My Video Contest Case Study “Awesome Adria Richards”

More on Video Contests as a form of customer engagement video

Back in November, I was researching screen capturing software programs.  I came across a YouTube Review by Adria Richards  and that was an eye opener.  Adria’s video was compelling and engaging.  This one video led me to an awesome online video resource trainer Adria Richards.  Instantly I became a fan of her work which delivers a wealth of tips and information that truly empowers people through technology. 

Adria just had a video contest to win a Laptop computer, a Dell Vostro V130 and guess who the winner was? 

Here are my takeaways. You need to provide valuable content on your videos to engage your audience. Promotional prizes and contest are great tools for initial attraction. Delivering consistent and quality material for your audience is a must and necessary for continued customer engagement and repeat viewership.

Now don’t get it twisted, I love winning my new laptop but learning from superstar trainers and speakers like Adria Richards is priceless.  I look forward to hearing her speak live and in-person.

More on Adria.  She is an organic technology trainer, consultant and speaker.  She has produced numerous online video tutorials.  Adria can execute and deliver training programs in several ways, webinar style, in-person, one-on-one remote training and recorded screencast tutorials to name a few styles. Checkout her websites and testimonial pages

http://butyoureagirl.com/

http://freshworkshops.com/

http://freshworkshops.com/contact/testimonials/

Content in King. Quality is Queen and keep your eyes “video” on the prize!

Video Contests can help with Social Video Promotion

This has been a great week for me in the video engagement world. I conducted a new webinar on how to use social video to enhance your selling process. On the topic of types of engagement videos, I did not cover the impact of hosting customer video contests. Video contests are a powerful way to promote your business, create a company buzz and drive customer interaction and engagement.

There are several styles of engagement videos, educational, interviews, product demonstrations, how to videos, PSA, webinars, testimonials, entertainment skits, etc. Hosting a compelling video contest can drive traffic to your website. Its human nature, people like to give and receive value.

Providing valuable content on your company website or blog is the primary step, using promotional contests is an added bonus technique. Video contests allow the audience to conceptualize visualize and recognize.

To put it in Lehman’s Terms “Video Contests” can help customer video engagement but you must provide quality content to keep your viewers and customers coming back

More to come in my next post, on the impact of video contest in your customer engagement process.  A real life case study..

Webinar Social Video Sales February 24

Social Video Sales – Customer Engagement
How to use video to enhance your selling process.

 Did you know that YouTube is the web’s #2 search engine?  How do you produce and execute video content to drive sales and improve marketing efforts?  My upcoming webinar will provide you with tips and techniques for using online video to enhance the selling process and improve customer engagement. 

 In this one-hour webinar, we’ll discuss:

 Using Video as an enhancement tool for sales and marketing
Benefits of using video
Why your business should consider video
Types of video scripts and video content (Sales and Product Training, Brand Awareness)
Tips & testimonials

How to Engage your clients and customer with video styles, formats, video length, call to action, value propositions, presentation tips, authenticity

How to execute and distribute video content
Video equipment, production lights, camera action tips, editing
Hosting, distribution, blogs, YouTube, Vimeo, Viddler, web and viral marketing plans
Video SEO tips, Online and print video resources

 

 

 Social Video Sales Webinar February 24 10-11am est.

 

 

 Register Here

Flip Camera Video Spotlight Professional Boxer Breon Smiley

Today I am spotlighting a good friend and professional boxer Breon “Brickhouse ” Smiley from Atlantic City New Jersey.  I am using Yubby as a video player and these clips are shot with a Flip Camera Mino HD. 
Breon is scheduled to fight Saturday February 12 in Winston Salem NC at the Benton Convention Center.  Breon has been a guest on The Dug Show several times highlighting my other video blog as www.dugworld.net The Entertainment Brand Ambassador.  We will be doing a post fight follow up interview next week in the studio. 

Animoto and Social Video Sales coming attractions

Looking  forward to doing my webinar on how to enhance your sales process using social video on February 24.  More details to come.   Today I am spotlighting an awesome tool Animoto for slideshow production.  Checkout out Animoto.

2011 Super Bowl Engagement Videos and Yubby

Just a quick highlight on some of my favorite 2011 Super Bowl Commercials. As I expressed before, I love using YUBBY http://www.yubby.com/ as a player to spotlight video playlists. I plan on doing more highlights on engagement videos each week as part of my VLOG. Let me know your thoughts..on the Super Bowl Commercials etc. Did these commericials conceptualize and visualize with you?

You will notice from the video playlist that I added two non Super Bowl related clips highlighting my favorite college basketball team Indiana University. It was been a very challenging three seasons for my Hoosier Squad but making ESPN SportsCenter top 10 plays of the day twice in one week was a bonus for this guy.

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