Video Book Review. ” The New Handshake Sales Meets Social Media”
To Put it in Lehman’s Terms A must read on leveraging and strategizing social media with sales. More information can be found out about this book at the following website http://www.thenewhandshake.com/
The New Handshake Sales meets Social Media by Barbara Giamanco and Joan C. Curtis is a true eye opener and must read for anyone wanting to leverage and strategize social media tools and technology for improving sales performance and customer engagement. You can tell that Barbara and Joan did extensive research on the topics of social selling and social media.
There are a ton of books out there that discuss and list resources on the topic of social media but what makes this book truly unique is EXECUTION, providing STRATEGIC guidelines for customer engagement. A solid educational resource and strategy book for business people and social media enthusiasts at all levels. A thought provoking book that will challenge the reader to meet sales and social media head on.
A must read on leveraging and strategizing social media with sales