integrates Animation Software for Filmmakers” This is a well done post that really simplifies how Animation Tools and YouTube can work together. We can benefit from these tools.

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Video Engagement Tips 101 – March Madness

March 16, 2011 by Leave a Comment

March Madness Video Engagement Tips 101. It is that time of year when March Madness NCAA Hoops Tournament is in full effect. I have a strong passion for video and College Basketball. In keeping with the theme, I decided to create a quick video on tips for producing an online video with emphasis on leveraging social selling and customer engagement .

This video slideshow was developed with a simple flip camera using window movie maker as an editing tool with voice over narration. I try to keep it simple.

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Video SEO and my lunch box

March 14, 2011 by 2 Comments

How simple is it to make video impact on your SEO?  Last a week, my own lunch box was posted on YouTube by Desiree Peeples.  Yes my own childhood lunch box at my co-working office refrigerator in Atlanta.   What is ironic about this story was that I was researching Desiree’s work and saw my own lunch box on her YouTube Channel.  This Saturday, I will have opportunity to hear Desiree speak at a Video Boot Camp here in Atlanta.

Here are my takeaways, strategically tagging, adding keywords and describing your video with creative and compelling titles can leverage your SEO.  My own lunch box video is on the first page of Google after one video post.   This video stands out with simple placement and implementing metadata on your video.

 

 


With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester Research, January 2010)

A simple lunch and learn from my old school lunch box.

More on Desiree checkout her website http://www.mommyreporter.com/

Hear Desiree Speak in Atlanta Saturday March 19 A Digital Boot Camp, Web Video 101 – Produce Engaging Content http://bit.ly/atlantavideo101

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Atlanta Digital Bootcamp – March Madness Special

March 11, 2011 by Leave a Comment

Today I want to spotlight a great event coming up Saturday March 19 here in Atlanta hosted by Amani Channel and Selah Abrams. A Digital Bootcamp, Web Video 101 – Produce Engaging Content. This is a must workshop for anyone wanting to learn how to get started in video production and leverage online video for your business.

More information can found on the following link and videos below with me, the shouting man that needs an external microphone and hairspray. Yes the return of the one man hype machine. http://bit.ly/atlantavideo101

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Filming Outside Atlanta Challenges Delivering The Message

March 9, 2011 by Leave a Comment

Things to consider when filming outside…In this video I should have made the following changes to make it more compelling and engaging. When filming video on a rooftop beware of the wind and background sound.  An external microphone or a lavaliere mic can help with sound quality issues. During the jump cut or transition cut, my image was too dark and natural lighting did not provide clarity. Make sure you are aware of the shadowing effect and place your subject in a well-lighted place.

My objective and intent is to be genuine and authentic delivering my message to the city of Atlanta, hence the background environment. My mission is to share tips on social media video through video blogging. An open platform for readers and viewers to conceptualize, visualize and recognize the influence and shift of online video marketing in today’s world.

In Lehman’s Terms “my journey seeking out social media video and sales promotion tips” Video Engagement 101.

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Video Book Review – Resume Branding 101 “Kim N. Carswell”

March 6, 2011 by Leave a Comment

A few days ago I made an attempt to do a video book review for author Kim N. Carswell. I was battling adverse weather conditions, tornado storm warnings, noise distractions like Jet Planes flying over from nearby Dobbins Air Reserve Base.  That attempt produced a short educational blooper reel. Needless to say, here is my video book review of Kim’s Book “Resume Branding 101 Strategies for Getting Noticed 10 Seconds or Less” I was able to film the review the next day under better conditions.

This is a must read for anyone who is looking for a new job or underemployed , or simply wants to market their own personal brand in effective manner. More on Kim N. Carswell. Checkout her company at http://www.personaaffairs.com/resume.html

There are a ton books and career coaching services out there that provide tips and templates on how to write a resume but they fall short on how to make it readable and desirable in today’s competitive job market. This is where Kim’s book comes into play and provides that special niche on how to get your resume noticed by a hiring audience.

Kim has an accomplished background on the topics or resume writing, personal branding and the hiring process. She speaks to both sides of the hiring table. She understands the content. This book really touches on the mindset on how to create your own brand identity and market your resume effectively to your hiring audience keeping the reader in mind with the goal of getting the first interview . The book outlines a plan for a specialized Resume Branding Matrix.

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Social Media Engagement Ring – Radio Guest

March 5, 2011 by Leave a Comment

Social Media Engagement Ring – Radio Guest

Listen to internet radio with R Barnes on Blog Talk Radio

Yesterday I had the pleasure to be a guest on Social Media Engagement Ring hosted by Randy Barnes. We discussed topic of video for business engagement with an emphasis on social selling and Amazon.COM video reviews.

Randy’s show spotlights using  social marketing tools and the engagement ring to drive traffic into the marketing funnel.  I had a lot of fun on the show and hope to do more shows in the future.

Click on this link to listen http://bit.ly/VideoEngagementring

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Filming outside has it’s Challenges

March 4, 2011 by Leave a Comment

Filming outside has it’s Challenges..Poor Audio Public Enemy # 1

I love to do video book reviews and host the reviews online. I feel that it is a great form of social video engagement, if your video is open to customer participation. Amazon.com book reviews are a perfect example of this. They allow interaction with readers and viewers to comment, contribute and share their thoughts. It is a true on-going video engagement case study.

A few days ago I was shooting a book review outside and then the fun started.

Video Engagement tip 1  Know your environment and adjust to weather conditions
Video Engagement tip 2 Have a stable tripod
Video Engagement tip 3…Sound quality background sound, prepare for noise issues

Lessons learned from this encounter if you are filming before a thunderstorm hits be prepared duh.. A strong wind can cause havoc, survey your filming surrounding and be on the lookout for jet planes flying by. Jet Planes can bring da noise..essentially Public Enemy Number One. If you didn’t get that last statement see Flavor Flav…hype man for the Rap Group Public Enemy.

Shooting video outside can be fun and evoke curiosity. Coming soon my video book review will be on the topic or resume writing and personal branding strategy for today’s competitive job market. The book is titled “Resume Branding 101 Strategies for Getting Noticed in 10 Seconds or Less by author Kim Carswell. From the video, I made an effort to review Kim’s book during less than ideal conditions and that is why we have pre-production.

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